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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Butter Side Up

When I first started editing this newsletter, I had a revealing conversation with an industry insider about the relative importance of creatives. Though it was my stance at the time that campaigns really are only as good as their creatives, this old-timer straight out told me I was wrong....
Contextually oriented adware companies like Claria, WhenU and Hotbar have successfully exploded on the online advertising marketplace over the last five years. The explosion has come with extraordinary ad conversion performance that has earned them hundreds of advertisers big and small—but not without controversy. These companies are in a...
One of my favorite inventions of the 20th Century is the ATM: it's simple, it's instant, and it limits the problem of lines and pesky people to deal with. (I can be a bit anti-social so this suits me fine.) I like to think of buying search advertising as...
Work in the business world long enough and you'll inevitably begin to collect things: squishy little stress balls emblazoned with one company name or another; more pens than you could use if you struck a deal every day from now until the end of time; magnetic paperclip holders that...