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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

I'm not an "artist" — as in, I don't list that as my profession come tax time, but I do create stuff, mostly intellectual property. In the year 2007, most of us do — and it's only going to get bigger. Whether you're making a silly personal video, a...
ADOTAS EXCLUSIVE -- I recently heard a presentation by noted Internet technology blogger Michael Arrington where an entrepreneur asks him when in a company’s life cycle should he hire a PR agency, and Arrington replies, without missing a beat, “never.” Though Arrington went on to say that there are good...
As part of our ongoing efforts to gauge the current online behavior of the 18-34 male demographic, ADOTAS recently conducted a survey run across four networks, inquiring about initial Internet intent, purchasing habits, multitasking patterns and preferred verticals. Our first step was to get outside perspective from an authoritative...
ADOTAS - Mobile click-to-call ads are a great way for consumers to connect with businesses, and a new generation of call spammers agrees -- sometimes generating hundreds of thousands of phone calls per day from your mobile advertising campaigns and then disappearing.  This new class of spammers capitalizes on...
ADOTAS - John Battelle recently wrote an insightful piece called "On Thneeds and the ‘Death of Display,’” in which he discusses the three types of independent internet publishing that are all struggling, “the traffic-hungry site-specific content model, the “standard display” model upon which it depends, and the RSS model....
ADOTAS – Justin Timberlake is back with a vengeance after a 6-year album hiatus. With 968,000 copies sold in his first week, many doubters have been silenced – but how exactly did he do it? Look no further than the incredible marketing push and media blitz of JT’s comeback...
ADOTAS - Are we headed to new types of multi-layered distribution channels? Like Amway or Avon, where hundreds of thousands of representatives all over the world sell high-value and well-branded goods at low prices in local neighborhoods marked within their protected territories. The new marketing models of merchandizing directly...
Google is, once again, on the move. Today, they announced the limited launch of their new online spreadsheet program, another brick in the wall for MS Office (Google already has Gmail and Google Calendar, and they purchased the online word processor Writely. in March). Google is obviously moving to...
By, Elizabeth Price Unconventional types of content serve content marketers as an excellent launch pad for boosting SEO profiles of their businesses. Besides promoting custom design elements on multiple social media platforms, one should realize, that high-quality visuals always contribute to user engagement level and increase average on-page time. What...
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