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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

NEW YORK (October 8, 2012) - Index Platform, a global sell-side platform operated by Casale Media, today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers...
ADOTAS – The National Guard is looking for warriors. It just launched a campaign –aptly dubbed Warrior -- created by LM&O in conjunction with mobile marketing provider 2ergo. LM&O used 2ergo’s Swift platform to create a mobile Internet site for the Guard that allows moviegoers to access and interact with...
ADOTAS – An attack on a Yahoo ad server caused it to unleash malware at the rate of 27,000 infections per hour over the past several days, according to CNN. The story reportedly was broken in a blog post from Fox-IT, a Netherlands-based firm...

Coke Drinks Joost

Janus Friis and Niklas Zennström became famous from their very popular and disruptive peer-2-peer technology product called Kazaa. After many lawsuits, nasty PR battles, a few raids, and finally some settlements the two technology and media wizards from Europe moved on to their next project called Skype. They parlayed the original...
ADOTAS - Mobile marketing and advertising technology provider Velti announced today the official release of its custom private mobile exchanges for premium publishers. This gives publishers, as the company claimed, greater control over selling their ad inventory to the kind of sources they want to sell to. A statement...
For the first time, mobile app developers have a simple solution for managing video ad revenue. HyprMX has introduced HyprMediate—the easiest way to manage rewarded video ad networks and maximize revenue. The HyprMediate platform distills mediation down to two simple tools: Waterfalls and Analytics. Waterfalls make it easy to...
ADOTAS - Performance marketer Permuto added Jayesh Bhayani as chief technology officer and vice president of engineering, as well as Gaurav Khot as a senior member of the engineering team. Bhayani was most recently vice president of engineering and product at Yahoo, while Khot boasts 20 years of software...
Ingenio, a mobile pay-per-call ad provider, commissioned research that found over a quarter of the respondents preferred sponsored text links that appear as results to Web searches for mobile phone advertising. 4,123 adults responded to the survey and 26% replied positively to the concept of search-based mobile marketing. 21% of...
Coinciding with Apple's Worldwide Developers Conference, RSS advertising company Pheedo is trumpeting its Apple RSS ad-targeting channel. Rather than lumping everything into a single "technology" channel, Pheedo provides a more targeted Apple Channel for Apple-related publishers and advertisers. The Apple Channel is Pheedo's largest, and includes sites like Apple...
ADOTAS - Summer may be fading, but that doesn't mean social CRM platform Get Satisfaction can't take one more dip in the venture capital pool. In addition to unveiling a new website, Get Satisfaction left a Series A round of funding with $6 million. Azure Capital Partners led the round...
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