News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

IRIS.TV Grabs Two Top Engineers from Yahoo!; ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group; MPP Global Launches Predictive Churn Functionality

Written on
July 20th 2016 | Adotas

IRIS.TV Grabs Two Top Engineers from Yahoo!: Ming Fang and Tony Chia IRIS.TV, a pioneer in cloud-based personalized video programming that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today added strength to its technology team ... more...

Mobile eCommerce: How It’s Changing the World

Written on
July 19th 2016 | Galia Reichenstein

Q: What trends has 2016 seen for eCommerce in the mobile space, and what do you expect for the remainder of the year? A: We’re seeing big brands invest in apps because apps are playing a critical role in eCommerce. It finally gives brands a platform where they can engage with ... more...

Amazin’ Amazon Prime Stats from Hitwise

Written on
July 15th 2016 | Adotas

Amazon.com registered 81.6 million visits from U.S. mobile and desktop browsers on July 12th—the second annual Amazon Prime Day—according to Hitwise, a division of Connexity. While impressive, the number of visits to the website fell about 6% below what Hitwise reported the retail giant received on the first Amazon Prime ... more...

Freckle Partners with AirKast: Now World’s Largest Beacon Attribution Company

Written on
July 15th 2016 | Adotas

The deal cements Freckle IoT as largest beacon attribution company in the world. Freckle, the world’s largest beacon-based mobile attribution company, announced a groundbreaking partnership with AirKast, one of the largest mobile platform companies for publishers and media companies in North America. A cloud-based mobile platform provider supporting iOS, Android ... more...

New LEAN Ads Achieve 30 Kilobyte Weight and 93% Viewability

Written on
July 15th 2016 | Adotas

Combating ad blocking starts with the industry improving the customer experience. New technology from the original native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB. This reduction establishes Vibrant Media as ... more...

Olapic and SocialCode Partner to Maximize Creative Production and Performance for Leading Brands

Written on
July 13th 2016 | Adotas

Early collaborative campaigns deliver impressive advertising results. Large consumer brands now have a turnkey solution that maximizes campaign budgets, performance, and learning, thanks to a partnership announced today between Olapic and SocialCode. SocialCode, a technology and insights company that provides tools and manages digital advertising for leading brands, and Olapic, an ... more...

Iab Data Center of Excellence Issues Adaptable Data Maturity Model

Written on
July 12th 2016 | Adotas

New Data Sophistication Benchmark to Pave Way for Improvements. The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data ... more...

Mediaocean Acquires INVISION, Driving Automation for Agencies & Broadcasters

Written on
July 11th 2016 | Adotas

Mediaocean, a software provider for the advertising world, announced that it has acquired INVISION Inc., a provider of cross-device sell-side workflow solutions to major media companies. “As marketing transforms into multi-screen, IP-based cross media, the futures, spot and real time markets are converging,” said Bill Wise, CEO of Mediaocean (pictured left). ... more...

Hitwise Finds Skyrocketing American Participation in the Sharing Economy

Written on
July 11th 2016 | Adotas

Hitwise, a division of Connexity, today released a study, Data Day: A Look at the Sharing Economy–How digital natives and digital migrants engage in the sharing economy online, that shows Americans turning to their peers to access goods and services. The new hunger for the sharing economy has grown exponentially, ... more...

Stands’ “Fair Ad Blocker” Hits 1 Million Downloads: 90% of active users opt to see ads

Written on
July 8th 2016 | Adotas

Stands, maker of Fair AdBlock, announced that its Chrome browser extension has been downloaded more than 1 million times since launching in October 2015. Growth during this nine-month period has been entirely organic, as internet users in North America, Europe, Asia, Latin America, and Australia have adopted the Fair Adblock. Adoption ... more...


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