Adotas is pleased to offer a series of Tech Talks that provide insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. When it comes to marketing tech, one of the more technical terms used is “cookie syncing”. How...
Kaleido Insights report, "Global Content Strategy: This is Going to be Big!" by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy.  Enterprises are still in the relatively early stages of integrating content strategy as a...
By, Tom Sather The big story for marketers in 2018 was around data protection and artificial intelligence. 2019 will most likely be a continuation of that theme, creating winners and losers for the AI future. Here’s what you need to know to be one of the winners in 2019. In 2018,...
By Emily Wilson As a small business, you have to do everything in your power to get ahead. You are, after all, facing conglomerates, multinational corporations, they are all vying for the attention of your customers. That’s why you need to utilize your strengths. You have flexibility, you can focus...
  The need for speed, innovation and agility is expanding the market for outsourcing, explains a new ISG Research report. Digital transformation contributed to a revival in large contracts with a single service provider, the report said, but noted the overall trend of shorter, limited-scope contract awards continued in 2017 as...
By Martin Ochwat Marketing strategies communicate at the social, personal and emotional level to have an impact on a customer’s decision making. The success of your marketing campaign is also dependent on how well you understand social media platforms. Facebook is the most popular and influential social networking platform out...
How to Include Quotes in an Essay Using quotes in an essay would depend on the type of formatting that is required for the paper. There are different styles of formatting but if one is not assigned, there are general rules that you can follow when you include quotes in...
Marketing psychology in your email campaign is a determinant to increase people’s engagement and curiosity, make them read and respond to the newsletters they get. In this article, you’ll learn about the main keys to your audience’s heart that enhance your email marketing tools. When getting a newsletter we usually...
You can expect a better result and high traffic to your website when you combine your email marketing efforts with social media. However, you will have to make sure that it is blended perfectly well together and complements each other well. To make sure that these two works well...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...