News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Just In Time For Cyber Monday: IBM Unveils The This Year’s Hottest Holiday Trend Is Mobile

Written on
November 26th 2014 | Adotas

IBM projects another strong shopping season with online sales projected to increase 15 percent over the five-day period between Thanksgiving and Cyber Monday.  The biggest increase in online sales is expected on Cyber Monday, predicted to grow 15.8 percent, followed closely by Thanksgiving with a projected increase of 15.6 percent. ... more...

Blab CEO Randy Browning On Predicting Online Trends: Intelligence Is Key

Written on
November 26th 2014 | Caroline Albanese

Blab Inc.,the predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance, announced earlier this week it has partnered with Razorfish, one of the fastest-growing digital and technology agencies.  As a result of the relationship, Blab now lives inside Razorfish WAVE, ... more...

Exponential Study Reveals Ways Marketers Can Entice Holiday Shoppers

Written on
November 25th 2014 | Adotas

Who is the typical Black Friday/Cyber Monday shopper and how can marketers best reach them? There may actually be an answer. To figure it out leading advertising intelligence provider Exponential, crunched more than 2 billion daily user interactions across its ad network, which currently reaches more than 450 million users globally, ... more...

Twitter Makes E-Commerce More Social With Announcement of Twitter Offers

Written on
November 25th 2014 | Adotas

In a blog post earlier today, Twitter announced that it will be dipping its toe in the e-commerce pool with the announcement of Twitter Offers. The update comes on the heels of the social media company acquiring payments infrastructure company CardSpring last July. “Over the past year, we’ve thought a lot ... more...

Cloudwords Announces Native Integration with Oracle WebCenter

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November 24th 2014 | Adotas

Cloudwords, an Oracle AppCloud Partner, announces its native integration with Oracle WebCenter Sites and Oracle WebCenter Content to deliver seamless localization of customer and employee online experiences. These integration capabilities follow Cloudwords’ recent announcement of its support for all Oracle Marketing Cloud technologies. Cloudwords enables customers using Oracle WebCenter Sites and WebCenter ... more...

New Survey Shows 56% of Shoppers Want to Use Mobile Pay When Shopping This Holiday Season

Written on
November 24th 2014 | Adotas

A new study by Retale, a location-based mobile platform connecting shoppers with their favorite local retailers, found that consumers are ready for mobile. The company has released the results of a commissioned study examining consumer interest and adoption of in-store mobile payment in advance of the holiday shopping season. The study focused on several ... more...

OneSpot Announces Formation of OneSpot Content Partner Network

Written on
November 21st 2014 | Adotas

OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of digital advertising, today announced the formation of the OneSpot Content Partner Network comprised of leading content platforms and content marketing agencies. Partners who have joined the program include: Contently, Group SJR, Meredith Xcelerated Marketing (MXM), ... more...

Rubicon Project Partners With Apple To Help Power iAd’s Adoption of Programmatic Advertising

Written on
November 19th 2014 | Adotas

Rubicon Project, a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced that it has been selected by Apple along with several other advertising technology companies including Tapsense, The Trade Desk, MediaMath, GET IT Mobile, Accordant Media, ... more...

Integral Ad Science Releases Q3 2014 Media Quality Report, Now Including Video Advertising Metrics

Written on
November 18th 2014 | Adotas

Integral Ad Science today released its Q3 2014 Media Quality Report, representing baseline benchmarks for the industry. Using two inventory sources, Publishers and the combination of Networks and Exchanges, the report updates the industry on four important metrics – TRue Advertising Quality (TRAQ) Score, brand risk, viewability and ad fraud. For ... more...

Russ Mann, Newly Named CMO at Nintex, Talks The Future of Digital Marketing

Written on
November 18th 2014 | Caroline Albanese

Nintex, the world leader in workflow automation, today announced that Russ Mann has joined the company as chief marketing officer. Mann will oversee Nintex’s strategic marketing, brand and demand initiatives as it continues to deliver its workflow automation platform to organizations worldwide. Mann’s appointment comes on the heels of the ... more...


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