News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Rocket Fuel Publishes 11 Best Practices for Programmatic Advertising

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April 23rd 2014 | Adotas

ADOTAS — Coming off one of the most successful IPOs in the past 10 years, ad tech company Rocket Fuel has just published its cheat sheet of dos and don’ts every marketer should know as they dive into the programmatic advertising world. Rocket Fuel’s new whitepaper, “11 Best Practices for Programmatic ... more...

J.D. Power Acquires Korrelate

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April 23rd 2014 | Press Release

WESTLAKE VILLAGE, Calif.,  April 23, 2014 — J.D. Power, a business unit of McGraw Hill Financial, today announced the acquisition of Korrelate, an Orlando-based company that analyzes consumers’ online behaviors and links this information to offline sales activity. Terms of the transaction were not disclosed. Using Korrelate’s insights on consumer online ... more...

BrightRoll Inks Partnerships with Google, BlueKai, comScore & Nielsen

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April 23rd 2014 | Adotas

ADOTAS – Today at BrightRoll’s Video Summit (BRVS) in New York, BrightRoll and DoubleClick by Google announced a strategic relationship to bring efficiencies to programmatic advertising that will provide significant advantages for the digital video advertising ecosystem, creating a network effect that contributes to the overall growth and monetization of the industry. “The demand ... more...

Rakuten Marketing Reports Strong Q1 Cross-Channel Growth

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April 23rd 2014 | Mike Daly

NEW YORK, April 23, 2014 (ADOTAS) – Rakuten Marketing today announced strong results for the first quarter of 2014 across all of its digital marketing channels. Most notable was the double-digit growth that advertisers realized through the company’s affiliate, mobile, and search marketing technology and services. Additionally, the company signed ... more...

TransUnion and Rocket Fuel Partner to Enable AI-Powered Online/Offline Marketing Initiatives

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April 22nd 2014 | Press Release

CHICAGO, April 22, 2014 (ADOTAS) – TransUnion and Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced a partnership to boost return on investment (ROI) for financial institutions’ advertising initiatives. This partnership will enable financial services companies to improve advertising success and better ... more...

Everplans Closes Second Seed Funding Round of $2.075 Million

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April 22nd 2014 | Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Everplans today announced the close of $2.075 million in second round seed funding from co-investors including Scout Ventures; David McCabe, Chair of the Private Clients Group at Willkie Farr & Gallagher LLP; and Mark Seelig, Founding Partner of Meister Seelig & Fein LLP. Everplans, which was founded by ... more...

Media Storm Signs Exclusive Partnership With Eyeview

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April 22nd 2014 | Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Media Storm, the second largest independent media agency in the U.S., has signed Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, as its full-stack online video platform. As part of the strategic partnership, Eyeview will create a series ... more...

Yieldex Launches YieldexDirect, Uniting Direct Ad Sales With Programmatic Buying

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April 22nd 2014 | Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Yieldex, the leading provider of unparalleled analytics and cutting-edge trading tools for advertisers and publishers, has released YieldexDirect enabling advertisers to access inventory from multiple premium publishers in one place. More than a third of the comScore top 100 publishers already use Yieldex Analytics to forecast, ... more...

YP Offers Programmatic Digital Display Advertising with OpenX Technology

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April 22nd 2014 | Press Release

NEW YORK and LOS ANGELES, April 22, 2014 (ADOTAS) — YP, the largest local ad platform in the U.S., today announced the expansion of its digital advertising portfolio to include programmatic display advertising for national advertisers by teaming up with OpenX, a global leader in web and mobile advertising technology. ... more...

Adobe Report: Facebook Ad Business Continues to Grow

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April 22nd 2014 | Adotas

ADOTAS — Today, Adobe released its Q1 Social Intelligence Report analyzing social media data and trends around Facebook and other industry players including Twitter, Pinterest, Tumblr and LinkedIn. The report is the most comprehensive in the industry and looks at paid, earned and owned social media using 260 billion FB ad impressions, ... more...


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