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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Email Opt-Out Behavior Infographic by Geography Opt-Outs (or unsubscribes) are a part of virtually every email marketing campaign. They tell half the story of how your email list size changes over time and handling them properly is vital to remaining compliant with email marketing regulations around the world. Based...
Social media is challenging. No doubt. With a range of social platforms from Facebook, Twitter, Pinterest to Snapchat and Google Plus, ever-changing algorithms to the dynamically changing ad space, it is tough to feel you've got it all. In between this chaos, businesses tend to make a few mistakes...
As the online advertising industry battles with GDPR, fraud, transparency issues, and spiraling costs of technology, affiliate marketing is enjoying something of a renaissance. Underpinning this trend are a number of factors that are carving out a new future for affiliate marketing. However, many brands and publishers are failing...
Relationship Between Website and Localization The digital world has created exceptional conditions and opportunities for business growth and expansion. Whether your business is big or small, having an excellent website that represents your brand is one of the key factors in having a wider reach. A website is the center...

Blockchain Disruptions

Blockchain is a general label for a decentralized ledger of all transactions across a P2P network. The entire process takes place without being controlled by a particular entity. Instead, the ledger is distributed among millions of users around the globe. The network is robust, flexible and unhackable. BitFortune claims that...
Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts. With the constant updates and new features that the platform keeps releasing such as the stories, your business is bound to succeed...
The recent Stop Funding Hate Twitter campaign is designed to expose examples of advertising alongside hate campaigns in mainstream media. Currently, the campaign has 92,000 followers highlighting the growing dissatisfaction among consumers. Consumers tend to react to these exposés with swift boycotts of products. One recent example highlighted EE’s continued...
Summertime and the Viewing is Easy While watercooler TV shows are on hiatus, networks are still churning out programming for their summer lineups – after all, TV is still a priority for them, no matter the season. But are viewers tuning in during the summer months? Turns out, with people looking...
When it comes to the retail industry, well-executed email marketing strategies can work wonders. It is undoubtedly the ideal medium for advertising and promotions as it brings the best value for money. For the current marketplace, it can be said that subscribers are looking for novelty. You cannot afford to...
You might know your product or service like the back of your hand. You can talk the talk and say all the right words. You know the process, you know the reasons why it makes sense—you can sell and you can market it. But do you know what your...