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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

With the post-Black Friday, holiday shopping frenzy kicking into high gear, consumers are invading the malls of America in droves. But one notable locale that hasn't normally registered high on the radar as a purchasing destination is OfficeMax, one of the top-tier office supply chains in the US which...
In the world of ecommerce, a publisher's primary value to an advertiser is their ability to attract a specific target audience or demographic. Additionally, a publisher gains value from advertisers by connecting their users with related services. There are several online marketing avenues for advertisers and publishers from direct...
With over two billion mobile users around the world, set to double to four billion over the next five years, mobile advertising is set to become a tremendous market with a reach that surpasses the Internet. Effective mobile marketing campaigns fully embrace the mobile medium. To be most effective, mobile...
“And the future is certain Give us time to work it out.” - Talking Heads, 1985 ADOTAS EXCLUSIVE -- Microsoft’s pursuit of Yahoo has drawn into sharper relief the battle lines on a two-front war for digital ad supremacy. On one front: search, and its mighty master Google. On the other:...
By The Editor at DM Confidential(www.dmconfidential.com) During last week's exuberance over the sales of 24/7 Real Media and aQuantive, one of the survivors in the online advertising space disclosed that the FTC has begun a formal inquiry into their lead generation practices. "Specifically, the FTC is investigating certain ValueClick Web...

Epicurious.com

What they do: Published by CondéNet, Epicurious.com serves double duty as both an online cooking article and recipe listing resource, as well as the internet presence of Condé Nast's Bon Appétit and Gourmet print magazines. Epicurious incorporates more than 20,000 recipes culled from Bon Appétit, Gourmet, House & Garden,...
Alright, so I’m an account executive (AE). Yes, I’m the person who hunts you down, Mr. or Ms. Media. To build relationships and make money together, that is – which is all fine and good, unless you say, “No.” “No” to me? No big deal – let’s keep in...
Are you one of those holiday shopping procrastinators? If so, you’re certainly not alone. According comScore, Inc. online spending was booming last week. Retailers experienced a whopping 25% increase in sales versus a year ago. Overall, it’s been a good year for online retailers with more than $26 billion...

GamingSource.net

What they do: GamingSource.net is an online network of video game community sites. The company started in 2001 as a free service for game site webmasters, but quickly became a recognizable brand in its own right, known for hosting high quality sites in the gaming community. The service currently hosts...

Semantic Solutions to Search

I am often asked, as a linguist, to comment on the notions of relevance, coherence, and accuracy, which are commonly cited as desiderata in contextual advertising. Indeed, a widespread criticism of this domain is that, notwithstanding the emphasis on context, pages still manifest huge numbers of irrelevant results. So...