News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Tremor Video Hires Publisher Veteran Manish Jha to Lead its Supply-Side Platform

Written on
August 21st 2014 | CarolineA

(Adotas) New York, NY – August 21, 2014 – Tremor Video, Inc. (NYSE: TRMR), an advertising technology  company elevating brand performance across all screens for the world’s leading brands and publishers,      today announced it has hired Manish Jha as President, Publisher Platforms. In this role, Jha will ... more...

AppNexus Announces Investment at $1.2 Billion Valuation

Written on
August 21st 2014 | CarolineA

(Adotas) New York, NY – August 21, 2014 – AppNexus, the world’s largest independent advertising technology company, today announced that a large, Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. With interest from other parties to invest up to ... more...

L2 Names Scott Ernst CEO to drive Global Expansion & Product Portfolio

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August 14th 2014 | Press Release

(ADOTAS) New York, NY – August 14, 2014 – L2, Inc., the leading authority on the digital competence for global consumer brands, announced the appointment of senior marketing executive Scott Ernst as chief executive officer. Ernst will join founder and chairman, Scott Galloway to expand L2’s subscription-based business intelligence services. ... more...

Nasmedia and Lotame Announce Strategic Partnership

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August 13th 2014 | Press Release

(ADOTAS) New York – August 13, 2014 - Lotame, the global independent data management platform (DMP), today announced a strategic partnership with Nasmedia, Korea’s leading digital media agency and media network. Through the exclusive partnership, Lotame’s DMP will be integrated within Nasmedia’s tech stack, and will give the agency’s publisher ... more...

Simulmedia Promotes Julie Nolan to Chief People Officer

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August 12th 2014 | Press Release

(ADOTAS) NEW YORK (August 12, 2014) Simulmedia, an audience-targeted television advertising company, today announced it has promoted Julie Nolan from Vice President, Administration & Human Resources to the newly created position of Chief People Officer. She will continue to report to CEO Dave Morgan. ”The most important key to our success is ... more...

Sizmek Acquires Aerify Media to Bolster Mobile Tracking, Attribution and Retargeting Capabilities

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August 11th 2014 | Press Release

(ADOTAS) NEW YORK, Aug. 11, 2014 – Sizmek Inc. (Nasdaq:SZMK), a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, announced today the acquisition of Aerify Media, a company specializing in mobile tracking and retargeting. The transaction, for $6.25 million in cash, is ... more...

IAB MIXX Awards 2014 Shortlist Showcases the Best in Digital Marketing

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August 8th 2014 | Press Release

(ADOTAS) NEW YORK, NY (August 8, 2014) — Innovation, imagination, and real-world results are key characteristics of the pace-setting creative work selected to be on the shortlist for the 10th anniversary IAB MIXX Awards. After weeks of review by a panel of digital media and marketing luminaries, the Interactive Advertising ... more...

Vibrant Media Finds that Consumers Trust in Branded Content on Par with Editorial

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August 7th 2014 | Press Release

(ADOTAS) NEW YORK, August 6th, 2014 — New research into the value consumers place on digital content shows that just two percent more consumers trust content from publications (35 percent) than from brands (33 percent). However, the data from native advertising company Vibrant Media also found that there are more ... more...

TouchCommerce Launches TouchStore to Enhance Omni-Channel Retailing Experience

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August 6th 2014 | Press Release

(ADOTS) AGOURA HILLS, Calif. – August 6, 2014  — TouchCommerce, the innovative leader in custom online engagement solutions for market leading brands, today announced its newest solution, TouchStore, which enables retailers and enterprises with retail locations to enhance the omni-channel shopping experience for in-store customers by providing personalized online assistance through ... more...

Rocket Fuel to Acquire [x+1]

Written on
August 5th 2014 | Press Release

(ADOTAS) REDWOOD CITY, California — August 5, 2014 – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, and [x+1], Inc., a leading provider of programmatic marketing and data management solutions, announced today that they have entered into a definitive agreement under which ... more...


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