News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

GlobalSpec Launches Contest to Media Buyers to Generate Leads

Written on: May 9th 2008 | Editor

Sweepstakes and contests that generate leads are certainly nothing new in online marketing. Ironically it’s not so common as a means of generating leads from online marketers and media buyers. GlobalSpec, established as a vertical search engine for many years, faces the challenge like many publishers of matching specific advertisers [...] more...

News Corp. Has Eye on Blinkx

Written on: May 9th 2008 | Kathleen

ADOTAS – Blinkx Plc, the video-search operator, may be snapped up by News Corp., according to a Bloomberg report. Since the news leaked, shares have skyrocketed, reaching a seven-month high today. Blinkx was founded in 2004 by Suranga Chandratillake in Britain. In May of last year, Blinkx merged with another British [...] more...

Google Sends Valentine to Lonely Yahoo

Written on: May 9th 2008 | Kathleen

ADOTAS – The slapped around and beleaguered Yahoo Inc. can finally dry its weepy eyes. It looks like Google Inc. will step up and extend its two-week search/ad deal with the Internet pioneer. Yesterday, Google chief Eric Schmidt and co-founders Sergey Brin and Larry Page held a press roundtable at which [...] more...

Online Video Viewers Glaze Over Commercials

Written on: May 9th 2008 | Kathleen

ADOTAS – If they see the commercials, but don’t pay attention to them, does it count? Not so much … And according to a new study from Google’s DoubleClick Performics team, that’s just what’s happening in the online video market. The report finds that Web videos will get more DVR owners [...] more...

Microsoft Frees Yahoo Alt. Board Members

Written on: May 9th 2008 | Kathleen

ADOTAS –Microsoft’s drawn-out blow-off of Yahoo continues unabated: the software giant told its alternative board members (in the event of a hostile takeover) that their services would no longer be needed. The law firm Sullivan & Cromwell delivered the news via e-mail, according to The Wall Street Journal. The unhappy couple [...] more...

AdBrite, Live Nation Ready To Rock Your Summer

Written on: May 9th 2008 | Kathleen

ADOTAS – Just in time for the summer concert rush, Live Nation and AdBrite are making it easier for interactive advertisers to reach music fans online. The companies launched Live Nation eFan Finder, a proprietary service that helps Live Nation concert promoters, artist managers and agents track and view the [...] more...

Google To Ditch Yahoo in Wake of Microhoo Flop

Written on: May 8th 2008 | Kathleen

ADOTAS – Is Google less interested in pursuing a search/advertising deal with Yahoo? Widespread reports and industry watchers say … “yes.” For one thing, regulators at home and abroad have already derided the potential deal as violation of anti-trust regulations. Also, cynics say Google was only feigning interest in an attempt [...] more...

Increasingly Desperate Microsoft Courts Facebook

Written on: May 8th 2008 | Kathleen

ADOTAS – The heat is on! Microsoft Corp. is under serious pressure to come up with a strategy to compete with Google. And its latest tactic in the ongoing (and seemingly endless) war is to quietly circle Facebook Inc. to see if the social networking company is interested in teaming [...] more...

NBC Launches Platform To Target Big Spenders

Written on: May 8th 2008 | Kathleen

ADOTAS – Is your target a woman and a mother? Smart move: they make about 85% of all the household purchasing decisions, according to Marketing to Women statistics. NBC has caught on too: it’s launching Women@NBCU, a powerhouse combo of media assets, allowing advertisers to target women online, on TV [...] more...

DG Fast Channel, Enliven Get Hitched

Written on: May 8th 2008 | Kathleen

ADOTAS – Enliven Marketing Technologies today announced that it’s merging with DG FastChannel to better leverage their individual suites of interactive marketing / technology and media solutions. The transaction values Enliven at $98 million, inclusive of $4.5 million of debt. In mid-2007, DG FastChannel got into the interactive ad game when [...] more...

Spotlight

AdBrite’s CEO On Creating a Transparent Ad MarketplaceADOTAS EXCLUSIVE – AdBrite bills itself as the Internet’s Ad Marketplace – it also places a high premium on transparency, [...] more...