By Martin Ochwat Marketing strategies communicate at the social, personal and emotional level to have an impact on a customer’s decision making. The success of your marketing campaign is also dependent on how well you understand social media platforms. Facebook is the most popular and influential social networking platform out...
Every year, data from surveys conducted by Nielsen and Scarborough is used to affect hundreds of billions of dollars of advertising spend. This is ostensibly an indicator of the level of trust that brands have in Nielsen surveys - but, at a time when over 20 percent of US...