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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

2014 marked the year that mobile usage surpassed desktop. Accordingly, 2014 also marked the year that mobile search surpassed desktop search. Search is becoming increasingly fragmented, and Google desktop search is losing share because it is fighting a war on two fronts. Users are shifting away from desktop computing,...
ADOTAS EXCLUSIVE -- The newly minted Rubicon Project was created to bring increased efficiency to the fragmented Internet advertising space. The Rubicon Project’s Web-based, self-serve solution aims to give all Web sites the most complete access to the entire advertising market, and its smart-matching technology was designed to match...
ADOTAS - David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser's website, ultimately suggesting that maybe the advantages aren't worth the risk of jeopardizing the advertiser's organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking...
What do professional hockey and brand marketing have in common? Call it desperation. In a frantic bid to win back fans, the National Hockey League announced a number of changes in 2005—changes that they hoped would make the game more competitive, more memorable and ultimately more engaging for consumers. They...
ADOTAS -- In the film "Memento," the protagonist, an ex-insurance agent named Leonard, can no longer create new memories. The last thing he remembers is the murder of his wife. He wakes up each day and relies on an imperfect combination of tattoos and notes to figure out what he...
ADOTAS - Social media is a two-way street: We hear a lot about how it can allow brands and organizations to steer the conversations around their messages, but fans and followers can grab the steering wheel, too, and exert influence on their peers. This can create a really interesting...
ADOTAS -- If you work in the industry, you're probably already familiar with the problem: The cookie, that tiny bit of code that gave rise to the entire retargeting industry, just can't be relied on when it comes to mobile. That's the bad news for the retargeting industry. The good...
ADOTAS - One of our industry’s most valuable assets -- customer trust -- is under threat from malware. Malicious code in display advertising continues to grow at an alarming rate; more than 1 million ad impressions per day are infected. Overall, 1.3 million websites host malware, and third-party advertising is one...
ADOTAS — Having previously worked as an IT analyst, I am eagerly awaiting a major ad tech acquisition by an enterprise IT juggernaut such as SAP or Oracle. Given ongoing developments in the programmatic segment in particular, I am confident we’ll see one soon.  My gut says it will...
Q: We've seen the adoption of real-time bidding (RTB) increase dramatically in recent years, where is there still room for growth? A: I would say that there’s still lots of room for growth in programmatic as a whole -- which is more than just improvements or movement in RTB. A...