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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Adware Kills People

There's new news in the struggle against spyware: The TRUSTe organization recently announced a new initiative directed at adware, called the Trusted Download Certification Program. By partnering with Yahoo!, AOL and others, TRUSTe aims to stamp out abusive adware practices, particularly the secretive installation of adware programs on users'...
Karl Marx is said to have once remarked, "History repeats itself, first as tragedy, second as farce." In the history of Internet marketing we've clearly arrived at the farcical stage of the game.Almost as soon as any new technology has arrived on the Internet, marketers have been quick to...
2006 will see the launch of a new war over web browsers or, more precisely, a war over a search-engine search box. For the first time, Microsoft will launch a browser, Internet Explorer 7, that incorporates a search box directly into the menu interface. Already, Microsoft, with its own...
Major Internet service providers, America Online and Yahoo!, have announced plans to begin charging large volume emailers for the privilege of sending email to the service providers' customers. Not surprisingly, the plans are controversial.There is something about the idea of charging for sending email, even spam that seems to...
Everyone needs a nom de guerre. While we enjoy the ability to interact more directly with others, an increasingly connected world makes it harder to maintain a sphere of personal, protected space. We have become vulnerable to exposure in surprising ways illustrated by some recent events:• ...
Two U.S. Senators have just introduced a new bill, the Cyber Safety for Kids Act, intended to protect children from harmful material. As with prior laws regulating adult content online, the new bill from Sen. Max Baucus and Sen. Mark Pryor raises interesting questions about the regulation of speech...

Much Love for AOL

Is it just me or is everyone all of a sudden fawning over AOL?Frequently written off, AOL has recently crept out of the woodworks to become a courted partner in Google/Comcast and MSN's battle for Search dominance. The Search stakes have risen, and a Google/AOL merger would put Google...
A number of Internet search engines, including all the big ones, have recently been named defendants in class action suits, now pending in California and Arkansas, alleging that the search companies are profiting from "click-fraud." With thousands of plaintiffs potentially involved in these suits, the search engines could now...

Big Brother Wants You!

The latest news from the Justice Department is Uncle Sam wants you! to enlist in the War against Terror. More accurately perhaps, the government wants your data, and if you don't give it up voluntarily, then they'll come get it.For law enforcement, our digital age is a double-edge sword....
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