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The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Readers weigh in on ATT, ad networks and the iPhone

Written on
July 2nd 2009 | Edward Barrera

ADOTAS — In our weekly poll, readers overwhelmingly said that Apple should not get rid of ATT, just add more carriers. Readers (some correctly, others not so much) also pointed out mistakes. Overstock follows Amazon’s lead in dropping affiliates* Karen Garcia: “Just to clarify your final paragraph and your earlier statement that “The [...] more...

Hiring, promotions, location, partnerships and product news

Written on
July 2nd 2009 | Edward Barrera

ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital College Network, HopStop, Winstar Interactive Media, Travel Ad Network, Getfugu and the Rubicon Project had annoucements this past week. The Rubicon Project: Justin Thomas has been appointed as Director of UK Publisher Development with responsibility to strategically support publishers in the UK [...] more...

OPA large ad units unfurl across the web

Written on
July 1st 2009 | Edward Barrera

ADOTAS — The Online Publishers Association said a group of leading brands have started using the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver their brand experiences directly on the pages of these rich content sites. Today, a [...] more...

Email spam in June worst since 2007

Written on
July 1st 2009 | Edward Barrera

ADOTAS — MessageLabs Intelligence released its numbers for June, and it’s amazing any gets an email or link with getting spammed or running into malware. Email spam levels hit 90.4% of all email traffic in June, unchanged since May.  Spam from botnets accounted for around 83.2% of all spam in June, [...] more...

Joost becomes YouTube roadkill, starts layoffs

Written on
July 1st 2009 | Edward Barrera

ADOTAS — Despite reworking its technology to work in a web browser, the $45 million video service that was supposed to be a YouTube killer is now on life support. Joost CEO Mike Volpi is out and a majority of its employees, nearly 100, will be laid off. A much smaller [...] more...

Ad networks, not websites, choked on Michael Jackson news

Written on
July 1st 2009 | Edward Barrera

ADOTAS — The news of the pop star’s death saw an unprecedented spike in Internet traffic, and then a sloooowww Internet. Akamai said worldwide Internet traffic was 11 percent higher than normal during the peak hours between 3 p.m. PDT and 4 p.m., when news of Jackson’s death was breaking. The [...] more...

StrongMail doubling down on social media, buys PopularMedia

Written on
July 1st 2009 | Edward Barrera

ADOTAS — StrongMail has announced that it acquired PopularMedia, a social media marketing company. The terms of the transaction were not disclosed. The acquisition coincides with the closing of StrongMail’s sixth consecutive quarter of revenue growth, further strengthening its momentum in the marketplace as a provider of integrated marketing solutions for [...] more...

Overstock follows Amazon’s lead in dropping affiliates*

Written on
July 1st 2009 | Edward Barrera

ADOTAS — Overstock has dropped affiliate advertisers in California, Hawaii, North Carolina and Rhode Island Co sent notices to all of its affiliate advertisers in California, Hawaii, North Carolina and Rhode Island. *UPDATED: On Monday, Amazon said it was ending its business relationships with marketing affiliates in Rhode Island so the online [...] more...

Wall Street Journal asks iPhone users, Want to pay for that app?

Written on
July 1st 2009 | Edward Barrera

ADOTAS — A quick news glance around the webosphere. Newspaper publisher Gannett will cut between 1,000 and 2,000 jobs out of its 41,500-person work force in response to continuing revenue declines. (WSJ) Penny Baldwin, a former top exec at Young & Rubicam, has become Yahoo’s SVP of global integrated marketing and brand [...] more...

Even in death, Zango still loses

Written on
June 30th 2009 | Edward Barrera

ADOTAS — The adware shop may have closed its doors, and its CEO in financial ruin, but its lawsuits will be affecting other adware companies now. But at least one lawsuit has come nearer to death. A federal appellate court ruled against Zango in its dispute with spyware removal vendor Kaspersky Lab, [...] more...

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Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...

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