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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

While MTV continues producing soundtrack-ed reality shows that have little to do with music, Fuse has been ably picking up the slack for the last couple of years when it comes to actual music videos. Tired of playing second fiddle to its iconic archrival, the upstart, the New York-based...
In what appears to be a coordinated move, new hire John Nicol seeks "to bring out the soul of MSN". Search Engine Watch notes the choreography of the new management: David Cole, Senior Vice President, MSN and Personal Services Group, will be leaving MSN at the end of April...It is...
Major Internet service providers, America Online and Yahoo!, have announced plans to begin charging large volume emailers for the privilege of sending email to the service providers' customers. Not surprisingly, the plans are controversial. There is something about the idea of charging for sending email, even spam that seems to...

Why Everyone Wants MySpace

Why is MySpace so popular? None of the sites on MySpace are exactly designed for speed or beauty. Every page is filled with advertising--not that that's a bad thing (at least for ad people anyway), but over-advertising is one of the cardinal no-no's of web publishing. It can kill...

AOL Media Networks

What they do: AOL Media Networks is a subsidiary of AOL, one of the largest providers of premium online content and formerly the world's largest provider of surplus floppy disks. AOL Media Networks is a worldwide strategic marketing solution that capitalizes on AOL's vast subscriber base and library of...
The single most frustrating thing for a client-side executive is being in a stale role too long. As a mid-level executive learns, a role responsible for a single aspect of the overall marketing mix — i.e. online, digital, interactive, whatever — is actually low-to-middle-management, not the platform to upper...
As an industry, marketing often looks to itself and to history for clues about the coming evolution of our field. We have not generally looked to broader business solutions for insight into coming trends that marketers will have to wrestle with. Yet much can be learned from the ways...

Superpages.com

What they do: Verizon's Superpages.com complements the company's printed Yellow Pages by offering users one online destination to find contact information for businesses and services. As the company explains it, "Superpages.com is the #1 business search directory with an extensive distribution network and targeting advertising solutions to help you...

GE Puts Healthcare First

Following the company's recent commitment to making the world a more eco-friendly place with its Ecomagination campaign, General Electric, a diversified technology, media and financial services company last week launched a new initiative to protect the people who live in it. GE's latest campaign, coined Healthcare Re-imagined, as the...
Judging by their latest ad campaign, it's safe to say that Volvo is not very big on the idea of simplicity. First, there's news of the Volvo Ocean Race, then we hear of something called the Volvo X-Sea Challenge, then of course there's the Volvo Ocean Race Edition cars....