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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Who doesn’t love fresh flowers? I sure do. But I may not enjoy them all equally. Some are more fragrant. Others are more resplendent. Even identical flowers can evoke a range of feelings, from indifference to joy. For example, walking past the local florist, I might barely notice the bouquet...
ADOTAS -- The impact of digital technology and social media is transforming the way public relations professionals think about content. Whether it’s a digital press release, a video, or a website, PR must contribute to the content strategy if it wants to participate in the marketing cycle at all.  This...
Step into an interactive agency these days and you'll undoubtedly fall over people spouting off about the wondrous powers of behavioral targeting. That is, if you manage to dodge the crowd still going on and on about search marketing (sorry guys, that is so last year). No, 2006 it...
ADOTAS - You've already seen how Google+ Hangouts allow you to have a live video chat with a select number of people. But how about Hangouts on Air? That feature, explains Murray Newlands in this new episode of The Future of Engagement, allows you to broadcast live events out...
ADOTAS -- For clients who have been relying on Google’s affiliate network (GAN), it is somewhat of a shock that Google has announced the closure of this program.  As an agency, Direct Agents has been working with GAN for over 3 years, and it has been an excellent platform...
ADOTAS - Solutions that analyze conversations from ad-driven calls offer new opportunities for marketers to evaluate consumer calls and optimize ad programs to reflect consumer sentiment, intent and overall lead quality. However, marketers should consider specific requirements to gain the most insightful feedback from these voice trending or speech-to-text...
Behavioral targeting is not new. It is an evolution. When I first started working in online directory assistance back in 1998, the concept of behavioral targeting was being used in its most basic form. Our first client, ClassMates.com, advertised on our site because they wanted to target...
ADOTAS -- Marcus Whitney, CTO and Co-Founder at Moontoast, took a few moments to chat with us at ad:tech New York 2013 before he moderated a panel called "The $9 Billion Advertising Opportunity: The Digital, Social and Mobile Revolution." Moontoast’s interactive social advertising platform maximizes social advertising ROI for brands...
Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every...
COVARIO - Google is very busy these days. In addition to the recent changes announced for how paid search advertisements will be listed, Google also rolled out a major change to the way organic search listings are ranked—the new Freshness Algorithm. (This article was cowritten by Covario SEO Director Amanda...
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