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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

By Jessica Rovello, CEO, Arkadium Digital media is constantly evolving and reflecting the tastes and habits of its users. Lately, the trend is visual. In our own study of more than 1,000 news consumers, we found that pairing news stories with visual content -- the visualization of data and text in the form of anything from...
By, Patricia Wilson Do you know why all business owners enjoy Christmas? People spend money throughout the holiday season. Whether they like or hate the holidays, one factor is a constant: they buy something for themselves and for the people they love. In October 2018, Gallup launched an interesting report that...
There is no doubt that you have left no stone unturned in working on high-quality content. You have spent hours with your team to design your blog and make it user-friendly. Everything is set for converting those visitors into potential customers. There is only one thing missing! It’s the visitor...
By CEO Brian Bowman, Consumer Acquisition Here’s a prediction for 2019: Facebook advertising will be even more competitive. Not much of a revelation, is it? Facebook advertising has become more competitive every year. Thanks to new features like value bidding, Facebook now offers a palette of advertising tools that anyone...
By Rilind Elezaj, experienced Digital Marketing Specialist Businesses are constantly looking for ways to reduce their overhead cost and at the same time increase their revenue. One way of doing this has been cutting down on traditional advertising and using a tiny fraction of the marketing budget to advertise on...
Tom Wozniak - Executive Director of Marketing - OPTIZMO Technologies, LLC   The most compelling email creative, engaging offer, and brilliant call-to-action can still fail to produce any response, if no one opens the email in the first place. There’s good reason that email marketers focus a great deal of their...
By Christopher Rudy, co-founder and chief strategy officer of Cut   More than four-fifths of all consumer internet traffic is expected to come from video by 2021, but only about 20 percent of it is driving the bulk of online engagement.   Think about that for a second. It’s great that we love watching videos, but those figures indicate...
By Patricia Wilson, academic writer for EduGeeksClub and blogger for ScholarAdvisor.com. Let’s be real: although your target audience is ready to spend money before Christmas, it doesn’t mean people will easily give you their money. Oh, no! This is the time of the year when they have tons of options. They will...
By Scott Matthews, professional blogger Marketers are constantly trying to come up with new and more efficient promo techniques, but they can rarely ever reach the potential of good old email marketing. This channel remains one of the most productive marketing techniques, enabling businesses to raise brand awareness and increase...
By Patrick Reinhart, Sr. Director of Digital Strategies at Conductor, Inc. The holidays are upon us, and that means it’s a make or break season for most brands as we hurtle towards the end of the year. Every year around this time, we hear one question again and again: “How...