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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

ADOTAS - Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik's Audience Investment Management platform. Last week Cognitive Match incorporated eXelate's audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen...
Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today released the results of its first proprietary study examining the industry challenge of "banner blindness." The message seems clear: Brands and publishers need to rethink banner ads. Results showed that only 14% of respondents recalled the last display...
ADOTAS - Cox Digital Solutions and Gourmet Ads have launched the Gourmet Ads Marketplace, a private vertical ad exchange running off of the recently introduced CDS Connect RTB platform powered by AppNexus. The Gourmet Ads Marketplace offer advertisers access to audiences on more than 300 food-related websites, including Gourmet Ad own and...
ADOTAS - I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame...
Search engine optimization (SEO) has undergone quite a transformation over the last year. Optimization techniques that used to be good are now bad; optimization techniques used to be marginal are now central. As a consequence, firms that have failed to update their SEO arsenals may be firing blanks – or...
Adotas recently caught up with Robert Wildner, Glispa Global Group's VP of Media Operations and Head of Ampiri, to talk about the challenges facing programmatic and native advertising on mobile. Q: Programmatic and native are both growing steadily. Why has getting them together on mobile proven so challenging? A: Up until...
Most Marketers Clear on Goals and Intent. Only a Minority Very Confident They’ll Realize Potential in Time. In a new report released on March 26th, Advertiser Perceptions, a leader in data-driven business intelligence for the advertising industry, and MightyHive, a leading media consultancy, share the findings of a recent survey of over...
Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year...
Patrick Mahoney, President and Chief Executive Officer, IEEE GlobalSpec, shares his insights on the challenges industrial marketers face. Q: What is the shelf life for technical content and has it gotten longer or shorter over the years? If the shelf life has changed, by how much and why do...
Programmatic is undoubtedly important. And the proportion of advertising bought this way will only increase. But most of what’s said about programmatic is simply not relevant to B2B marketers. The most widely touted programmatic approaches won’t work, considering the limited nature of B2B’s target audiences. Most solutions are designed to reach...
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