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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

In reaction to accusations of an Internet privacy breach discovered by authorities, email marketing company Datran Media Corp. has agreed to a $1.1 million settlement with NY attorney general Eliot Spitzer and a major change in the way it collects Internet user data. Datran reportedly mined over 6 million...
Online marketing company Viewpoint Corporation has launchedits new KeySearch SEM solution to help clients include search marketing into their campaigns. KeySearch is integrated with Viewpoint's other marketing tools, and also includes search engine intel reports, and analysis to maximize campaign effectiveness. Viewpoint believes that the KeySearch solution, as well as...
AKQA announced today it has won the interactive design contract for USPS.com, their largest win to date at $55 million. The DC offices of AKQA will be responsible for improving the usability of the flagship site, applying the results of user testing, and handling online marketing and promotional pushes....
Google has reportedly enhanced its AdWords demographic siteselection tool. Gokul Rajaram, Director of Project Management forGoogle Adsense, tells Adotas, "Potentially, it is the ability for advertisers to specify demographics and then select sites within a continental that meets those demographics. It's basically an extension of site targeting feature; it's...
A new report by Epsilon Interactive, the company which most recently announced plans to acquire DoubleClick Email Solutions, and the GfK Group on consumer email perceptions, the found that 58% of the 584 U.S. respondents "agreed that e-mail they receive is usually targeted to their need and interests," representing...
MarketingSherpa, a marketing and advertising research firm, today released its Third Annual Study of 680 attendees from the ad:tech trade shows who responded to the survey in the second half of December 2005. The results are titled the Best & Worst-Rated Emarketing Tactics of 2005 and How ad:tech Attendees...
According to the "2006 Local Search Advertising" report released by Borrell Associates, dollars spent on local search advertising will grow to almost $1 billion this year. While local businesses placed $420 million into search advertising last year, the report predicts that spending will double this year to nearly $1...
Sarasota, FL-based MOVO Mobile LLC, a mobile marketing software company, announced today a partnership with TranSend Ed, Inc. which will provide mobile marketing solutions to colleges and universities. With this deal TranSend will give college and university administrators the ability to send students alerts, reminders and promotions via SMS/text...
Google has announced its purchased Silicon Valley startup Upstartle, whichproduces a collaborative web word processor called Writely. Writely users can access their documents from anywhere, share their documents with others, and collaborate online within their browsers. The beta version of Writely was launched in August 2005 and according to a...
Spam Cube, Inc. has launched Spam Cube, a new tool to battle unwanted spam email. The cube is four inches tall and weighs eight ounces and only requires simple plug-in installation. Although the cube is priced at $150, users will not pay a subscription cost because Spam Cube has...