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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Following the successes of Salon.com and the Economist.com's "day-pass" ad model, Disney-owned ABC News began introducing the ad-supported model to their online 24-hour cable channel users. Previously, ABC News Now's (formerly ABC New Live) users were paying either $39.95 for an annual subscription or $4.95 a month to use the...
Last week, we asked our readers: "Will Facebook's new Graph Search feature give Google a serious run for its money?" The results were as follows: Yes: 79 percent. No: 21 percent. This week's poll question is: "Are Apple's Q4 earnings legitimate cause for concern?" We'll publish the results next week.
Three tech giants -- Hewlett-Packard, Intel and Yahoo -- said on Tuesday they are teaming up on a research project to help turn Web services into reliable, everyday utilities. The companies are joining forces with academic researchers in Asia, Europe and the United States to create an experimental network that...
Via AddThis: 2012 was the most socially active year ever on the Internet. We had the most social Olympics ever, the most social Election ever and overall sharing increased 23% from 2011. Hard to believe it’s that time again but we took our annual look back at the year in sharing. Check...
RTB House Says It's Discovered What Makes Good Banner Ads Great! The first clickable banner ad appeared in the 1990s and despite how fast the internet has evolved since then, it still remains one of the top advertising channels for online marketers. However, today’s ad creatives hardly resemble those of...
ADOTAS -- Twitter is filled with people, some transparently, using affiliate linking. And now a new service, TweetBucks, has launched making it easier. It enables users of social media sites such as Twitter and Facebook to generate revenue from their shortened URLs with affiliate commissions and pay-per-click ad-frames. With the launch, TweetBucks...
ADOTAS -- NebudAd is a prime example of a deep packet inspection company gone bad. It used technology that allowed it to capture consumers’ online behavior, without prior approval, by looking at the traffic that passes through their ISP and that caused a public and federal backlash. But that hasn't...
Interactive marketing agency ePrize today announced the launch of the Marquis Jet/Microsoft Office Live "I'm Going Places" sweepstakes, an instant win game that will allow one small business winner ten hours of private jet travel via Marquis Jets. According to stats from the Small Business Administration, the U.S. consists of...
AT&T HELLO LAB to Launch 3 New Instagram-Based Series as Part of Its Year-Long Digital Influencer Program. AT&T and Fullscreen today announced three new AT&T Hello Lab℠ series set to kick off in November featuring popular Instagrammers and social influencers Amymarie Gaertner, Lina Saber and Maiah Ocondo. "Creating unique series...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...