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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- The mobile video audience is growing rapidly: According to Yankee Group, 2014 will see mobile video viewing levels equal to those of PCs. This is due to better devices, faster networks, and affordable data plans, which enable people to consume video content on the go.  Yankee also...
According to statistics, the global sales of Smart TVs have tripled during the last decade. Over 168.1 million people in the U.S. were using internet-driven television in 2017 which is 10.1% higher than in 2016. Furthermore, with 10 million new devices purchased every quarter, it appears the trend will...
ADOTAS -- In just under a decade, mobile devices have morphed from a handy tool that allows people to make phone calls on the go into a users’ primary communication channel and ubiquitous online connection to friends, family, business and entertainment. The rapidly changing role mobile devices play in...
The Media Rating Council (MRC) today issued its Digital Audio Measurement Standards. This first-of-its-kind standard outlines measurement and reporting requirements for digital audio advertising and content in either browser or application environments that require a software-based audio player. The principles noted in these Guidelines apply to digital audio ads and content regardless...
ADOTAS - The following story is fictional, even if the statistics are real, and obviously does not depict any actual person or events. Oh, hey there! Hold on! It’s been so long since I’ve seen a fleshy digit such as yours. Sorry, wait -- no, come back! I didn’t mean to...
ADOTAS EXCLUSIVE -- Mobile search advertising is a medium that the industry’s been buzzing about for a few years and while it’s not truly mainstream yet, we are crossing an exciting new media frontier … and it’s important for marketers to both understand the new terrain and navigate it...
ADOTAS - In today’s age of modern technology, businesses are using every platform they can get their hands on in order to stay ahead of the curve. With so much competition on the net, it is imperative that you do everything you can to make your website stand out...
ADOTAS - Forrester Research recently revealed that the U.S. is now spending as much time online as it is watching TV. This shift of attention towards the web isn’t lost on most brands, as we’ve seen a steady increase in the average sale price of domain names, having grown...
ADOTAS - I was the subject of a recent interview at eMarketer about search, display and retargeting, which was conducted as part of their research for a thorough report on the topic. There was one comment that received an unexpected amount of attention: “In some ways, the value of data...
DM CONFIDENTIAL -- When we write about the economics of the flog and other forms of fakevertising sites currently dominating the display space, at the core what we are really talking about are the mechanics of successful run of network, remnant advertising. Premium advertising is like ordering off of a...
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