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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - Marketers are hungry for metrics that provide greater insight into campaign performance and are also in search of greater clarity into what drives successful campaign strategies. New metrics can aid in linking marketing strategies to ROI, and now with the advent of real-time bidding (RTB) exchanges and...
The SRAX guide unlocks how to turbo-charge ad targeting strategy through cross-device targeting precision. SRAX, an advertising technology company providing the tools to automate digital marketers and content owners' campaigns across digital channels, announced the release of a new guide: People-Based Advertising: How to Get Bigger Results by Targeting...
AdYouLike is one of world's largest artificial-intelligence-driven ad platforms. Adotas and General Manager U.S. and Chief Revenue Officer at ADYOULIKE Francis Turner (pictured left) sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech...
As slow as the adoption of RSS and RSS advertising has been, it's certainly here and not going anywhere anytime soon. With the influx of downloadable RSS applications, news aggregators and third party companies like Yahoo! offering the service; it's cheap and available and has become one of the...
by Daniel Oakins, Global Director of Publishing, Grapeshot Video is everywhere and is continuing to grow in popularity over text as the preferred way that people consume media. Facebook recently announced a push into video with their latest Watch hub to share content, and Apple with their latest iPhone just...
The Merkle Digital Marketing Report was recently released. After reading the report, one data point in particular resonated with me: Google Paid Search Spend Up 23% in Q2 2017 So marketers have upped investment in paid search to drive website traffic. This trend doesn’t come as a surprise, since paid...
More high-level advertisers are coming to the Upfront and Digital NewFront events for networking and intelligence, and they want more stage time devoted to audience effectiveness and measurement. That’s the key finding of the 2017 Upfront/NewFront Report from Advertiser Perceptions, which analyzes the motivations and reactions of advertisers attending...
ADOTAS EXCLUSIVE -- Barack Obama may be the belle of the ball at Denver’s Democratic National convention, but Michael Phelps now rules the roost on Facebook. With more than 1 million supporters (now up to 1,401,473), Obama has had more “Fans” than any person on Facebook for months. Last Friday,...
A joint study from Bazaarvoice and Ad Age research shows that data sources, freshness and quality are unclear among both agency and brand-side marketers. Bazaarvoice, Inc., a provider of consumer-generated content (CGC), advertising, and personalization solutions, announced the results of “More Data, More Problems: Trust, Transparency & Targeting in 2017,”...
Blockchain. If you haven’t heard about it yet, you will. It’s the ingenious technology underlying the success of bitcoin and other cryptocurrencies. Not only that, but it’s now poised to be a game changer for industries across the spectrum. Internet advertising stands to gain massively from blockchain protocols in a...