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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

At a conference on Thursday held by CDT and and the Anti-Spyware Coalition, FTC Commissioner Jonathan Leibowtz dropped a bomb on adware supporters by stating that perhaps it's time to out the big brands that use adware to market their products, in essence, targeting the demand for it. "A little...

IAC to Rebrand Jeeves Mascot

According to mediaguardian.co.uk, rumor has it that InterActive Corp will be finishing the conversion of the Ask Jeeves search engine to Ask.com when it rebrands the website at the end of February. The Jeeves mascot was created in 1996, and the farewell to this faithful image is one...
According to the latest press release from ROO, one of the world's largest online broadcasters and providers for turnkey broadband TV solutions to creators, the company is making online video easier for content creators and publishers. The company launched G6 Enterprise, which is its next-generation video content management system....
In a study released yesterday, Internet media and market research company Nielsen//NetRatings reported that the total number of searches in the U.S. conducted across approximately 60 search engines grew to nearly 5.1 billion searches in December 2005—up from 3.3 billion the previous year—which was a 55% increase year-over-year. Leading...
Microsoft is rebranding MSN's site content to make the site easier to users to get information from the web portal. John Nicol, who was recently put in charge of the changes at MSN, told the The Washington Post/AP, "changes will allow MSN, Microsoft's Internet portal, to focus more on...
Yahoo! has added new features to its toolbar for the latest version of Mozilla's Firefox web browser. Yahoo! Toolbar Product Manager, Jon Granrose, wrote in Yahoo's search blog, "The Yahoo! Firefox Toolbar 1.0 worked well with Firefox 1.5, and since that release launched, we've been working hard to fix...
The Shanghai Daily reports today that spending in online advertising has surpassed the magazine market in China over the past year. The online market yielded 3.19 billion yuan (about $396 million), far surpassing the 1.8 billion yuan from magazines, and closing in on broadcast advertising, which yielded 3.4 billion...
In a survey completed at the end of January, Experience, Inc. found college students and recent college graduates between the ages of 18-34 are highly responsive to online advertising. The "2006 Online Advertising: Habits" Survey drew from a pool of over 350 young adults who opted-in to the survey...

Google Upgrades Beta Desktop

Today, Google released an upgraded beta version of Google Desktop 3 with new features including the ability to send information directly to another desktop, search capabilities on multiple computers at the same time, and a password protected search function. The release also offers an upgraded version of Sidebar,...
Ogilvy Worldwide officially launched its digital/direct media branch, Neo @ OgilvyOne, this week. The new brand and entity was conceived after the January split of Ogilvy and Mindshare Worldwide's mOne venture. Neo @ OgilvyOne will be aimed at digital advertising, digital TV, e-mail marketing, search marketing, blogs and vlogs. Nasreen...