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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Yahoo was recently overrun with "malvertisments" that took advantage of Flash software vulnerability. But they aren't the only site that should be worried about such incursions. The problem is spreading: RiskIQ, a cyber security company, says the number of malvertisements skyrocketed by 260% in Q1 2015 compared to...
ADOTAS – Lots going on with Hulu these days! For starters, the Internet-based entertainment hub is in early discussions with a number of pay-TV providers about potential partnerships. The media company-owned service is attempting to become part of pay television. One of the ideas being discussed centers around pay-TV operators...
Audio Branding typically refers to an immediate recognition of a piece of music and identifying it with a specific company. Think of NBC's bell-like tones or the sadly unforgettable McDonald's 'I'm lovin' it' ditty. Now it's time to open your mind to include podcasting in the Audio...
GRAPHICMAIL - The email newsletter is a powerful marketing tool that can remind subscribers about you, inform them about your products, tell them what you have been up to and help build relationships with them. But the inbox is a busy place. Just think -- dozens or even hundreds of other emails...
ADOTAS EXCLUSIVE -- Are you hard at work perfecting that marketing to women pitch for your next online campaign? Are you preparing your 2009 budget for the “must attend” conferences and webinars you’ve been gathering info on for months now, in order to meet your marketing to women online goals?...
Adotas talks with Tom Lynch, VP of Agency Development, at Location3, about Facebook's becoming the next big search engine and local marketing platform for franchise systems and multi-location businesses. Q: With Facebook spending more efforts and money in implementing its search function, how do you think this will impact users? A:...
Marketing pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Most advertisers will tell you this is still an ongoing issue today. While marketers are familiar with the concept of cost-per-engagement -- or CPE, cost-per-impression or cost-per-click...
Performance-based solutions are on the rise across e-commerce marketers, and retargeting tools are driving up conversion volumes and bigger ROIs than ever. But how are results actually measured? It is simple when you’re using one tech provider, but gets a little complicated when you implement multiple retargeting strategy. In...

The Falling Knife

A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball coach. Walking around that mortgage show, I felt like a fish out of water, and...
ADOTAS - Neil Swidley, a Globe Magazine staff writer, recently published a great article titled, “Inside the Mind of the Anonymous Online Poster.” I found this article intriguing because the author does a great job of reaching beyond the physical confines of the digital world by going right into...