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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

While word-of-mouth continues to be hyped and touted by execs as a powerful marketing tool, a new study from Osterman Research and BoldMouth.com disputes its potency. The key findings from the study, which were released today at the WOMMA basic training conference at Disney World, revealed that few organizations...
Google makes headlines again, but this time the news isn't highlighting their exponential growth. The Bush administration has subpoenaed the search giant as part of a move to bring back a child pornography law that the U.S. Supreme Court struck down. The subpoena, which was issued last year, requested a...
ConsumerBase, a multi-channel e-marketing agency, today launched a search engine called ResponderInfo.com which will make user online activity available to direct marketers. ResponderInfo users will be able to scan through Responder Categories to locate prospective consumers by attributes like names, and postal and email addresses. The data is collected when...
Leading indie music distributor/marketer The Orchard today announced the launch of its new digital video distribution service. Founded in 1997, The Orchard was one of the pioneering distributors of digital music. Presently, the company represents more than 700,000 songs in its growing catalogue, and distributes this music to more...
Adsertive, LLC announced today the release of their new pay-for-performance affiliate system AdsertiveTrack. This new affiliate network gives merchants and publishers a central place to connect, creating a dynamic Internet advertising marketplace. Through this advertising network, merchants can get sales or leads for their product and services on a pay...
Attempting to break out of the normal 30-second spot, CBS will debut a new "micro" video serial during the first "CSI: Miami" commercial break on Jan 24th (next Tuesday). The first episode of the mini-drama will be only 60 seconds long, and each episode after will last only 40...
A new study shows that the word Google has as much power in the Chinese marketplace as it does here in the US. According to Reuters, performance research firm Keynote Systems conducted a monthlong survey of 1,200 Chinese Web users and found that in 11 of 13 categories (which included...
Yahoo released their Q4 2005 earnings report yesterday, reporting a 39% increase in revenue over the same period in 2004. But Yahoo failed to meet Wall Street projections, and predicted lower than expected revenue growth for 2006, causing their stock price to fall almost 13% to $34.96. Search advertising,...
The American Association of Advertising Agencies (AAAA), along with the Association of National Advertisers, the Broadcast Cable Financial Management Association and the Television Bureau of Advertising, have begun experimenting with an online media buying and selling system called eBiz for Media Lab. As media companies move away from paper and...
On Tuesday, Canadian performance-marketing firm IT Interactive Services announced the continued expansion of its global pay-per-click platform, GenieKnows, which now services a search engine network encompassing paid search listings within the following geographical regions: USA, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain, Denmark, Sweden, Finland, Japan, Korea, Taiwan...