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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

To bolster the confidence of wary brand marketers, the Advertising Research Foundation is planning to publish a new guide to online advertising. According to a recent report, "The Online Advertising Playbook" will be a 320 page manual that includes case studies and interviews with advertisers, agency executives, research firms,...
AvantLink.com announced today the launch of an advanced Affiliate Marketing Network. This network provides an integrated and advanced tool center, which includes the Affiliate data feed management tools. The tool center is supported by RSS publication of affiliate ads and content as well as web service technology. ...
ADOTAS – Overstock.com has launched another battle in its ongoing war against a new Web tax law that officially went into effect over the weekend. Overstock claims the new law requiring online retailers with in-state advertising affiliates to collect 8.75% in sales taxes from state residents is illegal –...
Cisco Systems, a company known for its computer networking services and its equipment sales through the Linksys brand, has acquired the rights to social networking software from Utah Street Networks, a software company that operates the social network Tribe.net. Cisco has purchased "select assets" from Utah Street and intends to...
Alphabet Inc., the successor issuer to, and parent holding company of, Google Inc., today announced financial results of Google as it existed prior to the reorganization that became effective on October 2, 2015 for the quarter ended September 30, 2015. “Our Q3 results show the strength of Google's business,...
ADOTAS - Now introducing the Real-Time Brand Safety Shield, powered by Rocket Fuel. Offering brand advertisers and their agencies three layers of defense, Rocket Fuel blocks bad sites and pages before serving an ad on them. This triple protection technology is to brand advertisers and their agencies what Gillette...

Google refines search

ADOTAS -- Google has unveiled new improvements to its results pages. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions. The first allows a refining of search to better understand associations and related concepts related to your search. "If...
ADOTAS - The IAB (Interactive Advertising Bureau) Mobile Marketing Center of Excellence's MRAID 2.0 -- that's "mobile-rich media ad interface definitions," a common set of APIs for rich media mobile ad creation -- is now available for public comment. IAB Mobile Marketing Center of Excellence senior director Joe Laszlo...
ADOTAS - Facebook has settled Federal Trade Commission charges that it shared data from its users after telling users said data would remain private. The FTC brought up eight counts, some of which are actually a few years old at this point. Some of the charges held the social...
White Ops, a pioneer in online fraud and browser automation detection, today announced the latest addition to its anti-fraud portfolio, White Ops MediaGuard™. White Ops MediaGuard greatly increases the ability of publishers, e-commerce platforms and ad tech platforms to proactively identify and eradicate fraudulent activity in real-time, providing...
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