News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

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October 24th 2014 | Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...

The CMO Club’s Pete Krainik Talks 2014 CMO Awards and Qualities of Successful Marketing Leaders

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October 23rd 2014 | Caroline Albanese

This week, The CMO Club presented the winners for the 2014 CMO Awards (thecmoawards.com), in the categories for Leadership, Marketing Innovation, Officers, Rising Star, Programmatic Marketing, Content Engagement, Creativity, Customer Experience, Social Responsibility and President’s Circle. The CMO Club will host a CMO Awards dinner in NYC Tuesday, Nov. 18 at ... more...

Hearst Magazine Expands Partnership with Acxiom to Bring Marketing Service to the Cloud

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October 23rd 2014 | Adotas

Today Acxiom, an enterprise data, analytics and software-as-a-service company, announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud. “Hearst is very strategic client ... more...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

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October 22nd 2014 | Adotas

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap ... more...

Vdopia Launches Mobile Video Programmatic Marketplace

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October 21st 2014 | Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique ... more...

Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant

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October 20th 2014 | Adotas

Last week, Google’s shares fell in late trading after the Internet giant missed earnings expectations. Google reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a ... more...

MediaMath Acquires Social Advertising Platform Upcast to Advance Social Media Campaigns

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October 17th 2014 | Adotas

This week, MediaMath announced its acquisition of Upcast, a powerful social advertising technology platform. Thought not disclosing the terms of the deal, the partnership is set to further empower agencies and brands to take advantage of the growing digital marketing opportunities afforded by Facebook, Twitter, and other emerging social media ... more...

Digital.NYC Embraces Curated Content As Publishers Turn to Third-Party Sources

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October 16th 2014 | Caroline Albanese

Earlier this month, New York City Mayor Bill de Blasio unveiled Digital.NYC, a first-of-its-kind online platform that will serve as a centralized hub for the City’s tech ecosystem. Taking advantage of the the city’s new “.nyc” domain, the hub aims to provide information and resources to deliver valuable tools for digital ... more...

According to Survey, 63% of American Online Shoppers Are Still Not Familiar with Alibaba

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October 16th 2014 | Adotas

With Alibaba said to be entering the U.S. market, there’s been a lot of speculation regarding what kind of player the Chinese e-commerce juggernaut will be. Regardless, even though Alibaba is China’s (and by some measures, the world’s) largest online commerce company, a survey of over 3,500 online buyers over ... more...

Meredith Introduces Native “Buzz” Platform to Launch with New FITNESS Magazine Website

Written on
October 15th 2014 | Caroline Albanese

Meredith Corporation today announced the relaunch of its popular website, Fitnessmagazine.com. The new site features a responsive design that’s fully optimized for users on every device and every screen size, with new features like infinite-scrolling category pages to allow users to discover the brand’s deep content in areas like workouts, ... more...


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