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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

JupiterResearch today unveiled new findings that states advertisers and agencies that have tested early online behavioral targeting services are yielding positive results. In the report, "Effective Targeting," JupiterResearch estimates that one in four online advertisers will be using behavioral targeting by 2007. "While behavioral targeting is still a new form...
ADOTAS - Major online publishers, advertising content providers, advertisers, agencies and developers will convene in a first meeting to discuss new ways to create value and increase revenue. The event will take place in New York on October 20 and is being sponsored by the Internet Content Syndication Council...

Sequoia to Startups: R.I.P.

ADOTAS – It looks like startups are in for a rough ride – news that probably doesn’t come as a shock to anyone considering the recent financial meltdown, but the extent of the projected damage may surprise some. According to several reports, notoriously generous startup-backers Sequoia Capital are putting...
CBS broadened its technological horizons with the acquistion of the U.K.'s last.fm online music community. Last.fm is a five year old company that has built its site by connecting people of similar musical taste. Their technology allows them to monitor the musical preferences of its users and it creates...
Wenda Harris Millard has a resume anyone would admire. She has been executive vice president and a co-founder of DoubleClick, chief internet officer at Ziff Davis Media, president of Ziff Davis Internet, and for the past six year chief sales executive of Yahoo. But it's time for a change and...
Hearst-Argyle Television, Inc. announced today the launch of High School Playbook (highschoolplaybook.com), a first-of-its-kind product to bring high school sports action to all three screens -- TV, web and mobile devices. It is the first high school sports programming venture to combine social networking with music, statistics and robust, high-definition...
ADOTAS - The Future Laboratory has put out a study that shows the trend over the next few years will see women being the primary target of online advertising. The study also shows that sometime last year the shift took place to more female Internet users than male.  Strategy...
the Rubicon Project, a company looking to automate the online advertising industry has introduced “the Forum,” a meeting place for beta users, site publishers, ad networks and members of the Rubicon Project team to get to the nitty gritty on Internet advertising. The private beta invitation period will be open...
ADOTAS – Publicis Groupe is snapping up PBJS – yet another sign that the company is putting more of its eggs in its digital basket. Currently, Digitas, Starcom MediaVest Group, Performics and ZenithOptimedia Group, are already under its interactive umbrella. Financial details were not disclosed. PBJS was launched in...
ADOTAS – Casual gaming firm Oberon Media has scored $20 million in additional funding from the Infinity I-China Fund. It will use the infusion to grow its mobile and casual gaming business. appssavvy has secured $3.1 million in a Series A round of funding led by True Ventures. In addition...