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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The goal of universal search according to Google is relevance to the search user. However, the changes also will create new opportunities, particularly for brand advertisers. The universal search model, currently in its early stages, will present search results in a much more integrated manner than before. Depending on what...
Microsoft has launched the U.S. beta version of Soapbox, its YouTube-like video sharing service. Visitors to the new Soapbox site are greeted by a video clip of a dancing man dressed as the MSN butterfly. The service bears the tag line "make your statement." Like YouTube, MSN wants to...
ADOTAS – Lyris has unveiled a new version of its online, integrated marketing suite, called Lyris HQ. The interface has been significantly enhanced: the entire Lyris HQ Toolset (including EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero) will be accessible in one place, allowing a new level of functionality and collaboration. Since...
ADOTAS -- With the departure and limbo of MySpace founders Chris DeWolfe and Tom Anderson, the question remains if those two could have revived the company. Owen Van Natta, Mike Jones and Jason Hirschhorn are now helming the social network. Julia Angwin, author of "Stealing MySpace: The Battle to Control...
The MTV Video Music Awards, arguably the network's biggest annual event, has signed several big-name advertisers for multiple-platform media and marketing deals to promote the show. Mediapost reports that the brands will be sponsoring online voting, online programs, and user-generated content galore, in conjunction with offline promotions. Acuvue Brand Contact...
ADOTAS – America’s love affair with Senator Barack Obama has scaled new heights online, according to statistics released by compete.com. In six separate categories, Obama beat Senator Hillary Clinton by at least 2:1. Viewers were 10 times more likely to watch Obama’s YouTube channel last month, due to the popularity...
ADOTAS -- Earlier this week, reports started filtering in that Google, the 800-pound gorilla of search and advertising was getting new votes of confidence at the close of Q3.Mark Mahaney, Citi analyst, revised his estimate from 3% to 5% of growth. He also increased his EPS estimate from an initial $5.26...
ADOTAS – It may be time for interactive advertisers to think small. According to findings from infoUSAPoll.com, 66% of small business owners are planning to spend more or the same amount on advertising this year. Only 34% of those surveyed said they were planning to cut back. The margin for...
Online retail giant Amazon.com has released its hotly anticipated Amazon Unbox digital download service, which offers TV shows, movies and video from 30 different studio and TV network partners from around the world, including the BBC, which alone is providing nearly 400 hours of content. Other partners include CBS, FOX,...
Online auction leader eBay's effort to create an integrated cross-media advertising network has taken a major blow as the Cabletelevision Advertising Bureau (CAB) withdraws its support. There were high hopes for eBay's Online Media Exchange, which would enable automated purchasing of print, broadcast and cable ads online. It currently has...