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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Tracking platform offers smarter, more efficient tool for advertisers in ad-tech and cannabis ecosystems to commit to brand safety AdLoop, an advertising technology platform servicing both enterprise companies and consumer brands, today announced the launch of AdLink, a new tool that allows advertisers the ability to effectively target consumers for...
By Nancy Smith, President, and CEO of Analytic Partners Businesses looking for a competitive advantage have been paying attention to the profound impact that weather has on consumer purchasing behavior.  Even a small change in temperature can affect demand for a product or service and necessitate a change in the...
By Kristin Savage Marketing for mobile platforms can be quite challenging without proper insight. Marketers often make the mistake of assuming that mobile content optimization isn’t too different from desktop-based efforts of the same nature. However, mobile users tend to browse the web and engage with content much differently than their...
By Patrick Reinhart, Sr. Director of Digital Strategies at Conductor, Inc. The holidays are upon us, and that means it’s a make or break season for most brands as we hurtle towards the end of the year. Every year around this time, we hear one question again and again: “How...
By Frank Strong, founder and president of Sword and the Script Media, LLC   It’s very difficult to escape politics these days. Political messages have permeated every possible medium from the mailbox to social media and everywhere in-between. Most of it is shouting, and there is very little listening. That’s the backdrop for...
By: Mark Gorman, CEO, Matrix Solutions If you’ve caught a glimpse of the news these past several weeks, you likely know a record-breaking number of political ads were purchased during this general election season than in any previous midterm. When it comes to elections, local TV is a key player...
Findings show a large majority of digital marketers are using at least one custom KPI easily linking digital media spend with measurable business results   A survey of 1,000 brand marketers in the US and 501 in Canada reveals that the vast majority (86%) are likely to increase their investment in 'outcome-driven media'...
By Chip Crane, Executive Director, Client Solutions, Resonate In the marketing world, the concept of the “energy drink consumer” conjures up a certain stereotype: single teenage and early 20s males desperate to keep their eyes open during and after long nights of playing video games in their basements. This is...
Nearly Half Will Try to Only Buy from Brands They Believe Will Protect Their Data Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category, today announced the results of its Brand Trust Survey, which shows U.S. consumers generally trust online retailers with their personal data. This...
The rule of thumb regarding efficient frequency in advertising is guided by an old adage that states that a person needs to see an advertisement at least three times for a message to start to sink in. However, our new groundbreaking research study, published in the Journal of Advertising...