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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The Powerball jackpot is a phenomenon unto itself. While state lotteries are a dime-a-dozen nowadays, it's the regional Powerball drawings and their mega-bucks giveaways that seems to rouse the money-hungry beast in all of us. In fact, Powerball has a 99% brand awareness rating, making it the most recognized...
We've all heard the stats that over 80% of teens play web games, that opening Halo 2 sales destroyed (fragged) the biggest box office opening weekends in history, and that both gaming and the Internet are stealing eyeballs away from television in younger demographics. Given this, it's natural that...
Internet, ho! The great migration of traditional media to the online space is well underway. As evidenced by countless consumer studies over the past few years, TV and newspaper audiences are spending more and more time on the web, and content providers are in a mad scramble to keep...
Bounce is doing it; Cottonelle is doing it too. What are these brands doing? They're harnessing the power of the Internet to engage with their customers and to connect with them on a level far beyond their everyday usage. According to eMarketer, the consumer packaged goods (CPG) industry is projected...
From Accipiter to ZEDO, there are a ton of commercial ad serving solutions out there. But for those businesses who want to maintain complete control of their ad serving, or who just don't want to be locked-in to some other service's way of doing things, there are a couple...
Order cardura generic Claria recently announced that they were abandoning and disposing of their adware business and moving towards PersonalWeb, a behavioral content platform that provides audiences with content pages that automatically adjust based on consumer actions. Claria used to be the flagship adware company that was going to...
Today, our jobs in the online industry have become more complex, and as the world becomes more varied, the media planning must change with it. When I say more varied, I mean there are more shades of people everywhere you look, yet most of the planning still consists...
Three weeks ago, I wrote an article questioning the merits of Senator Ron Wyden's Internet Non-Discrimination Act and Net neutrality. On Monday, March 27, Texas Republican Representative Joe Barton introduced a network neutrality bill that addresses neutrality issues specifically for broadband providers, which can be read at this PDF...

NewYorkMetro.com

What they do: NewYorkmetro.com, the online home of New York Magazine, is the one stop destination for a young, affluent, educated, professional audience who want to keep up with the latest events, reviews, and trends in the Big Apple. Who should buy: With 1.1 million unique users per month and...

RollingStone.com

What they do: RollingStone.com is the online presence for the fashionable biweekly music and popular culture magazine. The site offers an in-depth archive of more than 7,000 artists, an extensive collection of exclusive photos and interviews, over 30 years of magazine covers and thousands of on-demand videos. Why you should...