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Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Using Advertising Futures To Weather Economic Storm

Written on
October 22nd 2008 | Vivek Veeraraghavan

ADOTAS EXCLUSIVE — With economic uncertainty showing, the financial implications to the brand advertiser, agency and publisher ecosystem are top of mind to many of us. In past times, we had few systematic controls in place to mitigate the financial risks that lay ahead and were forced to accept the [...] more...

Display Advertising’s Second Coming

Written on
October 21st 2008 | Stephan Pretorius

ADOTAS EXCLUSIVE — Ever since the first clickable 468×60 ad banner appeared on Hotwired back in 1994 (the AT&T “You Will” ad), advertisers and publishers alike have been striving to make display advertising on the web more effective, accountable and relevant. As well as better design, one of the [...] more...

MediaBank CEO: We Are “Future-Proof”

Written on
October 20th 2008 | Kathleen

ADOTAS EXCLUSIVE — MediaBank is a firm looking to revolutionize the media buying industry with its cross-platform technology. CEO Brad Keywell spoke to ADOTAS about the origins of the company, the economy and the team that makes Media Bank tick. ADOTAS: I understand you have been working on MediaBank for about [...] more...

Targeting Is the Ad Network “Killer App”

Written on
October 17th 2008 | Christopher Weiss

ADOTAS EXCLUSIVE — In looking at the bevy of online advertising networks in the marketplace today, it seems increasingly evident that targeting is rapidly overtaking inventory quality among ad networks as the one aspect that their value hinges on and the one that truly differentiates them. Targeting arguably [...] more...

American Politicians and the Internet Cash Machine

Written on
October 16th 2008 | Jason Jaramillo

ADOTAS EXCLUSIVE – This is Part 2 of an ongoing series on the role of online culture, journalism, commerce, and advertising in the upcoming presidential election. To read Part 1, go here. As we continue to investigate the influence of online culture on the upcoming presidential election, a practical consideration of [...] more...

Escapism and Today’s Economy

Written on
October 15th 2008 | Erin OGrady

ADOTAS — Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones – the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few [...] more...

John, Barack, Joe and Sarah … Marketing Prophets

Written on
October 14th 2008 | Uriah Av-Ron

ADOTAS EXCLUSIVE — Since Bill Clinton went from being a pot smoking, draft dodging, womanizing governor of a small state beginning with the letter ‘A’ to becoming the 42nd president of the United States, I have been a believer in and a follower of political marketing. If you think of [...] more...

Media Plan ’08: Look Out of the Window

Written on
October 10th 2008 | Zephrin Lasker

ADOTAS EXCLUSIVE — It has been many years now, but there is one moment from my ad agency days that has stayed with me. One morning, as I walked towards the conference room, I saw our media planner buried nose deep in figures pouring forth from the monitor and the giant [...] more...

TV Advertising’s Future: A Long Paddle Upstream

Written on
October 9th 2008 | Timothy Hawthorne

ADOTAS EXCLUSIVE — Any time an innovative advertiser, technology company or programmer announces a new interactive TV initiative, our trade press gets giddy. If it doesn’t breathlessly proclaim that “the future of advertising is here,” it chronicles the campaign’s plans in rich detail. There are four reasons that drive this [...] more...

Conversion Mastery: How Professionals Get Top Conversions

Written on
October 9th 2008 | Harald Anderson

ADOTAS — Testing is the mantra of our industry. Most people recognize its importance in creating more conversions. However, most companies will not test. In so doing, they embrace bad assumptions and leave a helluva lot of money on the table.Recently, I was reminded of the parable of the bell [...] more...

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Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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