Adotas

Where media buyers start online





News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Ping a Threat to Other Social Networks?

Written on
September 2nd 2010 | Gavin Dunaway

ADOTAS – The 80s had Madonna, the 90s also had Madonna, the 00s had Britney and in the teens we have Lady GaGa. Or is it Katy Perry? I’m not very good at keeping track of mainstream pop divas. I wasn’t really surprised to see Ms. Stefani Germanotta as the featured [...] more...

Twitter Swears OAuth for User Safety, Expands Link Shortener

Written on
September 2nd 2010 | Gavin Dunaway

ADOTAS – Chatting yesterday with Arnie Gullov-Singh — CEO of Ad.ly, which has built an endorsement ad network for third-party Twitter applications — he commented that the Twitter folks have been quite careful in rolling out their ad products because while revenue is awesome, the last thing they want is [...] more...

AOL Renews Its Google Vows

Written on
September 2nd 2010 | Gavin Dunaway

ADOTAS – Bing came a-courtin’, but AOL decided it was going to stay married to Google when it comes to search. The new five-year search deal inked by the two companies actually expands their relationship to mobile search and YouTube, which will feature AOL video content. AOL CEO and Chairman [...] more...

MMA Repositions as Mobile Space Morphs

Written on
September 2nd 2010 | Gavin Dunaway

ADOTAS – It’s a rapidly changing mobile space, and the Mobile Marketing Association, which hosted a pretty kickass conference during Internet Week NYC that was packed to the gills, is repositioning itself to better represent the evolving ecosystem. The repositioning is based on feedback from member and nonmember companies from around [...] more...

ContextWeb Partners With Mpire for Adsdaq Verification

Written on
September 2nd 2010 | Gavin Dunaway

ADOTAS – While merely the mention of “ad verification” will make many an ad network or exchange executive furl his/her brow, they know those services are increasingly what advertisers want. Damn that customer for always being right! ContextWeb, which runs the independent ad exchange Adsdaq, has partnered with Mpire to offer [...] more...

Rose Abdicates Digg Throne as Revolt Continues

Written on
September 1st 2010 | Gavin Dunaway

ADOTAS – Much of the user furor over Digg’s revamp has been directed at founder Kevin Rose, who took over the reigns as CEO on an interim basis when Jay Adelson was pushed out supposedly for the lack of progress on the Digg revision. Considering the bile being spit at [...] more...

Irony Alert: Zuck Wants Privacy Too

Written on
September 1st 2010 | Gavin Dunaway

ADOTAS – Irony is a dish best served hot and tangy: Facebook CEO Mark Zuckerberg claims that the latest lawsuit against him and the social network is trying to unearth details of his private life only to harass him. So is that better or worse than unwittingly having it sold [...] more...

Yahoo & Dex One Expand Partnership for the Locals

Written on
September 1st 2010 | Gavin Dunaway

ADOTAS – Local business is an online revenue stream dying to be tapped — just ask Facebook, which recently launched location-based feature Places and is set to bring in even more cash from local advertisers. Yahoo also sees the potential in local advertising and had expanded its partnership with Dex One, [...] more...

Users Revolt En Masse Over Digg Relaunch

Written on
August 31st 2010 | Gavin Dunaway

ADOTAS – User reaction to the relaunched Digg is making the all the screaming and cursing you hear when Facebook goes through a makeover look like sleeping kittens. Last week Digg unveiled “v4,” which had been in the works for more than a year — in fact, founder Kevin [...] more...

CardStar Brings Loyalty Programs to iPad

Written on
August 31st 2010 | Gavin Dunaway

ADOTAS – As CardStar CEO Andy Miller displays the features of the company’s just-released iPad app, I flash back to standing with my mother in the grocery store line as she fumbled through a wallet flooded with discount cards. CardStar’s loyalty card smartphone app — also available on iPhone, BlackBerry and [...] more...


Next Page »


  • Can Google show us a good time?
    Loading ... Loading ...

Polls Archive

Latest News

News Archive

Spotlight

Spotlight: Vulcan Spring Testifies to GlobalSpec’s ProwessADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and [...] more...


Adotas Partnership