The Coalition for Better Ads announced that it has opened enrollment for its Better Ads Experience Program for publishers that wish to certify their compliance with the Better Ads Standards and participate in the Program’s register. The Program represents a significant advancement in the Coalition’s efforts to improve the online...
It’s not easy being the king of the internet. Last year, Google lost millions when advertisers saw their ads displayed alongside extremist and hateful content on YouTube. Verizon, for example, jumped ship after its ads appeared with videos from Wagdi Ghoneim, a preacher banned from the United States and United Kingdom for inciting...
Viant's Power of the People report explores how people-based marketing is driving change across the U.S. advertising industry. It is based on a survey of over 250 brand-side digital marketers. The survey and report examines: the challenges concerning cookies for digital advertising; the top reasons marketers invest in digital marketing; what’s limiting the...
Performance partnerships took some giant steps forward in 2017. Many brands stepped up their efforts in building mutually beneficial relationships based on the performance model to drive growth in all areas of their business, from marketing and sales to business development.
A Performance-Based Framework Yields Better Results
First, we saw many...
Standardized metrics for branded integrations will help media owners, marketers and brands capitalize on additional advertising opportunities
Nielsen's Branded Integration Intel seeks to standardize the way product and brand exposures are valued across screens and devices. While media owners, brand and advertisers recognize that branded integrations are a valuable way to...
Kaleido Insights report, "Global Content Strategy: This is Going to be Big!" by Rebecca Lieb (pictured left) offers a deep look into the challenges and opportunities facing companies as they try to build a global content strategy.
Enterprises are still in the relatively early stages of integrating content strategy as a...
This week Innotech Capitals, an international private equity and venture capital fund, is expected to announce it has made a seed investment in Glever.com, a company that uses AI technology to make resume writing simple and effective. Nothing is more important - or painful - as writing a compelling resume. Fortunately, after...
Advertisements (viewed live and on YouTube) have become one of the defining characteristics of the Super Bowl.
So first let's look at the top five most popular commercials from 2017, and measure their results in terms of branding, traffic and product awareness. Based on these insights, what can we predict about advertising trends in 2018?
--From Rochelle Bailis, Global Director of Content at Hitwise (pictured above).
Kia will be returning...
With multiple channels for marketers and advertisers to pull insightful data from, the industry needs to deliver a safety net that ensures people understand how data is captured, and how it is used.
With that in mind, Europe is preparing to implement the largest adjustment in data-protection law in the...