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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - For the past decade, advertising was measured by reach, frequency and Gross Rating Points (GRP). However, when online advertising came about, it had a distinct advantage -- measuring users’ reaction to the ad that was presented to them. This is how the click was born, and became synonymous...
ADOTAS - Through social media it is possible for businesses to connect with hundreds of millions of customers and prospects around the world. Many businesses have already launched Facebook sites and Twitter accounts, and are actively engaging with their fans and followers. However, the majority of online marketers have no...
ADOTAS - Every hour, every day, somewhere around the globe, a major corporation is desperately searching for a new name or new innovations, or about talking mergers and acquisitions, divestures, trademark conflicts or hush-hush under-court-orders issues. The fact remains that for any expansion-minded organization, a name is the most...
ADOTAS - Once upon a time an environment existed in which agencies were the paid-search experts. The reasons were simple: they had resources to attract top talent for their teams and, from the diversity of their programs, had a knowledge base that grew exponentially. Imagining a trend like this...
ADOTAS - Engaging, creative content that builds an enduring brand while driving immediate sales. That’s what today’s most successful new companies demand from their advertising partners. Oh, yes – and ways to measure both. Quickly, so as not to waste precious marketing dollars and time on creative executions...
In the current age of the Internet, search is still the behemoth, the channel we cannot live without, accounting for roughly 50% of online ad spend. While search sites do undoubtedly serve as the predominant online aggregation point for consumer purchase-intent data for marketers, consumers spend a very small...
ADOTAS - The search engine marketing discipline has never been easy. Now with Google’s algorithm changes, marketers have a new challenge to meet. And we will. Search marketing is certainly the brainiest, most scientific marketing approach in history. With all due respect to its evolving complexities, I would like to...
Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future...
The word on everyone's lips these days is "mobile," or perhaps you'd prefer "wireless." Either way, mobile technology is on the move (pun intended), and as reliance on wireless devices for communication and Internet access increases, it is rapidly becoming a hotspot for advertisers. We've been seeing TV programs in...
Gone are the days when interactive just meant clickable. These creative campaigns showcase the diverse ways users can interact with and control the ad experience – from sliders to product carousels to hotspots and morphing mouseovers! Campaign Name: What’s Your Favorite Color? Country: Australia Advertiser: News Corp...