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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be...
According to the ChoiceStream 2007 Survey of Viewer Trends in TV and Online Video , 55% of consumers who watch TV also watch some type of video on devices other than their television sets – computers, cell phones, iPods, etc. Because our media can come from so many different sources,...
ADOTAS - In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence...
What can publishers do about ad blocking? What should they do? Those are the questions that are haunting millions of site owners. The increasing use of ad-blocking software poses a greater problem for publishers than for advertisers. Advertisers, after all, can send their ads elsewhere, while each publisher can...
When the FCC approved new Net Neutrality rules earlier this year, it paved the way for a fully “open internet” and equality across content. But in the digital advertising world, neutrality—at least with respect to measurement and analytics—is a concept we’re still working on getting right. Currently, many so-called...
As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it...
Predictive personalization, also referred to as digital hospitality, is one of the rare marketing practices that offers nearly equal benefits to both the consumer and the brand – if it’s done right. But, marketers need to be careful they don’t take this valuable tactic too far and cross the...

Advocate for the User

ADOTAS - Longer ago than I want to admit, I was sitting in a directing class at the American Film Institute while the instructor boiled down the role of the film director to its essence: "The director is the ultimate advocate for the audience." Made perfect sense when he said...
There are two types of pilots: sight-based, those that fly by line of sight and instrument-rated, those that fly based on the proper reading of instruments. The history of advertising has dictated that the measurement of media be based on reach and frequency and this process has largely led advertisers...
Advergaming and in-game advertising as a legitimate investment for advertisers just got more credibility with a new partnership between Electronic Arts (EA) and Massive. EA has agreed to sell inventory from five of its best-selling names through Massive’s in-game ad network, which is owned by Microsoft. The network will be...