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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

February is on its way--the time when Ferrero Rocher chocolates start their ascent to the top of sales charts and pink teddy bears embroidered with the words "I Luv You" fill Duane Reade shelves near and far. Of course, not everyone likes the holiday. The Valentine's Day Scrooges of the...

Contagious Creations

The advertising industry has caught an infectious bug. It's considered highly contagious and shouldn't be ignored. They're calling it viral marketing and ever since Crispin Porter + Bogusky created the now-famous Subservient Chicken, every marketer worth their salt has promised to include a viral component as part of a...
Local Online Content: Have you noticed the recent surge in stories, opinion pieces, conferences and acquisitions that focus on that term? In the past year, there's been much debate over the future of this particular space, with some analysts projecting rapid growth and others suggesting that advertisers may not...
When I was asked to join ADOTAS as a contributing editor, to write and comment on the topic of viral advertising, my first move was to ask my editor in chief what she expected from my inaugural article. Her advice was to offer a primer of sorts: write about...
To coincide with last summer's introduction of its brand new, espresso-laced Turbo Ice coffee, Dunkin Donuts underwent a much-needed marketing overhaul. By hiring New York interactive agency BrandGames, the stalwart brand not only took its first major steps in developing an online marketing presence, but also in reaching out...

Go Away, Pixel Pages!

By far, one of the strangest fads in internet advertising in 2005 has been the advent of the pixel advertising web site. It started as an idea by British student Alex Tew who decided to raise $1 million to pay for school. The novelty of the site, The Million...
Karl Marx is said to have once remarked, "History repeats itself, first as tragedy, second as farce." In the history of Internet marketing we've clearly arrived at the farcical stage of the game. Almost as soon as any new technology has arrived on the Internet, marketers have been quick to...
If you visited the AOL.com home page last Thursday, you were probably just as surprised as everyone else was to find that a rock band had taken over the entire page. But this was nowhere near your typical page takeover...what AOL had going on that day was different: it...
After seeing the financial hit that its terrestrial radio empire has taken in the last year thanks to satellite and podcasting, entertainment monopoly Clear Channel has been pursuing alternate means of revenue- specifically through its online music & radio unit. ClickZ reports that tomorrow, the company is expected to...

MySpace Censorship?

According to the UK's Independent, it appears that MySpacers near and far are beginning to see glitches appearing in their favorite social networking site. Ask some users and they'll tell you that the News Corp-owned site recently has been guilty of not only censoring postings but blocking access to...