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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Eons, Inc., is injecting new life into its sagging social network for boomers, the company announced today. The company’s credo: “Get Ready to BOOM Your Life!” When Eons launched in July 2006, promising to celebrate “life on the flip side,” it pledged to offer adults ages 50 and older content...
New Paradigm has spent a pretty penny to determine whose using the Internet, and it has paid off. $4 million was put into a global study which reports that 77% of online users around the world ages 16-29 would rather live without television than without the Internet. 12 different countries...
Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...
Fluent, Inc. has announced that CustomerAQ, its proprietary customer acquisition and search advertising solution, is helping its clients achieve conversion rates up to thirty times the industry standard. CustomerAQ implements behavior identifying technology, real-time marketing tools, and analysis and reporting functions. It provides consumers who are actively searching for related...
ADOTAS - Court is in session! The Federal Trade Commission is hosting its much ballyhooed public roundtable on online privacy today in the nation's capital -- will privacy advocates rule the day and move the FTC a step closer to regulation? Well, you better believe that Internet marketers aren't...
Sarasota, FL-based MOVO Mobile LLC, a mobile marketing software company, announced today a partnership with TranSend Ed, Inc. which will provide mobile marketing solutions to colleges and universities. With this deal TranSend will give college and university administrators the ability to send students alerts, reminders and promotions via SMS/text...
ADOTAS – Yahoo Inc. is strapping on its boxing gloves for what will likely be a vicious and protracted fight for its board set for August 1. Today, the Internet pioneer presented the Securities and Exchange Commission with its shareholder pitch. A summary is here. The entire presentation was clearly...
ADOTAS – Ad network JellyCloud, formerly adware company Gator, has closed up shop, according to MediaPost. The company raised more than $11 million earlier this year, but found it couldn’t grow quickly enough to compete, MediaPost reports. JellyCloud reportedly let its 35 employees go and hired a firm to sell...
The U.S. Public Interest Research Group and Center for Digital Democracy have raised a complaint over behavioral targeting which has caused the Federal Trade Commission(FTC) to respond by holding a "town hall meeting" in the fall. This information was released in a letter by Lydia Parnes of the FTC...
Maven Networks today announced that GMTV, a top-rated morning TV show in Europe, has selected Maven Media System (MMS) to kickstart its broadband video initiatives. With a monthly viewership of 25 million in tow, GMTV will utilize Maven's broadband video platform to power a professional-quality Internet TV channel for its...