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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Our mobile-first world is creating opportunities to reach consumers hyper-targeted like never before, but all too often, actual ads on mobile are still far from their full potential. Consider a special e-mail offer from your favorite airline: If you happen to see it while casually checking e-mail...
Ryan Sullivan, SVP, Performance Services of Performics, explores the impact of Google's AMP. Q: What does the future of mobile sites look like with the rollout of Google AMP (Accelerated Mobile Pages Project)? A: Mobile sites that are slow-to-load or frustrating to users will not be able to measure up (or...
ADOTAS - This is the first in a three-part series on the non-proprietary search market. When most people think of search advertising, they think first (and many times only) of the dominant market players -– Google, Yahoo! and Microsoft. They’re the 800-pound gorillas in the room, no question. Outside of the...
ADOTAS - As media planners head into fall, where they will decide how to strategically divvy up nearly 80% of their clients’ marketing budgets for 2011, many will take the proven path of taking a close look at how each of their client’s channels performed during the past year...
Flickr, Facebook, Instagram, Pinterest, Tumblr ... even Foursquare, Twitter, and Google Plus. Guess what all these social media sites have in common? They’re all highly visual sites. Each of these social media sites highlights visual content in some way. Visual-based social media, like photographs, graphic images, and videos, is...
Subway has given consumers many different ways to think about sandwiches and their health. Jared showed everyone that a steady diet of Subway sandwiches can turn a morbidly obese young man into a slightly overweight young man who is popular and good with the ladies. A more recent TV...
A phenomenon is occurring across the marketing landscape, best described in a four-letter word: FOMO. This “fear of missing out” has sent many a marketer to the ends of the earth, chasing one channel after the next in search of those coveted customers. The truth is, jumping on every new...

Lame Wi-Fi Town Steps it Up

Well, I am loving having to write this article, because my hometown has stepped up its game. A few weeks ago, I wrote an article titled "I live in a lame wi-fi town." This was written out of frustration that I couldn't find anywhere to be wireless...
DM CONFIDENTIAL - If it ain’t broke, don’t fix it. The saying works for so many things, and despite a crackdown by the FTC that has directly and indirectly led to the closure of at least four prominent networks, do a little search, and you will find ads like...
It used to be that the terms “performance marketing” and “affiliate marketing” were interchangeable. Affiliate programs, after all, are the original pay-for-performance model, since affiliate publishing partners are paid a commission in exchange for driving impressions and conversions on behalf of an advertiser. But while affiliate advertisers may have been...