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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

NEW YORK, December 9, 2013 (ADOTAS) -- A new survey of 10,337 people who are active in social media found that when it comes to product and service recommendations, Facebook was the most trusted platform; over two-thirds (68%) say they trust Facebook over Pinterest (56%), YouTube (51%) and...
Oracle announced that it has signed an agreement to acquire Moat, a digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better...
ADOTAS - No one said conversion is as easy as 1-2-3, but a firm grasp of the building blocks will definitely improve the process according to the "Conversion Report" recently released by Econsultancy and RedEye. A survey of 700 digital marketers conducted by Econsultancy found that 70% of client-side respondents...
The Super Bowl can be a holy grail or a holy terror for advertisers. The Nielsen Company is looking to help companies figure out the equation of this massive marketing moment to ensure optimal ROI. Since the Super Bowl does cost advertisers $2.7 million in one shot, this information...

Adobe Buys Demdex. Hooray!

ADOTAS - Adobe announced today that it has acquired privately held company Demdex. Demdex is a data management platform company. This addition will provide an audience optimization solution that will enable advertisers and publishers to consistently deliver more relevant digital experiences to Adobe’s customers. Brad Rencher, VP and GM...
ADOTAS -- Tax them to death. I have written several stories about how the federal government and states are enacting laws, clarifying existing ones, or in the processing of, to force companies with no physical presence in the state to collect and remit taxes, obviously affecting affiliate businesses. New York...
EyeWonder Inc., a rich media and digital video advertising company announced this week the launch of a round of major campaigns from agencies OMD and Tequila that leverage EyeWonder’s In-Stream 2.0 Research Initiative. This anticipated to advance current levels of pre-roll video advertising effectiveness and measurements by testing, tracking and...
(ADOTAS) PALO ALTO, CA – September 10, 2014. – PunchTab, the leading omni-channel engagement and insights platform, today announced it has selected Mike Mansbach as the company’s next CEO. Mansbach is highly regarded as a results-driven go-to-market executive with a track record of bringing customer value to scale worldwide.  Having successfully led...
ADOTAS -- Revising standard online advertising units has been a major topic as the traditional digital formats have faltered. The Online Publishers Association  came out with its own initiative: fixed Panel, which looks naturally embedded into the page layout and scrolls to the top and bottom of the page as...
For the first time, mobile app developers have a simple solution for managing video ad revenue. HyprMX has introduced HyprMediate—the easiest way to manage rewarded video ad networks and maximize revenue. The HyprMediate platform distills mediation down to two simple tools: Waterfalls and Analytics. Waterfalls make it easy to...
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