The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

MetrixLab Study of Messenger Apps: 10 trends in UK and Europe

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October 26th 2016 | Adotas

Rotterdam, October 2016: Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today. “Messaging apps such as WhatsApp and Facebook Messenger, Skype and iMessage, have become extremely popular with consumers. Our ... more...

Halloween Sales–Not Scary, But Amazing!

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October 25th 2016 | Adotas

The Shelf, an influencer marketing company, has created an infographic that pinpoints just what a sales bonanza Halloween is for some retailers and how consumers are going to spend more than $8.4 BILLION on fright-night fun. Some background: According to the Los Angeles Times, “advertisers invested about $47 million on Halloween-themed ... more...

Ad-Blockers: Let’s Call Them What They Are!

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October 25th 2016 | Adotas

Q&A with Michael Korsunsky, Chief Marketing Officer, MGID Q: Why do you think ad blockers are so popular? A: The use of ad blocking software grew 41 percent last year, with 198 million active users worldwide, according to a study conducted by Adobe and PageFair. Frankly speaking, there is good reason for ... more...

AerServ Partners With As Exclusive Connected TV Mediation Platform

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October 24th 2016 | Adotas

The partnership will provide users with access to video monetization tools. AerServ, a mobile-first video mediation platform, announced a partnership with Unreel Entertainment, a white-label video streaming platform. As’s exclusive cross-screen mediation platform, AerServ gives customers the ability to utilize its monetization tools. allows users to create their own branded ... more...

65% of Marketers See Digital Video Drives Offline Sales: Sequent Partners’ Study

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October 21st 2016 | Adotas

Research Study Highlights How Brands Can Effectively Leverage Digital Video to Drive Sales Sequent Partners, a brand and media metrics consultancy that helps businesses navigate ROI and attribution measurement, released new research, titled Digital Video at the Inflection Point: How Brands are Learning to Use Digital Video for Driving Sales. The ... more...

What the 2016 Election Can Teach Marketers About Using Digital Media

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October 20th 2016 | Peter Koeppel

Few will recall another time in American history when a presidential election cycle presented such differing political opinions. And these days, part of the credit for that presentation is surely owed to the political strategists who continually find new and brilliant ways to remind the country of just what is ... more...

Deep Learning–AI that Recognizes Attitude & Intention–From RTB House

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October 19th 2016 | Adotas

RTB House, a technology company specializing in retargeting scenarios, has come up with a brand new model that relies on deep learning (currently the most promising subfield of AI-oriented research) to craft digital features that recognize the attitude, intention and intent of internet users. It allows for accurate estimation of ... more...

New Hires At: IRIS.TV; Drumroll; Gamut

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October 18th 2016 | Adotas

IRIS.TV NAMES WILLIAM BUNDY CHIEF FINANCIAL OFFICER IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that William “Bill” Bundy (pictured left) has joined the company in the newly ... more...

7 Digital Advertising Trends to Achieve Record Results This Holiday Season

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October 18th 2016 | Zack Brown

A record $69 billion was spent by online and mobile shoppers during the 2015 holiday season and for the first time in history, the Wall Street Journal reported that more people shopped online than in stores during Black Friday. With these numbers only projected to increase, brands are faced with the ... more...

Digital Dish: Nielsen’s Q2 2016 Comparable Metrics Report

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October 17th 2016 | Adotas

As we move further into the digital age, it’s essential to look at the reach various devices have, how often consumers are using them and how long they’re doing so. So how does usage stack up across platforms? According to Nielsen’s Q2 2016 Comparable Metrics Report, while TV is the most ... more...

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