AppsFlyer is has released the Mobile World Congress edition of its Performance Index Report, which ranked the top media sources in mobile advertising across eight regions around the world during H2 2017.
Report findings include:
Google is gaining ground quickly on Facebook, but Facebook remains the #1 media source. The good news...
Mobile Posse and Phoenix Marketing International issued research on which mobile users are most interested in “Proactive Content Discovery.”
Proactive Content Discovery can be described as the automatic opening of relevant content when a phone is unlocked, making it the first screen a user sees.
Research Overview: A study of 900 mobile phone users...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.