News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

The AppsFlyer Performance Index

Written on
February 24th 2017 | Adotas

Looking forward to Mobile World Congress? So are we! In anticipation, AppsFlyer has announced the release of the 2017 Mobile World Congress Edition of The AppsFlyer Performance Index. The Index is an industry standard media report card. AppsFlyer technology is found on 98 percent of the world’s smartphones. In this edition ... more...

InMobi Advanced Mobile Video Ad Solutions

Written on
February 23rd 2017 | Adotas

InMobi, a global mobile advertising and discovery platform, today launched a suite of advanced mobile video ad solutions in Europe. The platform includes innovative video ad formats such as vertical videos, interactive rich-media videos, 360 degree videos, opt-in videos, full-screen, in-feed and in-stream videos. Having invested in video technology ... more...

Video Header Bidding: What You Need to Know

Written on
February 23rd 2017 | George Levin

Q: Why is 2017 a major turning point in the “cure for header bidding,” with video leading the charge on the programmatic front? A: Video is the most valuable real estate on a publisher’s website. Premium video demand significantly exceeds supply. That means publishers who have this supply deserve the ... more...

YouAppi Infographic; Kaltura’s Lecture Capture Solution; more

Written on
February 22nd 2017 | Adotas

YouAppi knows there are many challenges facing app marketers, most notably research from comScore showing that 49% of smartphone owners downloaded zero apps in the last month and the fact that the leading apps are owned by Facebook or Google. Good News! Research from Dimension Research commissioned by YouAppi shows that ... more...

The Role of Transparency in the Digital Age

Written on
February 21st 2017 | Adotas

Adotas is pleased to offer a Q&A with Carl Erik Kjærsgaard, co-founder and CEO of Blackwood Seven, a company that uses artificial intelligence to automate the media-buying process for marketers, allowing them to have more control in how their money is invested and how media inventory is bought; this puts ... more...

Stalled At Install: AppLift on Just Why Re-Engagement Matters

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February 21st 2017 | Adotas

AppLift, a mobile advertising technology company, has created an infographic showcasing why re-engagement matters and how marketers need to move beyond the install. Stalled at install? Installs don’t necessarily reflect the success of an app nor does it guide user engagement, so app marketing efforts are becoming increasingly focused on engaging ... more...

Game, [Data] Set, Match: How Deep Learning Turned Sci-Fi-esque Predictive Intelligence Into Reality

Written on
February 17th 2017 | Daniel Surmacz

It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov, in a historical first victory for artificial intelligence. What was once a futuristic concept in 1997, has slowly become part of everyday reality. Scientists have since made huge steps towards creating a computing system that emulates ... more...

Growth of Location-Based Mobile Video Ads Is 2016′s Top Mobile Ad Trend

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February 16th 2017 | Adotas

Mobile Video SSP Positive Mobile reveals found interesting trends in political, travel, CPG and home improvement (retail) mobile video ads in 2016. Check out their infographic on Top Mobile Advertising Categories, below. If there is one trend which defined mobile advertising in 2016 is the growth of location-based mobile video ... more...

ADJUST: Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market

Written on
February 15th 2017 | Adotas

Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems. Adjust today announced its commitment to “Measurement 2.0”, a measurement concept reflecting market needs that are necessary today, but that were not present when measurement platforms were first coming to the market. The new 2.0 infrastructure comes at ... more...

Hitwise Launches Next-Gen AudienceView

Written on
February 15th 2017 | Adotas

Hitwise has rolled out its next-generation AudienceView platform, which integrates data from its panel of eight million web users, tracking behavior across 20 million websites and 500 million search terms in the US and reports on over 60,000 consumer characteristics. A new Hitwise partnership with Simmons’ 8.5 million person panel ... more...


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