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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS – An Internet marketing software provider, Yield Software, has secured $6 million in Series B funding – the round was led by Draper Fisher Jurvetson and includes the WPP Group. Yield Software has been designed to enable marketers to grow their traditional media offerings online. The company’s automated system...
WallStreet Direct, Inc., a subsidiary of Financial Media Group Inc. announced today that it has signed a deal with Vibrant Media, Inc. to provide contextual video ads. VP of business development for Vibrant Media, Brian White said of WallStreet Direct in the release “Their content-rich Web properties receive a significant...
NEW YORK, January 21, 2014 (ADOTAS) – Ghostery®, the web’s largest, most powerful and most user-friendly privacy tool, announced today its new mobile release for iOS7. This update includes the most expansive improvements to the usability of the app since the initial release of Ghostery for iOS. Ghostery is...
Although the Federal Trade Commission did not discuss privacy issues in its approval of the $3.1 billion Google-DoubleClick merger, the agency still has plenty to say to the advertising community about data collection and consumer privacy.In hopes of setting the pace for a self-regulatory privacy regime for companies that...
ADOTAS -- What if you used AdSense and suddenly got a notice that you "posed a significant risk to" advertisers and were shut out immediately? You would get mad and try, and mostly like be rebuffed, to find out how and why it happened. Apparently, there is no AdSense customer...
ADOTAS — Strong marketing strategies attract attention and build the brands we know. Good marketing practices bring in valuable partners and new customers. Both approaches encourage existing customers to deepen their commitment to a brand.  But marketing alone doesn’t drive a business. If something goes wrong in the behind-the-scenes...
Advertiser Perceptions finds new priority on live presentations, heightened interest in where networks go next with content, data, and addressability. A new study by Advertiser Perceptions finds the 2016 Upfront/NewFronts presentations and supporting pre-event communications made a significantly greater impact on advertisers compared to 2015. One-third of advertisers are...
ADOTAS - Time Warner Inc. chariman and CEO Jeff Bewkes has announced the appointment of Laura Lang as CEO of Time Inc. Lang comes to the company from Digitas Inc., where she had served as CEO since 2008. This new position will make her the CEO of the largest...
ADOTAS -- Perhaps Barry Diller could have gotten an offer on the spot at the IAC third-quarter conference call if he hammed it up with, "Take Ask.com -- please."But he wasn't so blunt. Instead he responded to a question on selling the lagging search engine with this quip: "We've...
 ADOTAS - Research put out by Hitwise has indicated that the market share of US visits to the News and Media category online increased by 22% for the week ending February 23rd compared to the same week last year. Over the past two weeks the category reached the highest...