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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Simplaex Announces UK Expansion and Appointment of Gordon Bonifacio as New Country Manager Simplaex, the company behind the Artificial Intelligence-powered user classification technology for the programmatic advertising ecosystem, announces the opening of its new London office, and the appointment of Gordon Bonifacio (pictrued left) as Country Manager. In his new...
Adotas is pleased to launch a series of Tech Talks that offer insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. “Online and Offline” need not be a stumbling block. One of the many terms you’ll hear in the...
DWA, a Merkle company, today announces that it has tapped Krish Sailam (pictured left) to serve as its VP of Programmatic. He will be based in the San Francisco office. Krish joins from Cadreon, where he was VP of Programmatic. “As more clients are demanding greater efficiencies, brand safety, and transparency...
IRIS.TV, an A.I. video personalization and programming pioneer, today announced the appointment of Daniel Harrison (pictured left) as Chief Revenue Officer. Mr. Harrison will lead the global sales, marketing and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with...
Bazaarvoice's latest innovation delivers highly relevant product recommendations based on unique shopping data Bazaarvoice, Inc. today announced its latest e-commerce innovation to help brands and retailers deliver personalized shopping experiences for their customers. Effective personalization is essential for brands and retailers to delight and convert shoppers. Bazaarvoice is making personalization solutions smarter and...
New acquisition to bolster publisher relationships and advance the company’s technology; creates the largest video Native Advertising company in the world ADYOULIKE, an in-feed native ad platform and pioneer in native advertising, announced  the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands...
CONNECTING ADVERTISING: HOW AVID PODCASTERS INFLUENCE PURCHASING PATTERNS A lot can change in a year, and podcasts are a perfect example of this. The medium saw a significant growth in engagement from 2016 to 2017. As a result, podcasts are becoming a darling of advertisers, as well as a...
Mobile Offer Platform Koupon Media Reports Mobile Offers Drove 155 million Store Trips in 2017 Koupon Media, the largest mobile offer platform and promotion network in the convenience store industry, released its 4th annual State of the Industry report. The report comes after another record-setting year for Koupon Media, which...
Protecting their network of 90,000+ publishers and app developers from in-app  and video ad fraud Smaato, a real-time advertising platform for mobile publishers and app developers, announced that it has implemented Protected Media’s in-app and video ad fraud protection technology to protect its network of 90,000+ publishers and app developers, as well as the...
GlobalWide Media (GWM), a data-driven digital marketing company, is thrilled to announced it has joined the TUNE Certified Partner Program. The program, run by TUNE, honors integrated advertising partners who have demonstrated their commitment to upholding unbiased and trustworthy standards in mobile marketing. As a member of the TUNE Certified Partner Program, GWM...