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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

AppsFlyer Announces “Multi-Touch Attribution” Analytics To Reveal The True Impact Of Mobile Marketing Campaigns AppsFlyer, a mobile marketing attribution and analytics platform, announced the release of its new “Multi-Touch Attribution” tracking tool, the first solution to help application marketers track every source that contributed to a new user. Existing...
ADOTAS - Today, cloud-based ad service Flite released an updated platform that allows for real-time updates throughout an advertising campaign and for the integration of web applications directly into an ad unit. Flite Platform 3, the new version, incorporates the cloud-based development tool Flite Ad Studio, the app store...
ADOTAS – The speculation of who will take the reins at Yahoo seems to be narrowing in focus. Today, two new (probably founded in reality) rumors have emerged from the fray. The first is that Peter Chernin, News Corp.’s COO, was approached by board chairman Roy Bostock for Yahoo’s top...

Adify adds to platform

ADOTAS -- Adify has some new features in its platform, including the ability to track post-impression ad performance and ad interaction. The technology measures specific user interaction with ads and actions taken after ads are viewed, giving advertisers and network partners detailed insight into how users are responding to ads, as...
ADOTAS -If I had a quarter for every time I heard a rumor about an imminent Facebook IPO, I wouldn't be a rich man but I could certainly take a few dozen loads to the laundromat. I attributed the latest IPO gossip stirfry as a method of deflecting attention...
NEW YORK (October 9, 2012) – Media6Degrees (m6d), the advertising technology pioneer that revolutionizes marketing with its ProspectRank™ platform, today announced that it has named Brett Moskowitz as its new vice president of sales. Moskowitz joined m6d in August 2009 after successful stints at AOL, Microsoft and Yahoo!, and most...
SINGAPORE and REDWOOD CITY, California, June 11, 2014 (ADOTAS) – Amobee today announced that it has signed agreements to acquire Adconion Direct North America and Adconion Australia (together, Adconion) as well as Kontera Technologies, Inc. (Kontera). The acquisitions will strengthen 's position as the leading provider of mobile-led digital marketing...
ADOTAS - New risks are becoming apparent to the mobile industry as open software platforms, including Google’s Android are impending and will soon become widely adopted. Viruses have had the ability to disable phones and inflate phone bills since 2004, according to Reuters. This has led to a new security...
ADOTAS – Creepy stalkers rejoice: Hayden Panettiere is selling off items in her wardrobe for charity. The star on NBC’s Heroes, has announced a partnership with social computing site Zude and peer-to-peer social commerce marketplace Shopit to sell some of her favorite clothes in a bid to raise money...
ADOTAS – In an attempt to rev up its search engine, Yahoo has rolled Yelp, LinkedIn and Yahoo Local SearchMonkey Apps into its default search results, so users don’t need to add them manually. The changes are part of Yahoo’s plan to garner search results with more structured data. The...