News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Meredith Xcelerated Marketing Recognized with Top Honors at 2014 Content Marketing Awards

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August 28th 2014 | Press Release

(ADOTAS) New York (August 28, 2014) – Meredith Xcelerated Marketing (http://www.mxm.com/) (MXM), the leading content-powered, customer engagement agency and a part of Meredith Corporation (NYSE: MDP; www.meredith.com), announced today it has won 10 Content Marketing Awards for its work on behalf of clients including Kia Motor Company, Kraft Foods, Publix,  ... more...

InMobi inks global partnership with Factual to increase Mobile Ad Efficacy for Brands

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August 28th 2014 | Press Release

(ADOTAS) Singapore & Los Angeles, August 27, 2014 – InMobi, the world’s largest independent mobile advertising platform, and Factual, the preeminent location data company in mobile marketing, today announced a partnership to create a rich set of audience targeting solutions for brand advertisers. InMobi’s anonymous dataset of global mobile consumer ... more...

Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands

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August 27th 2014 | Press Release

(ADOTAS) NEW YORK, NY–Aug 27, 2014 – Eyeview, the leading provider of personalized online video advertising solutions, today partners with LiveRamp to leverage data onboarding service capabilities and provide customers of both brands with the ability to create more meaningful interactions with consumers. In partnering with LiveRamp, Eyeview enables customers to ... more...

Rubicon Project Selected to Power Global Exchange for International Media Group, Future plc

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August 27th 2014 | Press Release

(ADOTAS) LONDON – 27 AUGUST, 2014 – Rubicon Project (NYSE: RUBI), which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, is launching a global advertising exchange for Future plc (LSE: FUTR), the award-winning international media group and leading digital business.  This will enable advertisers ... more...

Evolve Media Further Strengthens Viewability Through Partnership with Moat

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August 26th 2014 | Press Release

(ADOTAS) LOS ANGELES, CA – AUGUST 26, 2014 – Evolve Media, the largest publisher of enthusiast content on the web, publishing passion-fueled content for men and women under its vertical portfolios, CraveOnline and TotallyHer, today announced a partnership with Moat to help Evolve audit the viewability of all of its ... more...

MediaMath Enables Advertisers to Access FBX’s API through the TerminalOne Platform API

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August 26th 2014 | Press Release

(ADOTAS) NEW YORK, NY — August 26, 2014 — MediaMath, the creator of the TerminalOne Marketing Operating System™ (T1) for digital marketers, now enables advertisers to access FBX inventory through the T1 Platform API, further enhancing the platform’s capability. MediaMath is one of the few select demand-side technology partners that have ... more...

Kitara Media Advances Mobile Video Advertising with Propel ‘Forward’ Technology Release

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August 26th 2014 | Press Release

(ADOTAS) JERSEY CITY, N.J., August 26, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced its release of Propel Forward, an expanded set of offerings for mobile and multi-screen video advertising. “According to the IAB BI Intelligence Report, ... more...

Artisan Expands Mobile Marketing Automation Capabilities with In-App Messaging

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August 25th 2014 | Press Release

(ADOTAS) Philadelphia, PA, August 25, 2014 – Artisan today announced the availability of in-app messaging capabilities, which are uniquely integrated into its proven Mobile Experience Management (MEM) platform for mobile app analytics, personalization, and testing.  This unified offering empowers marketers with the ability to target app users with the right ... more...

Tremor Video Hires Publisher Veteran Manish Jha to Lead Supply-Side Platform

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August 21st 2014 | Press Release

(Adotas) New York, NY – August 21, 2014 – Tremor Video, Inc. (NYSE: TRMR), an advertising technology  company elevating brand performance across all screens for the world’s leading brands and publishers,  today announced it has hired Manish Jha as President, Publisher Platforms. In this role, Jha will be responsible for ... more...

AppNexus Announces Investment at $1.2 Billion Valuation

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August 21st 2014 | Press Release

(Adotas) New York, NY – August 21, 2014 – AppNexus, the world’s largest independent advertising technology company, today announced that a large, Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. With interest from other parties to invest up to ... more...


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