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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

What makes an ad impossible to ignore? A smart combination of format and eye candy. Each of this week’s ads has the combo down – pairing cool expandable units with riveting imagery ranging from shapeshifting cyborgs to easy-on-the-eyes supermodels. _________________________________________________________________________ Campaign Name: Terminator Genisys Country: ...
ADOTAS - Considering how much data is available, how deeply that data has been analyzed and how widely documented that analysis is at this point, there should be more to determining the best CPM than trial and error, right? That's the gist of this infographic from keyword-based ad targeting...

Lycos.com

What they do: Lycos is one of the largest general interest portals on the web, providing quick access to news, entertainment, multimedia, shopping, yellow pages, weather, e-mail, blogs, job finding, and a comprehensive search engine. Lycos.com's many affiliate sites offer users the latest in technology/media news through Wired.com, advanced...
ADOTAS -- A private mobile RTB marketplace connects publishers to demand sources. The advertiser, or demand side, bids on mobile ad impressions in real time from publishers, or the supply side. The term “private” means that a specific publisher has opted to sell their inventory on an exchange, but...
ADOTAS - Brands are often concerned that working with affiliates comes at the price of relinquishing control over how they are represented within the industry. This doesn’t have to be the case, and this article introduces practical ways that advertisers can maintain control over their brand while maximizing the...

IOs Are Eternal

ADOTAS - I had the good fortune last week of sitting through one of the better panels I’ve heard in a long time at the IAB day at Connected Marketing Week in San Francisco. The CEOs/presidents/managing directors from Turn, DataXu, The Trading Desk, Triggit, and AppNexus took the...
ADOTAS -- Is Twitter entering into the music game? Sources are tweeting “yes” and the Twitter Music App for iOS will be launching soon to compete with some heavy-hitters in the social music space like Spotify, Pandora, Rdio and even iTunes. Last Friday, at the start of Coachella, Twitter...
DM CONFIDENTIAL -- For those not following the collapse of the American car industry, three companies once reigned supreme, with all three being U.S. based businesses - General Motors, Ford, and Chrysler. Much has been written about Ford Motor Company and its founder Henry Ford when he made the automobile...
Instagram, headed by CEO Kevin Systrom (pictured left), was bought by Facebook in 2012 for $1 billion. It now has more than 400 million users--100 million of them signing up in the past nine months. Twitter has just 316 million monthly active users and we bet it wishes it...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker ADOTAS EXCLUSIVE -- This quintessential quote about advertising raises a compelling question: What’s a brand ad really worth? Before now, we have never had a quantifiable answer. For the past half century,...