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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Today, Yahoo launched what is sure to be the next step in the company's advertising future. Behavior-based SmartAds is a product that will meld direct response advertising and brand by allowing advertisers to target their message and creative on-the-fly and applies it based on user behavior. Yahoo has yet to...
ADOTAS EXCLUSIVE -- As a CMO my most important role is that of a mentor. Marketing departments seem to be perpetual training grounds for employees who have arrived from sales, services, and product development in search of a new career path: hence the importance of being a mentor. For years the...
The group behind the YourAdChoices program wants to implement the political version of the display icon served on consumer digital ads before the first presidential primary is held in 2020. On Tuesday, the Digital Advertising Alliance (DAA) announced its new transparency guidelines for political advertisers at the state and federal level...
By Christopher Rudy, co-founder and chief strategy officer of Cut   More than four-fifths of all consumer internet traffic is expected to come from video by 2021, but only about 20 percent of it is driving the bulk of online engagement.   Think about that for a second. It’s great that we love watching videos, but those figures indicate...
Want to snack on videos? If you like you info in quick bites, you're not alone. More and more companies are discovering that the long (3 or more minute) videos they've been posting on their sites or using in ads are a major turn off to customers. The...
HookLogic, headed by CEO Jonathan Opdyke (pictured left), has released an overview of the most searched terms on its network of ecommerce sites in 2015. This is in contrast to Google's most searched lists that don't mention the household consumer products--or even computers--that are on the HL list....
ADOTAS - The breadth and variety of growing publishers, and the different methods of promotion they use, proves it’s difficult to identify what attributes an ideal publisher has. It is however, possible to highlight a number of qualities that the best publishers share and what advertisers can look for...
ADOTAS - I am about to share with you a dark and scary SEO story just in time for Halloween. Unlike the stuff you see on reality TV, this is a true story that happened over three years ago involving an SEO client. I started an SEO campaign for a...
In September 1998, Google officially opened for business in a rented garage with a staff of three. From that inauspicious beginning, Google quickly grew into the biggest and most powerful Internet search engine in the world. When they launched AdWords in 2002, Google revolutionized advertising on the Web with...
Deborah L. Smith, a New Jersey-based consultant, blogs about the potential rewards and pitfalls of using social media to promote small businesses. In her recent post, "A Social Media Sucker: How Not to Be One," she warns against wasting good money on hucksters that provide "3 canned Facebook updates and 5 Twitter posts a week" and...