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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

It's no secret that the automotive industry's shifted into high gear with its interactive marketing strategies in the last few years. From Flash-heavy microsites to banners and viral messaging, marketers have pushed the pedal to the floor in creating brand awareness online. For the upcoming launch of its Spyder '07...
ADOTAS -- We met up at ad:tech New York 2013 with Adam Weinroth, CMO of OneSpot, the breakthrough platform that marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot is one eight finalists in the ad:tech New York Startup Spotlight competition.
Video advertising software company, Tremor Video, has created an infographic that illustrates the continuing change in how and where audiences consume content. The data, explains Ariane Gut, VP & Head of Insights & Analytics (pictured left), come from Tremor Video’s programmatic video ad platform during Q4 of last year....
People love the fantasy-world of film, especially during the summer blockbuster season, and Microsoft has duly tapped into the appeal of movie magic. The company is relying on Captain Jack Sparrow and the rest of the pirate gang from the much-anticipated sequel to "Pirates of the Caribbean" to endorse...

An SEO Christmas Carol

ADOTAS - During lunch the other day, one of our newer SEO team members of the agency asked why we don't cut corners or outsource. At the previous firm where he worked, the company outsourced most of its search marketing work. I explained that search engine marketing is a core...
Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks...
An ADOTAS Q&A with Christophe Menard (pictured left), General Manager of Sublime Skinz Inc (USA), explores the new IAB ad standards, the transition to HTML, and how that affects online publishers and advertisers. The IAB New Ad Portfolio replaces all the previous creative display guidelines for mobile and desktop –...
Being a mother or father, a wife or husband and a career person are juggling acts that more and more people are taking on whole-heartedly nowadays. This "second shift," as some call it, strays miles away from the days when becoming just a housewife was every girl's life goal...
ADOTAS EXCLUSIVE - Driven by the overwhelming popularity, evangelism and impact of the iPhone on the mobile experience, the advertising industry has reached a turning point in 2008 – with all eyes on mobile, the opportunity is now to embrace the channel as a direct line into today’s consumer...
ADOTAS EXCLUSIVE -- In the lead up to today's inauguration of Barack Obama as the 44th President of the United States, much has been made of his embrace of technology, perhaps more so than any incoming president in the modern political era. His campaign fully utilized the Internet for fund...