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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - Digital signage has always held the promise of dynamic, customizable, interactive campaigns. But the implementation of that promise lags behind. Technology exists today that can allow major brands to engage their customers and enhance their experience through interactivity. By actively engaging viewers, digital signage network operators and venue owners increase tolerance...
ADOTAS - Happy South by Southwest, everyone. Whether you're partying in Austin this week and soaking up the latest technological and cultural developments to hit the scene or simply peering enviously at the event from behind your computer screen in your own living room, Murray Newlands is taking a...
ADOTAS -- Marketers are no stranger to video. They’ve been integrating clips and YouTube videos into their campaigns for years now. However, few marketers really understand how to use video in a way that drives engagement and conversions. It’s all too common to see long-winded interviews with executives or...
Adotas Special: By Richard Kosinski, President and Chief Revenue Officer of MediaBrix (pictured left). With the holidays fast approaching, two interesting reports highlighted the importance of having a sound mobile ad strategy this holiday season. Facebook reported that consumers continue to make more purchasing decisions on mobile during...
By now, you’ve undoubtedly heard about programmatic advertising, how it doing for the ad world what the automated assembly line did for the automobile manufacturing industry. Last year when programmatic first burst on the scene, the IAB reported that approximately 20 percent of all digital advertising was sold by...

Slice Up The Social Media Pie

Like many of you, I attended the recent ad:tech conference in New York. It was my first time. I was actually surprised at how big it was. There were people everywhere. Exhibitors occupied three floors of the Hilton in midtown and all were doing their best to grab a...
ADOTAS -- In a programmatic world plagued with banner blindness, annoyance, click fraud and viewability issues, in-game advertising is emerging to be the exception to legacy digital ad formats. Not since television have brand messages been as engaging, impactful and visual to consumers. More importantly, as in-game advertising continues...
ADOTAS -- Viral video experts Unruly today released the top 20 most shared video ads of the year. The annual list features brands from across the globe and the ads highlight the trends featured in the industry this year, including prankvertising and hilarity. Highlights from the list include: Geico,...
ADOTAS - There are lots of social media monitoring solutions -- some like Brandwatch are self-service tools and others like Synthesio are services. A self-service tool company has an automated process of checking data that enters the system, and a social media monitoring service company has humans manually checking...
ADOTAS -- The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product...