Adotas Ads
Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Believe it or not, we're still in the first phase of Behavioral Targeting in online advertising. While there were some early attempts at targeting in 1999 and 2000 by Engage and DoubleClick, Behavioral Targeting as we know it didn't really take off until 2002 and 2003, when vertical publishers...
What do professional hockey and brand marketing have in common? Call it desperation. In a frantic bid to win back fans, the National Hockey League announced a number of changes in 2005—changes that they hoped would make the game more competitive, more memorable and ultimately more engaging for consumers. They...

The In-Game Envelope

When an 18-34 year old comes home after work, it's primetime. But these days, instead of flipping on the TV like they would've done a decade ago, they're firing up their next-gen gaming console or supercharged gaming PC, and fragging wise guys into the wee hours of the night. Given...
A number of Internet search engines, including all the big ones, have recently been named defendants in class action suits, now pending in California and Arkansas, alleging that the search companies are profiting from "click-fraud." With thousands of plaintiffs potentially involved in these suits, the search engines could now...
It's funny which memories stick as time goes on: Once, back in high school, my English teacher, Ms. Gold, asked us to write ourselves a letter on the first day of school. At the year's end, she promised, she would send those letters back to us so we could...
Last week the Federal Trade Commission announced a consent agreement with Advertising.com, covering the distribution of adware. The consent order directs Advertising.com to stop marketing adware software bundles unless it adequately discloses to consumers that downloading the software will result in their receiving advertising. On its face the consent...
We've all had the experience of getting back to our car after a day of shopping at the mall and having to remove countless flyers from our windshield, promoting everything from weight loss to making money at home. A mere nuisance, their impact lasts only as long as it...