Home News

News

Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

Local advertising on mobile devices sold by pure-play mobile providers will rise this year to $19 billion, according to BIA/Kelsey's U.S. Local Advertising Forecast 2018: Mobile and Social estimates. An additional $3.1 billion in mobile advertising is being sold by traditional media companies (i.e., radio, television and newspapers) in 2018. With...
More Women, More Trump, More YouTube Based on recent search and traffic analysis, Hitwise reveals three new trends about the Super Bowl audience that you probably haven't heard about yet. #1. More Women   *Based on women searching for the Super Bowl online (past winners, odds, and details) for 4 weeks ending 1/23/2016,...
 Retail TouchPoints, a source for customer engagement strategies in the retail industry, today announced the winners of the 2018 Customer Engagement Awards. The 2018 Retail TouchPoints Customer Engagement Awards recognize 10 retail companies that are pushing the boundaries of innovation and technology to engage consumers across channels. This year’s winners have each strived...
Simulmedia, a company that creates data-optimized national TV campaigns for major brands, announced that Kyle Hubert, who has been the company's Chief Scientist since December 2016, has been promoted to Chief Technology Officer.  "Kyle is also a true visionary in how technology can make television advertising not only work better for...
Mobify reports that retailers offering faster, more app-like experiences to mobile web shoppers via Progressive Web Apps (PWAs) are getting immediate increases in mobile revenue and mobile traffic. Such sites are increasingly mission-critical to ecommerce leaders and IT organizations in the retail sector as mobile emerges as the main driver of...
UnsubCentral, a PostUp company, announces its Super Scrubbing service, which allows marketers to compare and scrub multiple lists, prioritize partners, ensure email list data security, maintain opt-out compliances and protect brands from irreparable harm. This solution enables one-to-one, people-based marketing by preventing different affiliates from sending equivalent email offers to...
AdAge reports that after CES started receiving backlash for appearing to include only men in the keynote addresses listed online, the group that runs the tech conference is describing details of a previously planned "Keynote Panel" that includes at least one prominent female executive. The group, the Consumer Technology Association, has...

Kantar Consulting Launches

Kantar, WPP’s data and investment division, today announced the launch of Kantar Consulting, an integrated sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. Kantar Consulting offers fully integrated ‘brand and marketing’, and ‘retail, sales and shopper’ consultancy. Built on a deep understanding of how and why...
IPsoft Appoints Digital Management Visionary, Anurag Harsh, as Chief Marketing Officer IPsoft, the leader in artificial intelligence, cognitive and autonomic solutions, today announced the appointment of Anurag Harsh (pictured left), a well-known business leader in the technology industry, as Chief Marketing Officer (CMO). As CMO, Harsh will lead the company’s global...
Rising Smartphone Penetration, Improved Connectivity, Convenience Contribute to Significantly Increased Mobile Viewing and Traditional TV Disruption. State of the Broadcast Industry 2018 Report Highlights: Mobile video consumption is an estimated 28 minutes a day, up 25% from 2016, per Zenith Media Live, linear OTT viewing will surpass traditional broadcast TV viewing...