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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google desktop search is losing share because it is fighting a war on two fronts. Users are shifting away from desktop computing,...
ADOTAS -- Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling "The AHH Effect," a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in...
ADOTAS - Shrinking and scrambling are two words we normally don’t see when it comes to marketing agencies. But in today’s economy we are watching marketing budgets shrink and agencies scramble as they drive to stay relevant. In steps smart outsourcing. Let’s take a look at some...
The busiest shopping season of the year is here. It's a boon for major brands online, since nearly half of all Americans have indicated they plan to buy at least one gift online. But as the number of online shoppers grows, so too does the number of cyber criminals...
As part of our ongoing efforts to gauge the current online behavior of the 18-34 male demographic, ADOTAS recently conducted a survey run across four networks, inquiring about initial Internet intent, purchasing habits, multitasking patterns and preferred verticals. Our first step was to get outside perspective from an authoritative...

AllRecipes.com

What they do: Allrecipes.com is an online food, recipe, and cooking community site that caters to home cooks around the world. They currently have more than one million registered users who share, rate, and download recipes in categories like cooking method, main ingredient, seasonal, and ethnic origin. They also...
By Bill Hildebolt Better start this one with a disclaimer: the New York Times is one of the finest, most credible news organizations in the world. They have super smart people that work like crazy and do a fabulous job walking the complicated ethical boundaries of their profession. The fact...
ADOTAS EXCLUSIVE -- With economic uncertainty showing, the financial implications to the brand advertiser, agency and publisher ecosystem are top of mind to many of us. In past times, we had few systematic controls in place to mitigate the financial risks that lay ahead and were forced to accept...
ADOTAS -- Videology has released its quarterly video ad index. The report and graphic summarize online video advertising trends across screens based on over 2.7 million online impressions from July – September 2013. Q3 Findings Include: Online Video Ad Viewing Increased 14%: The rate continues to grow as advertisers expand digital...
ADOTAS -- The potential value of social video in marketing is underscored by the significant recent investments made in that channel by Facebook and Twitter. But as marketers know, there's a lot to sort out in a nascent medium that offers a variety of formats, each presenting their own...