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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

I, Virtual CRM Agent

ADOTAS - Ever talked to a robot? Conversed with an artificial being? Your quick answer might be “no” but odds are you talk to them all the time. We’re not talking about C-3PO from Star Wars or HAL from 2001 but chances are you have talked to an integrated voice...
In the current age of the Internet, search is still the behemoth, the channel we cannot live without, accounting for roughly 50% of online ad spend. While search sites do undoubtedly serve as the predominant online aggregation point for consumer purchase-intent data for marketers, consumers spend a very small...
Today, Yahoo launched what is sure to be the next step in the company's advertising future. Behavior-based SmartAds is a product that will meld direct response advertising and brand by allowing advertisers to target their message and creative on-the-fly and applies it based on user behavior. Yahoo has yet to...
The various events and speakers during Advertising Week offered a little something for everyone, whether your bag was branding, personal connections, mobile, broadband, online, or offline. This year, though, a common thread woven throughout the week is the subject of women. This demographic, in fact, appeared to be on...
ADOTAS EXCLUSIVE -- What’s your YouTube or MySpace strategy? Are you hopefully engaging your target audience and shouting from your page, “Come write on our wall! While you’re at it, check out a video of our CEO jumping up and down on our products to demonstrate their durability. Feel...
You can expect a better result and high traffic to your website when you combine your email marketing efforts with social media. However, you will have to make sure that it is blended perfectly well together and complements each other well. To make sure that these two works well...
DM CONFIDENTIAL - Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but...

Do You Know Where Your Ad Is?

ADOTAS - I had an epiphany the other night. For many brand advertisers, display advertising is a lot like giving your teenager the car keys for the first time. They tell you exactly where they’re going, who they’re going to be with, what kind of activities and/or environments are...
DIGITAL DUE DILIGENCE - It’s a little bit surprising that basically every mainstream critique of Groupon over the last few months was completely wrong. Groupon was blasted for having an unsustainable, commoditized business. Their no. 3 competitor BuyWithMe just laid off most of its staff and engineered a quick sale to...
So, last month we took a look at gleaning inspiration from the offline world ("A Little Less Oedipus And A Little More Caligula -- a.k.a. let's stop being incestuous, let's pillage offline for some inspiration"). In a somewhat similar vein, this month's article from yours truly asks the question:...