News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

Video Best Practices–A New Yahoo! Report

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May 2nd 2016 | Adotas

Video advertising has quickly become a key pillar of digital campaigns, but many marketers still struggle to create content that captures viewers’ attention. Yahoo recently partnered with Nielsen & Hunter Qualitative to find out exactly what makes video ads effective, and the report–Video Best Practices– yielded some interesting insights for ... more...

Experian Launches Audience Management Platform to Make Programmatic TV a Reality

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May 2nd 2016 | Adotas

Advertisers, agencies and publishers can use Audience Engine to build and execute addressable advertising campaigns at scale in just a few clicks. Experian Marketing Services, specializing in data-driven marketing and cloud-based marketing technology, unveiled an audience-management platform that will change the way the advertising industry buys and measures media. The Audience ... more...

Vibrant Media, Native Ad Company, Bills Its Billionth Dollar

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April 29th 2016 | Adotas

The native ad company, Vibrant Media, started in a small office in London’s East End in 2000 and hit a landmark $1bn in total turnover to date in April 2016. Global Reach The ad tech company, which operates from 14 global offices, delivers native advertising to engage consumers and drive traffic to ... more...

Overcoming Ad Blocking with Influencer Marketing

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April 29th 2016 | Adotas

Insights from Brendan Lattrell, Co-founder and CEO of Grapevine According to a recent report from Adobe and PageFair, there are currently 198 million active ad blocker users around the world, and usage of ad blockers has grown by an astonishing 41 percent just in the past 12 months. I, like many ... more...

LiveRamp Expands Data Onboarding Service to United Kingdom and France

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April 28th 2016 | Adotas

LiveRamp, an Acxiom company, announced that it has launched its data onboarding service in the United Kingdom and France to meet rapidly growing demand from clients and partners. Global and local brands can now use LiveRamp to activate offline first- and third-party data across their marketing stack, enabling them to ... more...

OpenMarket Survey/Infographic Reveal Millennials Prefer Texting But Marketers Miss the Boat

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April 28th 2016 | Adotas

Despite a Majority of Millennials Preferring to Text, Currently Only 30 Percent Receive SMS from Companies. OpenMarket, a company focused on enterprise mobile engagement, announced the results of its nationwide survey, which polled 500 millennials on their communication preferences. Findings reveal millennials have an overwhelming affinity for texting. In fact, when ... more...

Just For Fun (and Sales): Search Data Reveals What Millennial Moms Would Like For Mother’s Day

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April 27th 2016 | Adotas

Mother’s Day is rapidly approaching and despite the fact that there’s been a steady rise in Mother’s Day-related searches since mid-April, approximately 70 percent of Mother’s Day-focused online activity will occur during the last week before the big day, according to a study by Hitwise, a division of Connexity. ... more...

PushSpring Partners with MediaMath Allowing for Mobile Audience Activation Across Top-Ranking DSP

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April 27th 2016 | Adotas

PushSpring, the first and largest independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring’s proprietary, mobile app data actionable on one of the industry’s largest and best performing programmatic Demand Side Platforms (DSPs). The agreement furthers PushSpring’s aggressive growth plans by extending the distribution of its ... more...

The Triple Threat of Ad Blocking, Viewability & Fraud

Written on
April 27th 2016 | Tim Sleath

The everyday challenges of marketers are constantly changing – from the introduction of new technologies to the shifting habits of consumers. Yet, there are some major challenges that have been sticking around and including viewability, fraud and ad blocking. How can marketers adapt? Viewability Viewability is mainly a question of pricing. ... more...

AppsFlyer’s Interactive Game of Phones–The Mobile Battlefields. So Cool!

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April 26th 2016 | Adotas

Game of Thrones launched its new season, and to celebrate AppsFlyer has created an interactive infographic, Game of Phones, that plays off of the hit TV series by using its syntax and geography to describe the battle currently taking place in the mobile landscape. Game of Phones clearly describes ... more...


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