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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Adotas is pleased to present a Q&A on influencer marketing with Tony Longo, CEO of Ground Signal. Q: Why is it important for marketers to have the ability to connect in real-time with consumers and influencers? A: When brands have the ability to connect in real-time with consumers, it opens up...
ScanLife, the leader in mobile engagement platforms, has released its Black Friday 2012 mobile barcode scanning results. The company reports 270K scans on Black Friday, the busiest day to date for mobile barcode traffic. In addition to continued 2D (QR) barcode adoption among marketers and media publishers, Q3 2012...
ADOTAS - Yes, I'm writing about Blekko again (I hope my coverage doesn't resemble TechCrunch's lust for Quora), but the company keeps coming up with cool new stuff. First it was the slash-tag powered, human-curated social search engine; then there was the Spam Clock, which led to the entertaining...
Today, digital marketing agency iCrossing announced the results of its latest commissioned study, "How America Searches: Consumer Packaged Goods", which imply that CPG marketers can reach one of the most lucrative markets by increasing their online marketing efforts. Additionally, affluent customers, primarily women, can be effective marketing...
ADOTAS - Search engine optimization software provider BrightEdge announced it had been awarded an official patent late yesterday, which is a first for not just the company, but for the whole SEO niche, according to BrightEdge execs (meanwhile, it's the 8-millionth-and-change for the U.S.). It's called "Operationalizing Search Engine...
myGeek, one of the largest keyword-targeted, site-specific advertising networks online announced Wednesday that it has inked an agreement with leading Internet portal and e-commerce destination Lycos. to provide a private label version of myGeek's advertising management system, AdOn Direct. The deal allows Lycos' advertisers to tap into myGeek's AdOn Direct...
The online advertising network of podcast search company PodZinger is now open for business. PodZinger's speech-to-text technology makes speech found in a video or audio podcast searchable by keyword. That same technology also makes it possible for podcasters to monetize their archives by including contextual ads in the search...
SYDNEY (Nov. 20, 2012) -- The new Facebook Application from Realview allows online publishers to convert Facebook friends into real paying subscribers by capturing reader demographics (including email addresses) for future direct email marketing campaigns. "Many online publishers have good Facebook followings. For example, one of our online publishers has...
ADOTAS -- A quick news glance around the webosphere. Federal Antitrust Probe Targets Google, Yahoo and Apple. (Washington Post) Plaintiff's Lawyers Allege NebuAd Staged Closing. (Mediapost) Silicon Alley vs. Silicon Valley. (WSJ) Jason Calacanis Tries Turning Mahalo Into a Wikipedia That Pays. (MediaMemo) Alibaba Plans To Spend At Least $200 Million On Acquisitions. (Paidcontent) Microsoft...
Maxifier today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers. With an increasing number of RFPs (Request for Proposals) focusing on in-view rate, The Atlantic has been working with Maxifier to deliver to...