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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised...
ADOTAS - Ad exchanges often get a bad rap -- they have a reputation for handling less-desirable inventory, and for using less-than-ideal targeting methods. But NetSeer CEO John Mracek says there's a lot of potential in the exchanges -- that they're more legitimate and effective than you might think....

Buying Loyalty

DM CONFIDENTIAL -- Those who have worked in the performance marketing space for many years will recall when True.com first came to market. At the time, the dating offer scene had its way of doing things - the established players and their payouts. Along comes True.com who had no...
ADOTAS – Over the past few years, there’s been ample perspective on cross-channel media attribution shared by both fractional attribution service providers and thought leadership firms such as Forrester Research. They’ve done well in compelling marketers to take action and evolve their media measurement methodology beyond the popular (and...
ADOTAS – Google recently announced that its product listing ads (PLAs) are now viewable on smartphones in all markets, given that the ad campaigns are upgraded to “enhanced” on the platform. PLAs are a popular advertising format for retailers and brands, offering them a prominent and seamless way to...
According to the Mobile Marketing Association, 2014 has begun a tipping year for brands and agencies to seriously start thinking about mobile in their marketing strategy.  Globally ad spend jumped by 105% in 2013, and is predicted to climb another 75% this year for a total of $31.5 billion. The...
As the line between offline and online becomes ever more blurred, reaching a specific user becomes a more complicated task. Traditional offline marketing techniques (i.e. surveys or census information) focus on who a consumer is in their day-to-day life, from where they do their shopping, to how many children...
As a modern marketer, you’re likely already taking advantage of marketing automation and CRM software to help you understand your prospects and customers. You also probably have a content management system to generate and manage content, and email and social media technology for content distribution. Tools such as these...
GRAPHICMAIL - Have you noticed anything different recently while searching on Google? Email marketers, take note -- Google.com has recently started testing a new feature called the Communication Ad Extension, which will give you the ability to collect customer email sign-ups directly in the AdWords block when the search results...
ADOTAS - Considering how much data is available, how deeply that data has been analyzed and how widely documented that analysis is at this point, there should be more to determining the best CPM than trial and error, right? That's the gist of this infographic from keyword-based ad targeting...