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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

What will it mean to know you can trust an email message? The triangle of trust between volume email senders, mailbox providers (like Yahoo! and AOL) and recipients is severely bent if not broken. Recipients are regularly abused by malevolent actors masquerading as legitimate brands to send spam, phishing attacks...
ADOTAS - Consumers remain skittish. Despite recent positive economic signs, the latest Gallup U.S. consumer spending report shows that routine daily expenditures at restaurants, gas stations and online stores are still down from their 2008 highs, falling to $58 per day in January 2011 versus $97 for the same...
Before an audience gets the chance to watch and hear an ad agency’s latest brilliant creation, there must first, of course, be the idea. That idea needs to be clearly conveyed to the music composer and music production company by ad agencies well in advance of production, through a...

Casualties of Flash Wars

ADOTAS - Creativity can bring out the best and worst in all of us. It’s fair to say, none more so than between Apple and Adobe. Both have long appealed to creative individuals and companies that rely on their respective products -- Apple for its trendy, easy-to-use digital media devices...
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis "Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus...
I recently read an article online about how advertising is now experiencing a user revolution with consumers taking more control of branding and content. As someone who began their career in advertising, I will admit that it is harder to impact consumers today because of the sheer number of marketing...
In-game advertising is a relatively new medium within interactive advertising, but it continues to proliferate thanks to companies like IGA and Massive, which continue to thrive as advertising networks. While spending stays the same in the year 2007, in-game advertising, although still owning a modicum of advertising budgets, is raking...
Behavioral targeting is not new. It is an evolution. When I first started working in online directory assistance back in 1998, the concept of behavioral targeting was being used in its most basic form. Our first client, ClassMates.com, advertised on our site because they wanted to target...
ADOTAS - The biggest problem with “big data” in the advertising ecosphere isn’t bigness, per se. It’s the attendant noise factor (in scientific parlance) that thwarts the most diligent efforts to divine meaningful direction from so much third-party data... and there is a lot of data out there. How...
No, this is not 'yet another' article about product placement in video games. However, I will warn you that I am writing a multi-part article about using ARGs as product placement vehicles. More on that later. (I'm such a tease....) What initially triggered the following thoughts was a discussion that...