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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such...
If 2006 was the year of Nintendo’s Wii, then 2007 is the year of Facebook (I know it’s still early November and that in the Internet time, a lot can happen until December 31st). Two years ago, Facebook was considered a MySpace “also-ran” for the college crowd, and then...
Click Fraud, clickbots, botnets, “Fat Fingers”, these are a few of the terms you will hear when you talk to skeptical brand managers about mobile advertising and the dreaded fraudulent activity and mis-clicks that can occur. Mis-clicks (fraudulent or incidental) are often part of the blame for keeping mobile...
ADOTAS - While attending a recent trade show, I provided “live” SEO site assessments for a number of companies. A typical live SEO site assessment involves a brief Q&A about the goals of the site with the company followed by 10-15 minutes of targeted SEO research and analysis. My...
ADOTAS EXCLUSIVE -- If you look up the word “reputation” in the dictionary you will see the following definition; the estimation in which a person or thing is held up. Having a good personal reputation is a goal which we all strive to achieve and is also a direct...
Keith Scandone, CEO and partner of web development company O3 World, and his team have identified a new trend that they are calling "Triple Screening" -- the idea that consumers today use their smartphones, tablets and personal computers very differently and with different intentions.  O3 World is currently applying...
ADOTAS - Mobile advertising is becoming an important component of the marketing mix of companies, local and global, thanks to the rapid penetration of smartphones and tablets. This article elaborates on how mobile advertisers can take cues from online social conversations and use them to gain competitive advantage. Correlation Between...
Here's an Infographic about net neutrality from Adadyn that you don't want to miss. Who is Adadyn? "We offer access to programmatic media at a budget," says founder and CEO Kiran Gopinath (pictured left), "plus audience segmentation and data management functionality, so all brands can control and...
ADOTAS -- As an affiliate manager that works with mailers on a regular basis, I am constantly reminded of the Can Spam Act and what it means for email marketing. Many people don’t look at it as simply as it is stated, so I wanted to revisit the Can Spam...
An array of perfect pairings ties together our delightfully creative ad picks this week. Whether consumers are looking for that perfect ring, the ideal automobile or a uniquely customized new year’s resolution, these ads create engaging experiences and positive associations for these four global brands. Country: North America Advertiser: Tiffany...