Society’s digital transformation along with near-constant technological advances have brought more new marketing platforms, strategies and data points to the table than ever before. A couple of decades ago, marketers were putting all of their efforts into TV, print and out-of-home advertising. Fast forward to today, and they’re spreading more...
By Chester Avey In order for a local business to garner the type of success that they want to see come to fruition, they must adopt the best possible marketing practices. It is thanks to marketing that your audience knows who you are and what you do. In fact, even if...