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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future - a recent eMarketer...
In the agency world, responding to requests for proposals (RFPs) is a bit like repeatedly going on blind dates. It's always tenuous that you'll get a call back and often the morning after is spent dissecting what went well and any faux pas that may have been committed. The...
ADOTAS -- Internet marketing, and more specifically affiliate marketing, is one of the most exciting industries to be a part of these days. With the economy as a whole, in what seems to be a downward spiral, most companies in our industry are still experiencing growth, some record growth. The...

Pitchmen of portent

ADOTAS -- Discovery Channel has been a friend to direct response advertising for over two decades. It has been a consistently valuable outlet for DRTV programming, and was the first cable network to sign an exclusive media contract for overnight long form avails with a direct response agency (my own,...
ADOTAS - For quite some time now, the folks from TagMan has been vocal about the importance of their stock in trade, tag management, often underplayed or misunderstood by online retailers and marketers. (For some background, read up on what TagMan execs have told Adotas about why businesses should...
A Q&A with adMarketplace’s Chairman & CEO Jamie Hill on the recent study that suggested Google harms consumers by skewing search results. According to an academic paper by Tim Wu, Michael Luca, and the Yelp data science team, Google’s algorithm manipulates search results to favor its own web properties over...
Google’s Analytics 360 Suite--according to Google--delivers the customer and advertising insights you need to set your marketing strategy, drive sales, and ultimately outperform the competition. It is composed of a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers. It all...
Welcome to ADOTAS' first podcast! For those who don't want to forget or can barely remember, we've included video and audio snippets recorded on the floor of ad:tech NY, November 2006, courtesy of our roving reporter, Joseph Matheny. Within the broadcasts linked below, Joseph gets a firsthand view of...

Orbitz.com

What they do: A subsidiary of Cendant Corporation and part of Cendant Travel Distribution Services division, Orbitz.com is one of the leading online travel companies offering business and leisure travelers a huge selection of low airfares as well as deals on hotels, car rentals, cruises, and vacation packages. Who should...
The Media Rating Council (MRC) today issued its Digital Audio Measurement Standards. This first-of-its-kind standard outlines measurement and reporting requirements for digital audio advertising and content in either browser or application environments that require a software-based audio player. The principles noted in these Guidelines apply to digital audio ads and content regardless...