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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Today ValueClick, Inc. announced that its board of directors has elected Tom A. Vadnais as the Company's new Chief Executive Officer. The change comes on the heals of a troublesome analysts report on the methods driving ValueClick's growth and now an active FTC investigation into lead generation practices. Mr. Vadnais...
ADOTAS EXCLUSIVE – Among the many passing industry trends, “verticalization” remains a key term in the online advertising industry. Whether it’s the promotion of vertical networks, vertical pay-per-click campaigns, or generally speaking -- the verticalization of search -- the terms’ use is ubiquitous. However, one key area in which we...

HowStuffWorks.com

What They Do: HowStuffWorks.com (HSW) is the leading source of credible, unbiased, and easy-to-understand explanations of how the world actually works. Founded in 1998 by North Carolina State University Professor Marshall Brain, the site has grown to be an award-winning online resource for millions of people of all ages. No...
ADOTAS EXCLUSIVE -- Unlike traditional media, anyone can quickly and easily create content on the Internet. One side effect is that the Internet expands at a rate unlike any medium before it. But its vast and rapidly expanding “Long Tail” makes the challenge of buying online media extremely difficult,...
CBS broadened its technological horizons with the acquistion of the U.K.'s last.fm online music community. Last.fm is a five year old company that has built its site by connecting people of similar musical taste. Their technology allows them to monitor the musical preferences of its users and it creates...

Evite.com

What they do: Owned and operated by IAC/InterActiveCorp, Evite is a free event planning website that allows users to send others email invitations and ecards. The site also features local information and event listings. Launched in 1998, the site makes it easy to plan social events with friends. Who Should...
To the many adjectives being used to describe the Web video phenomenon these days, add this one: puny. Sure, viewership has exploded. Around 135.5 million Americans watch online video at least once a month, up 19% from last year, according to market research firm eMarketer. But is anyone making big bucks...

Flip.com

What they do: Geared towards girls and young women, Flip.com is a website that describes its purpose as "providing girls with the opportunity to connect with each other." Whether its travel, fashion or the everyday entertainment wants of girls, flip.com has it all within an eye-catching website. ...

SavvyMiss.com

What they do: Miss Savvy was created in response to the void in online communities for young women, and the rise of celebrity gossip websites. Servicing the 18-35 age range Miss Savvy's content focuses on real life, and real people, which readers can relate to. Go confidently...

ESPN.com

What they do: ESPN.com is the online presence for the ABC affiliate sports network ESPN, and is currently the forerunning online source for sports industry news. The site offers round-the-clock breaking coverage on nearly all professional and collegiate-level sports, including schedules, scores, and exclusive news reporting and opinion writing....