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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - For quite some time now, the folks from TagMan has been vocal about the importance of their stock in trade, tag management, often underplayed or misunderstood by online retailers and marketers. (For some background, read up on what TagMan execs have told Adotas about why businesses should...
ADOTAS -- I’m going to hit you with a hard truth. If you are a search marketer with strong brand equity, and rely on Google for performance metrics, you are allocating your digital marketing budget inefficiently. If you’re not analyzing brand ROI and non-brand ROI separately, you don’t know...
Put away your scissors and stacks of newspapers. Coupons have come to the Internet, and with the help of RSS technology, they are attracting thrifty shoppers to local and national businesses like never before. Last year, 323 billion print coupons were distributed in the U.S. American shoppers used only 4.5...
Another year, and another cause for celebration amongst the interactive advertising community. Besides the soaring ad revenues and proliferation into new spaces including wireless and RSS, another indication that this industry's hit its stride is by the phenomenal expansion of ad:tech. Considered by most to be the yardstick for interactive...
ADOTAS - This past Thursday, March 29, was the day of the Post Advertising Summit, an event hosted by the professional and buttoned-up content marketing agency Story Worldwide. But first, a flashback: Four articles. Four was the number of articles required to become an official staff writer at my college newspaper. ...
ADOTAS -- More and more networks are following suit and setting specific campaigns to “select” or “private” within their publisher interface, which may be confusing to some affiliates. The idea is not to defer an affiliate from promoting certain offers, but should be viewed as a wonderful opportunity to begin...
Major Internet service providers, America Online and Yahoo!, have announced plans to begin charging large volume emailers for the privilege of sending email to the service providers' customers. Not surprisingly, the plans are controversial. There is something about the idea of charging for sending email, even spam that seems to...
ADOTAS -- In a downward market, does a positive correlation between brand awareness and customer acquisition still exist? This is a realistic concern addressed by advertisers who choose to allocate their budget towards a Branded or CPM-based model. Recession worries only continue to rise for understandingly anxious and apprehensive...
ADOTAS -- Microsoft Corp. doesn’t plan to raise the price of its $44.6 billion takeover bid for Yahoo, Inc. but it is about to make it a lot harder for CEO Jerry Yang to wiggle out of the software giant’s embrace, according to reports today. Microsoft has authorized a proxy...
ADOTAS -- To start off Day 2 of ad:tech New York 2013, we talked with Ben Williams, PR Director for Adblock Plus, about his company's activites at -- and insights about -- the conference. Adblock Plus is designed to block annoying ads on the web. It can block other things, like...