Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Experian Interactive's online bill comparison service LowerMyBills.com filed suit against online shopping site NexTag for copying the design of their recognizable banner advertisements in December of 2004, citing copyright infringement, false destination of origin, and unfair business practices. As a result, the presiding California district court ruled that NexTag...
Takafumi Horie, founder of the beleaguered Japanese portal Livedoor, and three other company execs have been arrested under the country's Securities Exchange Law. Livedoor is now suspected of securities fraud and falsely reporting company losses. Horie, the Internet maverick and template for the new Japanese entrepreneur, has often rubbed...
Yahoo today announced that it will be expanding its research operations into Europe and Latin America with the opening of new facilities in Spain and Chile. Yahoo Research's Barcelona office will be the first in Europe, and like the Yahoo Research's Santiago office, it will have ties with local universities...

AtomFilms Opens Up Studio

Launched in 1999, AtomFilms.com is renowned for serving up a huge library of independent short films from animation and comedy to music videos, drama, action, and scifi. But now that other larger companies like Yahoo, Google, and of course iTunes, are getting into the online video game, Atom has...
Behavioral targeting leader TACODA today boasted that more than 2,000 new websites including those owned and operated by Scripps and Hachette Filipacchi have joined its newly launched TACODA Audience Networks in just the past 90 days. The number of participating websites now totals more than 3,000, and combined, they...

MySpace Ventures into Films

What MySpace did for the indie music scene, it is set to do for indie filmmakers. News Corp's Netco has launched a new addition to MySpace called MySpace Films, giving indie filmmakers a platform to post animation, short films and other videos alongside their profiles. The first push to promote...
Threatened by the rising popularity of satellite radio, industry giant Clear Channel Communications today launched its first digital multicast channels in New York and San Francisco in an effort to give flagging terrestrial radio a modern overhaul. By splitting the frequencies of its radio stations into high-definition niches, Clear Channel...
Following the successes of Salon.com and the Economist.com's "day-pass" ad model, Disney-owned ABC News began introducing the ad-supported model to their online 24-hour cable channel users. Previously, ABC News Now's (formerly ABC New Live) users were paying either $39.95 for an annual subscription or $4.95 a month to use the...
Google's two-week young online video store, which offers reruns of TV shows from CBS, PBS and the NBA among others, has already been getting complaints and poor reviews. Some of the reasons cited by bloggers like Brad Hill, who runs the Unofficial Google Weblog, are that the video offerings...
In the wake of Amazon's just-launched video streaming platform Fishbowl, Microsoft today announced it's taking more serious strides in this sector. According to a ClickZ report, Bill Gates & company have tapped Lightningcast, a longtime supporter of MSN's live streaming events, to manage video ad delivery for said events-...