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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Twitter Shift

ADOTAS -- You can't write a social media story right now unless it's heavily Twitterized. You can't read a social media story right now that isn't Twitterfied. Heck, one of my tweeple, a well-read blogger and Twitterer, just yesterday, tweeted that he sat down to write a story about Twitter,...
The newest buzz in marketing is experiential marketing. While many define it as tapping the senses through a variety of marketing tactics, we know it's more than that. It is about creating a true emotional connection between your customer and your brand. Having worked with college students for more...
DM CONFIDENTIAL - It's hard to believe that the first banner ad appeared on a site more than 15 years ago. There are some affiliates out there who haven't been around that long. Since that first banner ad, though, there has sprouted an entirely new, multi-billion-dollar industry. It is...

News

ADOTAS -- A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around...
Adotas is pleased to present a Q&A with Justin Kennedy (pictured left), COO at Sonobi   Q: In a nutshell, what is coming when GDPR comes into effect next month and how will it impact the industry? A: When GDPR is put into effect next on May 25, users will have the ability to provide...
Article Summary • Finding highly-qualified buyers is the key to successful pay-per-click • Searchers interested in "competitor" terms are often highly-qualified • Traditional techniques for buying "competitor" terms on Google are risky and have been rendered largely in-effective • Content Match...
By Hanan Maayan, CEO, Trackonomics Declining payouts. Growing user privacy concerns. Ad viewability issues. All of these are factors that are forcing large content publishers in the U.S. and U.K. to look for diversified approaches for monetizing their digital content. Media publishers no longer believe that display advertising on its...
ADOTAS -- Google Analytics is free—like nearly every other Google service except advertising on its search pages. Free is a magical word. It sprinkles fairy dust everywhere it goes. It can open the mind of even the stoniest corporate curmudgeon. It can spark a flicker of hope in even the...
ADOTAS - David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser's website, ultimately suggesting that maybe the advantages aren't worth the risk of jeopardizing the advertiser's organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking...
ADOTAS -- Even though I now live a few thousand miles from my birthplace, New York City, I still consider The New York Times my hometown paper. I remember with fondness going out Saturday evenings and buying the Sunday Times together with a pint of ice cream and reading...
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