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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

EDITOR'S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS -- For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab...
If the Consumer Electronics Show (CES) in Vegas a couple of weeks ago declared anything - besides an increasingly cutthroat battle between Google and Yahoo — it was that mobile TV is the emerging force in the new media marketplace. Video iPod aside, everything from the Slingbox Mobile to Creative's...
ADOTAS - According to eMarketer, 32.3 million moms with children under 18 go online at least once a month. Furthermore, research shows these “Chief Home Officers” make 85% of all brand purchases in the U.S. and it is estimated that in less than 10 years, women will control two-thirds...
ADOTAS - I entered Duane 351 at Fordham University on that first day of “Advertising Principles” excited to share everything I know about advertising to a room full of eager young minds. I left that room five weeks later wondering if I, in fact, had learned more than they...
Video advertising software company, Tremor Video, has created an infographic that illustrates the continuing change in how and where audiences consume content. The data, explains Ariane Gut, VP & Head of Insights & Analytics (pictured left), come from Tremor Video’s programmatic video ad platform during Q4 of last year....
There has been a lot of buzz about online avatars recently, particular their potential as a new marketing... well, what? Channel? Tool? Demographic? Where do avatars fit into the marketing picture, really? What does it mean to market to an avatar? Is this a...
ADOTAS - While the debate continues about the right metrics to use to prove that online works for branding campaigns, some companies have developed ways to measure just how well consumers are "getting" a brand's message. Vizu Corporation has long maintained that it is important for online advertisers to...
ADOTAS - Whether you're on the publishing side or the marketing side, no blog is an island, and if you're out there blogging, you'll want to create relationships with other bloggers. And those relationships aren't just about spreading your name around -- if you've created a product that you're...
As the marketing guru of your company, you've decided that its time to more proactively build a database of qualified leads that you can convert to customers. You keep hearing that the Web is a great place to tackle this kind of problem, but what are the actual...
ADOTAS - Marketers are challenged in today’s time-pressed world to reach audiences in meaningful and measurable ways. Marketers are learning they need to capitalize on the audience’s uninterrupted moments during the day in order to deliver a message that resonates and is contextually relevant. Unfortunately, the old media playbook...