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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS -- In the stupid video advertising of the day category, the WSJ decided that inserting advertising of UPS and Juniper Networks in a video of what appears to be the killing of a girl in Iran was a good idea. You wonder what kind of monitoring system its using....
ADOTAS (via Edelman Digital) -- Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin. ...
ADOTAS -- ValueClick Media has unveiled a new advertising unit that enables advertisers to tailor banner ad creative for each consumer. ActiveAds allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled to present a more relevant...
Following its contentious copyright tiff with YouTube, Universal Music Group has forcefully forged another partnership, this time with online video competitor Bolt.com. Both parties reached an agreement yesterday that Universal hopes will further strengthen its power in regards to negotiating content rights with other Internet sites. The Bolt deal officially...
As part of Expedia Media Solutions’ effort to attract a more diversified group of advertisers on Expedia sites, it has hired Paul DeBraccio as Director Media Solutions Ad Sales, North America and Derek Netelenbos as Senior Director, Global Advertising Sales. Both executives were brought on board during a key...
ADOTAS - UPDATED JULY 8, 10:08 A.M. - A source who worked with University of Maryland University College was told that Seaport Capital LLC, the majority owners of Innovation Ads, had not paid back a loan from CapitalSource Finance, its funding institution. Thus CapitalSource froze all of Seaport's assets,...
Wherever your audience likes to spend time – you need to be there. So, this week’s lineup is made up of a truly multi-channel selection of winning ads that connect at just the right moment.   Campaign Name: Microsoft Outlook Calendar Reminder - Moe’s Southwest Grill Country: USA Advertiser: ...
BrightRoll surveyed over 400 programmatic advertising decision makers to understand their growing concerns about fake news. The survey yielded some interesting insights which are highlighted below: 96% of advertisers are concerned about fake news in programmatic advertising. 31% will reduce spend with programmatic partners whose inventory includes brands...
ADOTAS - Despite the seemingly endless parade of alerts and updates smartphone users are hit with, Scott Kveton, CEO of mobile infrastructure builder Urban Airship, doesn't see a wave of notificaion fatigue hitting mobile users anytime soon. Rather, users are demanding more targeted notifications and ones that provide actionable...
ADOTAS -- Brand Affinity Technologies has matched up with another celebrity - Microsoft. BAT has chosen Microsoft Advertising to be its first preferred online publisher portal. Using BAT's Platform, advertisers and agencies can easily secure talent and launch national and locally targeted campaigns in a matter of days.  The company...
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