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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...

Popmatters.com

What they do: The 7-year-old Popmatters.com prides itself on being an independent cultural criticism magazine. Along with being known for its worldly content, PopMatters is also a cultural resource that caters to hard to reach targets within the 18-34 year old age range. Over 1 million unique monthly readers...

Why People Hate Us

DM CONFIDENTIAL -- A few years ago, I remember having a conversation with the folks at affair of ad:tech. At this particular show, they were explaining to me one of the more recently launched products aimed at content owners who wanted to leverage search to drive more visitors. It...
A FEW STATEMENTS OF FOUNDATION: 1. 38% of online, Gen Y Americans visit social networking sites at least once a week (and the number is increasing) 2. Smart marketers are trying to interact with those consumers — where they are, and on their terms. 3. ...
Last month the IAB demanded NetRatings and comScore undergo an audit regarding their measurement methodologies. Each company has agreed to complete the process in the hopes of obtaining accreditation from the Media Ratings Council (MRC). Most experts agree this will amount to a lot of extra work that will...
Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn't it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can...
While generation X, Y and beyond have been raised in the digital age, a few key demographics have been lost in the technological shuffle. At a time when the media, marketers and agencies have to keep up just to stay alive, it's nice to see a few well-known brands...
After investigating World Avenue USA, LLC (previously NiuTech) dba TheUseful and Niuniu Ji, its chairman; for a year regarding their advertising methods, the Office of the Attorney General of the State of Florida has dropped the lawsuit against the company and closed the case. The company was being scrutinized for...
Let's face it. TV 2.0 has rapidly gelled from a sci-fi concept into a fully-functional platform. Companies left, right, above and below are now crawling out of the woodwork with revamped business models and offering innovative tools that have caused us to supplant our normal viewing habits. While months back,...
DM CONFIDENTIAL -- Walking down the street today, I couldn't help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It's a pretty compelling proposition to have you stop in the store, and the economic implications are pretty interesting as well....