Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...
  Performance partnerships took some giant steps forward in 2017. Many brands stepped up their efforts in building mutually beneficial relationships based on the performance model to drive growth in all areas of their business, from marketing and sales to business development.     A Performance-Based Framework Yields Better Results   First, we saw many...
Every year, data from surveys conducted by Nielsen and Scarborough is used to affect hundreds of billions of dollars of advertising spend. This is ostensibly an indicator of the level of trust that brands have in Nielsen surveys - but, at a time when over 20 percent of US...
Skyword, a content marketing software and services company, today released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword’s Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among...
How to Include Quotes in an Essay Using quotes in an essay would depend on the type of formatting that is required for the paper. There are different styles of formatting but if one is not assigned, there are general rules that you can follow when you include quotes in...
Gone are the days when having a video for your website checked the “video needs” box for your brand. A single video is no longer enough, and big brands are demonstrating the value of a constant supply of fresh video content. HubSpot’s Instagram Stories offer a great example, and the...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best...
Adotas is pleased to offer a series of Tech Talks that provide insights and explanations regarding the sometimes mysterious meaning and use of various digital tools. Your guide is Stephen Upstone, CEO of LoopMe. When it comes to marketing tech, one of the more technical terms used is “cookie syncing”. How...
AI and digital marketing go hand in hand. AI is transforming digital strategy with the ability to collect data, analyze it, apply it and then learn from it. Digital marketers immediately think of the “RankBrain” algorithm whenever we hear the term “artificial intelligence.” All the non-digital marketer people reading this...