Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

As I left NYC last week after another exuberant AD:TECH show, I couldn't help but ponder the future of Search and just where this industry is headed. More importantly, I thought about the plethora of companies at the show that claimed that they were either, a) dedicated Search-only firms,...
It's funny which memories stick as time goes on: Once, back in high school, my English teacher, Ms. Gold, asked us to write ourselves a letter on the first day of school. At the year's end, she promised, she would send those letters back to us so we could...

Much Love for AOL

Is it just me or is everyone all of a sudden fawning over AOL? Frequently written off, AOL has recently crept out of the woodworks to become a courted partner in Google/Comcast and MSN's battle for Search dominance. The Search stakes have risen, and a Google/AOL merger would put Google...

What Comes After Search?

Now that search has become a successfully measurable marketing tactic, it's inevitable that professionals are looking ahead and asking "what's next?" on the search engine marketing (SEM) landscape. Yet most companies today are still significantly under-leveraging search as a means of capturing interested customers and driving maximum financial returns. For...
T-minus one month and counting until MSN unveils their eagerly anticipated Paid Search platform, MSN Keywords. There's been a buzz in the industry for the past few months over just what this will mean to the Search industry, and how this will impact the budgets and the strategies implemented...
Local market advertisers will spend $3.9 billion in 2005 courting customers online, a 46 percent increase from last year. And according to Borrell Associates, a Portsmouth, Va.-based media research and consulting firm, forty percent of that total - $1.25 billion - will be spent on newspaper Web sites. Online advertising...
Sounds and looks familiar, huh? It seems these days you can't get through a day without reading about an upgrade or launch of a new Paid Search Program from the likes of Google, MSN or Ask (Yahoo, where are you?). As an advertiser, especially in interactive, change has become...
Last week the Federal Trade Commission announced a consent agreement with Advertising.com, covering the distribution of adware. The consent order directs Advertising.com to stop marketing adware software bundles unless it adequately discloses to consumers that downloading the software will result in their receiving advertising. On its face the consent...
We've all had the experience of getting back to our car after a day of shopping at the mall and having to remove countless flyers from our windshield, promoting everything from weight loss to making money at home. A mere nuisance, their impact lasts only as long as it...
Contextually oriented adware companies like Claria, WhenU and Hotbar have successfully exploded on the online advertising marketplace over the last five years. The explosion has come with extraordinary ad conversion performance that has earned them hundreds of advertisers big and small—but not without controversy. These companies are in a...