The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

OneSpot Announces Formation of OneSpot Content Partner Network

Written on
November 21st 2014 | Adotas

OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of digital advertising, today announced the formation of the OneSpot Content Partner Network comprised of leading content platforms and content marketing agencies. Partners who have joined the program include: Contently, Group SJR, Meredith Xcelerated Marketing (MXM), ... more...

Integral Ad Science Releases Q3 2014 Media Quality Report, Now Including Video Advertising Metrics

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November 18th 2014 | Adotas

Integral Ad Science today released its Q3 2014 Media Quality Report, representing baseline benchmarks for the industry. Using two inventory sources, Publishers and the combination of Networks and Exchanges, the report updates the industry on four important metrics – TRue Advertising Quality (TRAQ) Score, brand risk, viewability and ad fraud. For ... more...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

Written on
November 18th 2014 | Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the ... more...

Meredith Corporation Grows Presence in Wedding Market With Acquisition

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November 17th 2014 | Adotas

Meredith Corporation announced today that it has agreed to purchase, further extending Meredith’s reach to millennial women and the Company’s presence in the $53 billion American wedding marketplace., one of the top five wedding websites in the U.S., provides couples with the complete wedding planning product suite. With ... more...

Integral Ad Science Forms Strategic Partnership With Yahoo! Japan

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November 13th 2014 | Adotas

Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN. “Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International ... more...

Bloomberg Partners with adMarketplace As Exclusive Paid Search Partner

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November 12th 2014 | Caroline Albanese

Today, financial, economic and stock news company Bloomberg annouced that it has selected adMarketplace to provide paid search advertising alongside search results. adMarketplace will serve targeted text ads from leading brand advertisers in response to user search queries. This exclusive partnership replaces Bloomberg’s previous relationship with Google AdSense for Search. adMarketplace ... more...

Yahoo Acquires Programmatic Video Ad Platform BrightRoll for $640 Million All-Cash Transaction

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November 12th 2014 | Adotas

Today Yahoo announced a definitive agreement for Yahoo to acquire the programmatic video advertising platform BrightRoll. Yahoo is acquiring BrightRoll for approximately $640 million in cash. The transaction is subject to customary closing conditions. “Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video ... more...

Josh Manion, Founder and CEO of Ensighten, Talks Tapping into the Minds of Consumers

Written on
November 11th 2014 | Caroline Albanese

Adobe’s latest announcement regarding Adobe Campaign’s integration in the Adobe Marketing Cloud, which helps marketers retarget shoppers who abandon their online shopping carts, but the announcement poses an interesting question – is retargeting really effective, or should marketers be more focused on pre-targeting? While, retargeting is about retroactively reaching people who ... more...

Adweek Announces Winners for the 2014 Media Plan of the Year

Written on
November 10th 2014 | Adotas

Today, Adweek announced 18 winners for the 2014 Media Plan of the Year competition. Creativity, innovation and risk-taking set these successful efforts apart from the rest, earning a handful of media shops large and small the award. Winners include: Campaign Spending $10 Million–$25 Million, Google: YouTube Stars (also Adweek’s ... more...

MediaMath Acquires Rare Crowds, CEO Eric Picard To Become VP of Strategic Partnerships

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November 10th 2014 | Adotas

MediaMath today announces the acquisition of Rare Crowds, a technology company building innovative solutions to find marketer-defined target audiences across display, mobile, video and social. Rare Crowds’ open source technology, OpenAdStack, uses combinatorial optimization techniques and machine learning algorithms to find extremely targeted media that is ... more...

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