News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Viamedia Invests Heavily in Advanced Ad Solutions for Delivering Smarter Local TV Campaigns

Written on
July 24th 2017 | Adotas

Viamedia debuts placeLOCAL to Serve its MVPD Clients and SpotHop to Serve Google Fiber Local Advertisers, Both More Powerful Tools for Local Account Sellers. Viamedia, an independent cable TV ad management company, launched placeLOCAL and SpotHop — new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed ... more...

Podcastone Launches New Mobile App with Enhanced Social And Interactive Features, Including Immersive Video Content

Written on
July 24th 2017 | Adotas

MANDT VR and PodcastOne Are Producing Premium 360-Degree and VR Content to Enhance Audience Experience; More Than 1000 Videos Are Already Available, Representing the World’s Largest Collection of Serialized VR Content. PodcastOne, the nation’s largest advertiser-supported podcast network, with more than 200 programs, presenting over 340 hours of new ... more...

Six Tweaks Your Interface Might Need

Written on
July 21st 2017 | Adotas

Alexandre Serrurier, Product Owner at Smart AdServer, offers his insights into how to create a user experience that attracts and engages users. Is your website’s user experience painless? Let’s face it: Any website that leaves a user confused or frustrated is bad for business. First impressions are crucial, and improving yours ... more...

People-Based Advertising: The SRAX Guide

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July 20th 2017 | Adotas

The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners’ campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting the Most ... more...

eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels

Written on
July 19th 2017 | Adotas

eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection of reliable industry benchmarks. The tool provides performance metrics across seven key digital channels: display, email, mobile, retail and ecommerce, search, social media and video, including critical ... more...

Cedato Launches New Video Tech Stack for Publishers

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July 18th 2017 | Adotas

All-in-one video tech stack empowers publishers with out-of-the-box Video Header Bidding and streamlined video monetization. Cedato, a company offering a programmatic operating system for video, today announces the launch of its Cedato for Publishers video technology stack. The new platform is designed to give mid-sized publishers a simple way to ... more...

How Mobile Changed Attribution & Marketing Optimization

Written on
July 18th 2017 | Rex Briggs

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location data from the phone ... more...

John Piccone Rejoins Simulmedia; POP Names James Wilkinson CCO; Nielsen Total Audience Report; Michael Hahn Named SVP & Gen. Counsel, IAB & IAB Tech Lab

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July 17th 2017 | Adotas

John Piccone Rejoins Simulmedia as President and Chief Revenue Officer. John Piccone (pictured left), an industry leader with expertise in software sales and advertising, has rejoined Simulmedia as President and Chief Revenue Officer. He previously held several senior roles with Simulmedia from 2010 – 2016. “John is the smartest, most passionate and ... more...

Direct Mail Isn’t Dead: How Snail Mail Can Boost Your Acquisition Marketing

Written on
July 17th 2017 | Adotas

Tim Carr, the chief lifter at LIFT Agency, shares his insights on using direct mail in the digital age. For decades, direct mail was seen as a surefire way for brands to reach consumers. But due to the rise of less expensive, more exciting digital channels, much of the marketing world ... more...

New Hitwise Data: Prime Biggest Sales Day of the Year for Amazon

Written on
July 14th 2017 | Adotas

Hitwise, a global marketing intelligence company, has fresh data that shows that on Prime Day Amazon won BIG with 9.5 million transactions processed on Amazon.com on Prime Day making it the biggest day of the year ahead of both Cyber Monday and Black Friday. Amazon processed another 5.2 million transactions the ... more...


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