Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey's U.S. Local Advertising Forecast 2018: Mobile and Social estimates. An additional $3.1 billion in mobile advertising is being sold by traditional media companies (i.e., radio, television and newspapers) in 2018. With...
Mobile Posse and Phoenix Marketing International issued research on which mobile users are most interested in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatic opening of relevant content when a phone is unlocked, making it the first screen a user sees. Research Overview: A study of 900 mobile phone users...
popup close button