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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Talk to almost any established online media executive about their background nowadays, and they're bound to tell you that they got their start in the print world. But not Tony Quin (left). The London-born, Atlanta-based advertising vet earned his stripes in television, producing pilots for the likes of NBC...
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global...
Sounds and looks familiar, huh? It seems these days you can't get through a day without reading about an upgrade or launch of a new Paid Search Program from the likes of Google, MSN or Ask (Yahoo, where are you?). As an advertiser, especially in interactive, change has become...
ADOTAS -- Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising....
Years ago you could write a post, place a link and make a ton of sales on your blogs.  With technology advancing and more people starting blogs, finding loyal traffic and generating revenue has become more challenging.  That's why bloggers and site owners are always on the lookout for...
ADOTAS - Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies,...
ADOTAS - Each year, $90 billion dollars are spent on TV and Internet Advertising in America. Most TV dollars are loosely tracked (and dare I say, wasted). Internet advertising, however, is the most trackable form of advertising on earth. No problems there, right? Actually, most online advertisers have no...
When many people have to create a presentation, their primary option is usually Microsoft PowerPoint. Whether the presentation is required for work or for school, PowerPoint is the most popular option. However, over the past few years, competition has increased dramatically. Currently, data visualization and innovation are growing aspects of...
Increase your brand’s awareness in a saturated and noisy market? Break through the clutter surrounding a well-established entertainment venue? Position your growing sport to take advantage of an adventurous and sophisticated audience? Ellen Newberg, senior vice president, event marketing, at Pro Bull Riders Inc. did it all. With the...
ADOTAS - For consumers who use smartphones or tablets to manage more and more of their daily lives, they expect a certain level of interaction. Images and content are expected to be dynamic and can be expanded or manipulated at will. This desire contrasts sharply to the model of online...