News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Going Global in Mobile Video: 8 Factors to Consider

Written on
June 30th 2015 | Si Crowhurst

“Audiences around the world are overwhelmingly open to mobile video advertisements that relate to their context and viewing patterns,” said Joe Laszlo, senior director of the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence, upon last month’s release of a comprehensive IAB study of smartphone video viewers in 24 countries. ... more...

Pulsepoint Launches Programmatic Content Marketing Platform

Written on
June 30th 2015 | Adotas

PulsePoint, a global programmatic platform for brand engagement, today announced the release of its programmatic content marketing platform, offering brands a single solution to efficiently target, distribute and optimize branded articles and videos to the right audience at unprecedented scale. The platform taps into PulsePoint’s global programmatic technology stack to ... more...

LiveRamp Hires Luke McGuinness as Head of Data Partnerships

Written on
June 30th 2015 | Adotas

LiveRamp™, an Acxiom® company, has hired Luke McGuinness as head of Data Partnerships. In this role, he will broaden LiveRamp’s network of partners and help companies successfully onboard their data assets into the marketing ecosystem. McGuinness–an experienced leader in business development and partnerships with a focus on audience development, data, ... more...

Facebook Tests Auto-Filling Marketing Forms With Users Profile Info

Written on
June 29th 2015 | Adotas

Facebook is looking at making it much, much easier for direct-response marketers to collect contact information from folks who want to sign up for a newsletter or request a call for a price estimate. Facebook will automatically fill out the forms with information from people’s Facebook profiles, such as their ... more...

MBLM’s Month-Long Study: The Watch is Dead, Long Live the (Apple)Watch

Written on
June 29th 2015 | Adotas

MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, has released the second set of findings from its four-part Ethnography Study focused on users of Apple Watch. A key finding within the one-month study, which follows MBLM’s weeklong study, finds that millennials (18 to 34 years old) ... more...

How Digital Campaigns Created the One-Person Focus Group

Written on
June 29th 2015 | Ashley Eckel

The traditional focus group is on the marketing endangered species list. Struggling to recruit participants or spending exorbitant amounts of money on lengthy studies is a practice quickly being replaced by digital access to mass amounts of data. And unlike traditional focus groups, the insights emerging from digital campaigns are ... more...

News Bits: Q1Media Hires John Brackett As Sr. Product Mgr.; Jelli Raises $21 Million Series B Financing

Written on
June 26th 2015 | Adotas

Q1Media has hired John Brackett as Senior Product Manager. Mr. Brackett’s experience includes 12+ years in enterprise technology product development for top-tier online media platforms. Mr. Brackett’s responsibilities will include developing innovative online advertising solutions for servicing video, mobile, and display ad-tech platforms. He was most recently the Lead Product Manager ... more...

Sizmek’s Picks: Ads of the Week for June 22nd-26th

Written on
June 26th 2015 | Sizmek

The power of a click can surprise you…it can be a key that opens up a cool experience, unexpected interaction, or new storyline for a consumer to engage with. Here we showcase ads that truly make the most of that first click. _________________________________________________________________________ Campaign Name: Toyota 4Runner Country: US Advertiser: ... more...

Appier Programmatic TV, Now in Asia

Written on
June 26th 2015 | Adotas

Appier, the leading Artificial Intelligence (AI) empowered cross-screen technology company, today announced its introduction of the first programmatic TV solution–Appier Programmatic TV–in Asia, aiming to bring advertisers in the region an effective approach to reach the substantial but fragmented TV-watching populations by adding intelligence to traditional TV buying to drive ... more...

AppsFlyer Announces Multi-Touch Attribution Analytics

Written on
June 25th 2015 | Adotas

AppsFlyer Announces “Multi-Touch Attribution” Analytics To Reveal The True Impact Of Mobile Marketing Campaigns AppsFlyer, a mobile marketing attribution and analytics platform, announced the release of its new “Multi-Touch Attribution” tracking tool, the first solution to help application marketers track every source that contributed to a new user. Existing solutions ... more...


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