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It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
Marketing psychology in your email campaign is a determinant to increase people’s engagement and curiosity, make them read and respond to the newsletters they get. In this article, you’ll learn about the main keys to your audience’s heart that enhance your email marketing tools. When getting a newsletter we usually...
Source: pixabay.com Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
 Retail TouchPoints, a source for customer engagement strategies in the retail industry, today announced the winners of the 2018 Customer Engagement Awards. The 2018 Retail TouchPoints Customer Engagement Awards recognize 10 retail companies that are pushing the boundaries of innovation and technology to engage consumers across channels. This year’s winners have each strived...
Society’s digital transformation along with near-constant technological advances have brought more new marketing platforms, strategies and data points to the table than ever before. A couple of decades ago, marketers were putting all of their efforts into TV, print and out-of-home advertising. Fast forward to today, and they’re spreading more...
By Chester Avey In order for a local business to garner the type of success that they want to see come to fruition, they must adopt the best possible marketing practices. It is thanks to marketing that your audience knows who you are and what you do. In fact, even if...
By Martin Ochwat Marketing strategies communicate at the social, personal and emotional level to have an impact on a customer’s decision making. The success of your marketing campaign is also dependent on how well you understand social media platforms. Facebook is the most popular and influential social networking platform out...
Adotas is pleased to offer a series of Tech Talks that provide insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. When it comes to marketing tech, one of the more technical terms used is “cookie syncing”. How...
AI and digital marketing go hand in hand. AI is transforming digital strategy with the ability to collect data, analyze it, apply it and then learn from it. Digital marketers immediately think of the “RankBrain” algorithm whenever we hear the term “artificial intelligence.” All the non-digital marketer people reading this...
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