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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Just as we brought you last month, Taykey has shared its latest set of infographics detailing socially trending conversations of the month that just ended. Taykey looks at trending topics of online conversation so ads can be targeted to particular audiences based on what they're talking about, and...
ADOTAS - Always proud of its cross-channel capabilities, video tech firm YuMe has just opened on a big new front for advertisers -- Internet-connected television. In a tech partnership with YuMe, LG Electronics has introduced an ad platform for its Internet-connected TVs and TV-related devices to serve targeted and...
Social Native Redefines How Brands Create Content With The Power of Many. Social Native, a platform for creating content on demand has officially moved out of stealth mode by announcing their technology platform built to reimagine the antiquated creative process by tapping into the power of the gig...
At the Search Engine Strategies conference yesterday, vertical search company LookSmart announced the release of an updated version of their AdCenter API. The new API will let 3rd party marketing and reporting software access the internal guts of LookSmart's search network, simplifying the purchase and management of campaigns on...
ADOTAS - VivaKi has launched CRM365, a new data-driven costumer relationship management tool designed to assist brands in engaging with customers across the social and mobile channels through the CRM365 Intelligence Platform. The 45-person operation will be led by new CEO Seth Solomons, previously Global CMO of Digitas, and partner with VivaKi digital and...
ADOTAS -- Long rumored, and finally executed,  Chief Digital Officer Johnathan Miller's move could mean bringing on former Facebook COO *Owen Van Natta to replace DeWolfe as MySpace CEO. UPATE: Van Natta officially confirmed. DeWolfe will continue to serve on the board of MySpace China and will be a strategic advisor...
Ever see an ad on TV and open up your laptop to shop? Start reading email on your phone and finish at your desk? We’ve become a nation of “multi-screeners” – using a combination of smartphones, tablets, computers and TVs and moving between these devices to accomplish our goals....
Less than two weeks after Google killed its paid answer service due to competition from Yahoo, Amazon has now launched its own. The e-retail leader has been quietly promoting Askville, which launched on December 8th, through email announcements and ads on its website. "Askville is a place where you can...
Vivial, an advertising technology company has produced Digital Marketing Trends 2017. The report identifies the top five digital marketing trends and predictions for next year. They include insights into how emerging technologies and platforms will influence consumer behaviors and marketing strategies for businesses of all sizes. "Technology is constantly evolving...
ADOTAS - Ecommerce app platform developer Lexity officially launched its Lexity Pinterest Report app, which is designed to help small businesses measure and, ideally, benefit from trends on Pinterest, by providing insights into how their products are being purchased, how competitor products are being purchased and which Pinterest users...