News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Does Your Company Have a Chief Localization Officer?

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August 28th 2015 | Scott Yancey

Does your company have a Chief Localization Officer? Scott Yancey, CEO and co-founder of Cloudworks (pictured below), says you might consider whether your competition already does. A company’s success overseas is directly related to the number of languages the company ‘speaks,’ and how well its marketing team is able to localize ... more...

AdTheorent’s Travel & Tourism Industry Mobile Ad Performance Analyses

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August 28th 2015 | Adotas

AdTheorent, Inc. today announced summary findings from internal travel and tourism industry mobile ad performance analyses conducted across its network during Q2 of 2015. Tapping its data-driven predictive modeling platform with a focus on the travel and tourism vertical, the company analyzed user engagement across approximately 177.7 million mobile impressions, ... more...

The Next Stage of Programmatic: Uniting Brand CMOs with Publisher CROs

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August 27th 2015 | Mike Peralta

Mike Peralta, CEO of AudienceScience, looks at the big changes coming in programmatic advertising. It’s impossible to disregard the impact programmatic ad buying has had on the online media industry, with spending to account for 55% of total digital display spend this year, according to eMarketer. Yet programmatic progress has largely ... more...

Toi’s iOS App Genee Launches into Public Beta

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August 27th 2015 | Adotas

Toi, a full-service digital agency, today announced that the iOS app which it designed and developed for Genee (www.genee.com) has launched into public beta. The debut of the iOS app for Genee, the first scheduling platform that instantly coordinates the right meeting times in the best interest of everyone, providing ... more...

Stephen Pickens, VP at Kre8 Media, Is Moderator at OMMA Attribution Event; Marcelo Ferreira Is Co-CEO of RevMob; Paul Grueber and Sunil Bhagwan Join AppsFlyer

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August 27th 2015 | Adotas

Stephen Pickens, VP of partnership development at KRE8 to moderate MediaPost Attribution Event discussion: Tuning In: Making the Digital/TV Connection; Serpt. 29 in NYC. The discussion outline: “Often framed as market rivals, TV and Web are fully complementary media for the consumers who actually use them. Understanding the dynamic between on-air ... more...

White Ops Expands Product Portfolio to Stop Fraud with Real-Time Prevention

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August 26th 2015 | Adotas

White Ops, a pioneer in online fraud and browser automation detection, today announced the latest addition to its anti-fraud portfolio, White Ops MediaGuard™. White Ops MediaGuard greatly increases the ability of publishers, e-commerce platforms and ad tech platforms to proactively identify and eradicate fraudulent activity in real-time, providing their ... more...

Twitter Publisher Network Is Now Twitter Audience Platform

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August 25th 2015 | Adotas

Twitter is making its mobile ad network available to a wider group of marketers and introducing new ad formats including video. “We’re taking promoted tweets, promoted videos and our mobile app promotion products into the world outside of Twitter,” explained Adam Bain, Twitter’s head of revenue and partnerships (pictured left). “It’s ... more...

Q&A: Cross Device Video Advertising…How, When, Where

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August 25th 2015 | Adotas

A Q&A with Kate O’Loughlin, VP/GM, Media Busines at Tapad Q: What are the essentials for marketers to consider when it comes to cross-device video advertising? A: As with all advertising, it’s crucial to look at campaigns holistically, focusing on consumers instead of just creative types or devices. With ... more...

Five Steps to Improve Mobile Content Marketing Initiatives

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August 25th 2015 | Yaniv Makover

According to eMarketer, advertisers will spend $28.72 billion on mobile ads this year, an increase of 50.0% over 2014 spending levels. The amount will rise to $65.87 billion, or 72.2% of total digital ad spend, by 2019. However, ads are not the only mobile marketing frontier. In fact, mobile devices are ... more...

Netmining Partners With Target Data

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August 25th 2015 | Adotas

Netmining , a provider of programmatic data-driven targeting solutions, announces its partnership with data tech innovator Target Data, to provide exclusive audience segments allowing marketers to reach the highly desirable audience of qualified “pre-movers” throughout their moving process with relevant marketing messages. The expanded data analytics capability meets the needs ... more...


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