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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

With over two billion mobile users around the world, set to double to four billion over the next five years, mobile advertising is set to become a tremendous market with a reach that surpasses the Internet. Effective mobile marketing campaigns fully embrace the mobile medium. To be most effective, mobile...

Webshots.com

What they do: From their desktop client to their online photo album and mobile imaging service, Webshots provides a myriad of ways to use and display your photos. Webshots is owned by CNET. Their Webshots Desktop photo management application, which turns a user's desktop wallpaper into a slide show, and...
Back in November, while in a car driving through Chinatown on the way to the airport, I saw four men on the sidewalk. They were busy trying to pull something (my guess is something very heavy) out of the basement of a brownstone building and onto the sidewalk...

WSJ.com

What they do: WSJ.com is the online complement to Wall Street Journal's award-winning print content. The paid subscription site--which is currently celebrating its 10th anniversary by offering a 10-day "Open House" for free, unlimited content--has become the most trusted news source on the Web for business executives, opinion leaders,...
Mass marketing is sooo last millennium. Or at least sooo 2003. With the re-emergence of online advertising, behavioral targeting (among other tactics) is "all the rage" with brand advertisers. Consider the Effective Targeting report published by Jupiter Research earlier this year: "71 percent of advertisers planning to use behavioral...
ADOTAS - While the development of CRM (customer relationship management) systems signaled a transition to customer orientation in businesses, these early systems tended to try to put the focus on the "M" in CRM, aiming to help businesses better manage their customers. With the emergence of customer power through...

Display Ad Networks at Risk?

DM CONFIDENTIAL -- The biggest news this week certainly goes to the public launch of Google’s new browser, Google Chrome, which suckered us into a piece as we watch the browser try not to follow in the footsteps of the company’s other new release Google Lively. Both Google Chrome...
ADOTAS -- As affiliates are increasingly mesmerized by today's hottest campaigns, some fail to realize that the success of those campaigns will inevitably lead to market saturation. Competing for placement within the top markets can often be time consuming and expensive, leaving a number of affiliates disappointed with their results....

Gawker.com

What they do: Gawker Media is one of the most notorious, widely-known blogging networks. Their flagship site, Gawker.com, is a biting, eclectic mix of New York pop culture, media news, celebrity gossip and plenty of opinions. They publish several other blogs, all widely trafficked, including the liberal...
Have you ever been at a restaurant with friends trying to figure out which actor was in that Oscar-nominated film? At a family function, dying to know the score of the game you're missing? At the mall on a rainy day wondering if tomorrow you can lie on the...