The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Google Maps Adds Ads

Written on
May 27th 2016 | Adotas

Google has launched a new marketing opportunity with Google Maps. On their website’s blog Google recently wrote, “We’re … investing in more branded, customized experiences for businesses on Google Maps — geared towards helping you increase store visits. First, we’re experimenting with a variety of ad formats on Maps that ... more...

The International Language Of Images

Written on
May 26th 2016 | Adotas

Greg Pritchard, SVP, International Development, GumGum, explores the power of visual marketing. When Facebook announced its new chatbot initiative in early April, it was telling that one of its new Messenger partners turned out to be mobile shopping startup Spring. As The New York Times put it, “To browse for a ... more...

New Telmar Audience Effects System Bridges the Gap Between Media Strategy and Audience Buying

Written on
May 25th 2016 | Adotas

Advanced software lets marketers tap hidden audiences with the greatest impact. Telmar, an innovator in audience targeting software, today unveiled an advanced system that helps marketers tap hidden audiences offering the greatest potential to enhance brand performance. Telmar Audience Effects recommends audience segments and media combinations to engage a brand’s ... more...

MobileFuse Partners with AppNexus to Power New Programmatic Solution, MFX

Written on
May 24th 2016 | Adotas

Mobile Ad Platform Will Move Entire Supply Over to AppNexus Platform, Significantly Boosting Mobile Inventory for Leading Exchange. MobileFuse, a company focused on targeting “moments” in mobile and digital advertising, announced a partnership with AppNexus to power the company’s new MFX programmatic solution. As part of the deal, MobileFuse is moving ... more...

3 Reasons Why Publishers Should Be Paying to Distribute Content

Written on
May 24th 2016 | Yaniv Makover

Debunking the Paid Content Myth. Publishers are transitioning from a world in which they own the entire content supply chain – from research to dissemination – to one where the actual touchpoint with the reader happens on a handful of powerful social media platforms. In fact, more than half of Americans ... more...

Aberdeen Group Partners With Bombora to Offer B2B Intent Data

Written on
May 23rd 2016 | Adotas

In an increasingly content-driven world, intent data is the differentiator to make marketers and sales teams successful. Recognizing this, Aberdeen Group , the market leader for technology industry data, predictive analytics, and premium content has announced a strategic partnership with Bombora, the leading provider of B2B demographic and intent-based data. “Given ... more...

Eptica Signs Global Partnership with SpiceCSM

Written on
May 20th 2016 | Adotas

The partnership enables organizations to move towards deploying end-to-end customer engagement hubs. Eptica, the global multichannel customer interaction software company, today announced a global partnership with SpiceCSM, the leading provider of iPaaS (Integration Platform as a Service) Guided Process and Integration technology. Under the agreement SpiceCSM will provide Eptica’s innovative, linguistic-powered ... more...

Connexity Launches Enhanced AudienceView; Taykey Launches Trend Pulse for Free Trend-Based Audience Insights; People News

Written on
May 19th 2016 | Adotas

Connexity, Inc. Launches Enhanced AudienceView. Digital marketing company Connexity, Inc. today announced the launch of an enhanced AudienceView audience segmentation and analytics platform with new granular audience-based metrics and reporting. AudienceView combines deep online behavior data collected by Hitwise with thousands of survey-based audience attributes from Simmons Research. The result ... more...

Leanplum Report Finds 800% Increase In Push Notification Engagement Due To Personalization

Written on
May 19th 2016 | Adotas

Analysis of 1.5 Billion Push Notifications Details Breakthrough Findings on Android vs. iOS Engagement, Timing, and Content. Leanplum, a mobile marketing platform, announced its second data science report, “Personalize or Bust: The Impact on App Engagement.” The report examines the significant impact of personalization on messaging engagement, finding up to 800% ... more...

When 10 Milliseconds Matter: Mastering Mobile Advertising

Written on
May 18th 2016 | Adotas

Mobile ad spend will account for 72% of total digital ad spend and a $65B global market by 2019 (up from $28B and 49% last year). More than any other industry, its viability hinges on the ability to make critical decisions in just 10 milliseconds. Here’s an Adotas Q&A with ... more...

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