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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

New Arkadium study also finds that 40% blame their negative content recommendation experiences on the hosting site They’re a web fixture: Those spammy-looking links at the end of news articles, with photos of former TV stars and headlines like “What she looks like now will amaze you!” These are called “content recommendation”...
Yotpo Survey Highlights Opportunities to Build Relationships As 90% of Consumers Declare Equal or More Brand Loyalty Compared to Last Year Yotpo, a provider of commerce marketing cloud solutions, announced findings from its 2018 State of Consumer Loyalty, a national survey that examines American shoppers’ attitudes about brand loyalty. The...
Want to develop a mobile app? As the mobile market is skyrocketing and the apps are becoming a crucial part of every business and industry, everyone is looking forward to embracing this opportunity. All the startups and even established brands are hiring mobile app development companies to enter the...
Brand Keys Loyalty Leaders 2018 2018: Year of the Digital Brand Amazon, Google, Apple, Netflix, Samsung Lead Three Brands Set to Take Over the World Hyundai, Ford, Toyota, Avis in Top-25 Spots –Domino’s, Dunkin, Chick-fil-A and Trader Joe’s Feed Brands’ Needs For Loyalty –   Nine of the top 10 brands in the 22nd annual Brand Keys 2018...
Attention spans are not shrinking, rather they are evolving to be more selective, according to a new research study from Prezi, the presentation platform that helps people connect more powerfully with their audiences and customers. The 2018 State of Attention Report, which measured the effectiveness of content and presentations and how they...
Research shows that 62% of Americans feel advertisers are doing a better job of communicating with them than in the past, but only 23% think advertising is changing for the better and only 12% say they generally like or enjoy advertising, according to Kantar Media’s 2018 DIMENSION study. When it...
When placing media advertising campaigns, you can analyze how users behave after exposure to an advert; this is the basis of “Holistic Analysis method.” It is not necessary to click on it. The so-called “post-view analysis” allows you to evaluate the media effect of advertising campaigns. Studying examples provided by...
According to a survey of 500 digital marketers, two-thirds of businesses invest in online advertising. Most businesses use a variety of online advertising channels to influence customers to make a purchase. An astounding 89% of Americans use the internet to browse search engines and social media, shop for products and make purchasing decisions. Because...
The Journal of Advertising Research recently published a study conducted by UT-Austin and National Taiwan Ocean University. "Enhancing Brand Credibility via Celebrity Endorsement: Trustworthiness Trumps Attractiveness and Expertise". The lead researchers are Angeline Close Scheinbaum, Ph.D., Associate Professor at The University of Texas at Austin and Stephen W. Wang, Ph.D., Professor of Marketing...
Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company’s story, and their brand a voice. According to a new survey by Clutch, today, most businesses rely on a variety of digital marketing channels to drive sales and revenue.    Key Findings The top 3 digital...