News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

iPinYou Releases 2015 Report: Key Trends & Insights of Programmatic Advertising in China

Written on
March 27th 2015 | Adotas

iPinYou has released a 2015 Report: Key Trends & Insights of Programmatic Advertising in China. As the largest DSP in China, iPinYou has served over 3,000 clients in the past seven years. In 2014, iPinYou boasted a 52.8% market share in China in the programmatic buying space domain. Last ... more...

News Bits: Allstate’s Takeover Ad at March Madness–It’s Mayhem; Leadspace Doubles Customer Roster; Simulmedia and DoubleVerify Hires

Written on
March 27th 2015 | Adotas

Flashtalking, Allstate, and their creative agency have launched another takeover ad on the Bleacher Report for March Madness. It’s being updated live, based on live events. Allstate’s famous Mayhem character is the perfect fit with March Madness because the unexpected can happen in life and the unexpected will happen during ... more...

CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015 | Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...

Neustar Collaborates with Nielsen: Bringing Digital Campaign Measurement to PlatformOne™

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March 26th 2015 | Adotas

Neustar, Inc., a provider of real-time information services and analytics, today announced a collaboration with Nielsen to give media buyers and sellers a transparent view of campaign reach across all digital screens. This integration further expands the capabilities and flourishing partner ecosystem of Neustar’s PlatformOne™ by providing marketers with a ... more...

Warning: The Danger of Treating Online Content Like Offline

Written on
March 26th 2015 | Andrew Heckler

As we look around the web, we find that most digital media and content companies are treating the online experience in the exact same fashion as they have done offline. In the evolution of tech; first we had the phone, then fax, answering machines, voicemail, then e-mail, text, messaging, social ... more...

An Intelligent Content Engine: The Release of Lyris Predictive Personalization

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March 26th 2015 | Adotas

At the Digiday Publishing Summit, Lyris announced the release of Lyris Predictive Personalization, the first intelligent content engine for publishers that combines machine learning with digital messaging automation to deliver contextually personalized content to individual subscribers. By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases ... more...

Preparing For Cross-Channel Success: Solving the Identity Puzzle

Written on
March 25th 2015 | Adotas

Marketers overwhelmingly agree that gaining a single view of the customer is vital to improving return on marketing spend and providing the seamless experiences that today’s always-on customers expect. But only 6% have attained that panoramic customer view, according to a just-released study from Signal, Preparing for Cross-Channel Success: Solving ... more...

Project ZeroBot: Making Clicks Real

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March 25th 2015 | Adotas

PureClick announces the creation of Project ZeroBot, which intends to make significant strides in eliminating the problem of non-human traffic plaguing the digital advertising industry. PureClick products are designed for “PPC 2.0,” where advertisers pay only for clicks from real people with real intent. PureClick’s PureCaptcha product allows advertisers to ... more...

Publisher Trends: Letting Go of the Link

Written on
March 25th 2015 | Christian Jorg

Since the dawn of digital, publishers have been challenged to reinvent content strategies, and then reinvent them again, in order to stay competitive in the dynamic landscape. Throughout, the success of the publisher has centered around a consistent question: How does one drive more, longer visits to an online destination? ... more...

Adadyn Infographic: The New Marketing Canvas

Written on
March 24th 2015 | Adotas

Here is an infographic from Adadyn that gives an overview of programmatic advertising and their new platform that is targeted at mid-size companies and budgets. For more information on the platform see the feature for March 24, 2015.–The editors   Subscribe to the free Adotas.com Newsletter addthis_url = ... more...


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