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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Maven Networks today announced that GMTV, a top-rated morning TV show in Europe, has selected Maven Media System (MMS) to kickstart its broadband video initiatives. With a monthly viewership of 25 million in tow, GMTV will utilize Maven's broadband video platform to power a professional-quality Internet TV channel for its...
Brand Republic reports that a Deloitte survey conducted in association with the UK Association of Online Publishers polled thirty UK Publishing firms about their opinions on the future of digital publishing. Results revealed that 70% of the publishers did not perceive online content as a threat to print. Digital...
According to an Ad Age report, agencies in the United States saw unprecedented growth of 8.8%. This represents the industry's strongest period of growth since the 2002 recession. The largest growth sector came from interactive agency revenue. Interactive agency revenue grew by 23.1% in comparison to the same period last year. AQuantive...
An ancillary of News Corp., NDS Group PLC recently acquired CastUp Inc. for a bit over $11 million in cash. CastUp Inc. is an Israeli-based streaming video provider and NDS Group, which is based in London, provides technology to digital pay-television companies. NDS stands to gain substantially from the acquisition...

Yahoo Is Finally Number 1!

Getting its feet firmly planted on the ground has been the theme of most Yahoo's new lately. The company has been reinventing itself, and has been attempting to climb out of financial suffering this past year. The one place where the company is definitely thriving though is its news...
ADOTAS - Warner Music Group, one of the largest music firms functioning today, is finalizing an agreement with YouTube that could potentially bring many of its artist’s content back to the popular video sharing site. Should they come to an agreement, Warner would be joining EMI Music, Sony Music Entertainment...

Industry roundup

ADOTAS - GSI Commerce introduced TrueAction, the new moniker of its full service interactive agency gsi interactive. TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, and Christopher & Banks for more than four years. The new brand includes the Usability...
In-game advertising company Double Fusion has purchased media agency Eiko Media, a company that specializes in integrating branded products into retail video games. The acquisition combines Double Fusion's in-game metrics, ad swapping, 3D, video, and audio advertising technologies with Eiko Media's product placement capabilities. Along with the purchase, Eiko's...
Fluent, Inc. has announced that CustomerAQ, its proprietary customer acquisition and search advertising solution, is helping its clients achieve conversion rates up to thirty times the industry standard. CustomerAQ implements behavior identifying technology, real-time marketing tools, and analysis and reporting functions. It provides consumers who are actively searching for related...
ADOTAS -- Entertainment and social media content company Ckrush Inc. today announced the formation of Ckrush Social – an agency created to help brands harness the power of social media. Ckrush has about 1 million users across its social media properties – Audiostreet.net, Mixstreet.net and LiveMansion.com. Ckrush Social hopes to...