Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were...
ADOTAS -- Back in 2011, The Digital Lifestyle survey by Magnify.net reported consumers and web surfers faced a torrent of data growing faster than ever before. 78% of respondents were technologists, journalists, entrepreneurs, executives, and professionals, with 48.5% saying that they where connected to the web "from the moment...

“Choice” is the Killer App

ADOTAS EXCLUSIVE -- We live in a three-screen world, juggling between cell phones, laptops and flat-screen televisions as we strive to work, communicate, shop and relax. The Internet, once limited to desktop computers or laptops, is now equally at home on cell phones and smart phones, making it easier...
By, Terence Murray Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to start making a clear difference. Before we start outlining the trends that should help...

You Are What You App

To learn more about how marketers can reach consumers in app rather than just through mobile Web and search, Adotas caught up with Sabio Mobile CEO Aziz Rahim. Q: What do you think are the biggest challenges around mobile advertising today? A: The biggest challenge in mobile advertising...
ADOTAS - Online video has been perhaps the hottest growth category in the advertising industry over the past two years. eMarketer estimates that spending on online video advertising will grow to $4.6 billion by 2013, representing a more than sevenfold increase from the $587 million spent in 2008. Many web...
Is it an ad or a game? Are you the photographer or the subject? This week’s ads play with perspective in fantastically creative ways, giving users two angles (or more!) from which to engage and enjoy the ad experience. Campaign Name: Samsung VPAID Country: Germany Advertiser: Vodafone Media Agency: Vodafone Germany Creative...
ADOTAS -- The recent earnings results from the two most important social networks, Facebook and LinkedIn, present a fascinating comparison on multiple levels.  While Facebook currently has more members, I believe LinkedIn will become just as valuable, but without competing with Facebook for membership.  And that points to huge opportunities ahead...
ADOTAS - With all eyes (and all marketing eyes, for sure) on London at the moment in advance of the kickoff of the Olympic Games on July 27, digital performance agency iProspect has shared this infographic laying out how the scope of the digital experience has changed since the...
ADOTAS - Talking about an online social network where users share interests undoubtedly sounds kind of redundant nowadays. But it is true that the great success of Pinterest shows that surfers apparently have a need that still hasn’t been adequately satisfied by the web’s most popular social networks. This social network,...