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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration -- 2010 will be the year of video for the digital advertising...
ADOTAS EXCLUSIVE -- Mobile search advertising is a medium that the industry’s been buzzing about for a few years and while it’s not truly mainstream yet, we are crossing an exciting new media frontier … and it’s important for marketers to both understand the new terrain and navigate it...
An Adotas Q&A with Julie Ginches, CMO, Kahuna, explores the power of mobile to direct multi-channel marketing efforts. And we look at the ever-growing importance of having the right technology to make the most of marketing efforts in this ever-changing marketplace. Q: What are the unique challenges marketers face in...
Behavioral optimization is the logical extension of behavioral targeting, which itself was an evolution of a practice initiated from direct mail. As behavioral targeting became more sophisticated online, it became possible to build audience models to understand the value of online behaviors for specific advertisers, but the application of...
ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to be competitive in the space, the need for language-related services is increasing, especially with smartphone usage skyrocketing worldwide. Let’s...
Fraud is a plague spreading through the online advertising industry that is about as difficult to fight as online piracy – you can shut down one site and another will pop up in its place within seconds. Fraud is a pervasive problem because there is money to be made...
ADOTAS - Email is still the most cost-effective marketing tool, enabling you to reach people who have actually given you permission to communicate with them and who are therefore more likely to pay attention to your message and respond to your calls-to-action. The medium allows brands to send messages according...
ADOTAS - The internet was supposed to be a marketer's nirvana. Every action consumers made digitally could be tracked, stored and repurposed for advertisers. Yet a number of recent events pose a huge challenge to ad measurement: • Microsoft has announced it will effectively encourage users to select "Do Not...
ADOTAS EXCLUSIVE -- If you are reading this, congratulations. You have lived through one of the craziest, most unfortunate, most misunderstood and debated series of weeks in our financial history. For those who think they can predict what is in store for our profession 30 days or a year...

Menupages.com

What they do: Menupages is the place to go for what else other than menus from your favorite restaurants or to check out a menu before trying someplace new. Although the site started as a resource for New York City, it now offers resources for Boston, Chicago, and San...