News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Nielsen & Clypd Collaborate on Audience-Based Buying

Written on
September 22nd 2017 | Adotas

The collaboration will enable execution and posting on media buys across networks by combining Nielsen’s Audience-Based Buying Data with clypd’s Advanced Targeting Proposal, Forecasting and Yield Optimization Platform. Nielsen announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ... more...

Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues

Written on
September 21st 2017 | Adotas

More high-level advertisers are coming to the Upfront and Digital NewFront events for networking and intelligence, and they want more stage time devoted to audience effectiveness and measurement. That’s the key finding of the 2017 Upfront/NewFront Report from Advertiser Perceptions, which analyzes the motivations and reactions of advertisers attending the ... more...

IAB Tech Lab Launches Blockchain Advertising Working Group

Written on
September 20th 2017 | Adotas

IAB Tech Lab kicked off a Blockchain Working Group with co-chairs Richard Bush, Chief Product & Technology Officer, NYIAX (pictured top left) and Michael Palmer, Global Director Product, [m]Platform, GroupM (pictured lower left). Here’s their blog post on the initiative. We are excited to announce that the IAB Tech Lab is ... more...

How CPG Brands Can Harness Personalization to Engage Consumers

Written on
September 19th 2017 | Diaz Nesamoney

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and ... more...

Chrome Announces Unified Autoplay–What does it really mean for your ad?

Written on
September 18th 2017 | Adotas

Autoplay will only be allowed when the media itself doesn’t include sound, or when the user has indicated an interest in the media. The following was posted on the Chromium blog on September 14. Users watch and listen to a lot of media, and autoplay can make it faster and ... more...

Videology Saves Advertisers Billions, Blocking Beaucoup Bots; Braavo Capital Closes $70M to Fuel Mobile App Growth; More…

Written on
September 15th 2017 | Adotas

Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking Over 500 Billion Bot Requests in Past Three Years. Blocked Bot Requests on Track to Top 1 Trillion by Q1 2018. Videology, a software provider for converged TV and video advertising, announced that the company has blocked about 550 billion fraudulent ... more...

More Data, More Problems: Trust, Transparency & Targeting in 2017: Bazaarvoice + AdAge Report

Written on
September 14th 2017 | Adotas

A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers. Bazaarvoice, Inc., a provider of consumer-generated content (CGC), advertising, and personalization solutions, announced the results of “More Data, More Problems: Trust, Transparency & Targeting in ... more...

The Rise and (Slight) Fall of Mobile Video: A Ooyala Report

Written on
September 13th 2017 | Adotas

After 22 Strong Quarters, Mobile Video Goes Flat, New Ooyala Q2 2017 Video Index Reveals. Ooyala, a provider of software and services that simplify the complexity of producing, streaming and monetizing video, released its Q2 2017 Global Video Index, revealing video consumption on mobile devices stayed essentially flat in the second ... more...

High impact units/HTML5 and IAB’s New Ad Portfolio

Written on
September 12th 2017 | Adotas

An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers. The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop – including ... more...

Adform Receives Accreditation From Media Rating Council

Written on
September 11th 2017 | Adotas

Adform, one of the world’s leading independent advertising technology platform companies announced today that the Media Rating Council (MRC) has granted Adform accreditation for its viewability measurement across Desktop, Mobile Web and App environments for both Display and Video ads. “We congratulate Adform for earning MRC accreditation,” said George W. Ivie, ... more...


Next Page »