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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - The federal government wants the ad industry to implement stronger privacy protections when it comes to behavioral targeting or it will do it for them. In the Federal Trade Commission’s 48-page Staff Report on Behavioral Advertising, there are four principles, which are voluntary at this point. - Transparency and Consumer...
ADOTAS - Censorship has been a constant battle for online critics and professionals. It’s a moral issue and an economic issue and the WTO is taking on the issue. A censorship case at the WTO, depending on the outcome, could set limits on blanket censorship which would allow states...
Online broadband TV distribution network Veoh Networks has received $12.5 million in Series B venture funding. And joining their board of directors is former Walt Disney Co. CEO Michael Eisner, along with Todd Dagres, managing partner of Spark Capital. Veoh delivers TV quality full screen content over the internet to...
Behavioraltargeting company TACODA Inc., today announced it has received a hefty influx of $12 million from venture capital firms lead by technology VC Rho Ventures. With the funding, TACODA plans to expand their behavioral network, which already contains more than 3,000 web sites, including Cars.com and About.com. TACODA has been...
AOL revealed today that it has formed a tie-up with China's number two media company, Shanghai Media Group (SMG), one of the online giant's first such pairings since it withdrew from the Chinese market in 2003. According a Reuters report, under their new relationship, the broadband content arm of will...
At the end of October, Yahoo Podcasts, which launched in October 2005, will be closed. The company offered podcasting search, directory and listening service according to a report in TechCrunch. Other than an announcement on the Yahoo Podcasts site, there has been no report as to why Yahoo is closing...
ADOTAS - You know, Lars Bastholm was doing such a bang-up job as Olgivy & Mather's chief digital creative officer for Northern America that they handed him the additional role of chief creative officer O&M New York. That's good stuff, buddy, after all, this is the concrete jungle where...
AKQA announced today it has won the interactive design contract for USPS.com, their largest win to date at $55 million. The DC offices of AKQA will be responsible for improving the usability of the flagship site, applying the results of user testing, and handling online marketing and promotional pushes....
Full-service shop Barkley Evergreen & Partners is restructuring its media buying strategy around the assimilation of broadcast and online mediums. The Kansas City-based agency plans to officially launch its fully integrated approach this summer. "From a consumers perspective there is no separation between TV, radio and internet, they are simply...
ADOTAS - It's been widely accepted that the latest recession rang the death bell for the credit-card-debt-building spree shopper and the return of the savvy consumer. Hence consumers are going cuckoo for coupons -- something that email marketers are noticing in their campaigns. A recent survey by Experian found that...