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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Instagram helps brands share stories through imagery. And since launching an advertising platform, they've heard from marketers that they want an enhanced option. Well now they have it. Carousel ads. They are designed to give brands more flexibility in telling their stories by allowing people who view their ads...
ADOTAS – With renewed consumer confidence, Americans are again traveling at record levels. This means that flights are often nearly full or oversold, and the average hotel price has increased more than seven percent year-over-year. Some major urban cities, like New York, are even recording annual hotel occupancy rates...
ADOTAS - You know, I got a bad feeling that next year is going to suck all around. Yeah, the ancient Mayans predicted the world's going to end in December 2012, but now a bunch of advertising trade associations are suggesting that the end of the Internet is even...
Time Warner's AOL is currently in talks to purchase Third Screen Media, a mobile-focused start-up that displays small ads on cellphone screens. According to the Wall Street Journal, citing individuals with information on the discussions, the deal may hover in the range of $80 million, but also still...
SAN FRANCISCO, October 10, 2013 (ADOTAS) — AdRoll, the world’s largest retargeting platform, today announced that it surpassed a $100M run rate, solidifying its position as the fastest-growing retargeting platform. The company also now services over 10,000 customers in 100 countries, more than any other retargeting platform. AdRoll has...
Online advertising company Revenue.net, a division of Oversee.net, has launched their self-serve rich media advertising platform. The system allows both large and small publishers alike serve up interactive rich media advertising using Revenue.net's SiteManager tool. SiteManager, the publisher's window into the Revenue.net advertising netowork, includes reporting and tracking tools...
The world of e-commerce can be a cutthroat; it’s filled with hungry entrepreneurs aspiring to be the next dot-net billionaires and large existing brands that have unlimited resources devoted to squashing newcomers. If you want to one-up your competitors, avoiding even the smallest of marketing mistakes is essential. Here’s...
E.W. Scripps recently paid $366 million in net cash to acquire uSwitch.com, a U.K.-based online price comparison site for home services and personal finance. The deal follows Scripps' buyout of a similar site, Shopzilla, in June of 2005. Scripps plans to position uSwitch and Shopzilla as the foundation for...
Click Tactics Inc., a multi-channel marketing service that assists Global 2000 companies in strengthening subscriber communications, has announced the release of a series of direct marketing solutions known as Subscriber STREAM 6. The series tailors messages to individual customers and uses analytics to determine which messages are the...
Tracy Morgan and Jane Krakowski of NBC's "30 Rock" would do anything for love -- especially in the back seat of a Jaguar. Morgan and Krakowski are among the stars of "Backseat Stories," a...