Gone are the days when having a video for your website checked the “video needs” box for your brand. A single video is no longer enough, and big brands are demonstrating the value of a constant supply of fresh video content. HubSpot’s Instagram Stories offer a great example, and the...
It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
  Performance partnerships took some giant steps forward in 2017. Many brands stepped up their efforts in building mutually beneficial relationships based on the performance model to drive growth in all areas of their business, from marketing and sales to business development.     A Performance-Based Framework Yields Better Results   First, we saw many...
Kaleido Insights report, "Global Content Strategy: This is Going to be Big!" by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy.  Enterprises are still in the relatively early stages of integrating content strategy as a...
Every year, data from surveys conducted by Nielsen and Scarborough is used to affect hundreds of billions of dollars of advertising spend. This is ostensibly an indicator of the level of trust that brands have in Nielsen surveys - but, at a time when over 20 percent of US...