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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - New research from Harris Interactive shows that coupons will dictate shopping habits for one-third of consumers during the 2009 holiday season. In an American economy that remains shaky and consumer feelings about spending weighing them down, coupons are going to play a crucial role in helping retailers...
Not long ago, email was emerging as the most powerful, ubiquitous communication mechanism on the planet; it was an easy, efficient, direct connection between people, businesses and commerce. The prospects for marketers seemed grand - a communication channel with current customers and a means for acquiring new ones. As we...
ADOTAS - As a publicist working predominantly in the online advertising space, a good indication I get regarding what’s happening in the industry is from the new business prospects that come my way. First of all, good things are happening in the industry, based on the quantity of leads my...

Google And CPA

Google and CPA by the Editor of DM Confidential News surfaced a little more than a year ago about the beginnings of a Google CPA network. In June of 2006, word started to break about a product called Content Referral where, for the first time, advertisers could pay on a per...
You set your seven-year-old child in front of the computer and set up her own e-mail account, so now it is your job to look at her with a straight face and answer the shocking question she poses: "Mommie, what is sexual enhancement?" You cringe. You wriggle in embarrassment. You...

Integrated social media

ADOTAS EXCLUSIVE -- The three fundamental dimensions of a social media strategy are participation, integration and social syndication. Last week, I talked about how the keys for participation are authenticity, responsiveness, and personal engagement. Now let's talk about integration, and how it’s vital to let your brand go where your consumers...
As online advertising matures, new technologies create greater efficiencies, as well as greater worries. Programmatic buying in particular has been praised for streamlining processes and creating scale, but it has also introduced new challenges in terms of media quality. The quality of the advertising environment and exposure becomes increasingly important...

Mobile for the holidays

ADOTAS - American consumers remain hesitant about the economy and about spending their money during this upcoming holiday season. According to a recent Nielsen study, 2009 holiday season sales are expected to be flat and 42 percent of U.S. consumers expect to spend less this holiday season. Households continue to...
The holiday shopping season for online retailers has traditionally been pretty straightforward. Black Friday, the day after Thanksgiving has been known by brick-and-mortar retailers as the biggest shopping day of the year. It's also a boon for online retailers. According to Nielsen NetRatings, on November 25th more than 19.2...
Mobile has changed the game for marketers – it’s more personal than ever. It’s no longer acceptable to be a bullhorn of a company, blasting out messages without taking in to consideration the consumers interests or what they have opt-in to. Content must be a two-way street. Marketing must...