News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

iQ Media and Lotame Introduce Real-Time TV Measurement and Attribution Solution

Written on
June 22nd 2017 | Adotas

New Partnership Maps TV Investments to Business Outcomes by Connecting Smart TV Viewership, Behavioral Data and Brand Mentions. iQ Media, a pioneer of real-time TV intelligence for brands, announced a new partnership with Lotame,an independent data management platform and most trusted data exchange. This new partnership delivers the industry’s first real-time ... more...

Is Transparency the Answer to Achieving Accountable and Effective Marketing? The Answer May Surprise You

Written on
June 22nd 2017 | Dilip DaSilva

Recently, Proctor and Gamble called on the media buying and selling industry to get its act together and demanded transparency into the whole supply chain. When I buy Proctor and Gamble’s products, I don’t ask them for transparency into their supply chain. In fact, I buy their products knowing that ... more...

Sizmek Adds Digital Audio Channel to Ad Server

Written on
June 21st 2017 | Adotas

Sizmek, a people-based creative optimization and data activation platform today announced the availability of digital audio on Sizmek’s end-to-end workflow management platform, as well as the addition of digital audio capabilities to Sizmek’s mobile DSP, StrikeAd. Integration with several partners, including Triton Digital, are enabling the new offering. Through this ... more...

Portrait of an Ad Blocker

Written on
June 20th 2017 | Adotas

According to Kantar Media, connected adults who use ad blockers tend to skew male and are right smack in the young Millennial age group: Males are 28% more likely to have downloaded an ad-blocking app. Adults aged 18-24 are 109% more likely than average to use an ad blocker. Those ... more...

Innovid Launches Real-time Creative Targeting System for Digital TV Based on Offline CPG Purchase Data from Nielsen Catalina Solutions

Written on
June 19th 2017 | Adotas

Innovid, a video marketing platform for advertisers to create, deliver and measure video experiences on any device, today launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS), a leader in purchase-based targeting ... more...

Samba TV Raises $30 Million in Growth Capital

Written on
June 19th 2017 | Adotas

Samba TV, a data and analytics company offering a TV Audience Platform, today announced that it has secured $30 million in Series B financing led by Union Grove Venture Partners and followed by Interpublic Group, MDC Ventures, Time Warner, A+E Networks, TGM, Draper Associates and Ambition VC. Samba TV will use ... more...

When Will The Google Future Be Here?

Written on
June 15th 2017 | Peter Koeppel

These days, companies like Google are actually working toward perfecting machine learning to apply to applications as varied as cars that can navigate themselves through traffic without errors and image recognition that’s accurate enough to locate an item within the image in a product catalog out on the Internet somewhere. ... more...

Mobile Gamers Prefer Rewarded Ads By 4-to-1 Margin, Tapjoy Research Finds

Written on
June 14th 2017 | Adotas

Three-quarters of mobile gamers say they are likely to watch rewarded videos when offered the chance. Consumers want their apps free and their ads rewarded. A new study by Tapjoy, “Modern Mobile Gamer” report , found that mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads such as ... more...

Lisa Cucinotta Joins Adaptly as VP of Accounts

Written on
June 14th 2017 | Adotas

Marketing technology and services company Adaptly announced that Lisa Cucinotta (pictured left) has joined the company as Vice President of Accounts where she will lead Adaptly’s East Coast Client Strategy team and be responsible for the management, development, and growth of all East Coast accounts. “Lisa brings a wealth of digital ... more...

Winning the Iron Throne of Retargeting: How Competition Leads to Innovation

Written on
June 13th 2017 | Daniel Surmacz

Spoiler alert: This post is going heavy on Game of Thrones references. Why? Because the marketing world might as well be Westeros. Competition, treachery, and earning loyalty are all at the forefront of our industry. Competition is scary. There is always a risk that someone will do what we do faster ... more...


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