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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Airpush VP of Marketing Cameron V. Peebles stopped by the Adotas press lounge at ad:tech New York 2013 to discuss how his company aims to redefine mobile advertising. Airpush was named “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards and #1 on the 2013 Tech 200...

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ADOTAS -- When Google purchased DoubleClick, no one really believed the deal wouldn't go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether...
By Hiren Patel As we approach the end of the 1st quarter of 2019, it’s important to review our business promotional strategies. On one hand, it’s critical that we use the right social media marketing strategies for 2019.  On the other, it’s equally important that we improve our existing promotional...
Adotas asked Yoni Eyal, General Manager of ironSource in China, to unravel the mysteries of that country's mobile market. Q: How can mobile app companies and brands reach Chinese audiences? A: For foreign advertisers looking to penetrate the Chinese market, there are several key issues to be aware of:...
There has been a lot of buzz about online avatars recently, particular their potential as a new marketing... well, what? Channel? Tool? Demographic? Where do avatars fit into the marketing picture, really? What does it mean to market to an avatar? Is this a...
ADOTAS - Driven by the hype in the technical press, I visited Apple’s website and checked out the iPad video. Like all of Apple’s geek candy, the iPad looks great--sleek and slick. It demos as completely intuitive, with barely a learning curve needed. The $499 price point seems a tad...
ADOTAS – In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected...
Adotas talks with Rich Kahn, CEO, eZanga, about recent changes in Facebook's ad placement policy. Q: Do you think that Facebook allowing their brand advertisers more control over where their ads appear is a positive move? If so, why? A: It’s like anything else, people like options and control....
Approaching the ripe old age of 75, William Shatner (of all people) is as busy as any celebrity half his age. Why? Single-handedly, Tila Tequila has become a huge celebrity (with 902,111 buddies and over 30 million visitors) on MySpace, recently appearing on the cover of Stuff...
ADOTAS -- The shopping habits of the customer are changing dramatically every year with the soaring fanatic mobile user base and rapidly improving capabilities of smartphones and tablets. As a marketer, the critical question is: Are you getting a piece of this holiday pie? Shopping...
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