News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Factual & InMobi Partner to Enable Location-Based PMPs

Written on
February 9th 2016 | Adotas

Factual has announced an expansion of their current partnership with InMobi to include the release of high quality location-based audience data within private marketplace (PMP) environments on InMobi Exchange (IX), powered by Rubicon Project. This endeavor is emblematic of the growing trend in data-driven advertising, the rise of private marketplaces. Understanding ... more...

Lotame Names Doron Wesly Senior VP Mtkg & CMO; Hotwire PR Adds Greg Mondshein as SVP and Laura Macdonald as VP; nFusion Hires HR Specialist Rebecca Al-Bannay

Written on
February 9th 2016 | Adotas

Lotame, an independent cross-screen data management platform (DMP), has appointed Doron Wesly (pictured left) to Senior Vice President and Chief Marketing Officer. Based out of Lotame’s New York City offices and reporting directly to Chief Revenue Officer Kevin Kohn, Wesly will spearhead marketing strategies to build the Lotame brand and drive ... more...

The Ins & Outs Of Retargeting

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February 9th 2016 | Peter Koeppel

Internet shoppers have become an increasingly difficult crowd to woo. It’s partially our faults, of course — they’re being shown so many messages that it can be hard for them to focus on any single one. Even so, online marketers can use the power of repetition to capture those ... more...

Optimove On the Move

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February 8th 2016 | Adotas

The company’s Customer Marketing Cloud automated the delivery of over 2.6 billion messages last year. Optimove announced at the ICE Totally Gaming conference that from 2014 to 2015 the company doubled its revenue. Optimove’s number of clients increased 71% to 180, while it ended 2015 with 80 employees—72% more than ... more...

Chat App Kik Gets a Kick Outta MediaBrix

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February 8th 2016 | Adotas

Mobile Ad Tech Platform MediaBrix to Connect Teens with Brands Through Kik Rewards Program MediaBrix, a company that delivers brand experiences by leveraging emotions in app, announced a strategic partnership with popular chat app Kik, as one of the first monetization partners with the shared goal of ensuring premium user interaction, ... more...

AppsFlyer: The State of App Marketing

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February 8th 2016 | Adotas

AppsFlyer’s State of App Marketing report for the second half of 2015 takes a close look at data by operating system as well as by region, revealing differences in some of the daily behavior between iOS and Android users in different parts of the world… In today’s hyper-competitive mobile landscape, those ... more...

Fluent’s Devices & Demographics Report: Can You Hear ‘Em Now?

Written on
February 5th 2016 | Adotas

Fluent released its 2nd annual Devices & Demographics research report. It looks at the latest trends in consumer device adaption and the impact of demographics on consumer behavior. According to the report, the explosion of mobile advertising growth continued in 2015, with the percentage of ads viewed on mobile devices growing ... more...

Quarterly eCommerce Performance Index Report

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February 5th 2016 | Adotas

Kibo Releases Quarterly eCommerce Performance Index™ Report; Measures Rapid Consumer Adoption of Technologies That Help Them Shop. Kibo, a Cloud-based unified omnichannel commerce platform, announced the results of its latest eCommerce Performance Index™ report, which measures the real-world buying behaviors of millions of consumers shopping online. The index report uncovered a ... more...

Regulatory Trends You Need to Keep on Your Radar

Written on
February 5th 2016 | Albert Luk

An Adotas.com Q&A with Albert Luk, VP of Operations and General Counsel of Jumbleberry, on the top regulatory trends that will shape the ever-changing advertising and marketing industries. Q: How will new regulations affect affiliate marketers in the upcoming months? A: Affiliate marketers should expect to be immersed in a new regulatory ... more...

MBLM Rebrands Technology Innovator, SundaySky

Written on
February 4th 2016 | Adotas

Brand Intimacy Agency Creates Extensive Program Focused on Brand Essence, Identity and Redesign of Website. MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, announced it has successfully created an extensive brand program for SundaySky, a company powering personalized video engagement for leading brands. Since 2011, SundaySky’s SmartVideo ... more...


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