News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

IBM and Kenshoo Partner to Deliver Premium Search Marketing Solutions

Written on
April 17th 2014 | AdotasWire

SAN FRANCISCO, April 17, 2014 (ADOTAS) – Kenshoo, the global leader in predictive media optimization, today announced it will go to market with IBM to deliver search marketing campaign management solutions to clients, such as Bizgnition. A certified IBM business partner, Kenshoo offers premium technology solutions for automating, measuring, and improving search ... more...

AddThis Forms New Content Media Services Group; Appoints Three Industry Veterans to Senior Management Team

Written on
April 17th 2014 | Mike Daly

VIENNA, Va., April 17, 2014 (ADOTAS) – AddThis, the world’s largest online content engagement platform, today announced three key appointments that will play a leading role in growing the company’s advertising division as demand for its display and content marketing solutions increases. The executives are part of the organization’s new ... more...

USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major Platforms, Powered By MAZ

Written on
April 17th 2014 | AdotasWire

NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over 750 apps across the Apple’s iTunes Store, Google Play, and Amazon’s Appstore, announced today that they have partnered with USA TODAY Sports Weekly to create its apps across all mobile and tablet devices. The first digital edition of USA TODAY Sports ... more...

Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted

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April 17th 2014 | Jose Reyes

ADOTAS — On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they’d also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data. This was a surprise to many in the industry ... more...

Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office

Written on
April 16th 2014 | AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based public-opinion company, announced today that it has beefed up its marketing and sales departments in the U.S. and the U.K., and has opened an office in Paris to handle increasing sales there. Opening the Paris office as head of sales is ... more...

iSocket Announces New Partnerships with Kantar Media and MediaMath

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April 16th 2014 | AdotasWire

SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners. Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers ... more...

Interactive Video Goes Global, Sizmek Reveals in New Benchmarks Report

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April 16th 2014 | AdotasWire

NEW YORK, April 16, 2014 (ADOTAS) – Sizmek (NASDAQ: SZMK) announced the release of its annual Global Benchmark Report, “Breaking Boundaries: Engagement Gone Global,” revealing the key trends in digital advertising in its analysis of more than 913 billion ad impressions worldwide for 2013. Included in the Benchmark Report for the ... more...

eZanga.com Addresses the Implications of Google AdWords Changes

Written on
April 16th 2014 | AdotasWire

MIDDLETOWN, Del., April 16, 2014 (ADOTAS) – On April 9, 2014, Google announced changes to their policies regarding sharing keyword data that will soon affect online advertisers using Google AdWords. These changes will not affect the way most third-party advertising platforms access keyword data necessary for optimizing ad campaigns. While the ... more...

Vertical Search Works Acquires addGloo

Written on
April 15th 2014 | AdotasWire

NEW YORK, April 15, 2014 (ADOTAS) – Vertical Search Works (VSW), the leading semantic search technology company, announced its acquisition of addGloo, a demand-side platform (DSP) focused on integrating real-time semantic analysis with real-time bidding (RTB) for online display advertising. VSW is now in a position to give advertisers a ... more...

BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

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April 15th 2014 | AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...


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