News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Goodbye Doesn’t Mean Forever: How To Leverage Omnichannel Marketing For Re-Engagement

Written on
March 27th 2017 | Adotas

Amy Abascal, Head of Marketing, Americas at FollowAnalytics, shares her insights on re-engagement and omnichannel marketing. This morning, I got into the office, drank my tea and began making my way through my inbox. And like so many other days, I found one: my daily “bad marketing facepalm.” It ... more...

TMBI’s Survey Examines Attitudes Toward Digital Buying

Written on
March 27th 2017 | Adotas

Fake News, Ad Fraud and Lack of Transparency are a Setback for Programmatic. Trusted Media Brands, Inc. has released primary research from its latest survey, 2017: Now More Than Ever Brands Need Safe Environments, looking at agency and marketer sentiment toward the importance of key elements in the digital buying ... more...

AffinityAnswers Expands to Germany, UK; AppsFlyer’s New Analysis Tool; SourceMedia Adds Data-Driven Products; more…

Written on
March 24th 2017 | Adotas

AffinityAnswers Expands to The UK and Germany. AffinityAnswers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide, announced it has expanded its offerings to the UK and Germany programmatic data markets. AffinityAnswers ... more...

Loi Sapin 2.0: Parlez-vous Transparency? What the New French Law Means for Global Marketers

Written on
March 24th 2017 | Adotas

Adotas is pleased to discuss with Carl Erik Kjærsgaard, CEO and co-founder of AI media platform Blackwood Seven, the ramifications of the new French regulations mandating more transparency in digital media and advertising. Q: What are the global implications of France’s Loi Sapin 2.0 within the advertising industry? A: ... more...

They’re Here! SMS, Chatbots & a Halo of AI

Written on
March 23rd 2017 | Oisin Lunny

Marketing is one of the most fluid disciplines out there—why? Because it ebbs and flows along with customer preferences and current technology trends, both of which are constantly changing. Key traits of a good marketer include adaptability and flexibility, for this very reason. As we kick off the New Year ... more...

Rapt Media and Kaltura Team Up

Written on
March 23rd 2017 | Adotas

Integration will help organizations create personalized, interactive experiences to fuel deeper learning and information retention. Rapt Media, a company providing interactive video technology, is integrating with Kaltura, a video technology provider, to bring enterprise companies and educational institutions better learning and engagement through interactive, personalized video experiences. The solution will be ... more...

Ad-Juster Launches New Concierge Service from NYC; Promotes Sharon Smith; Brings in James Lane & Joseph Justin Lewis

Written on
March 22nd 2017 | Adotas

Ad-Juster, Inc. a fully automated reconciliation and aggregation reporting system in the digital ad industry, announced it has opened a new office in Manhattan and promoted Sharon Smith (pictured left) to run a new, soon-to-launch service called Concierge. Moreover, the company hired James Lane as a Senior Level member ... more...

PushSpring & Adobe Partner to Provide Deeper Insights for Adobe Audience Manager Clients

Written on
March 21st 2017 | Adotas

PushSpring, an independent app-based mobile audience platform, announced a partnership with Adobe Audience Manager, an industry-leading data management platform, providing direct access to PushSpring data and insights to Adobe Audience Manager customers. PushSpring provides advertisers and app publishers with mobile app audience data for more than 200 million unique devices in ... more...

How Blockchain Will Affect Programmatic Advertising

Written on
March 21st 2017 | Shereta Williams

What is blockchain? This is a question that many executives involved with programmatic advertising may soon ask as blockchain emerges as a technology with the potential to be disruptive. Similarly to how programmatic is changing the way TV advertising is bought and sold, blockchain may revolutionize programmatic by opening it ... more...

Addressable vs Programmatic Television

Written on
March 20th 2017 | Adotas

Brian Katz, Vice President of Advanced TV Insights & Strategy at Eyeview (pictured left), shares his insights on addressable TV. Q: What is the difference between programmatic and addressable TV? A: Programmatic is a more automated way of buying television. Currently, programmatic does not offer the HH level targeting ... more...


Next Page »