Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Though having just secured a potentially lucrative partnership with AOL, telecom giants AT&T and BellSouth aren't exactly sitting pretty waiting for the revenue stream to flow in. The conspiring companies' joint venture, Yellowpages.com, kicked off a marketing blitz on Monday to build brand awareness. The new TV and online ad...

Digg Marketing?

It's at least worth as much of a gander as social networking outlet del.icio.us. Digg is a social link-sharing site where users submit links to tech news, blog posts, deals, and other general bits of geekiness to a queue. Other users then vote (or "Digg") links they like. When...
At an online agency conference in December, I sat through several meetings on the subject of what interactive media is and how we define it, measure it, and buy it. I had no idea that this was a brainstorming session on behalf of media buyers, as it seemed...
Online advertising is probably one of the few industries that divides the products and customer types over a pricing type such as CPA and CPM. It's unlikely that when I purchase a car, groceries, or a Starbucks Grande Mocha that I have the option to pay on performance or...
From an online marketing perspective, teens have been one of the most misunderstood, yet coveted demographics dwelling in cyberspace today. Though it's a generation practically raised in the digital age, the high-school set's behavior online has been somewhat indefinable, and at worst, volatile. But in the past year alone, a...

A Hard Pill to Swallow

Just as there are challenges facing all sectors of online marketers and advertisers, online pharmaceutical companies have their own roadblocks to combat. Whether if it's simply issues with creative restrictions or an organization who is protesting to rid the U.S. of direct-to-consumer (DTC) advertising, online pharmaceutical marketers have to...
Though they've been the bane of every celebrity's existence, the paparazzi still provides a service to the pop culture/entertainment-obsessed masses that read Star and Us Weekly like they were the New York Times.So as both a nod to these brazen shutterbugs and to promote a new P2P DVD trading...

Del.icio.us Marketing

Anyone who's anyone in the techno-savvy world has heard of social bookmarking service del.icio.us. It's a spartan but full-featured link-sharing service that lets you save your favorite links, categorize them by tags, access them from any computer connected to the Internet, and share them with the world. And in...

A History of Lead Generation

It used to be that a publisher would not touch a lead generation campaign with a ten-foot pole. They felt they were giving away free advertising and there was money to be made only with CPM (cost-per-impression) and CPC (cost-per-click) campaigns. Then something happened, a few publishers realized they...
It's almost that time again. The Seahawks pummeled the Panthers in the AFC playoffs and now they're set to face off against the Steelers in Motor City (Detroit) on Feb 5th. Not only is the Super Bowl the largest sports spectacle in the US, it's also one of the...