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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

After years of disappointing performances--and two separate dips in stock performance since mid 2015--Yahoo! has finally struck an acquisition deal with Verizon. As we have all heard by now, the mobile giant will pick up the former search leader for $4.8 billion. Verizon gets the Yahoo! core business, as...
ADOTAS - If we accept that society has the right to have a say in how utilities such as Facebook and Google are organized and operate, the next step is to apply the normal logic which is applied to other utilities impacting on the public good: Do we want to...
If the Consumer Electronics Show (CES) in Vegas a couple of weeks ago declared anything - besides an increasingly cutthroat battle between Google and Yahoo — it was that mobile TV is the emerging force in the new media marketplace. Video iPod aside, everything from the Slingbox Mobile to Creative's...
ADOTAS -- As the publisher of the largest local business newswire, I know there is a great and growing demand from organizations, businesses and community leaders seeking to push their messages out to a largest possible audience. Why not? 78% of CMOs think that custom content is the future...
ADOTAS - Picture for a moment the glory days of advertising. Usually this conjures images of men with skinny ties and women with beehive hairdos, three martini lunches and unlimited expense accounts. Imagine a time when David Ogilvy, Leo Burnett and J. Walter Thompson were people, not just agencies,...
ADOTAS - With all the effort you put into creating the best product or service your business can offer, then designing a website that looks great, there's one really important question that sometimes is relegated to an afterthought: Does everything on the site work? Well -- you can just...
Programmatic is undoubtedly important. And the proportion of advertising bought this way will only increase. But most of what’s said about programmatic is simply not relevant to B2B marketers. The most widely touted programmatic approaches won’t work, considering the limited nature of B2B’s target audiences. Most solutions are designed to reach...
ADOTAS - In the interest of providing consumers a higher level of confidence in the online advertising industry, the Self-Regulatory Principles for Online Behavioral Advertising aim to provide web consumers a mechanism for opting out of behavioral tracking services. In what might seem like a counter-intuitive move, many third-party data providers...
ADOTAS – The recent arrival of Nielsen Online Campaign Ratings (OCR) tracking across digital video is steering digital video down a path that more strongly reflects TV buying models. How publishers and networks respond will be interesting. Sure, taking traditional gross rating point (GRP) thinking into the online realm...
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