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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

DM CONFIDENTIAL -- If you’re in the habit of jumping to conclusions based on incomplete information, then sure. A study conducted by Ohio State University revealed that Facebook users (148 of the 219 students surveyed) had grade point averages in the 3.0 to 3.5 range, while non-Facebook users boasted GPAs...
ADOTAS -- Faceless online companies may know you better than your best friend does. They use the data to send consumers targeted ads – and then charge a pretty penny for the ads due to superior response rates, The New York Times reports. A New York Times/comScore analysis revealed that large...
Online advertising network Aptimus, a company that specializes in placing ads on transaction, or "point-of-action" Web pages, has partnered with AOL to place targeted ads on various transaction pages of AOL including download and upload pages, and log-in and registration pages. Aptimus ads appear in places that are traditionally free...
ADOTAS – He’s not dead after all! Bloomberg News decided to update the Apple chief’s obituary yesterday (probably due to rumors of his ill-health) and accidentally published it – all 17 pages of it. Whoops! It hit the wire, disappeared and then a retraction was sent out. Gawker has the...
ADOTAS - Censorship has been a constant battle for online critics and professionals. It’s a moral issue and an economic issue and the WTO is taking on the issue. A censorship case at the WTO, depending on the outcome, could set limits on blanket censorship which would allow states...

Rojo Feeds Blog Ad Network

Rojo Networks, a San Francisco based company that offers a free RSS reader and other content based services, has launched a beta version of FeedShare, an ad-supported feed network designed to increase sites' feed subscriptions and provide advertisers a route for developing their own base of subscribers. According to...
Eyeblaster has launched its "Video Studio" platform, which aims to simplify and speed up the creation and implementation of video ads so that the ads will be higher quality and have a greater impact. The platform will allow advertisers to run full-screen interactive video with Flash 8, WMV...
According to Reuters, IBM today filed two patent infringement lawsuits against Amazon.com over some of the leading online retailer's core technology services. The dual suits, which were filed in two separate U.S. District Courts for the Eastern District of Texas, accuse Amazon of knowingly violating technology patents covering services that...

Twittergate snooze

ADOTAS -- Leaked documents, half-baked plans, pompous Techcrunch editors and clueless Twitter executives. Too bad this is not about something important. Maybe you heard it already, but some hacker accessed confidential corporate and personal documents of Twitter and Twitter employees and released some. The files ranged from executive meeting notes,...
Today, Freewebs announced the launch of a new campaign for Sony’s HDNA. The $100 million global campaign is focused on the entirety of Sony’s high definition products. The slogan being attached to this effort is “High Definition. It’s in our DNA.” Freewebs is assisting Sony in spreading the word virally...