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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

2006 will see the launch of a new war over web browsers or, more precisely, a war over a search-engine search box. For the first time, Microsoft will launch a browser, Internet Explorer 7, that incorporates a search box directly into the menu interface. Already, Microsoft, with its own...

Much Love for AOL

Is it just me or is everyone all of a sudden fawning over AOL?Frequently written off, AOL has recently crept out of the woodworks to become a courted partner in Google/Comcast and MSN's battle for Search dominance. The Search stakes have risen, and a Google/AOL merger would put Google...
A number of Internet search engines, including all the big ones, have recently been named defendants in class action suits, now pending in California and Arkansas, alleging that the search companies are profiting from "click-fraud." With thousands of plaintiffs potentially involved in these suits, the search engines could now...
Last week the Federal Trade Commission announced a consent agreement with Advertising.com, covering the distribution of adware. The consent order directs Advertising.com to stop marketing adware software bundles unless it adequately discloses to consumers that downloading the software will result in their receiving advertising. On its face the consent...

Adware Kills People

There's new news in the struggle against spyware: The TRUSTe organization recently announced a new initiative directed at adware, called the Trusted Download Certification Program. By partnering with Yahoo!, AOL and others, TRUSTe aims to stamp out abusive adware practices, particularly the secretive installation of adware programs on users'...
An interesting case is winding its way through U.S. District Court in California. KinderStart is a search engine service aimed at young children. KinderStart has sued Google, alleging that Google has hurt KinderStart's business by giving its website a low ranking in Google's search results. KinderStart claims that Google...
Everyone needs a nom de guerre. While we enjoy the ability to interact more directly with others, an increasingly connected world makes it harder to maintain a sphere of personal, protected space. We have become vulnerable to exposure in surprising ways illustrated by some recent events:• ...
The controversy of the day in Washington revolves around the White House ordering the National Security Agency to step up tapping of communications among persons and organizations suspected of involvement in attacks on the United States. Critics claim the tapping to be an unconstitutional violation of citizens' protections against...

Big Brother Wants You!

The latest news from the Justice Department is Uncle Sam wants you! to enlist in the War against Terror. More accurately perhaps, the government wants your data, and if you don't give it up voluntarily, then they'll come get it.For law enforcement, our digital age is a double-edge sword....
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