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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

BidVertiser, a site-targeted pay-per-click ad network, is now welcoming the millions of eBay sellers to drive targeted traffic to their respective listings by placing ads on thousands of relevant sites and the sellers pay only when a customer clicks through to their listings. BidVertiser's new service helps eBay sellers...
According to the University of Michigan's American Customer Satisfaction Index methodology, or the ACSI, online shoppers were even more pleased with this year's holiday season shopping over last year. The Top 40 online Retail Satisfaction Index, which is produced by ForeSee Results and FGI Research, shows that consumers...
A new report by media buying firm Magna Global foresees the mobile market increasing its viability for advertisers over coming years, dubbing it the "third screen" outlet. The company pointed to an end of 2005 estimate of over 2 billion mobile phone users globally, with about 236 million of...
The U.S. Public Interest Research Group and Center for Digital Democracy have raised a complaint over behavioral targeting which has caused the Federal Trade Commission(FTC) to respond by holding a "town hall meeting" in the fall. This information was released in a letter by Lydia Parnes of the FTC...
Eyeblaster has launched its "Video Studio" platform, which aims to simplify and speed up the creation and implementation of video ads so that the ads will be higher quality and have a greater impact. The platform will allow advertisers to run full-screen interactive video with Flash 8, WMV...

TuneCore Reels in $7M

ADOTAS – Digital music and video distribution shop TuneCore has raised $7 million in VC funding from Opus Capital, the company announced. Opus general partner Gil Cogan will join TuneCore’s board, alongside TuneCore CEO Jeff Price and Guitar Center CEO Marty Albertson. The funds will be used to increase brand...
ADOTAS - All right, Internet marketing bad boys -- there's a new sheriff online in the U.K. that goes by the name ASA (Advertising Standards Authority), and it's carrying a loaded six-shooter known as "The Google." The ASA has the authority to keep digital advertising -- email marketing, viral videos...
According to a report from on-demand security firm BlackSpider Technologies this week, botnets were responsible for dispersing unusually high numbers of a pharmaceutical spam email as of March 15th. The company found that one large botnet of at least 100,000 distinct IP addresses was responsible for issuing 125 million...
ADOTAS -- AOL’s Platform-A is the top interactive advertising network, reaching 91% of American Internet users, according to data released by comScore. Yahoo and Google came in second and third, respectively. The report analyzed March 2008 data on online ad networks and highlighted the breadth of ad networks’ reach. “Ad...

Industry roundup

ADOTAS - GSI Commerce introduced TrueAction, the new moniker of its full service interactive agency gsi interactive. TrueAction has provided digital marketing and design solutions to industry-leading retailers and brands including the NFL, GNC, and Christopher & Banks for more than four years. The new brand includes the Usability...