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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Infolinks, a global leader in monetizing digital advertising for publishers, brands and their agencies, today released the results of its first proprietary study examining the industry challenge of "banner blindness." The message seems clear: Brands and publishers need to rethink banner ads. Results showed that only 14% of respondents recalled the last display...
Sendible.com announced yesterday that it is the first UK Social Media Management company to integrate with Google+ Pages. The company reports that it has 100,000 users, including companies like BBC, Zynga and King.com.
Search engine optimization (SEO) has undergone quite a transformation over the last year. Optimization techniques that used to be good are now bad; optimization techniques used to be marginal are now central. As a consequence, firms that have failed to update their SEO arsenals may be firing blanks – or...
ADOTAS - I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame...
ADOTAS - According to a new study by the Stanford Law School's Center for Internet and Society, 61% or 113 of Quantcast's 185 most popular sites sent user names or user IDs (potentially email addresses) to third parties via cookies. And most of it appears to be unintentional -- an...
Most Marketers Clear on Goals and Intent. Only a Minority Very Confident They’ll Realize Potential in Time. In a new report released on March 26th, Advertiser Perceptions, a leader in data-driven business intelligence for the advertising industry, and MightyHive, a leading media consultancy, share the findings of a recent survey of over...
ADOTAS - Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik's Audience Investment Management platform. Last week Cognitive Match incorporated eXelate's audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen...
ADOTAS -- Truly successful advertising makes a real connection and a lasting impression. Television, magazines and traditional outlets have offered a relatively effective platform for brands: from Apple to Wendy’s, brands have found ways to resonate with their audience in these mediums. But digital advertising, with the most promise,...
1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed...
ADOTAS - Cox Digital Solutions and Gourmet Ads have launched the Gourmet Ads Marketplace, a private vertical ad exchange running off of the recently introduced CDS Connect RTB platform powered by AppNexus. The Gourmet Ads Marketplace offer advertisers access to audiences on more than 300 food-related websites, including Gourmet Ad own and...