News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Honda’s Double-Sided Story on YouTube Allows Users to Switch Between Perfectly Parallel Lives

Written on
October 30th 2014 | Adotas

­­ This may be the coolest ad you’ll see on YouTube today. Honda and Wieden + Kennedy London created the incredibly innovated “doubled-sided story” on Youtube to promote its two cars, the Civic and the Civic Type R.  The dual-sided story is three minutes long (six if you want them separated) and ... more...

Innovid Breaks Down The Anatomy of the Fragmented Consumer In The Cross-Device Video Landscape

Written on
October 29th 2014 | Adotas

This multi-screen, multi-platform world we live in has left consumers in the driver’s seat and advertiser’s scrambling to keep up with their every move—on every device. Whether it’s on desktops, mobile devices, tablets, connected TVs or over-the-top platforms, consumers’ already-short attention spans are now split amongst a myriad of media, ... more...

PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online

Written on
October 29th 2014 | Adotas

With Halloween just a few days way, online shoppers are already gearing up for their biggest sales of the holiday season. PunchTab, the engagement and insights platform, released its insight report on the 2014 holiday season. The survey looks at how Gen X, Baby Boomers, Millennials differ this holiday season ... more...

Publicis Groupe Acquires Data-Driven Digital Ad Management Platform RUN

Written on
October 28th 2014 | Adotas

Publicis Groupe announced today that it acquired of RUN, a real-time data management and multi-channel programmatic buying platform, with unique mobile capabilities, enabling marketers to execute data-driven campaigns. “We’ve seen dramatic changes in the ways agencies are operating, relying more and more on data management and technology platforms to thrive in ... more...

Twitter Stock Drops After Less Than Stellar Third Quarter Earnings Report

Written on
October 28th 2014 | Adotas

Yesterday Twitter released its third quarter earnings report and though revenue was up by 114% and its user base jumped by 13 million, it wasn’t enough to swoon investors. The company’s stock fell by 11% in after-hours trading following the earnings release. “We had another very strong financial quarter” said Dick ... more...

According to New PWC Study Most Mobile Ad Traffic is from Accidental Clicks

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October 27th 2014 | Adotas

According to a new installment of the Consumer Intelligence Series by PricewaterhouseCoopers, majority of the time mobile traffic is due to an accidental click by consumers. The study by PwC had 1,003 respondents, ages 18 and over, weigh in on their smartphone activity and their reasons for clicking mobile ads. ... more...

VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull

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October 24th 2014 | Adotas

VisitBritain, the UK’s national tourism agency, has launched a new content marketing campaign across Yahoo and Tumblr properties. This one-year campaign runs across markets including the US, India, Brazil, France, Germany, UAE and Saudi-Arabia. “We strive to be the best national tourist board working across all digital platforms,” says Joss Croft, ... more...

The CMO Club’s Pete Krainik Talks 2014 CMO Awards and Qualities of Successful Marketing Leaders

Written on
October 23rd 2014 | Caroline Albanese

This week, The CMO Club presented the winners for the 2014 CMO Awards (thecmoawards.com), in the categories for Leadership, Marketing Innovation, Officers, Rising Star, Programmatic Marketing, Content Engagement, Creativity, Customer Experience, Social Responsibility and President’s Circle. The CMO Club will host a CMO Awards dinner in NYC Tuesday, Nov. 18 at ... more...

Hearst Magazine Expands Partnership with Acxiom to Bring Marketing Service to the Cloud

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October 23rd 2014 | Adotas

Today Acxiom, an enterprise data, analytics and software-as-a-service company, announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud. “Hearst is very strategic client ... more...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

Written on
October 22nd 2014 | Adotas

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap ... more...


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