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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Last week the Federal Trade Commission announced a consent agreement with Advertising.com, covering the distribution of adware. The consent order directs Advertising.com to stop marketing adware software bundles unless it adequately discloses to consumers that downloading the software will result in their receiving advertising. On its face the consent...
We've all had the experience of getting back to our car after a day of shopping at the mall and having to remove countless flyers from our windshield, promoting everything from weight loss to making money at home. A mere nuisance, their impact lasts only as long as it...
Contextually oriented adware companies like Claria, WhenU and Hotbar have successfully exploded on the online advertising marketplace over the last five years. The explosion has come with extraordinary ad conversion performance that has earned them hundreds of advertisers big and small—but not without controversy. These companies are in a...
One of my favorite inventions of the 20th Century is the ATM: it's simple, it's instant, and it limits the problem of lines and pesky people to deal with. (I can be a bit anti-social so this suits me fine.) I like to think of buying search advertising as...