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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - More consolidation in the group-buying space: Tippr, maker of the white-label daily deal platform PoweredByTippr, has bought social buying website DealPop away from WhitePages.com. According to Tippr, DealPop's national sales team, engineering crew and group-buying infrastructure will be integrated to provide publishers using its end-to-end deals platform an...
Adotas Special: By Richard Kosinski, President and Chief Revenue Officer of MediaBrix (pictured left). With the holidays fast approaching, two interesting reports highlighted the importance of having a sound mobile ad strategy this holiday season. Facebook reported that consumers continue to make more purchasing decisions on mobile during...
PushSpring Expands to New York, Hiring Patrick Callinan as Director of Sales, East Coast. PushSpring, a mobile app data and insights provider, announced that they have opened a New York City office and that Patrick Callinan (pictured left) has joined the company in the newly created position of Director...
ADOTAS -- Steve Ballmer, once again, says that there is no chance that Microsoft  would buy Yahoo. That seems to put an end to the speculation that a group of investment bankers and top Silicon Valley executives were working on a deal to take over Yahoo with debt supplied by Microsoft. Unless,...
Baynote published another “marketoon” this week on their blog. This marketoon parodies the merchandising and inventory challenges retail companies face when managing both in store and online campaigns. In the accompanying blog post, Baynote’s VP of Marketing, Dan Darnell, points out that in order to fulfill the “ultimate” omni-channel...
Just when Yahoo thought it was done with the tumultuous year of 2007, Chief Performance Yahoo! Steve Souders has announced that as of Jan. 7th he will be working for rival Google. The implications of Steve’s and many executives’ departures are lofty considering the position Yahoo once held in...
The value of traditional advertising is under heavy siege. The maturation of the Internet, with its focus on banner ads and click-through rates, plus the trend towards personalization and companies' use of social media as discounting and couponing platforms all but finished the job. But there's one role that...

Gawker Sheds Consumerist

ADOTAS -- Gawker Media continues to shed sites as it prepares for advertising armageddon. In a reasonable purchase, Consumers Union, the publisher of Consumer Reports magazine and ConsumerReports.org, has bought Consumerist.com, a popular consumer watchdog, from Gawker Media. “We’re delighted to add this vibrant site to our portfolio of information products,”...

Nortel files for bankruptcy

ADOTAS -- In what may be the beginning salvo for companies in trouble, Nortel Networks Corp, once the largest Canadian company, filed for bankruptcy today. The telecom-hardware manufacturer's failure to sell one of its division and a looming debt payment of $107 pushed it over the edge. Nortel's shares were...
How-to guide destination About.com today announced the incorporation of a Brightcove streaming video player into its site. The player is part of a larger plan to boost the depth of original video programming on the site, as well as provide advertisers with more interactive opportunities. "About.com's new player marks our...
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