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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

As of 2018, there are an estimated 1.8 Billion web sites on the internet with thousands starting everyday. Many of those web sites are emerging by creating exciting new content, have a growing audience, but struggle to find a solution to make money. Infolinks Media has taken up the mission...
The Moneytizer, a French advertising platform dedicated to optimizing the ad revenues of small- and medium-sized websites, has announced its launch in the US market. The platform currently counts more than 1,000 small- and medium-sized websites across the US as users of its technology; worldwide users of the technology...
The Tapad Device Graph™ Complements Freckle’s IoT Capabilities to Extend Scale and Precision of Audience Data Tapad, the leader in cross-device marketing technology and Freckle IoT, the global leader in multi-touch, offline attribution, today announced they are partnering to provide brands with a holistic and insightful view of their customers, in...
Only 26 Percent of Marketing Firms Have Appointed Senior Data Execs, Most Rely on Backwards-looking Tools, and Firms are Struggling to Collaborate on Data Marketers were awarded an average grade of C-minus for marketing intelligence capabilities, according to a newly commissioned study conducted by Forrester Consulting on behalf of Velocidi....
Survey results show both unmet potential and optimism in video advertising market, particularly related to personalization, mobile and over-the-top (OTT) video Innovid, the world’s leading video marketing platform, today announced the release of a report titled, “Where are Brand Marketers Taking Their Video Strategy in 2018?” The report presents the...