Every year, data from surveys conducted by Nielsen and Scarborough is used to affect hundreds of billions of dollars of advertising spend. This is ostensibly an indicator of the level of trust that brands have in Nielsen surveys - but, at a time when over 20 percent of US...
It's time for AgilOne's second annual Customer Data Platform Summit in New York City on March 8, 2018.  AgilOne, a customer data platform for enterprise B2C brands, announced their Customer Data Platform Summit will be held on March 8, 2018, in New York. The free, half-day event will feature interactive “unsummit”-style roundtable discussions, presentations,...
  Performance partnerships took some giant steps forward in 2017. Many brands stepped up their efforts in building mutually beneficial relationships based on the performance model to drive growth in all areas of their business, from marketing and sales to business development.     A Performance-Based Framework Yields Better Results   First, we saw many...
Kaleido Insights report, "Global Content Strategy: This is Going to be Big!" by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy.  Enterprises are still in the relatively early stages of integrating content strategy as a...
More Women, More Trump, More YouTube Based on recent search and traffic analysis, Hitwise reveals three new trends about the Super Bowl audience that you probably haven't heard about yet. #1. More Women   *Based on women searching for the Super Bowl online (past winners, odds, and details) for 4 weeks ending 1/23/2016,...
As the world of e-commerce continues to be dominated by emerging technologies, RTB House set out to predict the top trends we’ll see this year, perhaps even in the next few months. Marketers shouldn’t expect any slowdown in the adoption of e-commerce technology. The digital trends we predicted last...
Centro and Advertiser Perceptions Survey Shows Interest Grows for Private Marketplace and Open RTB, While Direct I/O-Based Ad Spend is Steady Centro, a provider of enterprise-class software for digital advertising, has published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12...
Skyword, a content marketing software and services company, today released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword’s Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among...
Gone are the days when having a video for your website checked the “video needs” box for your brand. A single video is no longer enough, and big brands are demonstrating the value of a constant supply of fresh video content. HubSpot’s Instagram Stories offer a great example, and the...
 Retail TouchPoints, a source for customer engagement strategies in the retail industry, today announced the winners of the 2018 Customer Engagement Awards. The 2018 Retail TouchPoints Customer Engagement Awards recognize 10 retail companies that are pushing the boundaries of innovation and technology to engage consumers across channels. This year’s winners have each strived...