Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we’ve seen big changes in ad technology, fueled by a combination of visionary marketers...

The New SEO

DM CONFIDENTIAL -- When thinking back to the most memorable trends in performance marketing for 2009, we would have to place the evolution and proliferation of the flogs high on the list. Several things enabled them to perform as successfully as they did, but most notably, they crossed the chasm...
Your mother always told you politeness pays. Well, these ads prove her right. Our picks this week are three very smart, innovative and yet non-bothersome ads that manage to grab attention without causing a scene. Enjoy! _________________________________________ Campaign Name: Minions Campaign Country: Australia Advertiser: Universal Media...
ADOTAS - In today’s market, choosing the right partner to execute your PPC search program is critical. But how do you know you’re selecting a true partner — one that will examine your needs and put a plan in place to achieve your full potential — versus a service...
ADOTAS - The world’s largest advertising associations that oppose ICANN (International Association for Assigned Names and Numbers) gTLD (generic top-level domains), coming together as CRIDO, released a plan they called a "peacemaker" three days before the Jan. 12th, 2012 launch, which would allow brands to begin the ICANN application process...
Adotas presents a Q&A with Pete LaFond, vice president, marketing, TruSignal, on people-based marketing--an effective approach to audience targeting and reducing fraud. Q: What is people-based marketing? LaFond: People-based marketing is a data-driven strategy that starts with people—or more specifically, known, verified profiles as the basis for audience targeting. Q: How...
DM CONFIDENTIAL -- Trying to navigate the world of display, especially on the long-tail of content sites, means putting up with a high signal to noise ratio. Unlike a Yahoo or MSN where there exists a finite and manageable amount of ad units, on these sites, one page scrolls on...
I have been in the affiliate space for sometime now and have tried a couple of platforms. After my trials and tribulations, I finally discovered the platform that was a perfect fit for the needs of my company. When I switched affiliate systems I had a number of clients...
ADOTAS – More and more companies are starting to implement strategies and systems to leverage customers, employees and 3rd=party influencers to become sales and marketing channels.  And they are doing it with great success. In this blog I will touch on: Why employees make a good sales and marketing channel. What employees...
ADOTAS - The online community has just about run the notion of "engagement" into the ground, don't you think? Trying to move beyond eyeballs and click-throughs as proof points that ads are seen and make an impact, lots of companies have tossed around the amorphous notion of "engagement," since...