Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

This analysis is exclusive to ADOTAS, courtesy of Blueliner, an interactive/SEO agency based in New York. While advertisers spent a record $2.5 million for 30-second spots during Super Bowl XL to reach over 130 million viewers, many dropped the ball when it came to post-game integration with their web...

Tucows.com

What they do: Founded in 1993, Tucows.com was one of the first sites on the internet to offer freeware and shareware downloads. It remains one of the internet's premier software download sites, serving 3.5 million unique visitors per month. Their current archive of more than 40,000 software titles is...
I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc...
Viral advertising has become a discipline of understanding consumer media habits. Viral advertising is not just about creating a funny or shocking film clip, or making a whacky branded game and expecting it to just go viral. The ads themselves are important components of something that runs much deeper;...
404 pages...yeah, you've seen them every once and awhile when surfing around the net. You've probably seen one when visiting a web page that really didn't exist. Heck, I'm willing to bet my life savings that even your website has a 404 error page. If you don't know about...
For every customer you acquire, you spend x amount of dollars, most of which is wasted on non-converting leads. If you apply correct data collection methods, those leads can be turned into an additional revenue stream, which can then be applied toward your initial lead generation expense. This technique...
Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com The next time you're in the supermarket checkout lane, pay closer attention to that mysterious wand the grocer waves over your cereal boxes and milk...

The Great Ad Rip-Off?

Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com If you happen to notice the new ad campaign for Hilton Hotels, you might say "haven't I seen this before?" You might have. To coincide...
Back in December, Yahoo announced that they were migrating to a shorter character length within their sponsored search text ads; very Googlesque. Last week, the roll-over began with many ads truncated after the first 70 characters, moving from 190 characters to a mere 70. Is this a good or bad...
In the years since the file-swapping free-for-all led by Napster in the late 90s, digital music has undergone a substantial facelift. Legal squabbles have since forced the aforementioned site to go legit and form a pay service, subsequently shutting down many other P2P programs and basically handing the digital...