News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Q2 2015 State of Mobile Advertising: Opera Mediaworks’ Report

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July 31st 2015 | Adotas

Quick Quiz: What is most people’s first app of the day? What’s the last? Answer: Social Media is the first “App of the Day;” Entertainment dominates evening hours. However…the app category with the highest loyalty, or frequent and consistent use, is news & information. That’s just part of the ... more...

MarketLive’s Q2 Performance Index: Revealing e-Commerce Trends

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July 31st 2015 | Adotas

MarketLive, an e-commerce technology platform for fast-growing retailers, today announced the results of its Q2 2015 Performance Index™ report, measuring the real-world buying behavior of millions of consumers shopping online during the second quarter of 2015. This quarter’s data show that small-screen shopping experiences are finally engaging enough for mass-market ... more...

BehaviorMatrix Unveils ‘SMARTview360′ To Help Marketers Understand People & Predict Behavior

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July 31st 2015 | Adotas

BehaviorMatrix, an innovator in emotional and behavioral analytics technology, unveiled a next generation technology platform that dramatically enhances the ability of businesses, brands and other organizations to understand and address the needs of people. BehaviorMatrix’s unique Emotional Signal Processing (ESP360™) technology powers the SMARTview360™ Platform to enable a full, real-time ... more...

Media Rating Council Grants comScore Accreditation for Video Viewability Measurement

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July 30th 2015 | Adotas

comScore, Inc., a global media measurement and analytics company, announced that the Media Rating Council (MRC) granted the company accreditation for video viewability measurement in the Ad Validation suite of validated Campaign Essentials™ (vCE®). comScore video viewability measurement includes the removal of sophisticated invalid traffic (IVT) for video ad ... more...

Centriply, a New Media Solutions Company, Declares: Targeted TV is the New Cookie

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July 30th 2015 | Adotas

Centriply, a new enterprise, was created to provide targeted TV media solutions using Big Data and scientific analysis. It combines traditional media strategy with cutting-edge, data-driven solutions. Taking advantage of advances in digital geo-fencing capabilities and granular TV targeting, the company makes it possible for agencies to scale their clients’ ... more...

Kantar Media Grows Real-Time Big Data & Programmatic Intelligence Capabilities

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July 29th 2015 | Adotas

Kantar Media’s collaboration with BISCIENCE, a global competitive analytics firm, creates insights into cross-channel digital coverage, including display, online video, mobile and programmatic intelligence. Kantar Media, a strategic advertising intelligence firm, announced its investment in BIScience, provider of AdClarity, a digital media intelligence platform specializing in cross-channel and global digital media ... more...

Tapad Video Revenue Grows by 300% Year-Over-Year

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July 29th 2015 | Adotas

Tapad, specializing in cross-device marketing technology, has announced a year-over-year revenue increase of 300% within its cross-device video business. Characterized by the amount of client spend focused specifically on video advertising initiatives, this portion of the business now makes up more than 20% of Tapad’s total revenue. In the last ... more...

Predicted: By 2017, Instagram mobile ad revenue will hit $2.81 billion

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July 28th 2015 | Adotas

“Now that Instagram is opening up, there is a lot of pent-up demand. The rollout of new features over the next several months means that by the end of 2015, Instagram will have a host of new ad products for advertisers large and small. In particular, Instagram advertisers will be ... more...

Fox Sports Will Guarantee Views In New Branded-Content Distribution Program

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July 28th 2015 | Adotas

Fox Sports has announced a new initiative called Fox Sports Engage, a multiplatform branded-content distribution program that aims to give advertisers a wider audience. Fox Sports Engage will distribute branded content across a variety of social media platforms, including Facebook, Twitter and YouTube. But, says AdWeek, here’s the kicker: Fox Sports ... more...

YouTube Unveils New Look for Mobile Site and Apps

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July 27th 2015 | Adotas

On Thursday at VidCon (see our related news story today), Susan Wojcicki, CEO of YouTube, announced the company was launching a new design for it’s mobile site and apps. There’ll be a three-panel format to make it easier for people to find new videos to watch — and add to ... more...


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