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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Giant Media today announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video consumers at the moment they are most engaged with the content they care about,” said Jeremy Stewart, SVP product & engineering of Giant Media....
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem And To Boost Its Overall Performance Simplaex, today announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The...
Rising technology company recognized for employee engagement, development opportunities, company culture, and diversity in only its first year of eligibility. Kubient, a start-up video advertising technology company based in New York City, today announced that it has been named one of Inc. magazine’s 2018 Best Workplaces, the publication’s third annual...

GDPR Acronyms Rundown

Tom Wozniak (pictured left) gives the rundown of what GDPR acronyms you need to know.      FYI - The ABCs of GDPR Acronyms With the official launch of GDPR on May 25, 2018, the regulation is bringing a host of changes to the digital marketing and ad tech industries. Along with all...
Report Provides Guidance On What Brands Need To Consider Before Bringing Programmatic In-House According to research released this month by the Interactive Advertising Bureau (IAB) and its Data Center of Excellence, 65 percent of brand marketers that purchase digital ads programmatically have either completely moved programmatic buying in-house (18%) or...
Adotas is pleased to present a Q&A with Seth Besmertnik, CEO and founder of Conductor.   Q: Who is responsible for taking on the burden of humanizing marketing? A: Humanizing marketing isn’t a burden -- it’s an opportunity. Yes, buying consumers’ attention is becoming less and less viable, and that means that businesses must focus...
New research from Return Path shows a strong correlation between sender reputation and email deliverability. Email data solutions provider Return Path recently released its 2018 Sender Score Benchmark Report. Since 2012, this annual report has provided expert analysis and insights on how reputation impacts inbox placement for commercial email senders, using...
In the highly competitive mobile apps market, growth is largely driven by continually acquiring a steady stream of new users to your app. In order to survive, it is critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly changing landscape. What works for you today may...
It’s often been said that data will be the oil of the 21st century. Until now, data (and big data, particularly) has been the engine that runs modern-day app advertising. Data-driven ads work not only for advertisers but also for users who find more relevant advertising and interact with the...
Adotas is pleased to post the final installment of a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. Acronyms are never easy to understand. When it comes to mobile technology, the...