Talk about a perfect storm. In the past few months, we’ve seen new European rules on handling personal data, an outcry over Facebook’s privacy practices, and major shift in how big companies address consumer controls of advanced advertising technology.
On their own, each development really only adds up to a...
A case on Audible, with Facebook Playable Ads by MakeMeReach & Undertone
Networks like Facebook are getting more crowded with ads every year, and advertisers worldwide are asking themselves what it takes to stand out.
With the launch of Facebook Playable ads in early August 2018, Audible France was one of...
Over the past decade, the ad tech supply chain has become increasingly complex. A growing host of intermediaries that operate in between advertisers and publishers are fighting to extract the highest fees they can as a part of the decision making that drives an ad buy. Over time, this...
Television advertising media expenditures are the biggest single component of a typical marketing budget – and yet are the least accountable when it comes to proving direct product sales or other return on investment (ROI) success.
Over the decades, that’s made for very good business for traditional networks, stations, and...
It might be an uncomfortable truth, but it’s a truth nevertheless: a very small percentage of brands and agencies pay close attention to the creative they put out. Some agencies run the same old standard static banners for years, expecting positive results. From their perspective, if it ain’t broke,...
When it comes to daily living, humans are creatures of convenience. We want everything in one place, easy-to-access in order to maximize efficiency and ensure we are making the best decisions. Take getting dressed as an example. I don’t know about you, but I don’t have space in my...
Modern brands want more control over their advertising — and they deserve it.
In a recent Infectious Media study, 84 percent of surveyed brands expressed a desire to tighten the reins over their programmatic advertising, with 63 percent saying their current situations did not provide adequate data transparency. Combined with brands’ reported...
Want to develop a mobile app? As the mobile market is skyrocketing and the apps are becoming a crucial part of every business and industry, everyone is looking forward to embracing this opportunity. All the startups and even established brands are hiring mobile app development companies to enter the...
Developing an app, determining a realistic budget, and defining its distribution and promotion plan requires the same level of strategic marketing thinking and considerations as in other types of startups and projects. Clients usually offer a particular value or budget at disposal for the app, and an app development...
In a historic shift for the industry, last year digital ad spend surpassed traditional TV spend for the first time, capturing 41% of the market versus 35% for TV. TV’s waning dominance can be attributed to a variety of factors, including increasingly disinterested and fragmented audiences, cost-prohibitive rates, and...