News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

StartApp Hits 250 Million Monthly Active Users, 100K Integrated Apps

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July 31st 2014 | Press Release

(ADOTAS) New York – StartApp (www.startapp.com), a mobile advertising platform, has announced that it now has 250 million monthly active users and 100,000 integrated apps. In honor of reaching this growth milestone, Globee Awards has recognized StartApp as a winner in its 2014 Fastest Growing Private Companies program. Gil Dudkiewicz, StartApp’s ... more...

LSN Mobile Launches Local on the Go™ Mobile App for Consumers

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July 29th 2014 | Press Release

(ADOTAS) ATLANTA — July 29, 2014 — LSN Mobile Inc., a mobile media company dedicated to connecting brands and consumers via local mobile content, today announced availability of its Local on the Go™ mobile app. Local on the Go™ builds on the success of, and replaces, LSN Mobile’s existing Local News ... more...

Peggy Johnson leaves Qualcomm, joins Microsoft

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July 29th 2014 | Press Release

According to Recode.net., Peggy Johnson, the Executive Vice President of Qualcomm Technologies, Inc. and President, Global Market Development at Qualcomm, is leaving the company to take a high-level executive post at Microsoft, according to sources. Johnson has been an executive vice president and head of global market development at Qualcomm, a role that include ... more...

ChoiceStream Raises $7.5 Million to Grow Its Programmatic Advertising Business

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July 28th 2014 | Press Release

(ADOTAS) BOSTON – July 28, 2014 – ChoiceStream, a full-service programmatic media-buying company today announced that it has raised $7.5 million in Series B funding, led by New York-based Fred Alger Management. This round marks ChoiceStream’s first new-investor-led financing since the company’s 2011 transformation into a pure-play demand-side advertising platform. “This ... more...

Rocket Fuel to Present at Upcoming Investor Conferences

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July 28th 2014 | Press Release

(ADOTAS) REDWOOD CITY, Calif., July 28, 2014 – Rocket Fuel Inc. (Nasdaq:FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced that members of the senior management team will present to the investment community at the following investor conferences: Pacific Crest Global Technology Leadership Forum Date: Monday, ... more...

HyprMX Expands to Bring Fortune 500 Brand Ads to Mobile

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July 24th 2014 | Press Release

(ADOTAS) NEW YORK – July 24, 2014 – App install campaigns dominate the mobile marketplace, and developers are looking for alternatives. HyprMX has built an easy way for developers to run ads from Fortune 500 brands. To build on its success since launching in 2012, HyprMX has added industry veteran ... more...

PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing via Mobile Tracking

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July 23rd 2014 | Press Release

(ADOTAS) Palo Alto, CALIF – July 23, 2014 – PunchTab, the leading omni-channel engagement and insights platform, today released a new study on consumer sentiment related to retailer mobile tracking. More than 1,100 consumers participated in the study, which reveals the top consumer concerns for the marketing tactic, which uses ... more...

Brands “Liking” Owned Digital Destinations over Social Media

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July 23rd 2014 | Press Release

(ADOTAS) NEW YORK – July 23, 2014 – Jun Group (www.jungroup.com) data released today shows that brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations. To view and/or download the research, visit www.jungroup.com/socialresearch. According to Jun Group campaign data, the share of ... more...

Centro Hires Michael Bruns as Chief Financial Officer

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July 22nd 2014 | Press Release

(ADOTAS) Chicago, IL – July 22, 2014 – Centro (www.centro.net), a provider of unified, enterprise-class software for digital advertising, today announced the addition of Michael Bruns as Chief Financial Officer. Bruns comes with an expansive management and investment banking career focused on guiding the growth of cloud-based, enterprise software companies. ... more...

Yahoo to Acquire Flurry to Strengthen Mobile Products

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July 21st 2014 | Press Release

(ADOTAS) SUNNYVALE, Calif. & SAN FRANCISCO –Yahoo! Inc. (NASDAQ: YHOO) and Flurry, Inc. announced today that they have reached a definitive agreement for Yahoo to acquire Flurry. “Yahoo’s growth in mobile traffic comes from great people and great products” Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at ... more...


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