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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Sizing up Small Networks

Buying and selling ads is a tricky business, and often enough the field of network options can feel limited to just a few major players. With all of the DoubleClicks and Advertising.coms out there hogging the network pie, sometimes the little guys seem to get lost in the mix....
What topical chatter has been setting our Web universe ablaze recently? The buzz about China. Right now everyone wants a piece of that action, and action is exactly what we're seeing. Acquisitions are taking place left and right; China's ecommerce, search, gaming and wireless industries have exploded; and investment...
Now that our industry seems to be picking up some serious steam in terms of reputability, with major and minor offline companies alike finally—and quickly—building an online presence, online advertisers may increasingly find themselves scrambling to provide the magic word: content. As the recent OMMA panel which took as...
Build your own or build off of someone else: This is the dialectic facing any innovative company operating in today's post-modern marketplace. The iPods and Google Maps of the world, whose adoption has been nothing short of amazing, clearly represent the first category; companies like Poddater.com, a site for...
I heart MySpace. It's addicting, it's a home base and, so far, it's done a pretty good job of keeping close to its grassroots bent. So what if founder Tom Anderson recently walked off with a sweet $580 million from News Corp? It's not like Rupert Murdoch is on...
Here's an exciting figure for you: according to a May study of New Estimates of Online Real Estate Advertising by Borrell Associates Inc., online real estate advertising spending is on its way up, from roughly $116 million in 1999 to a projected $3 billion plus in 2009. Good news,...
The stats are in: industry groups are now claiming that one-in-five clicks on Pay-Per-Click campaigns are fraudulent. In response to this growing problem, some advertisers are now moving towards including the cost of fraud in their budgets upfront. With the click fraud dilemma growing at such a rapid pace,...
The Hispanic population-and its buying power-is booming. Marketers should be seeking new ways to tap this growing market, and perhaps the best way to do so is through the Internet. The successful marketer will learn about the different segments of the Hispanic market and develop a plan for reaching...
At the Search Engine Strategies 2005 conference this past August in San Jose, CA, search advertisers pleaded with Google to reveal more demographic and geographic information about the people using their search engine. While the company acknowledged advertisers' desire for such data, their representative denied the request, suggesting that...
All too often, media planners and their clients are more impatient than they should be when rolling out direct marketing campaigns. They launch with heavy buys across various media types and vehicles from day one. Perhaps this is a habit that formed over years of planning and buying for...