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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

It has been shown that most people do not consider relevant advertising (translation: "something I want") as interruption marketing. I made this statement in last month's article and feel that this is a thread that we should follow on its own. Pass Go, Collect $100 My approach to sharing knowledge...
The Pittsburg Post Gazette reported last week about a new online advertising technology that will let consumers choose which ads they view on the Web. The article examines the new software that start-up MSpoke, Inc. is releasing to help online publishers increase their already booming online advertising revenue...
The 'Purchase Funnel' is one of the most prevalent models of the consumer's decision making process used by marketers today. It's found in many industries, and in the automotive industry, it looks like this: The Purchase Funnel is a variant of communication theories like AIDA ('attention', 'interest', 'desire', 'action') or...
It used to be that when you wanted to talk to your customers you had to stop them in the aisles, call them on the phone or go visit them. That was fine if you had fifty customers, but if you had lots of customers there wasn't a cost-effective...

Evite.com

What they do: Owned and operated by IAC/InterActiveCorp, Evite is a free event planning website that allows users to send others email invitations and ecards. The site also features local information and event listings. Launched in 1998, the site makes it easy to plan social events with friends. Who Should...
Is click fraud a substantial problem? With the recent $90 million Google settlement, the interactive marketing community can hardly say it doesn't exist. But the real issue is just how much of a problem is click fraud. When you talk to most industry experts, they say that...

NYTimes.com

What they do: Launched in 1996, NYTimes.com has become the leading provider of online news content around the world, offering both original content and content from the print edition of The New York Times to users. Who should buy: The site draws 11,405,000 national unique users and 21,150,000 worldwide unique...
The Hispanic market has been riding the headlines for the past couple of years as one of the fastest growing sectors of marketing. According to the third annual AOL/Roper U.S. Hispanic Cyberstudy, Hispanics are entering cyberspace at rapid pace with over 14 million US Hispanics online. Yet the...
It's hard to dispute that the majority of online movie ads, save for the nifty rollovers and the occasional Flash trimmings, are anything but direct replicas of the film's theatrical/TV trailers. While this type of promo indeed serves its purpose, Disney decided to do web audiences one better with...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...