News
The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.
Sponsormob Leads the Way Into RTB for Mobile
ADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by incessantly shifting trends. Founded in 2006 by CEO Peter Glaeser and COO Jet Patel (pictured), Sponsormob created the first CPA network for mobile, and now the company has rebranded itself, with [...] more...
Weird Study: Mobile Purchasing While in the Bathroom on the Rise
DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile phones have used their phones in the bathroom, with more men than women reporting that they don’t go to the bathroom without their mobile phone. Seventy-five percent of Americans with mobile phones have used their phones in the bathroom, according to [...] more...
This Week’s New Hires
ADOTAS – Another week, another round of new gigs. Here are the hires and promotions we heard about this week. Maybe you’ll spot some familiar names. Did we miss anyone? • Steve Sincavage has been named chief financial officer of mobile ad/marketing messaging provider Mobile Posse. Previously, he’d been CFO of Rivermine [...] more...
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl?
ADOTAS - With the Super Bowl fast approaching and the potential for advertising via mobile devices being one of the hottest-button issues in the industry, there’s been a lot of discussion about what this Sunday’s game — for advertisers, a vehicle for rolling out the most creative and ambitious campaigns [...] more...
Facebook Files for IPO, Seeks $5 Billion
ADOTAS – Well, it finally happened: Facebook filed with the SEC for an initial public offering — a move that most didn’t expect to come for months, before rumors started swirling over the past week. The company’s looking to raise $5 billion, and it hopes to trade under the ticker [...] more...
ToneMedia Targets Customers Based on Music Tastes
ADOTAS – Today ToneMedia launched its new ad platform, which delivers targeted ads to consumers based on their music preferences. If this sounds familiar, that’s probably because the company’s been kicking around its ToneTargeting technology since last year, in what CEO/founder Val Katayev characterized as “stealth mode” and under the [...] more...
Forrester Releases Wave Report on Cross Channel Campaign Management Tools
ADOTAS – Late yesterday, Forrester Research released its new Wave Report on cross-channel campaign management. The report took a close look at the challenges advertisers and marketers face in a cross-channel campaign — from designing and budgeting it to executing it and analyzing its effectiveness, considering the complexities in understanding [...] more...
AdTruth Gains W3C Thumbs-Up for Privacy Protection
ADOTAS - Since launching in 2011, device fingerprinting service AdTruth has taken pains to illustrate its cookie-free tracking methods protects users’ privacy: It registered with the Internet Advertising Bureau, it implemented Mozilla’s Do Not Track header (and it was the first device identification provider to do so), it scored a [...] more...
eXelate, Nielsen Catalina Solutions Partner to Bring CPG Data Online
ADOTAS – Big-time data management and marketplace service eXelate announced today it’s joining up with big-time ad analytics firm Nielsen Catalina Solutions, with the goal of helping consumer packaged goods (CPG) marketers deliver more relevant digital ads to consumers, based on those consumers’ purchase behavior in brick-and-mortar stores. Nielsen Catalina Solutions [...] more...
Study: People Who Visit Brand Websites Spend More in Brick-and-Mortars
ADOTAS - According to a recent study, conducted by Accenture, comScore and dunnhumby USA, people who visit the websites of consumer packaged goods (CPG) brands end up purchasing 37 percent more worth of goods from the brand in question in brick-and-mortar retail establishments than people who don’t visit such sites. In [...] more...
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Latest News
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
- Facebook Files for IPO, Seeks $5 Billion February 1st 2012 ADOTAS – Well, it finally happened: Facebook filed with the [...] more »
- ToneMedia Targets Customers Based on Music Tastes February 1st 2012 ADOTAS – Today ToneMedia launched its new ad platform, which [...] more »
- Forrester Releases Wave Report on Cross Channel Campaign Management Tools February 1st 2012 ADOTAS – Late yesterday, Forrester Research released its new Wave [...] more »
Features
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012
- Video: Social Media Monitoring Comes to “The Future of Engagement” February 3rd 2012
- Facebook’s Timeline: Meant for Brands All Along? February 3rd 2012
- Taking Social Media Analytics to Fashion Week February 3rd 2012
- Going Beyond Click-Throughs to Rope In Consumers: A White Paper Excerpt February 3rd 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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