Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Duke University's Fuqua School of Business surveyed 288 chief marketing officers and discovered that "companies under-utilize the marketing analytics that they've requested and have available for decision making." According to Christine Moorman, a professor at the school of business and director of the research. "It's clear that using marketing...
New “Maximum Impact Report” finds that sessions, retention rates and spend all climb steadily as consumers complete greater amounts of rewarded ads. Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher...

AOL Up For Sale?

Time Warner May End Reign as Largest Media Company  Jeffrey Bewkes, who takes over as chief executive officer of Time Warner Inc. next week, may be measured by how quickly he can dismantle the world's largest media company. Bewkes may spin off the cable-television division and sell the AOL Web and...
ADOTAS - The guerrilla marketing movement started in the 90’s when traditional forms of advertising and marketing got, well, boring. It’s an umbrella term that refers to any kind of untraditional marketing that is unexpected and unique. Wikipedia defines guerrilla marketing as, “…an unconventional system of promotions that relies on...
ADOTAS - In the latest episode of the video interview series The Future of Engagement, marketing consultant and Influence People head Murray Newlands sits down with longtime tech reporter -- and current publisher of Silicon Valley Watcher -- Tom Foremski to discuss current issues from Foremski's point of view as...
ADOTAS - Marketers are well aware of the benefits that consumer-focused social networks like Facebook and Twitter deliver in the aim to reach people. Attention has now turned to business-focused social networks, which are starting to serve as the conduit for how businesses connect with, serve and sell to...
Definitions: Open gTLD is like dot com that anyone can buy and freely use. Closed gTLD is for example dot rice where the owners may decide if and how they are sold on the market or may use strictly for their own corporate use to corner the web traffic....
The mobile internet has matured. Timing, pricing, and new ROI models are allowing everyone from Big Brands to Startups get on board and leverage the explosion in consumer usage of the mobile Internet. In line with the mobile Internet's surge in popularity comes new research from Jupiter Research which predicts...
ADOTAS - Ask any digital marketer, IT pro, web analyst, publisher or service provider how they feel about tags. Their answers will likely range from slight annoyance to resounding disgust, depending on the day, project, team, campaign or initiative. Aside from tag management system (TMS) providers, nobody in the digital marketing business seems...
This is an exciting time to be watching what’s going on in advertising and media, especially when you consider the monumental growth programmatic advertising has been experiencing. Today’s programmatic is much more than just banner ads. Not all that long ago, programmatic was a side note in most marketing...