Adotas

Blogshare: Pinterest, Now Rich with Pinformation

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May 23rd 2013 | Adotas

ADOTAS (via Edelman Digital) — Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin. The [...] more...

Six Mistakes You’re Making with Landing Pages

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May 23rd 2013 | AdStation

ADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he is either going to go all the way or click away. After arriving on a page, it takes a customer about 5 seconds to make the decision. If your data [...] more...

Why Cheap Affiliate Management Does Not Work

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May 23rd 2013 | Robert Glazer

ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one reason: They’re not devoting enough time and resources to the management of the program. In an effort to keep the total costs of their affiliate [...] more...

Combatting Click Fraud: An Ad Network Checklist

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May 23rd 2013 | Colin Jeavons

ADOTAS — Click fraud remains a nettlesome problem for advertisers, but employing due diligence and the right strategy to mitigate the risk will help protect campaigns. The advent of malware-laden botnets has substantially impacted advertisers’ revenues in recent years, as bad actors were able to infiltrate advertising networks or pose as [...] more...

AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly

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May 23rd 2013 | Mike Daly

ADOTAS – Here’s what we herd through the digital grapevine during the past week. Creative-services agency Quantasy, today announced the hiring of Alicia Herczeg (pictured)as Director of Analytics. Herczeg will be responsible for the development, strategy and execution of digital analytics and measurement. Her primary focus will be synthesizing cross-platform data [...] more...

Blogshare: Twitter Launches Lead Generation Card

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May 23rd 2013 | Adotas

ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the launch of its new Lead Generation Card represents a major milestone in the evolution of both the microblogging site and performance marketing. Lead Generation Cards are part of the suite of Twitter Cards, which are essentially expanded tweets that allow organizations [...] more...

Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms

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May 22nd 2013 | AdotasWire

PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one of the largest studies of digital activities of moms to date, ShareThis and Digitas today released research that offers new insights into how moms engage online. While brands have long understood that moms are connected and influential, this research explores [...] more...

Coverage of Microsoft’s Xbox Reveal Drives Spike in Adotas Readership

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May 22nd 2013 | Mike Daly

ADOTAS – Yesterday, just prior to Microsoft’s press conference introducing the Xbox One, we posted the results of a Synthesio study that showed the strong social buzz the announcement had engendered. If our site analytics are any indication, Synthesio’s study was spot on. Our coverage of the Xbox Reveal, which included [...] more...

Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

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May 22nd 2013 | Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in [...] more...

Upcoming Event and Conference Calendar

ADOTAS – Here’s a snapshot of upcoming industry events. Further information on each conference can be found by clicking on the corresponding link. Happy networking! SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! OMMA Video at Internet Week in New York, May 22. OMMA Futures: Augmented Reality in New York, [...] more...