News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

AI-Based, Self-Optimizing Consumer Marketing: Good for marketers, not for politics

Written on
December 8th 2016 | Pini Yakuel

The general elections are a lot like an A/B test. But…if life were an AI-driven self-optimizing campaign, everyone would end up happy. (The country as a whole? Not so much.) Maybe I’m overly obsessed with marketing, but I can’t shake the thought that the presidential elections are a lot like ... more...

Native Advertising Gains Momentum

Written on
December 7th 2016 | Adotas

Social networks lead the charge as more advertisers look to commit more money to native campaigns. Native advertising is gaining momentum as a brand advertising genre, according to the media industry business intelligence experts at Advertiser Perceptions. A new report tracks what advertisers really think about native advertising and content, ... more...

The App Economy Over Thanksgiving: Should you give thanks or not?

Written on
December 6th 2016 | Adotas

Omer Kaplan is CMO & Co-Founder at ironSource (pictured left), says: “The 2017 holiday season kickoff has matched up well with the trend line we’ve seen over the last few years. Brands are meeting an increase in consumer leisure time spent in-app with a boost in ad spend, in turn ... more...

Goodway Group Forecast: Programmatic Pricing to Rise by 15 to 20 Percent

Written on
December 5th 2016 | Adotas

Goodway Group, a managed services programmatic media firm serving hundreds of advertising agencies and marketers across North America, has released its 2017 programmatic pricing forecast with projections for programmatic pricing over the next year. The report, titled “What’s Programmatic Costing You?: An Insider’s Guide to Understanding the Rising Costs of ... more...

It’s That Time of Year: A Mobile Ad Guide to Capturing Holiday Dollars

Written on
December 5th 2016 | Adotas

Adotas Special: By Richard Kosinski, President and Chief Revenue Officer of MediaBrix (pictured left). With the holidays fast approaching, two interesting reports highlighted the importance of having a sound mobile ad strategy this holiday season. Facebook reported that consumers continue to make more purchasing decisions on mobile during the holidays, ... more...

Mobile Apps–The NextGen of Media Companies

Written on
December 2nd 2016 | Adotas

Opera Mediaworks asks: What does it mean to be mobile first? Well, after a look at Q3, 2016 data, Nikao Yang, EVP, Global Publishing Partnerships (pictured left), says… It depends on who you ask. * If you spoke with a creative agency, they would say it’s an approach to planning, UX ... more...

Ad Tech’s Next Steps: 7 Intriguing Predictions for 2017

Written on
December 1st 2016 | Adotas

Rob Jonas, SVP Revenue, at Factual (pictured below left) shared with Adotas his predictions about the ad tech industry for the coming year. Programmatic and its inexorable climb to 100 percent. Agencies are saying it openly now: “programmatic will be 100% of media buying in the next three years” and ... more...

Winterberry Group: “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment”

Written on
December 1st 2016 | Adotas

Winterberry Group, has released the first independent research into the emerging practice of Consumer Data Onboarding – what it is, how it works and where it is going. The research report entitled, “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment,” provides answers to an array of ... more...

Restoring the Balance: How Programmatic Levels the Playing Field–An Ooyala Report

Written on
November 30th 2016 | Adotas

In the current programmatic environment, where so much publisher data has been made available to ad buyers, publishers are faced with a dilemma: How can they best strike a balance between their needs and those of their buyers? In Restoring the Balance: How Programmatic Levels the Playing Field For Buyers and ... more...

IV.AI Partners with VentureFuel to Bring AI to Brands

Written on
November 29th 2016 | Adotas

VentureFuel, Inc., the company focused on accelerating growth of new technology and emerging media companies by forging strategic alliances with Fortune 500 advertisers, announced that it has partnered with IV.AI, the artificial intelligence agency specializing in building smart chatbots and custom AI. VentureFuel will work with IV.AI to help strengthen ... more...


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