Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

DM CONFIDENTIAL - Almost 10 months ago, in July 2011, Google started testing a new ad format. It was a marked departure from their traditional three lines of text. With its small image, it looked almost Facebook-like in appearance. With its small image, large border, and traditional amount of...
When it comes to paid search, few online vertical marketplaces are as competitive and cutthroat as Retail. Because the sales process is completed online, the number and revenue value of conversions is immediately known. This situation is an ideal fit for paid search because the marketing costs are also...
With over two billion mobile users around the world, set to double to four billion over the next five years, mobile advertising is set to become a tremendous market with a reach that surpasses the Internet. Effective mobile marketing campaigns fully embrace the mobile medium. To be most effective, mobile...

Factio Magazine

What they do: Factio is an online and print publication that caters to haute couture and the latest in international fashion design, high-end events and celebrity fashion. Unlike other trend watching and carrying sites, Factio focuses on high-end fashion that includes runway, jewelry and handbag designers, dining and...
ADOTAS – The adotas.com Web site reaches approximately 100,000 unique media professionals a month – and we have now released and revamped our job board to be self serve. Job searchers and employers will find the new interface and ease of use much better, you can check out the new board here. ADOTAS’ featured...
Back in November, while in a car driving through Chinatown on the way to the airport, I saw four men on the sidewalk. They were busy trying to pull something (my guess is something very heavy) out of the basement of a brownstone building and onto the sidewalk...
Rapper 50 Cent, he who was genius enough to rhyme "birthday" with "birthday," has filed suit against Traffix, Inc., claiming the company illegally used his image in their advergame Shoot the Rapper.The game is one of those you see at the top of your web page, inviting you to...

Evolution Of The Arbitrager

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find...
Today ValueClick, Inc. announced that its board of directors has elected Tom A. Vadnais as the Company's new Chief Executive Officer. The change comes on the heals of a troublesome analysts report on the methods driving ValueClick's growth and now an active FTC investigation into lead generation practices. Mr. Vadnais...

Gawker.com

What they do: Gawker Media is one of the most notorious, widely-known blogging networks. Their flagship site, Gawker.com, is a biting, eclectic mix of New York pop culture, media news, celebrity gossip and plenty of opinions. They publish several other blogs, all widely trafficked, including the liberal...