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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Game developer Konami Digital Entertainment, which has recently made the push to be a top-tier mobile content provider, today announced that the company has entered into a definitive agreement to acquire Blue Label Interactive (BLI). The goal of the union is for Konami and BLI to both enter additional...
Verizon Wireless announced it will add banner advertisements to its customers' screens in 2007, the New York Times reports. The ads will appear on news, weather, sports, and other internet sites. Still, with an increase in ad dollars being spent on mobile marketing, Verizon remains cautious of...
RACER Mobile, a provider of mobile marketing solutions, announced today the launch of their new RACER platform. With this platform, the Los Angeles-based company- which stands for Register Alert Convert Extend Reward - will give marketers the opportunity to reach mobile consumers by building and maintaining mobile databases to...

Newspapers Still Have Lifeline

ADOTAS - Mediaspace Solutions, a multi-market newspaper and online advertising services provider, announced the release of its quarterly Industry Reviews News and Insights Report. The report shows a growing readership base over newspapers online and in print. Print newspaper audiences grew by 8%. 52% of online readers said they...
It is believed that another large firm potentially in talks with Yahoo is none other than News Corp. Techcrunch has confirmed a previous report by Silicon Alley Insider that the two companies are in fact still in talks about an integration. The report gives details that Fox Interactive Media would...
ADOTAS -- Consumers say articles that include brand information is the type of online advertising they’re most likely to read and act upon, compared to banner ads, pop-up ads, email offers or sponsored links, according to a new survey. Article-based advertising was preferred by 51 percent of respondents, saying they...
Online broadband TV distribution network Veoh Networks has received $12.5 million in Series B venture funding. And joining their board of directors is former Walt Disney Co. CEO Michael Eisner, along with Todd Dagres, managing partner of Spark Capital. Veoh delivers TV quality full screen content over the internet to...
The Jordan, Edmiston Group (JEGI) has released an overview of the first half of 2006's media and information industries M&A, which shows a brisk pace in deals compared to the results of 2005. 315 deals have already been completed in the first six months, totaling more than $37 billion...
Pinger Inc. announced today the official launch of Pingercast massaging. This opt-in mobile promotional service is being utilized by political candidates, media companies and artists alike. This tool allows these people to create a more personal relationship with supporters. The messages are sent to a user’s mobile phone in a...
In an effort to consolidate nationwide real estate listings online and offer new solutions to its advertisers, Homestore is changing its name to Move Inc and launching a new website in the second quarter of the year, Move.com. In addition to incorporating listings from Homestore.com, Homebuilder.com, and RENTNET, the...