News

The Adotas Internet Advertising News Section focuses on the daily news and activities of the Internet advertising marketplace. Internet advertising news encompasses everything from finance and events to technology. Adotas is proud to provide daily up-to-date coverage of Internet advertising news so you can remain informed and competitive.

DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk

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April 17th 2015 | Adotas

DoubleVerify, a leader in digital performance solutions, today announced that the company’s pre-bid digital targeting solutions — DV Pre-Bid IQ — are now integrated for advertisers using The Trade Desk programmatic media buying platform. DV Pre-Bid IQ authenticates an ad impression, before it is bid on, to ensure ... more...

RealityMine Expands Behavioral & Contextual Analytics Syndicated Research Biz To 20 Global Markets

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April 17th 2015 | Adotas

RealityMine, a provider of mobile market research technologies and consumer analytics, announced that it is expanding its syndicated TouchPoints and passive mobile measurement business, which provides contextual and behavioral analytics through data collected on mobile devices, to 20 new markets worldwide. In addition, RealityMine has announced that it has secured the ... more...

What You Need to Know About the Amended Yahoo / Microsoft Deal

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April 17th 2015 | Adotas

Adotas is pleased to present a Q&A with adMarketplace’s President and Chief Operating Officer Adam Epstein about what the amended Yahoo/Microsoft deal means to online advertisers, ad networks, and publishers. Microsoft Corp and Yahoo have amended a 2009 search partnership. The result is that Yahoo now has more control over how ... more...

Viral Video Ads: What it takes to capture 18 million views

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April 16th 2015 | Adotas

Every week Visible Measures compiles a viral video chart–and AdAge publishes it. Nothing could make it clearer that you have to tell a compelling story with can’t-take-my-eyes-off-it visuals if you are going to capture the nation’s–heck, the world’s–attention. Here are two that topped the chart this week. They are vivid ... more...

Simulmedia Extends “Better Business Outcomes” Guarantee To Digital Ads

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April 16th 2015 | Adotas

Since early March, Simulmedia has guaranteed marketers and agencies a higher Return on Ad Spend (ROAS) against any advertiser’s designated target business outcome as compared to their concurrent TV advertising base campaign. Today during the company’s PeopleFront, a forum to discuss what data-driven, people-centric advertising means for the future of ... more...

Here come programmatic homepage takeovers and pushdowns! Are you on board?

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April 16th 2015 | Adotas

Gannett, American Media, USAToday Sports, Accuweather, Bonnier Corp. and more are now offering programmatic ads for homepage takeovers and pushdowns thanks to an ad network, Undertone. “We anticipate this being able to unlock a lot of programmatic budgets for brands,” said Undertone Co-Founder Eric Franchi in an AdAge interview. As brands ... more...

AOL One–The arrival of a new ad-tech platform

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April 15th 2015 | Adotas

AOL Inc. has launched ONE by AOL™, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. ... more...

The Scoop: State of Cross-Channel Marketing Report

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April 15th 2015 | Adotas

Marketers from around the world are adopting more customer-centric engagement strategies, according to new research from Experian Marketing Services. This was one of the key findings from its annual State of Cross-Channel Marketing Report, which benchmarks how marketers understand customers and context, personalize experiences and optimize marketing performance across all ... more...

Why Viewability Insight Without Action is Futile

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April 15th 2015 | Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

Viral Video Champs: Who’s making ads that get all the attention?

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April 15th 2015 | Adotas

If you want your online video ads to take flight, you have to tell a compelling story with can’t-take-my-eyes-off-it visuals. Here are three video ads that lit up screens recently. Visible Measures tallies the stats and AdAge releases the info. For a complete list click here. #1 Take It–from ... more...


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