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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Marketers and agencies are constantly under pressure to innovate, to find the next and latest vehicle to disseminate brand messaging. As a result of that pressure, agencies and corporate marketing departments are generally willing to try anything once — and for good reason; one placement, in the right...
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
ADOTAS - As this year's industry events cycle draws to a close, I've been reflecting on the recurring and all-too-familiar funeral rights that many have administered to pre-roll (or in-stream, if you will) as a viable ad format for monetizing video content. For years I've listened to the debate (a...
ADOTAS -- Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones – the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a...
While MTV continues producing soundtrack-ed reality shows that have little to do with music, Fuse has been ably picking up the slack for the last couple of years when it comes to actual music videos. Tired of playing second fiddle to its iconic archrival, the upstart, the New York-based...

Yahoo! Acquires BlueLithium

The word is out. BlueLithium which is the fifth largest online advertising network has officially been acquired by Yahoo for a hefty $300 million. This acquisition is aimed at assisting Yahoo in attracting direct response marketers. Senior vice president of Yahoo publisher network, Todd Teresi was quoted in Advertising Age...
DM CONFIDENTIAL -- The goal of de-averaging is to have marketers create not just the right ad for each person, but the right user funnel for each person. To date, so much of online marketing, even with creating / landing page testing, still takes a one-size fits all approach. It's...
ADOTAS EXCLUSIVE -- Whole Food’s CEO John Mackey has returned to blogging after a long hiatus following the exposure of his anonymous posting about a rival company that Whole Foods later acquired. Over a period of years, Mackey posted on Yahoo finance boards under a pseudonym, at times discrediting...
ADOTAS EXCLUSIVE -- The recent release of the 3G iPhone, and similar devices such as the BlackBerry Bold, come at a time when the interest in mobile advertising is at an all time high. At a recent Mobile Ad Degree educational seminar in Los Angeles, Stephanie Bauer Marshall, manager...
Newspapers and magazines are finally beginning to use online processes to sell advertising in the print version of their publications. For Adotas readers immersed in the digital world, this may not seem like a big step. But for the print industry, which has traditionally had difficulty adapting online technology to...