Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

IGN.com

What they do: Founded in 1996, IGN Entertainment and its network of websites covers nearly all aspects of digital entertainment from video games to movies to lifestyle, and provides interactive and community-building services. IGN focuses on the 18-34 year-old demographic. Their holdings include gaming and technology site IGN.com, multiplayer...
Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com One of the exciting things about the rise in broadband use and the decline of television is the potential for free video entertainment online. Wait......
Two weeks ago, I focused on the recent explosion of mobile TV and its related products. While I only hinted on the viability of advertising within this burgeoning on-the-go medium, a recent news release from mobile marketing technology provider iLoop Mobile urged me to explore the advertising side further. For...
Following AOL's announcement late last week regarding its latest push to provide its "AOL High Speed" broadband network coast-to-coast, the company has also launched an aggressive marketing strategy to catch up with the fast-paced internet world they've since been lagging behind in. The partnership with leading providers including BellSouth,...

Gawker.com

What they do: Gawker Media is one of the most notorious, widely-known blogging networks. Their flagship site, Gawker.com, is a biting, eclectic mix of New York pop culture, media news, celebrity gossip and plenty of opinions. They publish several other blogs, all widely trafficked, including the liberal...
Not long ago, email was emerging as the most powerful, ubiquitous communication mechanism on the planet; it was an easy, efficient, direct connection between people, businesses and commerce. The prospects for marketers seemed grand - a communication channel with current customers and a means for acquiring new ones. As we...
Though having just secured a potentially lucrative partnership with AOL, telecom giants AT&T and BellSouth aren't exactly sitting pretty waiting for the revenue stream to flow in. The conspiring companies' joint venture, Yellowpages.com, kicked off a marketing blitz on Monday to build brand awareness. The new TV and online ad...

Digg Marketing?

It's at least worth as much of a gander as social networking outlet del.icio.us. Digg is a social link-sharing site where users submit links to tech news, blog posts, deals, and other general bits of geekiness to a queue. Other users then vote (or "Digg") links they like. When...
At an online agency conference in December, I sat through several meetings on the subject of what interactive media is and how we define it, measure it, and buy it. I had no idea that this was a brainstorming session on behalf of media buyers, as it seemed...
Online advertising is probably one of the few industries that divides the products and customer types over a pricing type such as CPA and CPM. It's unlikely that when I purchase a car, groceries, or a Starbucks Grande Mocha that I have the option to pay on performance or...