Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...
  Performance partnerships took some giant steps forward in 2017. Many brands stepped up their efforts in building mutually beneficial relationships based on the performance model to drive growth in all areas of their business, from marketing and sales to business development.     A Performance-Based Framework Yields Better Results   First, we saw many...
  This is not another ad tech prediction article declaring the year of mobile (every year is the year of mobile now) or the year that the entire industry transacts on viewable impressions (2014-2017). This is also not the year the block chain fixes the fraud problems in digital marketing (sorry). But...
SmartFocus,a responsive messaging platform, has produced a white paper, IMPROVING CUSTOMER ENGAGEMENT, Through Time-Based Email Targeting,that will help any marketer who sends out emails contend with the new European data rules. SmartFocus analysed 1.4 billion marketing emails, based on aggregated, anonymized data from major UK-based retailers. The findings shed new light on the best...
More Women, More Trump, More YouTube Based on recent search and traffic analysis, Hitwise reveals three new trends about the Super Bowl audience that you probably haven't heard about yet. #1. More Women   *Based on women searching for the Super Bowl online (past winners, odds, and details) for 4 weeks ending 1/23/2016,...
AI and digital marketing go hand in hand. AI is transforming digital strategy with the ability to collect data, analyze it, apply it and then learn from it. Digital marketers immediately think of the “RankBrain” algorithm whenever we hear the term “artificial intelligence.” All the non-digital marketer people reading this...
Any serious marketer knows that videos are a powerful tool for brand promotion.  It is also not that hard to make, especially if you can practice video editing and reliable hardware; for the former, you need inspiration, time and some tutorials, for the latter a quick stop at Newegg would suffice. All...
It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
By Emily Wilson As a small business, you have to do everything in your power to get ahead. You are, after all, facing conglomerates, multinational corporations, they are all vying for the attention of your customers. That’s why you need to utilize your strengths. You have flexibility, you can focus...
Skyword, a content marketing software and services company, today released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword’s Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among...