Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

The recent incorporation of Basis Technology's Rosette Linguistics Platform (RLP) into Mooter Media's adVantage and Contextual adVantage platforms is bringing contextual ad serving to international markets. The collaboration is focused on optimizing ad relevancy and improving click-through rates for Mooter Media's partners in China, Japan, and Korea. Basis' RLP is...
Widegroup :: Interactive, a developer of interactive digital products, has recently announced the launch of the XimbiotiX Mobile Branded Application, an extension of the XimbiotiX Desktop Application. The new product will provide advertisers with new ways to implement flash-enabled technology on mobile devices. The Mobile Branded Application utilizes Flash Lite,...
The Walt Disney Company will test a new type of online advertising in free downloads of ABC's hit TV shows on abc.com. Users will be able to download hits such as "Lost" and "Desperate Housewives," but will have to click through advertisements to get to the next segment...
Internet marketing company Figleaf Enterprises announced today the launch of ezeemoney.com. The website will offer a variety of marketing tools and product resources that offer users free advertising solutions and strategies to reach 100's of millions of potential customers with just one click. "I have been looking for an...
Third-party advertising has finally broken into Google's coveted, spacious white front page. An ad appearing for Internet Explorer users on Tuesday and taken down by Wednesday promoted the Firefox Toolbar, an application included in the Internet software bundle Google Pack. Aside from the massive amount of impressions the space garnered...
A joint study conducted by Revenue Science and the Ponemon Institude finds that a majority of consumers prefer advertising based on their individual interests. Specifically, 63 percent of those surveyed said that Internet marketers should "always" understand their interests prior to sending them advertising, while 55 percent stated that online...
Online marketing technology company Viewpoint today announced the release of FUSE 1.4, the latest version of its content delivery technology powering the Unicast ad platform. In conjunction with the FUSE 1.4 release, the company also announced new ad formats and tracking capabilities of the tool, which it hopes will streamline...
AvantGo, the mobile Internet service from Sybase iAnywhere, announced yesterday the launch of new mobile website channels that will offer interactive ads and marketing offerings to PDA and smartphone users. The new website channels include BMW, Entrepreneur.com, HP, GM, Mercedes-Benz, PC World, Toyota, and Verizon with a target...
Rich media technology provider Pointroll and streaming media research company AccuStream iMedia Research have partnered to release "The Streaming Video Advertising Reference Guide: Understanding and Optimizing Online Video." Pointroll handled more than 5 billion streaming video ads last year, and wants to reinforce its position as a streaming ad...

Microsoft to Buy Massive?

According to the Wall Street Journal, Microsoft is preparing to purchase in-game advertising company Massive for a reported $200 to $400 million. Massive, one of the leading in-game advertising companies specializes in placing dynamic changing ad content like billboards and branded objects in video games. Microsoft's online gaming service Xbox...