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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

In its 12th annual "Merger and Acquisition Prospects for Marketing Services and Internet Marketing Firms", investment bank AdMedia Partners found that mergers & acquisitions for experiential marketing companies — guerilla, buzz, CRM and viral among others — will remain strong. In fact, for the first time in five years,...
Beleaguered adware provider 180Solutions has dropped their lawsuit against security software company Zone Labs, makers of ZoneAlarm. According to 180Solutions, ZoneAlarm mislabeled 180's S3 "Safe and Secure Search" search assistant adware program as a piece of high-risk software that was dangerous to users and monitored both mouse movements and...
According to a "first-of-its-kind" study from digital marketing firm WebSideStory, search engines have more than twice the ecommerce conversion rate of other traffic acquisition sources, proving further why marketers have paid so much attention to the online channel over the past few years, according to a first-of-its kind study...
According to a Reuters report, AOL today said that it has landed two new partnerships with broadband providers so it could offer low-cost, high-speed service. The online monolith, which recently opened its new free portal, has now signed deals with telecom giants BellSouth and AT&T to offer a bundled service...
Tamarac, FL-based Interactive Advertising Group, a provider of performance-based marketing, today announced a 100% increase in its online advertising revenue for the second year running. The company has also added that its EBITA has increased 400% over the previous year. Within two years, IAG has also grown to over 30...
Google launched a beta this week for its AdWords Editor application. The search company has quietly been testing out two new features for AdWords advertisers including a desktop application to manage AdWords campaigns and longer text ads. As a downloadable account management application for Windows, AdWords Editor allows users to...
With its latest update of MSN Spaces, Microsoft is planning to incorporate a revenue-sharing advertising option and a new partnership with Amazon.com, according to various sources. Seeing as they now number over 28.3 million, blogs have become a huge target for advertising and other types of marketing. According to Publisher.com, MSN...
According to the "2006 Outlook: Recruitment Advertising" report by research firm Borrell Associates, online recruitment site spending increased a staggering 175% in 2005. Thanks to the increasingly important roles of new media players, the spending tally is now up to $3.5 billion compared to just $1.3 billion in '04. Borrell...
A new report from eMarketer today found that online advertising for the five largest nations in Western Europe—including Spain, Italy, France, Germany and the UK (EU-5)—grew 38% over 2004's spending to €1.9 billion (approx. $2.2 billion) last year. And though Internet ad spending in all 17 Western Europe nations...
This week, Ask Jeeves, or Ask.com as its known nowadays, released its in-house developed image search platform. Just like Google, MSN, and Yahoo search, an image search on Ask (who calls it "Picture" search), brings up images from across the web. Unlike the rest of them, however, Ask also...