News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Vdopia Launches Mobile Video Programmatic Marketplace

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October 21st 2014 | Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique ... more...

Google’s Missed Third-Quarter Earnings Highlights Questions for Internet Giant

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October 20th 2014 | Adotas

Last week, Google’s shares fell in late trading after the Internet giant missed earnings expectations. Google reported its third-quarter profit slipped to $2.81 billion, or $4.09 a share, from $2.97 billion, or $4.38 a share, a year ago. On an adjusted basis, Google earned $6.35 a share, falling short of $6.54 a ... more...

MediaMath Acquires Social Advertising Platform Upcast to Advance Social Media Campaigns

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October 17th 2014 | Adotas

This week, MediaMath announced its acquisition of Upcast, a powerful social advertising technology platform. Thought not disclosing the terms of the deal, the partnership is set to further empower agencies and brands to take advantage of the growing digital marketing opportunities afforded by Facebook, Twitter, and other emerging social media ... more...

Digital.NYC Embraces Curated Content As Publishers Turn to Third-Party Sources

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October 16th 2014 | Caroline Albanese

Earlier this month, New York City Mayor Bill de Blasio unveiled Digital.NYC, a first-of-its-kind online platform that will serve as a centralized hub for the City’s tech ecosystem. Taking advantage of the the city’s new “.nyc” domain, the hub aims to provide information and resources to deliver valuable tools for digital ... more...

According to Survey, 63% of American Online Shoppers Are Still Not Familiar with Alibaba

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October 16th 2014 | Adotas

With Alibaba said to be entering the U.S. market, there’s been a lot of speculation regarding what kind of player the Chinese e-commerce juggernaut will be. Regardless, even though Alibaba is China’s (and by some measures, the world’s) largest online commerce company, a survey of over 3,500 online buyers over ... more...

Meredith Introduces Native “Buzz” Platform to Launch with New FITNESS Magazine Website

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October 15th 2014 | Caroline Albanese

Meredith Corporation today announced the relaunch of its popular website, Fitnessmagazine.com. The new site features a responsive design that’s fully optimized for users on every device and every screen size, with new features like infinite-scrolling category pages to allow users to discover the brand’s deep content in areas like workouts, ... more...

Mobile Video Ad Platform AerServ Launches Free Mobile-First Mediation Platform for Publishers

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October 15th 2014 | Adotas

Earlier this week, AerServ, the mobile-first video mediation platform, announced the public launch and general availability of its free monetization platform for publishers and app developers. “Mobile Video is expected to grow by 300% in the next 5 years to more than $40B. It is increasingly mission-critical for companies to fully ... more...

Brainshark Unveils “Brainshark Sales Accelerator” Platform for Sales Teams

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October 13th 2014 | Adotas

Brainshark, Inc., delivering content-drivensales enablement solutions that close more deals, today announced the launch of the Brainshark Sales Accelerator. This comprehensive sales enablement platform provides high-impact, centrally accessible solutions for sales onboarding and continuous training, prospecting, coaching and engagement – helping sales reps have better conversations with customers and prospects to win ... more...

Kitara Media Corp. and Future Ads LLC Enter Definitive Merger Agreement

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October 13th 2014 | Adotas

Kitara Media Corp., a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, and Future Ads LLC, an Irvine, California based company in the advertising tech industry with unaudited projected revenues of approximately $90 million and unaudited projected EBITDA of approximately $30 million for the year ending December 31, 2014 (“Future Ads”), ... more...

As Health Media Audience Grows, Hearst Health Names M.D. as President

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October 10th 2014 | Adotas

Earlier this week, Hearst Corporation announced that Gregory Dorn, MD, MPH has been named president of Hearst Health, the healthcare division within Hearst Business Media. The appointment was announced by Steven R. Swartz, president and CEO of Hearst Corporation, and Richard P. Malloch, president, Hearst Business Media, and is effective ... more...


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