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Adotas' Internet Advertising News section focuses on daily news and activities in the Internet advertising marketplace-including news on  finance, events and technology.

As most businesses are making the transition to be completely consumer-oriented, you might assume that overall brand loyalty in America has increased. Added customer care is sure to make them dedicated, right? Not necessarily. We have actually seen a decline in brand loyalty. Consumer-facing business models can inspire brand...
Research shows more companies invested significantly in account based in 2018 and investments will continue to rise in 2019 B2B organizations are doubling down on Account Based Marketing in 2019, according to a report released today by research and advisory firm, TOPO. The Account Based Benchmark Report analyzes the strategies of...
Today, 90% of Twitter ads, 85% of Facebook ads, 60% of YouTube ads are “dark” or hidden from public view. Instead, the ads are only shown to targeted audiences. This means that no one can truly understand a brand’s campaign strategy. This is especially problematic during prime advertising times...
Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII, subject to revision, is $382 million. This would be the third largest amount in history, trailing only the 2017 and 2018 games. There was a total of 49 minutes, 45 seconds of national commercial time from...
Many Businesses in the Host City and Around the United States See Search Spikes Yext, Inc. (NYSE: Yext), a leader in digital knowledge management (DKM), released new research on how consumer search behavior changes during the Super Bowl. The data revealed that Google Search Views skyrocket in key verticals like food...
Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds. There is a generational difference...
Optimizing Ad Journeys Based On Consumer Sentiment Could Save Millions Finds New Study From ViralGains, MAGNA and IPG Media Lab   Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action According to a new study,...
A Banner Year? New Liftoff Report Finds ‘Old School’ Banner Ads Are Shockingly 120 Percent More Effective Than Video When It Comes to ROI Analyzing 273 billion impressions, the report reveals video ads to be far more expensive than banner ads, yet less effective when it comes to driving install-to-action   Liftoff,...
With the big game just around the corner, AdColony released a study showing new data on Super Bowl viewers.  Highlights from the Study Only 12% of viewers claim to look up ads after seeing them during the big game Millennials aren't watching. Eighty-three percent of viewers are between 35-74 years old ...
By Abhay Singh, Director of Engineering at Chocolate   Programmatic ad spending is rising firmly, with $70bn spent in 2018 alone. Last 12 months saw the emergence of new trends and major transparency initiatives driving the market. Let’s take a closer look at some of the key trends that made the headlines in 2018: GDPR GDPR has...