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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Immediately following Super Bowl XL on February 5th, fans can view streams on AOL of every commercial that aired during the game. Also, before the big game, Internet users can visit the gallery , view and vote for their favorite Super Bowl commercials of all time, including the "Mean...
Google has begun to rollout Bigdaddy, which is a new data infrastructure for their search browser that will later be part of all of Google's data centers. Matt Cutts, Google senior Engineer, wrote in his blog, "I'd expect a new data center to be converted to Bigdaddy roughly every...
About.com announced this weekthat it will expand its video content and therefore offer more advertising and sponsorship opportunities in these areas. About.com provides marketers the opportunity to place product placements and TV spots within video content that relates to their products. Scott Meyer, President and CEO of About.com, said in...
Revenue Science Behavioral Targeting Marketplace, started in April 2005 as a way to bring online advertisers closer to their demographic with targeted banners and rich media ad campaigns, has just added Shopping.com and Epinion to its growing network. Revenue Science hopes to take advantage of the consumerist mindset users...
Even if the game is a blowout and the much hyped Burger King, Pepsi, and GoDaddy.com spots are disappointments, stay tuned to Super Bowl XL during the fourth quarter. During this time, Anheuser-Busch will announce its new direct-to-user online channel, expected to be dubbed "Bud TV." The King of...
myGeek, one of the largest keyword-targeted, site-specific advertising networks online announced Wednesday that it has inked an agreement with leading Internet portal and e-commerce destination Lycos. to provide a private label version of myGeek's advertising management system, AdOn Direct. The deal allows Lycos' advertisers to tap into myGeek's AdOn Direct...
Prices in the online keyword auction have stabilized over the past few months, according to the most recent Keyword Price Index (KPI) released by Fathom Online. Prices have dropped 16 percent since December 2004, falling in the last two months of 2005 an average of two percent from November's...
MediaSpan, which powers digital content management and online marketing solutions for media companies including ABC Radio, Gannett and Scripps, announced today that its Online Services unit has exclusively partnered with Eonstreams to provide streaming solutions for its online network of over 1,500 local radio properties. The conjoined companies...
iSeeRadio, which enables radio stations to broadcast live interactive video and audio through its customizable media player to audiences anywhere, announced new sponsorship deals at this week's Radio Advertising Bureau conference in Dallas. The company has now expanded its relationships with Clear Channel and Budweiser, with the latter sponsoring...
In order to provide ad content that is more specific to RSS feeds, blog/RSS advertising provider Pheedo, along with newswire service PRWeb, will be putting press release headlines and abstracts in Pheedo RSS ads. According to Pheedo, ads in RSS feeds perform better than website online ads, yielding a...