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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Aren't you glad teeth whitening has replaced the wooden chompers of Washington and the golden bling of Master P? If nothing else, pearly whites certainly shed some years from our face. This is exactly the inspiration that Procter & Gamble's Crest is drawing from in their latest ad campaign...

Gawker Invades Job Market

As if their blunt, scathing wit and incomparable snarkiness was too big for the blogosphere, Gawker is now encroaching into MediaBistro/Craigslist turf with its new Gawker Jobs. The classifieds venture, which was developed in partnership with job search engine Indeed, scours all the top job boards to deliver an...

The Amazon Trail

Amazon has been slowly expanding its services over the past few months in a way that resembles one of the large portals. First, they introduced the A9 search service, which combines the search technology used on their retail sites with Google and Google AdSense ads. Then they began testing...
If the Consumer Electronics Show (CES) in Vegas a couple of weeks ago declared anything - besides an increasingly cutthroat battle between Google and Yahoo — it was that mobile TV is the emerging force in the new media marketplace. Video iPod aside, everything from the Slingbox Mobile to Creative's...
Paid search advertising revenues for 2005 should be in the range of $6 billion up from $972 million in 2002. Not many industries can boast such an explosive growth rate. The complexity inherent to the PPC campaign management and optimization process meant that external expert help had become a...
In an era in which the meaning of "traditional advertiser" continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies...
This past Friday the 13th (an inauspicious day if ever there was one), Subaru UK Ltd. launched its first ever microsite—timed to coincide with the unveiling of the brand's 2006 Impreza model at last weekend's Autosport International Show in Birmingham, England. The microsite - which is part of a larger...
It's official, people. The PlayStation is bad for your well-being. It was hard to mask a sinister laugh after reading this headline: Doctor Bans Boy From PlayStation To Stop Head Twitching. Fortunately for the Wicked Witch in all of us—but unfortunately for one little boy—this story isn't from the Enquirer. According...
Talk to almost any established online media executive about their background nowadays, and they're bound to tell you that they got their start in the print world. But not Tony Quin (left). The London-born, Atlanta-based advertising vet earned his stripes in television, producing pilots for the likes of NBC...
February is on its way--the time when Ferrero Rocher chocolates start their ascent to the top of sales charts and pink teddy bears embroidered with the words "I Luv You" fill Duane Reade shelves near and far. Of course, not everyone likes the holiday. The Valentine's Day Scrooges of the...