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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Another year, and another cause for celebration amongst the interactive advertising community. Besides the soaring ad revenues and proliferation into new spaces including wireless and RSS, another indication that this industry's hit its stride is by the phenomenal expansion of ad:tech. Considered by most to be the yardstick for interactive...
Last month the IAB demanded NetRatings and comScore undergo an audit regarding their measurement methodologies. Each company has agreed to complete the process in the hopes of obtaining accreditation from the Media Ratings Council (MRC). Most experts agree this will amount to a lot of extra work that will...
ADOTAS -- There are times when you take a deep bite of the apple and notice something that makes you want to spit it out. At other times - especially recommended while chewing on the thought of an “L-shaped” recovery and the economic equivalent of permanent flat-lining – you might...
ADOTAS -- Findability. It’s a made-up word but one that captures the essential – and increasingly exacerbating – problem of buying and selling display ad space in the digital world. Billions of dollars in budget, thousands of advertisers, hundreds of agencies, dozens of targeting technologies…and millions of ad supported websites....
Okay, so if you're desperate to attract viewers to watch a golf tournament, what do you do? Well, if you are the folks at Carat Fusion in charge of designing an online device that will appeal to golf enthusiasts as well as the apathetic (like myself), you design...

Popmatters.com

What they do: The 7-year-old Popmatters.com prides itself on being an independent cultural criticism magazine. Along with being known for its worldly content, PopMatters is also a cultural resource that caters to hard to reach targets within the 18-34 year old age range. Over 1 million unique monthly readers...
ADOTAS EXCLUSIVE -- Unlike traditional media, anyone can quickly and easily create content on the Internet. One side effect is that the Internet expands at a rate unlike any medium before it. But its vast and rapidly expanding “Long Tail” makes the challenge of buying online media extremely difficult,...
Mass marketing is sooo last millennium. Or at least sooo 2003. With the re-emergence of online advertising, behavioral targeting (among other tactics) is "all the rage" with brand advertisers. Consider the Effective Targeting report published by Jupiter Research earlier this year: "71 percent of advertisers planning to use behavioral...

Gawker.com

What they do: Gawker Media is one of the most notorious, widely-known blogging networks. Their flagship site, Gawker.com, is a biting, eclectic mix of New York pop culture, media news, celebrity gossip and plenty of opinions. They publish several other blogs, all widely trafficked, including the liberal...
Have you ever been at a restaurant with friends trying to figure out which actor was in that Oscar-nominated film? At a family function, dying to know the score of the game you're missing? At the mall on a rainy day wondering if tomorrow you can lie on the...