Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS EXCLUSIVE -- One of the advantages of running my own tech-focused PR boutique is that I have the good fortune of working with CEOs and other C-level executives. And befitting their titles, most of these men and women are really smart. At times, I have even found myself...
Adotas sat down with Jennette MacLachlan (pictured below), recently hired as Executive Producer at Big Block, the creative agency and experiential marketing company, to explore how video commercials are made and how the process can be improved. Q: What would you like to improve about the way commercial projects get created...
Majority of Marketers Aren’t Targeting Multilingual Audiences. Smartling has released the results of a study that exposes the current state of multilingual marketing. The translation management software company polled more than 150 marketers at INBOUND 2015 to learn where their organizations stand in terms of targeting prospects and customers for...
A large body of research has shown that context – not only the content the ad appears in and the other ads it is surrounded by, but also the media platform or brand, the device, and time and place – mediates ad effects, both positively and negatively.   For that reason,...
Look around at the seats the next time you fly. Chances are, you won’t see many empty ones. In part, that’s because airlines work hard to sell most of their inventory. But they don’t just do it by slashing prices. On the contrary, airlines today are flying mostly full...
Searchmetrics has released their Google Core Update 2016. They say, interestingly, that they were expecting a Penguin update for the start of 2016 and their initial analyses from the weekend 9/10 January were focused on this. They found that the changes in the Google rankings were considerable on a...
In our first “Crossing the Channel” article, we broke down the complexity of the Display ecosystem. Now we’ll look into the channels of video and television. More precisely, we’ll take a nuanced look at how marketers can design ways to measure performance across video and TV that includes other...
ADOTAS - As I stepped onto the Metro-North train the other day, I spotted a series of ads from Google near the doorways. The one that really captured my attention is below. It left me asking why Google (and others) are releasing these ads.  The short-term answer is, as...
Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players -- media giants Facebook and Google -- are working up a sweat over who will command a greater share of paid media ad spend. SEMPO estimates that the North...
ADOTAS -- Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised...