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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Simplaex Co-Founder & CTO Moti Tal (pictured left) helps untangle the benefits of using AI-powered programmatic advertising to increase reach and income. Q: What are the essentials for publishers and advertisers to consider when it comes to Artificial Intelligence (AI) powered programmatic advertising?  A: AI-powered programmatic advertising is the real paradigm shift that...
Creative Marketing is Measured in Impact, but Businesses are Highly Dependent on Small Teams Answering to Many Stakeholders, Finds Study by InSource and inMotionNow   A study fielded by InSource, the largest professional organization for in-house creative teams, and inMotionNow, a provider of creative workflow solutions found most businesses measure and...
The growing consumption of media among consumers coupled with the increasing availability of newer platforms is changing the way marketers and advertisers look at and adapt to the industry. Despite these changes over the last 15 years, ad-supported media is still far more dominant and successful than perception may indicate.   KEY...
  Ashwin Navin of Samba TV (pictured left) discusses viewership trends – especially as relates to streaming and live viewing. Q: We’ve already seen this year tentpole events like the Oscars and Super Bowl experience heavy declines in TV viewership, is there anything TV can do to stop the bleeding? A: There’s several factors contributing...
  Mobile video plays topped 60% globally for the first time in the fourth quarter of 2017 -- garnering a 60.3% share of all video starts – per Ooyala’s newly released Q4 2017 Global Video Index Report. Geographically, Europe/Middle East/Africa (EMEA) had the greatest level of engagement at 63.5%. North America lagged...
   Limited by-invitation-only, Alpha users are to be the original participants in building the first consumer-powered data marketplace where people will own, verify and sell access to their data. For a complete Whitepaper on the technology and its application, click here. Social Reality, Inc.'s  blockchain identification graph platform, BIG,  announced the release of the...
  Justin Kennedy, COO at Sonobi As Chief Operating Officer of Sonobi, Justin is focused on developing and executing the strategic vision of the company, bringing the ideas and innovations of the executive team to reality. With over 10 years of operational management experience, Justin identifies and develops key partnerships and...
  Advertisers that simply repurpose TV ads for social media and online video instead of custom tailoring for each platform are missing a huge opportunity, says Kantar Millward Brown.  Kantar Millward Brown AdReaction study shows that video creative that is both integrated and customized for each platform – online or linear...
At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability and brand safety are just a few of the concerns that have driven the desire for greater transparency in the ecosystem. The industry still has...
  This is not another ad tech prediction article declaring the year of mobile (every year is the year of mobile now) or the year that the entire industry transacts on viewable impressions (2014-2017). This is also not the year the block chain fixes the fraud problems in digital marketing (sorry). But...