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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

By: Chris Klotzbach, Director at Flurry and Lali Kesiraju, Marketing and Analytics Manager at FlurryFor an industry that’s seen staggering growth and disruption since the launch of the first smartphone, 2017 was the year that mobile app innovation and growth was disrupted. Stalwart industry players held and gained market...
ADOTAS -- In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from...

Targeting a Moving User

ADOTAS - Users have become accustomed to free content at their fingertips and are using the online platform to “seek and assist”; they either know exactly what they are looking for or are searching until they find something to help guide them. Assistance could be anything from a tweet, a...
ADOTAS -- Online retailers can boost sales by using consumer shopping behavior patterns as the basis for cross-selling and marketing efforts. Brick-and-mortar stores have done this for years, promoting peanut butter with jelly, placing high-traffic drivers like milk and diapers in the back of the store, and stocking impulse...
Media quality is influenced by several variables, some more easily measured than others.  Perhaps the most difficult to accurately measure is also considered the most ominous: fraud.  As an industry, we’ve achieved acceptance (fraud exists) before understanding (how we measure it and how much is out there).  In come...
ADOTAS -- Now that you have created your landing page and set up the legal registration of your new affiliate marketing company, you are ready for the money to come flooding in. Think again: there are steps that need to be followed first. In the article, I'll present you...
As the glitz of Advertising Week NYC comes to a close and Oktoberfest kicks off, we thought we’d showcase a little campaign glamour of our own. This week’s ad picks represent icons of fashion, fragrance and luxury automobiles from around the globe. Country: Germany Advertiser: De Fragrance & Beauty Media Agency:...
"The sky is falling, the sky is falling." It seems that since a nascent article cropped up last week about one firm's decline in Search spending, many people are jumping to conclusions that the Search sky is falling, when this is any where remotely close to the case. Let's...
ADOTAS – Mobile has firmly established itself as an essential part of just about every marketing mix. However, while mobile represents an important piece of the marketing pie, it’s essential to remember that not everyone is fully on board with mobile yet. Just under half of all Americans still...
***ALERT*** The ADOTAS AdverCircus (http://www.advercircus.com) Ad:Tech Party is Tuesday @ 9pm, at Ruby Skye, 420 Mason St. This will be the blow out party of Ad:Tech SF. Now back to regularly scheduled programming....  Get ready, boys and girls … the highly anticipated ad:tech is upon us once again! But before we make...