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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The smartphone is singularly the most profound advance in marketing analysis in the past 15 years. I’ve had a front row seat to observe how Mobile data has changed analytics. Specifically, Smartphones generate spatiotemporal data. Spatiotemporal means space and time – in other words, the location data from the...
EDITOR'S NOTE: This article, originally published on February 27, 2013, placed at No. 11 in our 20 most popular articles of the year. ADOTAS -- Consumers are bombarded with more commercial messaging than ever before from countless sources, but it’s also easier than ever to tune ads out. People fast-forward...
With less than a month left to Election Day, both presidential candidates are heavily investing in ad dollars across every medium in order to win over final voters. In fact, during the second week of October, Mitt Romney spent about $16.8 million on television ads, according to ad-tracking data...
ADOTAS -- Ready yourself, it's going to be a thrill-ride - with a week drenched in speed, daring and action. That's right, AdLand has set pulses racing this week, with Volvo Trucks teaming up with an action superstar and rally legend Ken Block back with another installment in his...
Computer maker Hewlett-Packard has decided it is about time to remind consumers to snuggle up to their computers and get personal. As part of HP's global multimillion dollar "The Computer is Personal Again" campaign--which targets college students and young computer users as it spans the Web, network and cable...
ADOTAS - Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the...
By The Editor at DM Confidential(www.dmconfidential.com) During last week's exuberance over the sales of 24/7 Real Media and aQuantive, one of the survivors in the online advertising space disclosed that the FTC has begun a formal inquiry into their lead generation practices. "Specifically, the FTC is investigating certain ValueClick Web...
ADOTAS - As the new year approaches, most marketers evaluate the previous year to determine changes and improvements to their company’s marketing efforts and ultimately improve ROI. Just in time for your New Year’s resolutions, my company, marketing automation platform provider Act-On Software, has compiled a list of eight...
ADOTAS -- According to recent research by BIA Kelsey, small and medium-sized businesses will continue to shift their marketing budgets towards digital advertising. The firm predicts that by 2015, SMBs will allocate 70 percent of their marketing budgets to digital and online media. You may have caught my recent story...
DM Confidential - I think we have all heard the expression the customer is always right. It's a saying that somehow the majority of American consumers have internalized, acting with a growing sense of entitlement. As consumers, we don't mind such coddling, but when on the other side of...