It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...
Source: pixabay.com Only a handful of technologies could measure up to the internet in terms of the impact it had on the way small companies operate. All of a sudden, the majority of these locally-operating businesses were transported onto the global market, where they now had to struggle for survival...
  The need for speed, innovation and agility is expanding the market for outsourcing, explains a new ISG Research report. Digital transformation contributed to a revival in large contracts with a single service provider, the report said, but noted the overall trend of shorter, limited-scope contract awards continued in 2017 as...
Skyword, a content marketing software and services company, today released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword’s Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...
Kaleido Insights report, "Global Content Strategy: This is Going to be Big!" by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy.  Enterprises are still in the relatively early stages of integrating content strategy as a...
Affiliate marketing is currently one of the most popular business models. Often described as a win-win situation, it allows online retailers to encourage entrepreneurs or marketers to promote products on their behalf in exchange for a commission. For the retailers, expensive and often inefficient marketing budgets are eradicated in...
How to Include Quotes in an Essay Using quotes in an essay would depend on the type of formatting that is required for the paper. There are different styles of formatting but if one is not assigned, there are general rules that you can follow when you include quotes in...