News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

NEWS BITS: Blab’s New Crystal Ball; adMarketplace Gets a New VP; Adaptive Medias Speeds up Ad Serving

Written on
March 3rd 2015 | Adotas

Blab Inc. offers a predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance. They have just announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more ... more...

Fyber Expands Platform with Introduction of Real Time Bidding

Written on
March 3rd 2015 | Adotas

Fyber, a mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB –a programmatic technology–Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them. With this introduction, Fyber ... more...

Google Now Auto-Converts Flash Ads to HTML5 on Mobile–THANKS!

Written on
March 2nd 2015 | Adotas

Over half of time spent online is now spent on mobile devices. This presents a tremendous opportunity for marketers to reach their customers throughout the day, whenever they may be browsing. But there is an all-too-common barrier: many mobile devices and some browsers do not currently support Flash. That’s why ... more...

GSMA (Groupe Speciale Mobile Association) Sees Mobile Booming by 1 Billion New Subscribers

Written on
March 2nd 2015 | Adotas

An additional one billion people will become mobile subscribers over the next five years, according to a major new GSMA (Groupe Speciale Mobile Association) report published at Mobile World Congress today. The new report, ‘The Mobile Economy: 2015’, forecasts that the number of unique mobile subscribers will increase from 3.6 ... more...

Building on the Lessons Learned: Give Yourself a Head Start in Programmatic Mobile

Written on
February 27th 2015 | John Haake

For years we’ve heard “this year is the year of mobile.” Premature as that was in 2012, it’s safe to say that marketers have quietly reached mass adoption. In a natural evolution, marketers and agencies have begun exploring how to leverage mobile data and technology programmatically to boost campaign efficiency ... more...

Using Beacon Signals and Geofences to Maximize Mobile Ad Campaigns

Written on
February 27th 2015 | Adotas

RevMob, a leading mobile ad platform for global publishers, developers and advertisers, today announced its collaboration with Beintoo, a mobile technology company that enables disruptive online-to-offline engagement campaigns for brands and retailers, to leverage data from user “dwell-time” within beacon signals and geofences to segment highly targeted audiences for mobile ... more...

Sizmek’s Picks: Ads of the Week for Feb. 23-27

Written on
February 27th 2015 | Sizmek

How do you get the attention of a busy, on-the-go online audience? The best creative makes an emotional connection – be it shockingly scary or reassuringly comforting. This week’s innovative ads show you how it’s done in four very different ways. Let the plays begin!! Campaign Name: Evolve 2015 Country: United ... more...

Emoji Stir E-Motions & Land InMoji Seed Funding

Written on
February 26th 2015 | Adotas

Apple just released a series of multi-racial emoticons but Alpesh Patel, the CEO of African-based emoji company Oju Africa, thinks Apple missed the mark. “Look at their new emoticons — it’s all about skin colour,” he told Vice’s Motherboard. “Diversity is not about skin colour — it’s about embracing the ... more...

PureClick Secures Click Measurement Accreditation from the Media Rating Council

Written on
February 26th 2015 | Adotas

PureClick has received click measurement accreditation for its IAB Valid Clicks, IAB Valid Clicks Resolved, and PureCaptcha confirmed clicks metrics from the Media Rating Council (MRC) for its PureCaptcha and PureBounce products. This accreditation certifies that the company’s core methodology, metrics, and reports comply with industry-accepted guidelines for click measurement, ... more...

Mobile Shopping Survey & “Devices and Demographics: Q4 2014″ from Fluent

Written on
February 26th 2015 | Adotas

Fluent conducted a survey of more than 5,000 American adults to discover how they used their smartphones over the last 12 months, find out whether they have embraced shopping on smartphones, and gain insight into how brands can improve their handheld shopping experiences. KEY FINDINGS: 1. More than half of respondents said they ... more...


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