News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital

Written on
September 29th 2016 | Mark Hassin

According to IAB, the share of performance-based advertising as a percentage of US online advertising revenues increased from 41 percent in 2005 to 66 percent in 2015. In performance-based campaigns, marketers must predefine key performance indicators (KPIs) based on customer goals, then plan media spend accordingly and design creative assets ... more...

Videa Debuts Supply-Side Automated TV Advertising Platform

Written on
September 29th 2016 | Adotas

Private Marketplace Provides Stations, Agencies and Brands with a Simplified Way to Sell and Buy Local Television Station Inventory at Scale. Videa, a Cox Media Group-owned company, debuted its supply-side programmatic platform at today’s TVB Forward Conference in New York. Videa automates the buying and selling of full schedule, forward ... more...

Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement”

Written on
September 28th 2016 | Adotas

A study being issued today by The Coalition for Innovative Media Measurement (CIMM) has found that marketers looking to match consumer identities across devices and multiple platforms are currently faced with an array of unclear and obfuscated approaches to choose from – making an understanding of the right questions to ... more...

New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads

Written on
September 27th 2016 | Adotas

MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s Brains to Test Effects of Different Mobile Ad Delivery Methods. MediaBrix, an in-app mobile video advertising platform for brands, announced today the results of a new study from neuromarketing companies True Impact and Neurons Inc. designed to help marketers understand how ... more...

What is value exchange and how is it an answer to ad blocking and fraud?

Written on
September 27th 2016 | Adotas

An Adotas Q&A with Mitchell Reichgut, CEO of Jun Group, explores this way marketers may be able to cope with ad blocking and reduce fraud. Q: What is value exchange and how is it an answer to ad blocking and fraud? A: Value exchange advertising puts people in ... more...

Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use?

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September 26th 2016 | Adotas

For consumers, having content options is no longer a luxury, but an imperative. And so, too, are the multitude of devices that they use to engage with that content—be it a TV, tablet or soon-to-be emerging technologies. But having a plethora of content options at our collective fingertips doesn’t necessarily mean ... more...

Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending

Written on
September 26th 2016 | Randy Cohen

Advertiser Perceptions finds new priority on live presentations, heightened interest in where networks go next with content, data, and addressability. A new study by Advertiser Perceptions finds the 2016 Upfront/NewFronts presentations and supporting pre-event communications made a significantly greater impact on advertisers compared to 2015. One-third of advertisers are committing ... more...

UnrulyX, an Outstream Video SSP, To Unify Demand Sources For Publishers

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September 23rd 2016 | Adotas

UnrulyX Is First Outstream Video SSP To Unify Demand Sources For Publishers. For the first time, publishers can unify their global outstream video demand within a single platform. Unruly‘s SSP UnrulyX allows publishers to optimise demand from the company’s programmatic and managed services, publishers’ sales teams, exchanges, DSPs and other SSPs. ... more...

CIMM Partners with 4A’s to Explore Best Practices In Cross-Platform Attribution and ROI Analysis

Written on
September 22nd 2016 | Adotas

Initiative will result in a whitepaper issued in Q4, penned by Sequent Partners. The Coalition for Innovative Media Measurement (CIMM) today announced it will collaborate with the 4A’s Media Measurement Task Force and Sequent Partners to determine best practices in cross-platform attribution and ROI analysis. The analysis will focus on current and ... more...

Going Native: What Makes It Work, What Makes It Fail

Written on
September 22nd 2016 | Adotas

An Adotas Q&A with Bryan DeLuca, Director of Content and Publishing for IEEE GlobalSpec, explores native advertising, content creation, and the pitfalls and pinnacles of moving from traditional to native advertising. Q: What are the benefits and obstacles of traditional versus native advertising? A: Both of these platforms ... more...


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