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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Winstar Interactive Media, the online advertising subsidiary of Interep, has launched the Interactive Video Network (IVN). Like it's parent, the IVN online video ad network will also cater one-on-one to big-name branded sites from companies like The History Channel, The A&E TV Network, Popular Mechanics, and AccuRadio. IVN will...
In the wake of Amazon's just-launched video streaming platform Fishbowl, Microsoft today announced it's taking more serious strides in this sector. According to a ClickZ report, Bill Gates & company have tapped Lightningcast, a longtime supporter of MSN's live streaming events, to manage video ad delivery for said events-...
ADOTAS - It seemed like Digg was having a pretty swell 2009 -- in addition to increasing its user base and adding some killer features, the company announced it would launch its own ad network after a successful test run with a platform. However, the final quarter of 2009...
An Adotas Q&A with Mitchell Reichgut, CEO of Jun Group, explores this way marketers may be able to cope with ad blocking and reduce fraud. Q: What is value exchange and how is it an answer to ad blocking and fraud? A: Value exchange advertising...
ADOTAS -- Clickbooth, the Florida-based CPA network founded by John Lemp in 2002, has spearheaded a unique approach toward high-level publishers: the aptly-named Exclusive Network. Clickbooth latched onto the idea about a year ago, Graham Gochneaur, Clickbooth’s vice president of marketing, said. “We’ve seen the movement within the last few...

DigiMeld Raises $2M

ADOTAS – Startup video distributor DigiMeld has lassoed $2 million in a Series A round of financing from unspecified angels. DigiMeld was founded by Alex Mashinsky, a chronic entrepreneur and holder of more than 50 patents. The company plans to use the cash to bulk up his team and position...
Beleaguered adware provider 180Solutions has dropped their lawsuit against security software company Zone Labs, makers of ZoneAlarm. According to 180Solutions, ZoneAlarm mislabeled 180's S3 "Safe and Secure Search" search assistant adware program as a piece of high-risk software that was dangerous to users and monitored both mouse movements and...
ADOTAS – As real-time bidding takes off, transparency is becoming a predominant issue among advertisers, and media sellers and buyers. The buying and selling happens instantaneously in – you guessed it – real-time, and because it is still relatively new, the rules of the road are still being defined....
ADOTAS - When ZEDO integrated Mpire's AdXpose into its ad network, I asked Ryan Polley, AdXpose senior vice president of strategic development, how he felt about ad networks always talkin' smack about ad verifiers, and he surprised me by answering, "Can you blame them?" "Agencies and networks and publishers...
ADOTAS – Ad targeting is in a state of transition these days, with browsers like Firefox ending support for third-party cookies. A new study released on Monday at the IAB Annual Leadership meeting by the Digital Advertising Alliance is stoking the debate a bit more, revealing that advertisers will...