Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Today, Fox Interactive Media told the press that the company plans to launch ad-supported versions of its popular sites including MySpace for free on mobile networks. Users logging onto MySpace on their cell phones will be able to comment on pictures, update blogs, post bulletins, receive messages, update their mood...
ADOTAS – The “erotic services” ads on Craigslist are going to be whipped into shape, the company said. The online classifieds shop came to an agreement with 40 state attorneys general and agreed to soften the tone of the listings, which are often used by prostitutes and sex companies...
ADOTAS -- Earlier this week, reports started filtering in that Google, the 800-pound gorilla of search and advertising was getting new votes of confidence at the close of Q3.Mark Mahaney, Citi analyst, revised his estimate from 3% to 5% of growth. He also increased his EPS estimate from an initial $5.26...
ADOTAS - BlackBerrys? Are people still using those? They certainly are -- the iPhone and Android may get all the press, but plenty of smatphone users cling to their Berrys. Appcelerator has just introduced Titanium beta for making native apps on the RIM OS. This could be benign timing...
Rich media advertising technology company PointRoll has announced the creation of an online database of site technical specifications, called Spec Locator. With this roll out, the company hopes to simplify the rich media ad creation process by presenting a unified standard resource that rich media advertisers and agencies can...
ADOTAS - Put on your lab coat and safety goggles, kids, because we're entering MediaTrust Labs, a cross-company initiative from MediaTrust designed to establish an environment where employees from different divisions can share ideas with and learn from clients and partners. The first experiment of the semester involves a disciplined...
ADOTAS -- Apple becomes even more Gigantic, a car cleans itself and The Hulk plays football. Yep, it's just another week in AdLand. But which ads have been setting the web alight over the last seven days? Here are our five picks. Enjoy! 5. Nike Football, "Winner Stays"
ADOTAS – Gamers actually stop zapping their foes long enough to engage with an ad -- who knew? According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars – and the company will...
ADOTAS - When you send a marketing email to your mailing list, not all of your subscribers are going receive it. Unfortunately, there’s a bunch of hurdles each email must overcome before reaching its intended destination -- and hopefully avoiding the spam folder. Email deliverability is really important, after all...
On Friday, February 19th, Google confirmed they were removing right rail ads. Adotas is pleased to offer a Q&A with Ben Kirshner, CEO at Elite SEM, on how this change is going affect marketers. Q: Does the removal of the right rail ad by Google create a supply and...