News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Opera Mediaworks Offering “Rewarded Ad Mediation”

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May 22nd 2015 | Adotas

Opera Mediaworks today announced a new, user-centric advertising option for publishers that will greatly boost their ad monetization, all while driving user engagement within their apps. The offering, called Rewarded Ad Mediation, is the latest addition to AdMarvel, the company’s ad-serving and programmatic marketplace solution for mobile publishers, which is ... more...

HubSpot Partners with DataHero to Bring Self-Service Analytics to Their Customers

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May 22nd 2015 | Adotas

DataHero, a provider of self-service Cloud BI, today announced that HubSpot, a provider of inbound marketing and sales platform, has partnered with DataHero to bring self-service analytics to their customers. DataHero also unveiled a new program designed to provide agencies and their clients with an interoperable, easy-to-use solution and major ... more...

What’s Going On With Twitter?

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May 22nd 2015 | Peter Koeppel

Twitter’s social media empire has had a year of ups and downs. As one of the world’s top providers of social media and social advertising tools, Twitter’s ups and downs are closely monitored by, well, just about everyone. And for good reason, because what happens on and with Twitter is ... more...

Running an Ad Campaign like a ‘Mobile First’ Company

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May 21st 2015 | Pedro Jahara

If you feel you’re not “getting” mobile advertising yet, you’re not alone. Giant “mobile immigrant” companies like Google, which made its fortune in web-based advertising on desktops and laptops, have had trouble competing with ‘mobile first’ companies like Facebook, Twitter and others that intuitively understand the medium. Why? Strategies are ... more...

AdTheorent’s “Q1 Mobile Ad Performance Summary Report”

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May 21st 2015 | Adotas

AdTheorent, Inc., a technology company offering data-driven predictive solutions, announced summary findings from internal electronics industry mobile ad performance analyses conducted across its network during Q1 of 2015. Tapping its robust data-driven predictive modeling platform, the company analyzed user engagement across approximately 193 million mobile impressions in the electronics vertical ... more...

Sizmek Picks: Ads of the Week May 18th-22nd

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May 21st 2015 | Sizmek

How will you spend your weekend? Whether you’re into cinema or TV, buying cars or racing them – these interactive ads offer up tempting ways to kill some of that free time. Campaign Name: The D Train Country: US Advertiser: IFC Films Media Agency: ... more...

Pixalate Releases Global Seller Trust Index

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May 20th 2015 | Adotas

Pixalate, Inc.,the leading data intelligence platform, today released its April 2015 Global Seller Trust Index™– the rating standard for programmatic advertising. It includes the addition of Malware Risk Exposure™ and Internet Advertising Bureau (IAB) Verticals. These enhancements allow media buyers to objectively measure inventory quality and security risk of sellers. ... more...

C-Suite TV’s niche audience joins SpotXchange’s programmatic platform

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May 20th 2015 | Adotas

America’s biggest decision makers can now be targeted with video ads programmatically thanks to a new partnership between on-demand business channel, C-Suite TV, and programmatic video ad platform, SpotXchange. C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives. SpotXchange is a video advertising ... more...

Propel Media Launches with Profitable First Quarter Earnings

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May 20th 2015 | Adotas

Propel Media, Inc., formed by the January merger of Kitara Media Corp. and Future Ads LLC, announced that it achieved revenue of $21.5 million and adjusted EBITDA of $5.2 million in its first quarter as a combined public company bringing together online video, display and mobile advertising technology solutions for ... more...

MediaBrix Takes 100% Viewability and a Powerful Emotional Targeting Product Suite To The UK

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May 19th 2015 | Adotas

MediaBrix announced the expansion of their operations to Europe, appointing Ryan Carter as Managing Director, UK to head up a new office in London. The move allows MediaBrix to continue bringing the highest standards of mobile brand advertising to a burgeoning market. With extensive sales ... more...


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