Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Lest we forget, interactive campaigns back in the day weren't Klipmart/Pointroll video ads, viral send-to-a-friends or even banners. The CD-ROM (remember those?) was one of the major tools that represented electronic press kits and branding efforts for advertisers. Call it old-school nostalgia, but Johnson & Johnson this week is parlaying...

Cars.com

What they do: A division of Classified Ventures, LLC, Cars.com is owned by six leading media companies, including Belo Corp. (NYSE: BLC), Gannett Co. Inc. (NYSE: GCI), Knight Ridder Inc. (NYSE: KRI), The McClatchy Co. (NYSE: MNI), Tribune Co. (NYSE: TRB) and The Washington Post Co. (NYSE: WPO). Cars.com...
There has been much discussion recently about whether this year's Academy Awards ceremony, which airs this Sunday, March 5 on ABC, is going to be the advertising powerhouse of the past. Many have speculated that this year's awards show will not draw as many viewers because the film nominees...
Since it's a given that many of us are anticipating The Sopranos' long-delayed new season as if it were the second coming, an extensive, multi-channel campaign to promote it seems almost unnecessary. Perhaps that's why Ian Schafer (left), the CEO/founder of New York interactive agency Deep Focus, took a...
It is a Monday morning wake up call for consumer advertisers and agencies alike. In case you haven't heard, all advertising safe bets — television, magazine and newspapers — are off. Simply put, they are being tossed aside by young adults who now spend their time online. In a 2005...
So, last month we took a look at gleaning inspiration from the offline world ("A Little Less Oedipus And A Little More Caligula -- a.k.a. let's stop being incestuous, let's pillage offline for some inspiration"). In a somewhat similar vein, this month's article from yours truly asks the question:...
Being a mother or father, a wife or husband and a career person are juggling acts that more and more people are taking on whole-heartedly nowadays. This "second shift," as some call it, strays miles away from the days when becoming just a housewife was every girl's life goal...
What they do: The Internet Movie Database (IMDb) is a vast searchable archive of movie information, and also includes celebrity and movie news, ticketing info, reviews and trivia. What started as a Unix script to search movie-related, text-only Usenet groups in 1990 is now an Amazon-owned company and a...
An Internet of Anonymity Almost since the inception of the Internet, personal data has been the golden stockpile of the e-commerce infrastructure. What would the Internet look like if every user was entirely anonymous? How would search giants like Google, who rely on huge pools of user-specific data, effectively reshape...

Mashing Up Promotions

One of the coolest things to come out of the web 2.0 hype has to be the introduction of mashups. A "mashup" is a program or service that mashes together one or more different services in a way that the original content providers never envisioned. An example would be...