News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

AnswerDash Transforms Help Center with Zendesk Integration

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December 18th 2014 | Press Release

Seattle, WA – December 18th, 2014 - AnswerDash, the world’s leading provider of contextual answer technology for websites, today announced a significant technology integration with Zendesk Help Center to further customer self-service initiatives for Zendesk clients. The integration makes it easy for websites to display help content from Zendesk Help ... more...

MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads

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December 18th 2014 | Adotas

MediaBrix announced today its plan to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to the company’s Breakthrough Moments™ (BTMs™) product suite to boost brand awareness and campaign performance in mobile ads for brands. “For all its promise, mobile ad technology isn’t utilizing mobile device hardware ... more...

More Companies Take Control of Programmatic Advertising In House

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December 17th 2014 | Adotas

AdAge is reporting that programmatic advertising is getting another big shake up–and nothing makes that clearer than Hewlett-Packard’s (HP) RFI that states it’s going to take more control of its programmatic buying. AdAge obtained the RFI that opened the window on the internal thinking at HP. HP hopes to find a “service ... more...

Videology Questions Reliability Of Viewability Metrics On Successful Campaigns

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December 17th 2014 | Adotas

Videology, a video advertising technology platform, today released research findings on viewable video impressions that illustrate the complexities still surrounding the use of viewability ratings to evaluate an ads effectiveness. According to IAB minimum standards, for an in-stream video ad, 50% of its area must be displayed for ... more...

Operative Appoints Rick Glickman as Chief Financial Officer

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December 16th 2014 | Press Release

Operative, the global leader in advertising business management solutions for digital publishers, broadcasters and cable networks, today appointed Rick Glickman as Executive Vice President and Chief Financial Officer. Glickman, a veteran financial strategist with significant experience leading high-growth companies, will work closely with the executive team and board ... more...

Adweek Announces Global, United States and Digital Agencies of the Year for 2014

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December 15th 2014 | AdWeek

In the annual cover and feature, Adweek announced its picks for Agency of the Year — Global, U.S. and Digital. Taking the top spot, BBDO’s Tenacity Turned a Major Client Loss Into a Minor Setback. Even for indefatigable account man Andrew Robertson, BBDO’s global loss of Gillette’s men’s product line in ... more...

CPG Brands Drive Sales With Location-Powered Mobile Ads (Infographic)

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December 15th 2014 | Adotas

Today, Verve released a new infographic on how CPG is using location-aware ad creative to drive food traffic and visit frequency. “From beauty products to batteries, it’s clear that location-aware creative is driving foot traffic and frequency lift in the CPG vertical and shows no sign of slowing down as we enter ... more...

Dave Otten, CEO of JW Player, On How Global Appeal of Video Continues to Grow

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December 12th 2014 | Adotas

The global appeal of video continues to grow. JW Player, a leading online and mobile video platform and player technology company, says one in seven people on the planet and one in three people in the United States and Europe watch online video content delivered by it each month. “We are ... more...

MeUndies Bares The Secret To Obtaining Millennial Appeal

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December 12th 2014 | Adotas

Don’t get your shorts in a twist! If you haven’t heard of MeUndies it maybe because you have all the underwear you need…or advertising on porn sites, posting videos too racy for us to even describe accurately and using slightly disreputable celebs as brand ambassadors isn’t something on your radar. But ... more...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

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December 11th 2014 | Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content ... more...


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