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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

44% of shoppers indicate that Amazon’s recent issues with fake product reviews will impact their participation in Prime Day shopping.   Bazaarvoice, Inc., the provider of user-generated content (UGC) solutions, today announced the results of its newest study, exploring the shopping habits of 1,000 U.S. consumers who are planning to shop...
So you’ve heard about Plato’s cave allegory - a theory put forward by Plato, concerning human perception. Plato claimed that knowledge gained through the senses is no more than opinion, in the cave allegory Plato distinguishes between people who mistake sensory knowledge for the truth and people who really do see the...
By Hiren Patel As we approach the end of the 1st quarter of 2019, it’s important to review our business promotional strategies. On one hand, it’s critical that we use the right social media marketing strategies for 2019.  On the other, it’s equally important that we improve our existing promotional...
A study by location marketing technology leader finds that Google, Yelp & Bing top Facebook for VSR; Also finds that almost half of all business locations analyzed had incorrect opening hours Uberall, Inc., the location management solution for businesses competing to attract and win local brick-and-mortar customers, released its “Uberall...
Over 40% more likely to make a purchase after seeing March Madness ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how U.S. sports fans perceived online advertising and marketing campaigns for 2019’s March Madness Tournament. For...
NEW RESEARCH FROM GOOGLE & NRG REVEALS PERSONALIZED CONTENT RECOMMENDATIONS ARE KEY TO DRIVING SATISFACTION WITH VOICE & AI National Research Group (NRG), a leading global insight and strategy firm specializing in entertainment and technology, today released the first in-depth thought leadership study centered on how consumers’ media and entertainment...
A new study from social media competitive intelligence platform, BrandTotal analyzed all of the paid social campaigns for some of the biggest brands (e.g. AT&T, Buffalo Wild Wings, Infiniti, etc) advertising for the March Madness frenzy – here are a couple of the findings from the report: Did you fill out a bracket? A common question around...
The State of Email Engagement report, released by Return Path in partnership with Demand Metric Email remains an effective—and important—marketing channel. Far from being an outdated or “dead” marketing channel, our research shows that email effectiveness is improving. In fact, almost 80 percent of the study’s participants reported that email...
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers come directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid...
Two-thirds of social media users (65%) are aware of the Cambridge Analytica Facebook data breach, and 37% say they use Facebook less often after news broke of the scandal last March, according to a new survey.   Forty-four percent of social media users (44%) still have a negative opinion of Facebook...