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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

So you want to be a famous pop star? A dancer? A comedian? Reality television shows have been cashing in for some time now on the country's average Joes who have been flying under the radar with their secret talents. The formula remains relatively the same, if not redundant. The...

DarkHorizons.com

What they do: Running toe-to-toe with AintitCoolNews.com, Dark Horizons has been a pioneering site for all things movies for almost a decade. Based in Australia, and founded/run by Garth Franklin, DarkHorizons.com features a host of film-related items, including breaking studio news, casting calls, top celebrity interviews, movie trailers and...

King of Traffix

If you attend Affiliate Summit, you should have come across a company called Hot Rocket Marketing and their affiliate network RocketProfit.com. Then again, given their low key demeanor, you might not have. At Affiliate Summit they had a booth and helped sponsor the blockbuster party, but they did that,...
Recently, The New York Times, in bold headlines, reported the blindingly obvious: New York's Times Square is a remarkable place. Of course, marketers have known this for years, which is why they invest millions in blinking billboards and lunatic street stunts. Consumers know it too, which is why so...
In an era in which the meaning of "traditional advertiser" continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies...

Gawker Invades Job Market

As if their blunt, scathing wit and incomparable snarkiness was too big for the blogosphere, Gawker is now encroaching into MediaBistro/Craigslist turf with its new Gawker Jobs. The classifieds venture, which was developed in partnership with job search engine Indeed, scours all the top job boards to deliver an...
DM CONFIDENTIAL -- The goal of de-averaging is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online marketing, even with creating / landing page testing, still takes a one-size fits all approach. It's...
Are you one of those holiday shopping procrastinators? If so, you’re certainly not alone. According comScore, Inc. online spending was booming last week. Retailers experienced a whopping 25% increase in sales versus a year ago. Overall, it’s been a good year for online retailers with more than $26 billion...
Though having just secured a potentially lucrative partnership with AOL, telecom giants AT&T and BellSouth aren't exactly sitting pretty waiting for the revenue stream to flow in. The conspiring companies' joint venture, Yellowpages.com, kicked off a marketing blitz on Monday to build brand awareness. The new TV and online ad...
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front.  It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department.  The company had...