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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

In July 2003, I founded my current company Broadwick with partner Aaron Houghton. I had just finished my freshman year of college at UNC-Chapel Hill. Aaron was 21 and had just graduated with a Computer Science degree from UNC. It was just the two of us that summer, working...
While the horrors of 9/11 will be forever etched in our memories, the idea of rebuilding and renewing the depleted World Trade Center plaza has been a priority for many in the ensuing years. Today, the online space joins the effort as Agency.com has been elected to help drive all...

Evite.com

What they do: Owned and operated by IAC/InterActiveCorp, Evite is a free event planning website that allows users to send others email invitations and ecards. The site also features local information and event listings. Launched in 1998, the site makes it easy to plan social events with friends. Who Should...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...
Most forward thinking marketers are talking about engaging their customers in a collaborative process, but few have actually taken real action toward doing so. It's time that marketers stop viewing the customer as merely a "target," but as an integral part of the process, with the end-goal of transforming meaningful...

The Morning News.org

What They Do: The Morning News is an online weekday magazine that has been published since 1999. It began as an email newsletter for coworkers and friends, but developed into a news-oriented weblog/zine "with a New York flourish." In 2002, The Morning News was relaunched as a daily-published online magazine...
I recently read an article online about how advertising is now experiencing a user revolution with consumers taking more control of branding and content. As someone who began their career in advertising, I will admit that it is harder to impact consumers today because of the sheer number of marketing...
CBS broadened its technological horizons with the acquistion of the U.K.'s last.fm online music community. Last.fm is a five year old company that has built its site by connecting people of similar musical taste. Their technology allows them to monitor the musical preferences of its users and it creates...
Analysts study the patterns of companies and the ebb and flow of their revenues and developments, and then suggest what should be done. It’s what they do. Recently analysts have said that Yahoo Inc. may be more valuable to shareholders if the company broke its Internet businesses into pieces...
Back in November, while in a car driving through Chinatown on the way to the airport, I saw four men on the sidewalk. They were busy trying to pull something (my guess is something very heavy) out of the basement of a brownstone building and onto the sidewalk...