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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

IAB’s Ads.txt Basics

WHAT IS ADS.TXT? The mission of the ads.txt project is simple: Increase transparency in the programmatic advertising ecosystem. Ads.txt stands for Authorized Digital Sellers and the idea is to give publishers control over their inventory in the market, making it harder for bad actors to profit from selling counterfeit inventory...
UnsubCentral, a PostUp company and performance-marketing veteran, announced an integration with Marketo that will allow marketers to seamlessly sync mailable and non-mailable email list data between partners, ESPs, or other platforms. The integration will allow marketers to centralize and share their data with a secure solution, eliminating the need for...
Sizmek Inc., an independent buy-side advertising platform delivering impressions that inspire, announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers greater workflow efficiency for HTML5 video measurement. Working in tandem with Sizmek’s data enablement, creative optimization and media execution capabilities, Sizmek’s Verification API framework provides a unified, streamlined way...
Hitwise recently has put its clickstream, search, and survey-based data into one comprehensive dashboard that enables marketers to combine insights with advanced modeling to segment, build and target media audiences through its platform or their own DSP. We sat down with London-based Nigel Wilson, ‎Managing Director at Hitwise (pictured below),...
The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona Walsh the CEO of Thrive+...
Adotas talks with Sree Nagarajan, CEO of Affinity Answers. Q: Lots of marketers use social actions such as Facebook "likes" as a show of interest in brands. How does social "affinity" differ? A: Social affinity is designed to predict and quantify audiences that are in the 'pre-intent' phase - that place...
Forensiq Releases Next Generation Fraud Detection Algorithm Ad Fraud Prevention Innovator Exposes Sports Bot Using Latest Machine Learning Techniques NEWS PROVIDED BY Forensiq Oct 19, 2017, 09:00 ET SHARE THIS ARTICLE NEW YORK, Oct. 19, 2017 /PRNewswire/ -- Forensiq, a global leader in ad fraud detection and prevention, today announced the release of its next...
New Data Offering Includes Carrier-Level Demo, Interest & Intent Data. PushSpring, an independent app-based mobile audience platform, announced a new data offering from Pinsight Media, a first-party mobile data and insights provider and wholly-owned subsidiary of Sprint. Marketers will now be able to leverage Pinsight’s carrier-level demographic, interest and intent...
Ecosystem representatives see advanced data analysis tools, more in-feed inventory as keys to engagement and scale at affordable prices. Advertising industry representatives are increasingly emphasizing native advertising and programmatic buying as pathways to more relevant, engaging and impactful campaigns, according to a series of insider interviews conducted by digital solutions...
Hitwise has produced Hourly Peak Week Trends: What to Look Out For on Black Friday & Cyber Monday 2017. You can download the whole report here. A Quick Look To start, let’s take a look at total traffic to the Hitwise Retail 500 over the last few holiday seasons. Retailers received...