Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

If you’re an email marketer in the United States, you’re already familiar with CAN-SPAM - at least I hope you are! Since its inception in 2003, the CAN-SPAM Act has provided a framework enabling companies to email their clients and prospects while remaining compliant with regulatory rules. The law is...
Any serious marketer knows that videos are a powerful tool for brand promotion.  It is also not that hard to make, especially if you can practice video editing and reliable hardware; for the former, you need inspiration, time and some tutorials, for the latter a quick stop at Newegg would suffice. All...
User acquisition on mobile is an integral part of any working marketing strategy nowadays, along with the digital advertising. But even for experienced marketers, it can be hard to follow all the nuances of mobile advertising and successfully implement them to attract paying customers. Reaching out to mobile users...
Facebook’s cost per thousand ad impressions (CPM) is up 122 percent since last year, while retail app acquisition costs have fallen 23 percent, signaling value somewhere - just not on Facebook Liftoff, the leader in mobile app marketing and retargeting, today released a new report on developing trends in the...
Kantar Millward Brown’s AdReaction Study found that although digital formats continue to be the least popular among all consumers, younger generations are more receptive to seeing ads in that type of environment. Interestingly, for all the talk about how millennials (Gen Y) are so used to avoiding ads, they’re also...
Have you watched the latest Avengers: Infinity War? *spoiler alert* Thanos intended to capture all the stones in order to achieve his goal. Before launching his campaign, he researched and knew where the stones were or with whom they were. But, what if, he did not have the correct information...
More Contextual Targeting Ad Campaigns Will Fill Data Gap Senior media buyers for hundreds of the world’s biggest brands are predicting 43% of EU consumer audience data will be unusable after the General Data Protection Regulation (GDPR) comes into force on 25th May 2018. The research by contextual technology leaders, Vibrant Media,...
  Shravya Kaparthi (pictured left) discusses how marketers (and data professionals) can best use data to unravel some of the most lucrative opportunities with respect to segmentation without necessarily crossing any ethical/moral/social boundaries while prioritizing relevance and effectiveness above everything else.  I struggle not to roll my eyes when marketers tell...
Times have changed. Today, we do not know how valuable the data that we share with websites is.  Did you know – the value of each WhatsApp user by the time it got acquired by Facebook was $42? So my argument here is whether you tried reaching out to companies...
As the European Union prepares to enact the General Data Protection Regulation, digital marketing’s core will start to look different.   In the wake of CEO Mark Zuckerberg’s congressional testimony, Facebook is taking the overhaul seriously. The social platform is leading the charge by allowing users to review and update privacy...