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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

A new study from social media competitive intelligence platform, BrandTotal analyzed all of the paid social campaigns for some of the biggest brands (e.g. AT&T, Buffalo Wild Wings, Infiniti, etc) advertising for the March Madness frenzy – here are a couple of the findings from the report: Did you fill out a bracket? A common question around...
The State of Email Engagement report, released by Return Path in partnership with Demand Metric Email remains an effective—and important—marketing channel. Far from being an outdated or “dead” marketing channel, our research shows that email effectiveness is improving. In fact, almost 80 percent of the study’s participants reported that email...
Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers come directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid...
Two-thirds of social media users (65%) are aware of the Cambridge Analytica Facebook data breach, and 37% say they use Facebook less often after news broke of the scandal last March, according to a new survey.   Forty-four percent of social media users (44%) still have a negative opinion of Facebook...
Most Marketers Clear on Goals and Intent. Only a Minority Very Confident They’ll Realize Potential in Time. In a new report released on March 26th, Advertiser Perceptions, a leader in data-driven business intelligence for the advertising industry, and MightyHive, a leading media consultancy, share the findings of a recent survey of over...
Websites with typos have an 85% higher ‘bounce’ or leave rate Web visitors are 70% less likely to click on an ad with a typo or grammatical error Poor grammar in Google Ads also costs US firms 72% more per click US businesses with bad grammar and spelling mistakes...
86% of business leaders take values into account when making important buying or partner organization decisions 80% of business leaders and 70% of senior marketers would terminate a business relationship with a supplier based on a failure to address a high-stakes communications issue 82% of consumers say they...
One-third of major digital advertisers reduced programmatic ad spend in 2018 MediaRadar, a leading advertising intelligence and sales enablement platform, released an analysis yesterday of the top 10 brands exhibiting “brand safe behavior.” Comparing 2018 to 2017, these 10 brands experienced a significant decrease in programmatic digital spend, while increasing direct digital spend...
Fourth annual report reveals industry benchmarks for key metrics that impact deliverability Here are some of the key points and trends from the report, The 2019 Hidden Metrics of Deliverability. This study looked at mail from the top webmail providers: Gmail, Microsoft (Hotmail, Outlook.com, etc.) and Verizon (Yahoo, AOL), and...
Nearly all small businesses (87%) advertise, and 67% plan to experiment with a new advertising medium in 2019. Millennial small business owners and managers value advertising for their businesses more than older generations, according to a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%) of...