News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Gen Z is Making Waves in the Tech World

Written on
June 28th 2016 | Laura Albert

Just as companies once wanted to know everything about Millennial consumers, some have already begun shifting gears and focusing much of their attention on Gen Z consumers. “So,” writes Laura Albert, Marketing Manager, CivicScience (pictured left), “we compared Millennial (18-34 year olds) and Generation Z (13-18 years old) consumers on ... more...

Kiosked 360 Panorama Experiences Launches at Cannes Lions

Written on
June 27th 2016 | Adotas

Kiosked, a global Advertising Automation platform, today unveiled its 360° Panorama experiences at Cannes Lions. Empowering the world’s largest publishers and brands with the ability to extend virtual reality experiences to consumers, the new Kiosked offering is available today worldwide. With more than 15,000 delegates from 100 countries in attendance ... more...

Schedulicity Laying Claim To Creating The First True Service Marketplace Platform

Written on
June 24th 2016 | Adotas

Schedulicity, the provider of online scheduling and marketing tools for appointment, class and workshop-based businesses, today announced the launch of its client app, a new mobile marketplace that serves as the platform for consumers to find and book local services in over 50 different industries. Whether booking a hair appointment, ... more...

The Chatter on Snapchat

Written on
June 23rd 2016 | Peter Koeppel

There’s been a lot of talk—and a lot of speculation—about Snapchat’s next precarious steps in its rise to becoming a serious ad revenue-driven social media platform. Instead of prepping for an IPO and an influx of public funds, at least for now Snapchat is just looking to bring in serious ... more...

Federated Media Expands Network of Content Creators Through Partnership with Tidal Labs

Written on
June 22nd 2016 | Adotas

Federated Media’s Content Journey Solution Offers Advertisers and Brands Increased Scale and Deeper Insights on Campaign Performance. Federated Media, an integrated media and content marketing company, announced a partnership with Tidal Labs, an online influencer platform. Federated Media is known for pairing the nation’s leading brands with top independent influencers to ... more...

HI-FI Launches Marketplace—A New Service For Creating and Owning Personalized Hashtag Sites, Called Tagtopics

Written on
June 22nd 2016 | Adotas

HI-FI, The Mobile Lifestyle Network, today announced the launch of Marketplace, a new service where publishers, businesses and individuals create and buy their own hashtag sites, called Tagtopics. Tagtopics are unique community destinations featuring curated news and lifestyle content, organized by category and topic, which flow into a user’s newsfeed ... more...

Madison Logic & YesPath Partner Up For Adaptive Account-Based Marketing

Written on
June 21st 2016 | Adotas

YesPath Customers Can Now Run Media Programs that Adapt to Each Account. Madison Logic, a company dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs. The companies have integrated their products ... more...

Unlocking Influencer Marketing: Yahoo! Report

Written on
June 20th 2016 | Adotas

The key takeaways in the Yahoo! report, Unlocking Influencer Marketing, include: Influencer marketing is driving ROI. Brands who partnered with influencers saw increases in engagement, brand awareness and positive comments: 58% increase in engagement (social shares and likes). 54% increase in awareness. 44% increase in positive brand comments. Millennials are a ... more...

The Attribution Crystal Ball: How to Create Transparency for Your Ad Spend

Written on
June 17th 2016 | Patrick Hopf

Q: What are common attribution models and why did they become so widely used? A: The majority of attribution models can be split into two categories: single-touch or multi-touch. In a single-touch model, one specific ad event such as last-touch is attributed with 100% of the conversion value regardless of how ... more...

Report: Mobile Apps Depend on TV Ads

Written on
June 16th 2016 | Adotas

What’s App’ning study finds direct correlation between TV ads and website traffic for 60 popular mobile apps across 10 categories, from commerce to gaming. The fast-growing mobile apps category gets its traffic boosts from TV advertising, according to What’s App’ning, a new study that shows a 77% correlation between TV advertising ... more...


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