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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - During the Super Bowl yesterday, mobile ad network InMobi conducted a survey of 1,100 U.S. mobile users asking about their interactions with the TV ads that aired during the game and with their own devices, and the answers suggested substantial numbers of people were using their mobiles...
Online advertising company MIVA has launched its vertical PPC network, the MIVA Precision Network, into the US and UK markets in the hopes of generating better lea for MIVA advertisers. The Precision Network is currently in beta and exists alongside MIVA's existing Core Network. While the Core Network will provide...
ADOTAS - It's called Chalkboard because the idea is similar to placing a hand-written outside a storefront with the the daily deal or latest offer -- local businesses can send unlimited real-time updates and offers to consumers within a mile radius of their physical locations. Launched just a year ago...
ADOTAS - "For a lot of Facebook users, 50 credits feels more significant than $5 off a purchase," says Scott Silverman, cofounder and vice president of Ifeelgoods, a humorously named virtual goods incentivization platform. This has become even truer as the social network has expanded the functionality of credits -- paying for crops...

HipCricket En Espanol

ADOTAS -- Univision Communications Inc., the Spanish-language media company, announced today that as part of its digital strategy, it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the Spanish-language radio group in the United States. The firm has partnered with HipCricket for...
ADOTAS -- StrongMail has announced that it acquired PopularMedia, a social media marketing company. The terms of the transaction were not disclosed. The acquisition coincides with the closing of StrongMail's sixth consecutive quarter of revenue growth, further strengthening its momentum in the marketplace as a provider of integrated marketing solutions...
ADOTAS -- With December yet to be completed, the winners for top keyword searches of 2013 have become clear, according to Millward Brown Digital. And interestingly they are all for sites whose names form their URL.  In other words, people conducted searches for sites that they could have easily just...
ADOTAS – The Interactive Advertising Bureau today announced the release of “privacy principles” for its members to follow; but the U.S. Federal Trade Commission was clearly hoping for more stringent privacy guidelines. In December of 2007, the FTC proposed online behavioral ad privacy principles to address consumer concerns. Instead of...
Leaders From Top Brands to Present at October 7 Event in New York City: The Goal? To Bring Together Content, Engagement and Business Results Marketing and digital leaders from major CPG, financial services and technology brands will discuss the state of content marketing, successful real-world strategies and the future of...
ADOTAS - Well, shoot -- my iPhone alarm didn't go off and I totally missed Facebook's IPO. What's that? You guys didn't hear about it? Oh, that's because it's limited to Goldman Sachs' clients. Along with a $50 million investment from Digital Sky Technologies, the reputable/infamous (a matter of perspective)...