Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Recently, this Upworthy video made its way around the web, causing smartphone users to feel a cringe-worthy shame. The satire rather extremely lampoons the damaging effects of technology when not managed properly. While the clip is...
With the occasional jab, duck and left hook three leaders of the internet advertising industry faced off in person at the Right Media Open conference on Tuesday to debate the future of ad exchanges and online advertising. Showing up to the panel representing their advertising business and future ad...
ADOTAS EXCLUSIVE - For marketers, creating a genuine dialogue with consumers via mobile is now a reality. This can be attributed to several key factors. First, more and more mobile subscribers are moving to flat-rate data plans and embracing mobile messaging. Second, the maturation of wireless devices such as...
New Data Sophistication Benchmark to Pave Way for Improvements. The Interactive Advertising Bureau (IAB) and its Data Center of Excellence have released the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in...
  Shravya Kaparthi (pictured left) discusses how marketers (and data professionals) can best use data to unravel some of the most lucrative opportunities with respect to segmentation without necessarily crossing any ethical/moral/social boundaries while prioritizing relevance and effectiveness above everything else.  I struggle not to roll my eyes when marketers tell...
ADOTAS EXCLUSIVE -- A look at the rate cards shows that CPM rates for social media sites vary widely: $15-20 for TripAdvisor, $15-45 for LinkedIn, and less than $1 for Facebook and MySpace. Why do advertisers value these sites so differently, even though they are all “social media”? I...
ADOTAS – When I first started my career in advertising, there was an expression we used all the time: "You can have it good, fast and cheap. Pick any two out of the three." The essence of this little saying was that high-quality work,...
ADOTAS EXCLUSIVE -- Technological advances and pervasive use of the Internet influence every aspect of interactive advertising. While keeping pace is a daunting task, you have a secret weapon all around you. Businesses operating at warp speed can create the ideal environment and opportunity to cultivate dynamic business leaders --...
Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what...
ADOTAS (via Edelman Digital) -- Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled as “rich pins”, they provide the information users are immediately interested in directly below the pin. ...