Society’s digital transformation along with near-constant technological advances have brought more new marketing platforms, strategies and data points to the table than ever before. A couple of decades ago, marketers were putting all of their efforts into TV, print and out-of-home advertising. Fast forward to today, and they’re spreading more...
Kaleido Insights report, "Global Content Strategy: This is Going to be Big!" by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy.  Enterprises are still in the relatively early stages of integrating content strategy as a...
Source: pixabay.com Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival...
  This is not another ad tech prediction article declaring the year of mobile (every year is the year of mobile now) or the year that the entire industry transacts on viewable impressions (2014-2017). This is also not the year the block chain fixes the fraud problems in digital marketing (sorry). But...
  Performance partnerships took some giant steps forward in 2017. Many brands stepped up their efforts in building mutually beneficial relationships based on the performance model to drive growth in all areas of their business, from marketing and sales to business development.     A Performance-Based Framework Yields Better Results   First, we saw many...
By Chester Avey In order for a local business to garner the type of success that they want to see come to fruition, they must adopt the best possible marketing practices. It is thanks to marketing that your audience knows who you are and what you do. In fact, even if...
It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
You can expect a better result and high traffic to your website when you combine your email marketing efforts with social media. However, you will have to make sure that it is blended perfectly well together and complements each other well. To make sure that these two works well...
Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...
Adotas is pleased to offer a series of Tech Talks that provide insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. When it comes to marketing tech, one of the more technical terms used is “cookie syncing”. How...