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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Patrick Mahoney, President and Chief Executive Officer, IEEE GlobalSpec, shares his insights on the challenges industrial marketers face. Q: What is the shelf life for technical content and has it gotten longer or shorter over the years? If the shelf life has changed, by how much and why do...
Shorter, robust and adaptive interactive video ads are here to the rescue. In a world where even Youtube is aiming to kill the 30-second pre-roll, marketers are again on a quest to redefine digital video advertising. While new standards are successfully cutting ads down to a mere 15, 10...
ADOTAS - Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik's Audience Investment Management platform. Last week Cognitive Match incorporated eXelate's audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen...
ADOTAS - Cox Digital Solutions and Gourmet Ads have launched the Gourmet Ads Marketplace, a private vertical ad exchange running off of the recently introduced CDS Connect RTB platform powered by AppNexus. The Gourmet Ads Marketplace offer advertisers access to audiences on more than 300 food-related websites, including Gourmet Ad own and...
Revcontent has launched a Performance Dashboard that they designed based on feedback from their trusted partners. "Giving our publishers control of their site and brand monetization is a top priority, and our Revcontent Performance Dashboard gives publishers a new tool to monitor performance, identify trends, and quickly view the...
Adwords Excel plugin simplifies every aspect of Google AdWords reporting and analysis and provides actionable insights within seconds. The search marketing company NetElixir has launched a new AdWords analysis and reporting dashboard called LXRPlugin, which provides actionable insights to help businesses and agencies manage search marketing campaigns and helps considerable...
Ari Brandt, CEO of MediaBrix, explores the power of app users' emotional data to maximize a brand's marketing goals. Q: How can advertisers use data to leverage emotions in apps? What kind of data needs to be collected? A: Advertisers can harness emotions in apps by tapping into data from bi-directional...
Adotas talks with Sree Nagarajan, CEO of Affinity Answers. Q: Lots of marketers use social actions such as Facebook "likes" as a show of interest in brands. How does social "affinity" differ? A: Social affinity is designed to predict and quantify audiences that are in the 'pre-intent' phase - that place...
We've all seen the statistics on the staggering growth of mobile. According to Google, mobile search will surpass the desktop search by the end of 2013, with Google mobile ad revenue reaching $8 billion in 2012 (increasing more than 3 times from 2011). Yet, many brands and agencies have...
Forensiq Releases Next Generation Fraud Detection Algorithm Ad Fraud Prevention Innovator Exposes Sports Bot Using Latest Machine Learning Techniques NEWS PROVIDED BY Forensiq Oct 19, 2017, 09:00 ET SHARE THIS ARTICLE NEW YORK, Oct. 19, 2017 /PRNewswire/ -- Forensiq, a global leader in ad fraud detection and prevention, today announced the release of its next...