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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Movie Banners Changes Name

Movie Banners, a leading online advertising creative agency primarily serving the film industry since 2002, has announced that it has changed its name to Media Banners. According to the press release, the change was made to better reflect its new client base that has expanded beyond movie studios like...
Podtrac, a leader in connecting podcasters and advertisers, today announced two new initiatives to help facilitate advertising sales on podcasts. The Washington D.C.-based company has officially made available the first on-line advertising auction to determine ad rates for the podcasting market in addition to offering customized podcast media plans,...
Now that SBC has resurrected the AT&T brand name and saturated the airwaves with their massive revitalizing ad campaign, the newly merged companies have turned an eye to their DSL service. SBC Yahoo DSL is now officially to be called AT&T Yahoo! High Speed Internet. And in order to draw...
On Tuesday, TACODA released the results of the first eyeball tracking study ever conducted comparing behavioral targeting to contextual targeting in driving engagement for brand advertisers. The study explored how and why behavioral targeting outperforms contextual targeting in key measures of engagement including purchase intent, advertising awareness, branding measures,...

Yahoo Testing Ad Categories?

On Monday, Gary Price of the Search Engine Watch noticed something very peculiar about some Yahoo ads on Yahoo's movie page. Below the reviews of George Clooney's film, "Good Night and Good Luck," there was a box of sponsored links—but they weren't your standard text ads. In fact, they...

Google Buys Radio Ad Company

Seeking to expand its vast AdWords empire, Google has announced that they will be purchasing radio ad platform dMarc Broadcasting. dMarc's technology automates the scheduling, sales, placement, and reporting of broadcast radio advertising. As dMarc's technology simplifies advertising for broadcasters, Google plans to eventually integrate it with AdWords, giving...
BuzzMetrics and Intelliseek, two leaders in word-of mouth measurement, today announced an agreement in principle under which BuzzMetrics will acquire Intelliseek to create Nielsen Buzzmetrics- the new global standard for measuring and understanding word-of-mouth behavior and influence. Both Intelliseek and BuzzMetrics have been recognized by several Fortune 1,000 companies for...
RACER Mobile, a provider of mobile marketing solutions, announced today the launch of their new RACER platform. With this platform, the Los Angeles-based company- which stands for Register Alert Convert Extend Reward - will give marketers the opportunity to reach mobile consumers by building and maintaining mobile databases to...

UK Talks Global Gambling

In an effort to regulate the burgeoning online gambling industry, which turned heads by floating several billion dollars worth of stock in 2005, the UK has announced its intention to hold global talks on the subject later this year. The summit (whose date is as yet uncertain) will address...
Baltimore marketing communications firm Smith Content announced a partnership today with web development outfit Pixicom. With this collaboration, the two companies hope to enhance their respective clients' sales flow through marketing consultation and user-friendly web design services. As his company expands its national network of partnerships in the area of...