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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

In conjunction with an AccuStream Imedia research report that elucidated revenues from subscription streaming/downloading of audio/video will rise about 39% this year reaching a $2.6 billion mark; Netflix has announced that since launching "instant watching" as an option with rental packages in January, the company has accounted for 5...
ADOTAS -- Welcome to the family! (Or not). Rumor has it, DoubleClick employees will have to apply to new employer Google to keep their jobs, the Silicon Alley Insider reports. In all fairness, you can’t say they weren’t warned. Google’s chairman and CEO Eric Schmidt intimated as much on his...
News Corp-owned, London-based Times Online has teamed with online video network Roo to add video news, entertainment, and other content to its site's TV section. According to ClickZ, Times Online TV will be sponsored exclusively by Cisco Systems in a "six-figure deal", which will now attach Cisco branding to the...

Spam King McColo Dethroned

ADOTAS – Major-league spam host McColo Corp. has been shut down. McColo was headquartered in San Jose, CA and its servers were located in its office building. The company worked with a gaggle of shady email marketing companies and a number of products, from pharmaceuticals to fake designer bags....
The U.S. Public Interest Research Group and Center for Digital Democracy have raised a complaint over behavioral targeting which has caused the Federal Trade Commission(FTC) to respond by holding a "town hall meeting" in the fall. This information was released in a letter by Lydia Parnes of the FTC...
ADOTAS - DoubleClick has become a household name so to speak, in the world of online advertising and marketing. But through the better part of the last year, the news coming out surrounding the now infamous “GoogleClick” merger has continuously focused on a critical view of Google, but few...
ADOTAS – Google is headed to court. Well, its search data is at least. In a obscenity trial in Florida, the defense plans to use publicly accessible search data from the Internet giant to make it clear that what might be considered “obscene” searches are actually the norm, not...
Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...

Yahoo’s Come Back

Jerry Yang seems to be doing something right. His movements to restructure his company Yahoo have started to pay off. After-market trading on Tuesday showed that Yahoo’s shares rose 10%. Yang stated in the Financial Times that “While we have a lot more to do, we have taken some important...
Sky Interactive television has just chosen to implement its long-running partnership with DoubleClick in a search to optimize and customize its ad delivery system. Sky will soon use DoubleClick's Dart Enterprise Software Solution, a tool which has been proven to help publishers and merchants monetize content and control all...