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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Online ad network MIVA announced yesterday that it is now delivering Pay-Per-Click ads to free Wi-Fi community AnchorFree. The agreement entails that AnchorFree will utilize MIVA ads on its Wi-Fi security VPN product page and on its AnchorFree Rewards-Bar. Concurrently, ads will be displayed to monetize both...
(ADOTAS) SAN DIEGO, July 15, 2014 – Covario, Inc., a leading independent search and content marketing firm, today issued its Global Paid Search Spend Analysis for the second quarter of 2014, reporting that first half spending on pay-per-click advertising (PPC) by its enterprise technology, B2B, consumer electronics, and retail...

Layoffs: AMD, LinkedIn, Veoh

ADOTAS – Chipmaker AMD reduced its workforce by 3%, or roughly 500 staffers. In April, the company laid off 10% of its staff. LinkedIn has announced that it’s cutting 10% of its staff (about 36 jobs). LinkedIn recently raised $22.7 million in funding (in June it raised $53 million). Veoh, an...
ADOTAS - What did search engine optimizers ever do to Derek Powazek? Enough for him to pull out a virtual flame thrower and lay waste to the SEO forest. In a blog so incendiary it may set your monitor on fire, the 14-year veteran of the Internet publishing industry --...
Dow Jones Online, publisher of The Wall Street Journal Online, Marketwatch.com and Barron's Online, has begun using the RSS management services of FeedBurner to manage and monetize its content and podcast RSS feeds. With the deal, Dow Jones hopes to open up more advertising opportunities and giving customers friendly,...
ADOTAS - Less than a quarter into the new year, mobile ad network Jumptap has already added 23 new employees to its team, including Jared Hand, who has spent time in the vice president of sales' chair for both Gorilla Nation and Clear Channel. Now he'll take on the...
Pilat Media, a global broadcast management system has launched a new personalized advertising system that adds in appropriate ads based on the household or individual’s profile from varying entertainment media formats. IPTV, mobile TV and digital TV will run the platform. The Denver based company manages $20 billion in television...

TheStreet Picks Up AdSonar

TheStreet.com, Inc., a provider of financial news and ratings, business and investment content and custom advertising solutions, and Quigo, a provider of premium publisher advertising solutions announced that they have entered a multi-year, exclusive relationship in which TheStreet.com will deploy a custom version of Quigo’s AdSonar platform across its...
TACODA CEO Dave Morgan addressed the House of Representatives' Subcommittee on Commerce, Trade, and Consumer Protection on behalf of the Interactive Advertising Bureau, asking them to avoid pressure from special interest groups and reconsider their pending anti-spyware legislation. The House committee is currently evaluating the Securely Protect Yourself Against Cyber...
MoPub, Fyber and AerServ are first mediation partners making their premium ad demand services available via Tapjoy’s personalized monetization platform. Tapjoy, a mobile industry personalized monetization platform, announced it has partnered with several of the mobile industry’s leading ad mediation companies, including MoPub, Fyber and AerServ. These partnerships enable...