News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

The True ROI of Online Video Advertising: A Nielsen Media Lab Report

Written on
August 24th 2016 | Adotas

A new report from Nielsen Media Lab, commissioned by HIRO Media, looks at the true ROI of online video advertising. According to recent data from L2, nearly 80 percent of total global internet traffic will be driven by video in 2020, however as great as that seems just 41 percent of ... more...

RTB Case Study: Why businesses should use more than one retargeter

Written on
August 24th 2016 | Adotas

Daniel Surmacz, COO, RTB House offers his insights on retargeting multiplied. Let’s face the truth: In the time when almost all of e-commerce players use retargeting as a way to multiply their revenue, the smarter your approach is, the better. In this highly competitive environment, marketers turned out their focus on ... more...

Measuring Mobile Ads and Apps: What Are You Missing?

Written on
August 23rd 2016 | Adotas

An Adotas Q&A with Oren Kaniel, Co-founder and CEO of AppsFlyer explores. Q: What are the main measurement challenges that mobile marketers face today? A: Within the last few years, the ability to effectively measure mobile advertising campaigns and marketing activities has come of age, and a number of the challenges that ... more...

Mobile User Acquisition Fraud: The YouAppi Solution

Written on
August 23rd 2016 | Adotas

YouAppi’s OneRun Mobile Growth Platform Now Offers Solution to Identify and Tackle Mobile User Acquisition Fraud. YouAppi, a mobile growth platform for premium mobile brands has incorporated sophisticated anti-fraud measures into the OneRun Growth Marketing Platform to detect and prevent illicit activity. “With new mobile fraud tactics being developed daily, the ... more...

Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort

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August 23rd 2016 | Adotas

Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for the first time through an agreement with Venture Development Center (VDC). VDC is a New Jersey-based advisory services firm specializing in data monetization and creative data sourcing. They work with ... more...

Back-to-School Online Shopping Soars! Discover Top Picks

Written on
August 22nd 2016 | Adotas

According to Hitwise, a division of Connexity, the 2016 back to school season will be bigger than ever based on visits to the Hitwise Retail 500, a collection of the top online shopping sites. Visits were up 2.6% during the four weeks ending August 13, 2016 versus the same ... more...

Lotame’s Data Stream to Provide Rich, Scalable Consumer Data

Written on
August 22nd 2016 | Adotas

Lotame, an independent data management platform focused on helping companies maximize the value of their data, announced the launch of Lotame Data Stream, an always-on source of rich consumer data, powered by billions of data points from Lotame’s global data exchange. Lotame Data Stream allows global enterprises to combine this ... more...

Personalization Delivers 3X Consumer Engagement With Digital Advertising, Says New Jivox Study

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August 19th 2016 | Adotas

2016 Jivox Benchmark Report quantifies – for first time ever – tremendous power of personalization to supercharge performance of online ad campaigns. Digital marketing platform leader Jivox today released findings from its 2016 Jivox Benchmark Report, the first study to quantifiably measure the impact of personalization on digital advertising performance. The ... more...

Verizon’s $4.8 B Purchase: What’s Next for Yahoo!?

Written on
August 19th 2016 | Peter Koeppel

After years of disappointing performances–and two separate dips in stock performance since mid 2015–Yahoo! has finally struck an acquisition deal with Verizon. As we have all heard by now, the mobile giant will pick up the former search leader for $4.8 billion. Verizon gets the Yahoo! core business, as well ... more...

IRIS.TV & Furious Corp. Partnership. Plus: Tapad Propeller Program; Cuebiq and MediaMath Data Partnership; Ooyala’s New AppStudio

Written on
August 17th 2016 | Adotas

IRIS.TV and Furious Corp. Partnership Guarantees 10X Advertising Revenue Increase for Digital Video Publishers. IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, and Furious Corp., the first enterprise-level inventory and revenue ... more...


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