Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Insights from Elliot Hirsch, CEO and Founder AdYapper When I meet with people who work for brands, particularly media buyers and brand managers, they often assure me that they have viewability covered because they have mandated to their agency to maximize viewable impressions. They may have even set a threshold,...
DM CONFIDENTIAL - If you watched the Senate Committee on Health Education Labor and Pensions For-Profit Schools: The Student Recruitment Experience, only the most unattached could have walked away feeling noble about the for-profit education marketing processes and their role in the enrollment process. As was the case with the...
ADOTAS - Most of the top global brands have Facebook pages, but many are only in English despite having people from all over the world following them. For most people under 20 in the developed world, Facebook is a significant part of their daily routine. As this generation grows up,...
DM CONFIDENTIAL - Last week we started with a fairly simple question on the surface: “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly -- research online, buy offline. We expounded upon that concept some as online is merely a channel. Lead generation...
This week, The CMO Club presented the winners for the 2014 CMO Awards (thecmoawards.com), in the categories for Leadership, Marketing Innovation, Officers, Rising Star, Programmatic Marketing, Content Engagement, Creativity, Customer Experience, Social Responsibility and President's Circle. The CMO Club will host a CMO Awards dinner in NYC Tuesday, Nov. 18...
With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data...
ADOTAS - Working in research, I often catch myself quoting stereotypes, but only because they end up being true. Minivans are more likely to be driven by moms; Neiman Marcus shoppers are higher-income. And in the world of research, survey-takers are more likely to be women and more likely...
"Wi-fi is everywhere!" "Get your wireless laptop today!" "Make sure you get a wireless card in your new laptop!" Blah, blah, blah.... Everywhere you turn people are tooting the greatness of wireless technology, mainly wireless laptops. Commercials show people sitting in trees working on their laptops, why...
DM CONFIDENTIAL - You might think that spending two days at a conference for an industry that isn't an industry might make one depressed. Were our core business or aspirations to run a stand-alone daily deal site, that might be the case. Instead, after spending time listening to more...
Ad blocking has become a passionate topic across the industry, inspiring fiery keynotes from the Internet Advertising Bureau’s (IAB) Randall Rothenberg and driving broader mainstream press explorations about what consumers’ increasingly loud actions mean about the future of digital publishing and advertising. Discussions to date have made general assumptions about...
popup close button