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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

By Chip Crane, Executive Director, Client Solutions, Resonate In the marketing world, the concept of the “energy drink consumer” conjures up a certain stereotype: single teenage and early 20s males desperate to keep their eyes open during and after long nights of playing video games in their basements. This is...
Nearly Half Will Try to Only Buy from Brands They Believe Will Protect Their Data Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category, today announced the results of its Brand Trust Survey, which shows U.S. consumers generally trust online retailers with their personal data. This...
The rule of thumb regarding efficient frequency in advertising is guided by an old adage that states that a person needs to see an advertisement at least three times for a message to start to sink in. However, our new groundbreaking research study, published in the Journal of Advertising...
Most people use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook. In addition, women tend to use social media more frequently than men. People tend to use social media – particularly YouTube and Instagram – more in 2018 compared to 2017, according to a new survey from The Manifest, a business news and how-to website. Nearly two-thirds of social media users report they use YouTube (63%) and Instagram (61%) more...
New Report Improves Marketers’ Ability to Uncover the Human Element Behind Consumer Decision-Making  Resonate, a provider of consumer intelligence for marketers, today announced the launch of its Personal Values Report, a new tool in the Resonate platform designed to make it even easier for brands to build strategies around the...
New report from Slidely reveals that video marketing has hit a critical tipping point leading into the 2018 holiday season, with more than 50% of businesses and marketers reporting video adoption within the last year.   The 2018 holiday marketing season is poised to mark the mass adoption of video marketing,...
Did you know millions of prospective buyers surf the online world daily? Do you wish to attract these to your website and improve organization revenues? Will you be worried about potential flaws in the present web site design? Do you want to stand out from the mess...
Do you know millions of potential clients surf the web daily? Do you need to attract them to your website and improve organization revenues? Will you be worried about potential flaws inside your present website design? Do you want to stand out from the chaos of websites...
Did you know that millions of potential clients surf the internet daily? Do you need to attract those to your website and improve business revenues? Will you be worried about potential flaws in your present web design? Do you want to stand out from the clutter of...
Were you aware that millions of potential clients surf the online world daily? Do you wish to attract those to your website and improve business revenues? Are you worried about potential flaws in your present website design? Do you want to stand above the chaos of websites...