Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Video search engine Blinkx.com will create the official ITN online video player for one of the world's leading news producers ITN, as well as make ITN's news searchable through www.blinkx.tv. Blinkx collects video content from different news outlets, such as ITN, and allows users to search the content from one...
Drake and Cavendish, a new online travel site which features a luxury travel search engine, has announced that it will offer luxury hotel and villa owners a free targeted advertising opportunity on its site. Their property's suitability for the site permitting, owners will receive a standard advert listing which...
Media conglomerate NBC Universal announced today that it has switched its ad management platform to Falk eSolutions's AdSolutions management system. The company will now be added to the roster of companies Falk eSolutions manages and delivers ads for including such names as Sony Pictures Digital, TVGuide.com, A&E Networks, Universal...
Enpocket, a global mobile media company, has provided MMS to Samsung to promote mobile content to the Samsung Fun Club. In a move which could open mobile marketing opportunities, Samsung used the Enpocket Marketing Engine to create, deliver and measure the program across all major mobile networks. The company...
According to internet security software company Webroot, 2005 saw a massive increase in the amount of spyware available on the internet. Webroot's State of Spyware report found that there were about 400,000 spyware-distributing web sites in existence at the end of 2005—nearly three times as much as last year—as...
PointRoll has further enhanced its technical capabilities to meet the growing demand for online video ads. A 45% increase in allowable bit rates ensures the highest quality video at all user bandwidths, allowing advertisers to incorporate the richest video elements while optimizing the viewing experience for users. PointRoll has also...
The New York Times Co. has signed a deal with online video technology company Brightcove to deliver streaming video across New York Times web sites and affiliates. The Times considers itself a "diversified" media company, according to Sr. VP of digital operations Martin Nisenholtz, who added in a statement...
According to a post made Monday on the Google Gmail Help Center, Google is advising customers who use Gmail with Firefox to turn of the popular AdBlock extension. This week Google introduces a new feature to Gmail that combines Gmail with their Google Talk instant messager service. Those Gmail...
According to a Comscore survey conducted between January 27 and February 1 of this year, 72% of respondents planned on accessing the Internet at some point during Super Bowl XL, and 11% said they would visit the websites of the most appealing advertisers. Sparking the consumer's interest on TV,...

IGA Scores In-Game Cash

In-game advertising mainstay IGA Worldwide announced today that it's received an influx of cash from several venture capital groups in order to develop their in-game advertising technology. IGA expects the in-game advertising industry to exceed more than a billion dollars by the end of 2009. Since March of last...