The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

ShareableMetrics launches version 2.0 of its social sharing analytics platform.

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May 22nd 2017 | Adotas

ShareableMetrics 2.0 Platform Gives PR Pros Social Engagement Metrics & Insights at Their Fingertips. ShareableMetrics has launched version 2.0 of its social sharing analytics platform, making it easier than ever for public relations professionals to improve marketing and sales efforts based on how consumers engage with their content. “Our new features are ... more...

Google and AppsFlyer Formalize Official Collaboration

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May 19th 2017 | Adotas

With the launch of Google’s App Attribution program, AppsFlyer makes it faster and easier for mobile marketers to set up, measure and optimize their app campaign performance with the search giant. AppsFlyer, a mobile attribution and marketing analytics company whose mission is to make the marketing industry more measureable, announced its ... more...

GDM Group Ensures Brand Safety with Take1 for Video Advertisers

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May 18th 2017 | Adotas

GDM Group couples manual vetting with fraud protection. Global Digital Marketing Group (GDM Group), a digital performance marketing company that lets brands and agencies engage global audiences, today launched Take1 — a video advertising solution for engaging worldwide audiences in a brand-safe environment. Leveraging GDM Group’s international database and technical capabilities, ... more...

Second-party vs Third-party Data: Which Should You Add to Your Data Mix?

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May 18th 2017 | Staisey Divorski

You’ve heard of first-, second- and third-party data – and big data too. But what’s the difference? And, most importantly, which is the type of data you need? First-party data is the most used source of information, reported by 81 percent of organizations, followed by second-party data (77 percent), and ... more...

Are Times Finally Changing for Traditional TV Ad Measurement?

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May 17th 2017 | Adotas

Marshall Wong, SVP of Market Development for Television at Tapad shares his insights into the changing world of TV advertising. What do Cheers and Breaking Bad have in common? Despite both being popular (but very different) Emmy award-winning TV programs from very different decades, marketers largely used the same approach to ... more...

Kantar Millward Brown Partners With Cuebiq

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May 17th 2017 | Adotas

Partnership To Provide Marketers With Critical Intelligence On Offline Roi. Kantar Millward Brown, a global research agency helping businesses grow strong brands, announced a partnership with Cuebiq, a provider of accurate and precise location data in the U.S., to help marketers measure the offline ROI of their advertising. The partnership integrates geolocation ... more...

The New IAB Dynamic Content Ad Standard: How It Improves What You Deliver

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May 16th 2017 | Diaz Nesamoney

Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has ... more...

Euclid Analytics & AgilOne Bridge Retail’s Online-Offline Divide; Exponential Taps Offline Location Data via Partnership with Cuebiq; Grapeshot & Vice Media Delivering Innovations in Brand Safety

Written on
May 15th 2017 | Adotas

New Euclid, AgilOne integration empowers retailers, like JOANN Fabric & Craft Stores, to build meaningful relationships across mediums, personalize shopping experiences and influence path to purchase. Euclid Analytics, a retail analytics and omni-channel engagement company, announced a new integration with AgilOne, an enterprise customer data platform, to bring an enhanced, single ... more...

RTB House: Improving Neural Networks’ Performance

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May 12th 2017 | Adotas

Poland’s Tech Talents Found a Method for Improving Neural Networks’ Performance. RTB House, a global company that provides retargeting technology, has devised an innovative approach to building neural network architecture: It improves the way machines predict conversion value. This results in advertising campaigns bringing in ROIs. The novel concept will be ... more...

Man AND Machine: The Role of Demand Facilitation in Programmatic Selling

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May 11th 2017 | Dovid Katz

Programmatic, and more broadly, the automation of online advertising, has long raised concerns about the displacement of jobs. With ad space increasingly sold via automated platforms, instead of by picking up the phone, the replacement of man with machines was seen as inevitable. But this concern ignored a simple ... more...

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