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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - How European! After Microsoft formalized its complaints with European Commission about Google unfairly squeezing out search competition, two people "familiar with the matter" told Bloomberg that the Federal Trade Commission is considering an antitrust investigation of Google's search business. The FTC got a good look into Google's operations last year...
Games are no longer merely entertainment; they have become a new venue for online brand positioning. Large companies have found ways to take advantage of massive attention towards social games and to convert it intoproducts that are more profitable. According to  Nielsen’s report, playing through social networks has become the...
ChoiceStream, a leading innovator in targeted advertising solutions, recently announced the second installment of its monthly Audience Cost Calendar. Powered by the CRUNCH Audience Cost Index, the Audience Cost Calendar is a monthly aggregation of impressions traded on digital ad exchanges. The calendar provides marketers with a snapshot of how online...
LONDON and LOS ANGELES, October 28, 2013 (ADOTAS) -- London-based social video marketing experts, Viral Spiral, and LA-based video creator development studio, Collab, have today announced a strategic cross-border partnership to maximize opportunities around online brand entertainment and licensing, focusing initially on Twitter’s Vine platform. Vine, Twitter’s micro-video social network,...
ADOTAS -- Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons...
Twitter’s social media empire has had a year of ups and downs. As one of the world’s top providers of social media and social advertising tools, Twitter’s ups and downs are closely monitored by, well, just about everyone. And for good reason, because what happens on and with Twitter...
ADOTAS - Keyword targeting is often limited by its fondness for frequency. Not a lot of programs can read between the lines to get at the context of a page's content -- which is where semantic technology comes into play. PinPoint, a new service from semantic web platform OpenAmplify, identifies...
Though it is making great strides every day, today's online marketing world is plagued with challenges. Fraught with sluggish manual processes and a lack of automated tools to help marketers be more strategic, it's an industry that's still feeling some growing pains, beginning with tracking the effectiveness of online...
ADOTAS - No More Free BOSS. Things have changed dramatically in Yahoo's search -- with the switchover to Bing, Yahoo announced that BOSS, its search API for other websites, will no longer be free. Similar to Google's custom search API, developers will have to pay 80 cents per 1,000 searches for...
DM CONFIDENTIAL: Last week we talked about an issue facing the more traditional side of affiliate marketing, one that has already had incredibly serious implications for the affiliate marketing space and could have equally monumental implications for the broader performance marketing space. While this affiliate tax issue has received...
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