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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

American International Group Inc. shares tumbled 50 percent after the giant U.S. insurer’s credit ratings were slashed, feeding market fears as top U.S. investment bank Goldman Sachs reported sharply lower quarterly earnings. The cost of borrowing between banks surged as financing troubles piled up for AIG and the markets faced...
2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the...
Though it's rapidly expanding into a media conglomerate, Google has by no means forgotten about its fundamental services—namely, search. In fact, on Thursday, the industry leader announced plans to unveil new, higher-capacity systems designed to meet the growing need to search for documents inside businesses. Google's new product line of...
At the first-ever Digital Conference in New York, hosted by American Association of Advertising Agencies, Brian McAndrews was the center of attention. His company, aQuantive just sold to Microsoft for $6 billion and everyone wanted to hear what the man had to say. During a Q&A, McAndrews said that a...
AdMob, a mobile advertising marketplace that has been operating under the radar for almost eight months, has announced that its network now serves 250 million mobile page views per month. To celebrate the milestone, the company is offering free $20 advertising campaigns to new members of its network. AdMob allows...
BlogHer LLC, the online guide to women bloggers, today announced the launch of a new advertising network for blogs written and read by women. This ad network will provide a premium environment for contextual advertising geared towards females. The network will launch June 1 in partnership with...
ADOTAS – Playboy Enterprises is going digital. The company just hired Dan Smith as senior vice president of its marketing for its digital media group, a newly created position. Smith will spearhead Playboy’s interactive marketing push, shepherd the brand across the company’s digital and mobile channels and guide strategy for...
NEW YORK,  October 9, 2013 (ADOTAS) – Adiant, owner of the largest content-style ad platform on the web, today announced Adiant’s July acquisition of assets from Marchex, including assets from the former IndustryBrains, a suite of high-quality news and financial publications that will greatly expand Adiant’s mission of offering advertisers...
ADOTAS -- While the promise of real-time-bidding (RTB) is to automate and streamline the ad buying process, the industry knows it has a huge transparency problem. The OMMA RTB conference kicked off yesterday in Seattle to provide a deeper dive into the RTB process and the market landscape, and...
China Mobile, News Corp. and STAR Group Limited have announced a partnership today to explore wireless opportunities. Using China Mobile's mobile platform and News Corporation's interactive services and content assets, the companies plan to discover wireless media business opportunities globally. Wang Jianzhou, Chairman and Chief Executive Officer of China Mobile,...