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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS – As the advertising elite makes plans to head to San Francisco this week for ad:tech San Francisco, preparations have already been in the works over the last six months to ensure the event will include a delicate blend of technology, design and agency related topics to keep...
ADOTAS - Digital attribution is hot, but it’s still a confusing concept for many. Given a lack of industry standards, and an ever-expanding list of attribution methodologies, it can be difficult for marketers to determine exactly what they need. So this piece intends to educate and enable marketers to...
ADOTAS - Media departments are no place for guessing. With millions -- even tens or hundreds of millions -- of dollars at stake, clients want hard data showing that their budgets are being well spent. Yet for too long media executives have been forced to rely on indirect information to...
ADOTAS - For the vast majority of e-retailers, Black Friday is the symbolic (and arbitrary) day in which merchants finally “break-into-the-black.” However, with the recession lingering into its third year, many e-retailers are justifiably worried. With the pressure mounting, merchants across the globe are searching for new avenues to...
Patti Renner, VP Marketing North America at IgnitionOne takes a look at Winners and Losers in the Super Bowl Ad Contest. You Might Be Surprised! Big views don't mean big conncections. For marketing in this Age of the Customer, it’s not about what you sell – it’s about who...
ADOTAS -- Affiliate marketing is a relatively new industry, having started just over a decade ago. In that short period of time, it has become a major source of global revenue, continuing to grow at a rapid rate compared to other slumping industries. Describing the way companies work with third...
ADOTAS - A recent resurgence of display ads for B2B marketing might well point to a bright spot in a lackluster economy. Indeed, with the Interactive Advertising Bureau reporting a $31 billion business in 2011, internet advertising revenue numbers indicate a clear jump compared to 2010. But the rising...
ADOTAS - Ever dreamed about becoming mayor one day? Just join Foursquare, and watch that dream come to fruition. If you’re unfamiliar with Foursquare, that probably sounds ridiculous. But being unfamiliar with Foursquare might actually be more ridiculous. With sky-rocketing usage numbers, lots of industry buzz and some very...
T-minus one month and counting until MSN unveils their eagerly anticipated Paid Search platform, MSN Keywords. There's been a buzz in the industry for the past few months over just what this will mean to the Search industry, and how this will impact the budgets and the strategies implemented...
This year, ad:tech New Yorkwill be examining advertising in video games, one of the explosive new advertising mediums to hit the global scene this past year. Games have been around since the 1970's. But they are no longer confined to dark video arcades or the living rooms of teenagers...