News
The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.
Got Funds? Todacell Scores a Cool Million
ADOTAS – After securing $1 million last summer, Todacell has gone and done it again, taking home another cool million from existing investor AfterDox. With this new investment, the company will open five new offices in New York, Los Angeles, Toronto, London and Bombay. Pretty ambitious for a company that came [...] more...
A Custom Postcard Thanks to Your Favorite Brand
ADOTAS – Handwritten letters may have been trounced in the age of email, but postcards are still a booming market with nearly 2 billion sent a year. Hippopost blends a postcard service with social media to engage brands and consumers in a way that marries traditional advertising, modern technology and [...] more...
Display, but Nothing Else, Hops on YouTube Mobile Site
ADOTAS – Google has officially opened the gate to display advertising on the home, search and browsing pages of the YouTube mobile website, but other advertising channels on the online site remain fenced-off from mobile. Similar to YouTube’s homepage, advertisers buy all the inventory on the mobile site daily. As traffic [...] more...
Government Broadband Is Socialism!
ADOTAS – With all the fuss over the public option and socialized health care, people who are concerned that the government is taking over everything have totally missed the move toward socialism in broadband! In the Recovery Act passed last year, Congress and the president ordered the Federal Communications Commission to [...] more...
Shocker: iPhone Developer License Is Really One-Sided
ADOTAS – I love the term “draconion” — it has such a ring to it. Just saying it aloud sends a shiver down the spine. The word references Draco, the first legislator of ancient Athens (and possibly the world), who took the oral laws of the city and wrote them [...] more...
Quick Hits: Demdex Integrates TARGUSInfo AdAdvisor
ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data into its turnkey audience management solutions. Demdex clients can will have turnkey access to verified demographic, psychographic and product interest data on about half of their online visitors. – 24/7 Real Media has released Open AdStream® 10, the latest upgrade to [...] more...
Welcome Aboard: Industry Hirings
ADOTAS – Yahoo! vet Cheryl Kellond has joined the management team at Panache, taking on the role of executive vice president. With 15 years in the industry, Kellond was previously vice president of advertiser product marketing. With the promotions of Calvin Wong to chief operating officer; Sushene Swenson to vice president [...] more...
Fuze Box Launches Tweetshare for Twitter Fan Pages
ADOTAS – A user’s Twitter homepage is limited to a link and 140 characters. It’s nothing like a fan page on Facebook, which offer a world of engagement options for brands via polls and the sharing of content. Many brands on Twitter will link back to their Facebook fan pages, [...] more...
iPhone-aholics Anonymous — or Unanimous?
ADOTAS – Ever since I read it as a boy, Ray Bradbury’s story 1953 “The Murderer” has haunted me. In the near future a psychologist visits a patient at an insane asylum who has given himself the moniker of “the Murderer” — he doesn’t slay humans, but any piece of [...] more...
Liquidus Offers Traditional Branding With Video Inventory
ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...
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Latest News
- Got Funds? Todacell Scores a Cool Million March 11th 2010 ADOTAS – After securing $1 million last summer, Todacell has [...] more »
- A Custom Postcard Thanks to Your Favorite Brand March 11th 2010 ADOTAS – Handwritten letters may have been trounced in the [...] more »
- Display, but Nothing Else, Hops on YouTube Mobile Site March 11th 2010 ADOTAS – Google has officially opened the gate to display [...] more »
- Government Broadband Is Socialism! March 11th 2010 ADOTAS – With all the fuss over the public option [...] more »
- Shocker: iPhone Developer License Is Really One-Sided March 11th 2010 ADOTAS – I love the term “draconion” — it has [...] more »
- Quick Hits: Demdex Integrates TARGUSInfo AdAdvisor March 11th 2010 ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data [...] more »
- Welcome Aboard: Industry Hirings March 10th 2010 ADOTAS – Yahoo! vet Cheryl Kellond has joined the management [...] more »
Features
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
- Why Big Brands Will Love the iPad March 8th 2010
- Does Brand Bidding Belong in Your Marketing Plan? March 5th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- James Oppenheim, Peer39: Great point, Sacha! We believe that brand protection is emerging as an essential element of
- Loic: France will be happy to help you old americans friends ! Come on our Network, we
- laura: I dont agree with this at all. Clients pay media planners for their expertise,
- Anthony Loredo: I think this scenario is more an exception than a rule. Many agencies have a
