Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...
Mobile Posse and Phoenix Marketing International issued research on which mobile users are most interested in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatic opening of relevant content when a phone is unlocked, making it the first screen a user sees. Research Overview: A study of 900 mobile phone users...