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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Major online publishers, advertising content providers, advertisers, agencies and developers will convene in a first meeting to discuss new ways to create value and increase revenue. The event will take place in New York on October 20 and is being sponsored by the Internet Content Syndication Council...
Today, reports have gone out that project China’s online advertising market will exceed 10 billion yuan ($1.3 billion) this year, which is a 1114.6% increase over last year. Nielsen reported that online advertising revenues reached as much as 870 million yuan, with a market growth of 7.5 billion yuan within...
Fluent, Inc. has announced that CustomerAQ, its proprietary customer acquisition and search advertising solution, is helping its clients achieve conversion rates up to thirty times the industry standard. CustomerAQ implements behavior identifying technology, real-time marketing tools, and analysis and reporting functions. It provides consumers who are actively searching for related...
Online independent music magazine I Like Music has entered into a commercial agreement with the Ministry of Sound, a UK dance music and lifestyle brand. The Ministry will now provide online media representation for I Like Music. I Like Music had previously gone without online ad sales management and representation...
Answerbag, the first social question and answer Website in the US, is bringing images to online searches with its newest feature "Video Answers." Videos captured by video cameras, digital cameras, and cell phones, and fed to Answerbag via YouTube and other video providers, will enable a wide variety of...
Though unconfirmed, it has been reported that Viacom, News Corp. and NBC Universal may add a new online video venture to launch their video clips. This online video addition would compete with the likes of YouTube, according to The New York Times. Currently in a stage of...
ADOTAS - It's been widely accepted that the latest recession rang the death bell for the credit-card-debt-building spree shopper and the return of the savvy consumer. Hence consumers are going cuckoo for coupons -- something that email marketers are noticing in their campaigns. A recent survey by Experian found that...
Online marketing technology company Viewpoint today announced the release of FUSE 1.4, the latest version of its content delivery technology powering the Unicast ad platform. In conjunction with the FUSE 1.4 release, the company also announced new ad formats and tracking capabilities of the tool, which it hopes will streamline...
Internet marketing firm Viewpoint today unveiled its Unicast InVision Ad Suite, the second offering in its Internet Marketing Technology (IMT) Product Series. The InVision Ad Suite features distinct custom ad formats that offer a rich user experience, with greater interactivity than standard ad units, providing improved performance and better brand...
ADOTAS -- Entertainment and social media content company Ckrush Inc. today announced the formation of Ckrush Social – an agency created to help brands harness the power of social media. Ckrush has about 1 million users across its social media properties – Audiostreet.net, Mixstreet.net and LiveMansion.com. Ckrush Social hopes to...