News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

HyprMX Expands to Bring Fortune 500 Brand Ads to Mobile

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July 24th 2014 | Press Release

(ADOTAS) NEW YORK – July 24, 2014 – App install campaigns dominate the mobile marketplace, and developers are looking for alternatives. HyprMX has built an easy way for developers to run ads from Fortune 500 brands. To build on its success since launching in 2012, HyprMX has added industry veteran ... more...

Yahoo’s Next Move: How the Acquisition of Flurry Amps up Mobile Ad Play

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July 24th 2014 | Richard L. Tso

Just on the heels of Yahoo’s lackluster Q2 earnings call last week, Re/code broke the news that Yahoo will be acquiring mobile analytics and ad marketplace company Flurry for as much as $1 billion although actual financial details have not been disclosed. This purchase coincides with Marissa Mayer’s vision to ... more...

PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing via Mobile Tracking

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July 23rd 2014 | Press Release

(ADOTAS) Palo Alto, CALIF – July 23, 2014 – PunchTab, the leading omni-channel engagement and insights platform, today released a new study on consumer sentiment related to retailer mobile tracking. More than 1,100 consumers participated in the study, which reveals the top consumer concerns for the marketing tactic, which uses ... more...

Brands “Liking” Owned Digital Destinations over Social Media

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July 23rd 2014 | Press Release

(ADOTAS) NEW YORK – July 23, 2014 – Jun Group (www.jungroup.com) data released today shows that brand advertisers have shifted their digital goals away from Facebook and YouTube to promote their owned online destinations. To view and/or download the research, visit www.jungroup.com/socialresearch. According to Jun Group campaign data, the share of ... more...

Centro Hires Michael Bruns as Chief Financial Officer

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July 22nd 2014 | Press Release

(ADOTAS) Chicago, IL – July 22, 2014 – Centro (www.centro.net), a provider of unified, enterprise-class software for digital advertising, today announced the addition of Michael Bruns as Chief Financial Officer. Bruns comes with an expansive management and investment banking career focused on guiding the growth of cloud-based, enterprise software companies. ... more...

Yahoo to Acquire Flurry to Strengthen Mobile Products

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July 21st 2014 | Press Release

(ADOTAS) SUNNYVALE, Calif. & SAN FRANCISCO –Yahoo! Inc. (NASDAQ: YHOO) and Flurry, Inc. announced today that they have reached a definitive agreement for Yahoo to acquire Flurry. “Yahoo’s growth in mobile traffic comes from great people and great products” Yahoo is on a mission to re-imagine users’ daily habits, and mobile is at ... more...

MediaMath Joins NYC Downtown’s Growing New Economy with Move to 4 World Trade Center

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July 21st 2014 | Press Release

(ADOTAS) NEW YORK, July 21, 2014 – Silverstein Properties announced today that global technology company MediaMath has signed a 15-year, 106,000 square foot lease at 4 World Trade Center. The company will consolidate its more than 300 NY-based employees from three Midtown locations into the 44th, 45th, and 46th floors of ... more...

Intent Media Closes $22.7 Million Financing Round Led by Insight Venture Partners

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July 21st 2014 | Press Release

(ADOTAS) NEW YORK, July 21, 2014 — Intent Media, the leader in intelligent advertising solutions for travel companies, today announced that it has closed a $22.7 million Series C financing round to fuel its continued growth. New York-based Insight Venture Partners led the round, with participation from existing Intent Media investors ... more...

SocialToaster joins the IZEA Exchange to Leverage Sponsored Social Marketing

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July 17th 2014 | Press Release

(ADOTAS) July 17, 2014 – BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across ... more...

ReactX Accesses More Than 10 Billion Programmatic Ad Impressions Per Month

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July 17th 2014 | Press Release

(ADOTAS) LOS ANGELES, CA – ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced new technology enhancements that enable advertisers to achieve 100% viewabilty on non-standard, high impact custom ad units. Advertisers now have access to real-time pre-auction impression qualification, which ensures ... more...


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