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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

TAG Heuer is one of the most recognized global brands in luxury timepieces – representing an elite level of technical achievement and style. The brand maintains its larger-than-life image not only with A-list celebrity ambassadors, but also with large-format attention-grabbing ad creative that often exceed publisher specs. In the Fall...
With the yellow pages print and online directories, local search and mobile local search converging, advertisers are now obtaining leads from a number of different sources. More savvy consumers are adapting to the Internet, and the importance for marketers to integrate their online and offline information is clearly emphasized...
An Adotas Q&A with Peter Gold, CEO, VeraQuest, explores the migration away from cable and broadcast TV and on advertisers. From July 19 to July 21, 2016 VeraQuest surveyed 3,002 Americans to ask how they received programming, how satisfied they were with cable and satellite, and streaming, and how...
ADOTAS – Language localization is a key performance differentiator for mobile marketers that has proven to drive increased click-through rates and conversions. As marketers continue to find new ways to be competitive in the space, the need for language-related services is increasing, especially with smartphone usage skyrocketing worldwide. Let’s...
ADOTAS - I am about to share with you a dark and scary SEO story just in time for Halloween. Unlike the stuff you see on reality TV, this is a true story that happened over three years ago involving an SEO client. I started an SEO campaign for a...
ADOTAS - A simple thought experiment demonstrates the power of proximity marketing. Imagine receiving a marketing message on your desktop with an offer for a discount on an item you plan to purchase. If you aren’t in the middle of something else and have the time and ink to...

The Problems With Proxies

It’s a big world out there for those of us in the ADOTAS community who want to measure offline conversions. More and more businesses are pushing money into search advertising and other online marketing vehicles, but they're not able to accurately evaluate the effectiveness of the campaign with a...