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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Del.icio.us Marketing

Anyone who's anyone in the techno-savvy world has heard of social bookmarking service del.icio.us. It's a spartan but full-featured link-sharing service that lets you save your favorite links, categorize them by tags, access them from any computer connected to the Internet, and share them with the world. And in...

A History of Lead Generation

It used to be that a publisher would not touch a lead generation campaign with a ten-foot pole. They felt they were giving away free advertising and there was money to be made only with CPM (cost-per-impression) and CPC (cost-per-click) campaigns. Then something happened, a few publishers realized they...
It's almost that time again. The Seahawks pummeled the Panthers in the AFC playoffs and now they're set to face off against the Steelers in Motor City (Detroit) on Feb 5th. Not only is the Super Bowl the largest sports spectacle in the US, it's also one of the...
While generation X, Y and beyond have been raised in the digital age, a few key demographics have been lost in the technological shuffle. At a time when the media, marketers and agencies have to keep up just to stay alive, it's nice to see a few well-known brands...
It's amazing how easy it is to find ourselves completely mired and buried in a subject until that's all we allow ourselves to intellectually consume. But, as online and interactive experts we need to rage against the dying of our offline life. Like any successful business or sector, it's just...

The Origins of Web 2.0

Here's a tip: MySpace is old news, as is your newfound enthusiasm for the web. If you want to impress people today, you MUST refer to everything you're planning as "Web 2.0". Web 2.0 is "web services", which generally include bloggers, MySpaces, Flickrs, searchers, and other standard (and old), yet...

Slate.com

What they do: Slate, an online magazine which is a division of the Washington Post Company, provides op-ed coverage of news, sports, political and entertainment stories. Slate also produces two podcasts and an email newsletter. The daily podcast recaps selected news stories and interviews, and the Explainer podcast answers...
With all the buzz going on right now surrounding MySpace, LinkedIn and del.icio.us, one may now consider social networking as having fully emerged into a formative stage similar to the web circa. 1998-2000. Social networking has become successful enough in the consumer (B2C) markets to attract the attention of...
Aren't you glad teeth whitening has replaced the wooden chompers of Washington and the golden bling of Master P? If nothing else, pearly whites certainly shed some years from our face. This is exactly the inspiration that Procter & Gamble's Crest is drawing from in their latest ad campaign...

Gawker Invades Job Market

As if their blunt, scathing wit and incomparable snarkiness was too big for the blogosphere, Gawker is now encroaching into MediaBistro/Craigslist turf with its new Gawker Jobs. The classifieds venture, which was developed in partnership with job search engine Indeed, scours all the top job boards to deliver an...