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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Microsoft has launched the U.S. beta version of Soapbox, its YouTube-like video sharing service. Visitors to the new Soapbox site are greeted by a video clip of a dancing man dressed as the MSN butterfly. The service bears the tag line "make your statement." Like YouTube, MSN wants to...
ADOTAS - The dust appears to be settling on the print phone book as more consumers use online and mobile search to find local businesses, TMP Directional Marketing reported. Analyzing data from 4,000 online responses, TMP found that the number of searches conducted hit 21.9 billion billion between June 2008...
ADOTAS - It's been widely accepted that the latest recession rang the death bell for the credit-card-debt-building spree shopper and the return of the savvy consumer. Hence consumers are going cuckoo for coupons -- something that email marketers are noticing in their campaigns. A recent survey by Experian found that...
Today, Freewebs announced the launch of a new campaign for Sony’s HDNA. The $100 million global campaign is focused on the entirety of Sony’s high definition products. The slogan being attached to this effort is “High Definition. It’s in our DNA.” Freewebs is assisting Sony in spreading the word virally...
In a marriage of mediums, American Express has launched its online contest campaign "Are You A Cardmember?" and has promoted it with star-studded commercials on television. Only Amex cardholders may participate in the initiative titled "Members Project".Celebrities ask people to visit membersproject.com, where they can vote on, suggest and...
ADOTAS - What's scorching on the digital front? Mediaweek thinks Facebook is so hot that it's sizzling -- the social media mecca pushed its way to the stop slot of the "Digital Hot List 2009" after coming in second the year before. The magazine noted that the site...
Companies are constantly trying to find new and innovative ways to sell ad space. Fifth Network has rolled out its newest method which measures the time a viewer will pay attention to a page and sell based on these numbers. Fifth Network will supply the data for advertisers to choose...
The goal of universal search according to Google is relevance to the search user. However, the changes also will create new opportunities, particularly for brand advertisers. The universal search model, currently in its early stages, will present search results in a much more integrated manner than before. Depending on what...
ADOTAS – In a possibly ominous sign of things to come, longtime Yahoo board member Ed Kozel has quit to focus on “personal matters.” That leaves nine on Yahoo’s board, all of whom are up for re-election. The board meeting scheduled for July 3 – in which the vote would...
New Paradigm has spent a pretty penny to determine whose using the Internet, and it has paid off. $4 million was put into a global study which reports that 77% of online users around the world ages 16-29 would rather live without television than without the Internet. 12 different countries...