Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Back in December, Yahoo announced that they were migrating to a shorter character length within their sponsored search text ads; very Googlesque. Last week, the roll-over began with many ads truncated after the first 70 characters, moving from 190 characters to a mere 70. Is this a good or bad...
In the years since the file-swapping free-for-all led by Napster in the late 90s, digital music has undergone a substantial facelift. Legal squabbles have since forced the aforementioned site to go legit and form a pay service, subsequently shutting down many other P2P programs and basically handing the digital...
The Holy Grail of branding is to become so important to your customer that they want to have immediate access to your site and services right from their desktop. What could possibly be better for a marketer than to have a direct access icon sitting right in front of...
If you were anywhere near a television during last year's Super Bowl, there's no doubt you would've caught a glimpse of one of CareerBuilder.com's havoc-wreaking office monkeys. In fact, you probably noticed an odd familiarity to your own workplace colleagues and, no doubt, your boss. Well, according to a...

IGN.com

What they do: Founded in 1996, IGN Entertainment and its network of websites covers nearly all aspects of digital entertainment from video games to movies to lifestyle, and provides interactive and community-building services. IGN focuses on the 18-34 year-old demographic. Their holdings include gaming and technology site IGN.com, multiplayer...
Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com One of the exciting things about the rise in broadband use and the decline of television is the potential for free video entertainment online. Wait......
Two weeks ago, I focused on the recent explosion of mobile TV and its related products. While I only hinted on the viability of advertising within this burgeoning on-the-go medium, a recent news release from mobile marketing technology provider iLoop Mobile urged me to explore the advertising side further. For...
Following AOL's announcement late last week regarding its latest push to provide its "AOL High Speed" broadband network coast-to-coast, the company has also launched an aggressive marketing strategy to catch up with the fast-paced internet world they've since been lagging behind in. The partnership with leading providers including BellSouth,...

Gawker.com

What they do: Gawker Media is one of the most notorious, widely-known blogging networks. Their flagship site, Gawker.com, is a biting, eclectic mix of New York pop culture, media news, celebrity gossip and plenty of opinions. They publish several other blogs, all widely trafficked, including the liberal...
Not long ago, email was emerging as the most powerful, ubiquitous communication mechanism on the planet; it was an easy, efficient, direct connection between people, businesses and commerce. The prospects for marketers seemed grand - a communication channel with current customers and a means for acquiring new ones. As we...