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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

A recent study by Ocean Consulting revealed that between 2000 and 2004, the number of people who rated ad-avoidance as a "hot topic" more than doubled. Today's consumer is more empowered than ever to edit out their marketing messages, be it through the use of DVRs (digital video recorders),...
"Party in the city where the heat is on All night, on the beach till the break of dawn Welcome to Miami Buenvenidos a Miami"- from Welcome to Miami by Will Smith Affiliate Summit East 2007 kicks off this Sunday in Miami, Florida, or as we South Floridians like to...
ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an...
ADOTAS – Over the last two years, mobile gaming has emerged as one of the largest forms of media consumption and it doesn’t appear to be slowing down. In fact, according to eMarketer, gaming continues to dominate as the most popular activity by smartphone owners and nearly 70 percent...
ADOTAS -- Sales & marketing veteran Jeff Davis talked with us at ad:tech 2013 about all the things he had to unlearn from his 20-plus years at Procter & Gamble when he decided to head up Orabrush. Earlier today, in his ad:tech session, "B2C Video Marketing: The Key Driver to...
ADOTAS -- Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones – the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a...

A Hard Pill to Swallow

Just as there are challenges facing all sectors of online marketers and advertisers, online pharmaceutical companies have their own roadblocks to combat. Whether if it's simply issues with creative restrictions or an organization who is protesting to rid the U.S. of direct-to-consumer (DTC) advertising, online pharmaceutical marketers have to...
DM CONFIDENTIAL -- What do you do when you have completely decimated your formidable arch nemesis and prevented them from grabbing any truly meaningful foothold in one of the largest growth markets, in this case internet advertising? Apparently, you begin an attack on their core business, the one that defined...
DM CONFIDENTIAL -- Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser's point of view, one that has worked on bringing a continuity product to market from scratch as opposed to one brought to market in...
DM CONFIDENTIAL - You might think that spending two days at a conference for an industry that isn't an industry might make one depressed. Were our core business or aspirations to run a stand-alone daily deal site, that might be the case. Instead, after spending time listening to more...