Skyword, a content marketing software and services company, today released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword’s Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among...
 Retail TouchPoints, a source for customer engagement strategies in the retail industry, today announced the winners of the 2018 Customer Engagement Awards. The 2018 Retail TouchPoints Customer Engagement Awards recognize 10 retail companies that are pushing the boundaries of innovation and technology to engage consumers across channels. This year’s winners have each strived...
More Women, More Trump, More YouTube Based on recent search and traffic analysis, Hitwise reveals three new trends about the Super Bowl audience that you probably haven't heard about yet. #1. More Women   *Based on women searching for the Super Bowl online (past winners, odds, and details) for 4 weeks ending 1/23/2016,...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...