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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Will Google Buy Bebo?

It has been rumored that MySpace or Google may be announcing a large $1 billion to $1.5 billion acquisition in the social media area of the market. TechCrunch has hypothesized that the property potentially being snapped up is Bebo which is currently raising funds as well as looking for...
ADOTAS -- Earlier this week, reports started filtering in that Google, the 800-pound gorilla of search and advertising was getting new votes of confidence at the close of Q3.Mark Mahaney, Citi analyst, revised his estimate from 3% to 5% of growth. He also increased his EPS estimate from an initial $5.26...
ADOTAS - European Union concerns about privacy issues related to online advertising have resulted in one banal warning after another. Seems like since the summer the governing body has been hovering like a pitch black cloud over the industry, but hasn't yet burst into storm. Federal and regional German officials,...
NEW YORK (September 28, 2012) – Solve Media today revealed that 10 percent of all online traffic is generated by bots – software applications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion...
ADOTAS -- Squarespace, the design-centric website publishing platform based in New York, is a first-time national advertiser during the Super Bowl this year. The 30-second spot was created in-house by Chief Creative Officer, David Lee, who was formerly the Worldwide Digital Executive Creative Director at TBWA Worldwide and directed...
Tapping into social media advertising can generate quality leads, especially with LinkedIn and Facebook. This infographic from Search Mojo aims to help brands determine which social media advertising platform would work better for them.
ADOTAS - I made my first purchase via a mobile device on Monday when I bought a bus ticket to NYC on my iPhone. I was driving from Baltimore/Washington International Airport to my father's house outside Washington, DC, as my flight to LaGuardia had been canceled due to this...
ADOTAS - I was a little surprised last week when Groupon announced it had partnered with location-based mobile social network Loopt, serving location-relevant and time-limited Groupon Now deals to consumers through Loopt's push-notification-based Rewards Alert system. Last month Groupon purchased Pelago, maker of Loopt competitor Whirrl, so I was...
ADOTAS - Digital marketing platform provider recently announced the release of Origin 3.0, its new digital marketing hub. It comes with a host of improved and updated functions, and the company says its integrated data management platform and patented decision engine is unlike anything else in the industry. Origin...
By The Editor at DM Confidential(www.dmconfidential.com) During last week's exuberance over the sales of 24/7 Real Media and aQuantive, one of the survivors in the online advertising space disclosed that the FTC has begun a formal inquiry into their lead generation practices. "Specifically, the FTC is investigating certain ValueClick Web...
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