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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

A new study being drafted by a UC Berkeley PhD student, Danah Boyd, suggests that there is a class divide amongst the users of popular social networks MySpace and Facebook. Boyd, a student in the School of Information Sciences conducted interviews with teenagers over six months to collect data. Boyd...
ADOTAS - One of the most encouraging aspects of being an online content creator can also be one of the most discouraging: Anyone can create web content, but getting it seen is another story. Even in a time when content production far outpaces our collective capacity to consume it,...
Are you one of those holiday shopping procrastinators? If so, you’re certainly not alone. According comScore, Inc. online spending was booming last week. Retailers experienced a whopping 25% increase in sales versus a year ago. Overall, it’s been a good year for online retailers with more than $26 billion...

Blue Is The New Black

Pretend for a second that you just got back from vacation and didn't happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won't come quite as easily. Even if you do know, see if this doesn't show...

Lemon Law For Leads?

Anyone who participates in online lead generation is left with one of two conclusions at the end of a campaign: there are either a disproportionate number of John Smiths at 123 Main Street (phone number 555-1212, email yomama@hotmail.com); or there’s no such thing as a set of “pure” leads.  The...
Really, does anybody force you to watch TV, listen to radio, or read magazines?  Aren’t you, by those very acts, accepting the ads that come with mass media? Isn’t that how it works? You get your content for free (or discounted) and in exchange, advertisers are granted your permission to...

Reading the Digital Tea Leaves

Editor Note: A series of contributed stories that look forward to next year. Fanscape founders Larry Weintraub and Terry Dry give their predictions. Other predictions from Adam Wicks Walker, Chief Strategy officer of Hydra. From Chris Aarons, CEO of Buzz Corps, Denise Zimmerman, President & CSO of NetPlus Marketing, and Kevin Barenblat, CEO...
As we look around the web, we find that most digital media and content companies are treating the online experience in the exact same fashion as they have done offline. In the evolution of tech; first we had the phone, then fax, answering machines, voicemail, then e-mail, text, messaging,...
Dynamic creative, multiplying bunnies and daily routines – this week’s ads are action-packed! Campaign Name: Omo Country: Brazil Advertiser: Unicell (Unilever) Media Agency: Fbiz BR Creative Agency: Fbiz BR Built Using: Ad Builder for HTML5 Link to ad: Feature(s): ...
With summer fun on the horizon, HMV, one of the world's largest music/DVD chains, is turning on some heat of its own with a new UK-based branding campaign for its new HMV Digital site—the company's answer to Napster, iTunes and the assorted ilk. The online/offline promotion, which launched June 5...