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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS – In a corporate game of “I’m rubber and you’re glue” Craigslist is slapping eBay with a counter-lawsuit in which it accuses the online auctioneer of stealing corporate trade secrets, among a roster of other unseemly deeds. Craigslist also charges eBay with unfair competition, diluting its minority stake in...
ADOTAS – In 2013, 1 in 5 dollars spent in display went to RTB, which helps explain how programmatic spending reached over $3 billion dollars last year. Budgets from advertisers and agencies are increasingly going programmatic and predicted to increase by 38.4% this year. This strong push to programmatic has...
ADOTAS -- If you are new to email marketing, one of the keys to success is the ability to gather as much useful information as possible. One of the most common mistakes made by someone new to the business is blindly making email drops with no real game plan on...
ADOTAS – When it comes to social media marketing, there’s this unshakeable sense that we’re not quite there yet. You know what I mean: That nagging feeling, from the CMO down, that we could – and should – be doing better, especially in B2B. That’s because while social has reached a...
In the past year, click-to-call has been cast in the limelight, and for good reason: enterprises, search engines, online publishers and interactive agencies have all found new and exciting applications for the technology, and are leveraging it in innovative ways to proactively connect buyers and sellers. But with any...
Digitas has shared with us a comprehensive perspective on Facebook's Graph Search that details all the key aspects of the social network's new feature. Read more...
DIGITAL DUE DILIGENCE - Occupy Wall Street claims to operate by consensus: they’re only open to taking action or making a statement with unanimous consent. That’s part of why it’s so hard to get a coherent set of grievances out of them: if drum circle organizers, union apparatchiks and Ron...
ADOTAS EXLUSIVE -- Over the last 18 months, there has been a lot of talk about a bubble in online advertising. Fueled by (what was then) Google’s unstoppable growth in stock price, followed by the high valuations of social networking Web sites. Now it’s official. There is a bubble in...
GRAPHICMAIL - To be mobile or not to be mobile -- that is the question that digital marketers have been squirming over for the last couple of years. Last week, Google finally silenced mobile critics and settled the debate by publishing some impressive numbers from its mobile advertising business. From this...
A couple of nights ago, I thought I'd give my email-mad fingers a break and take a few minutes to putt around Golf magazine. But before I could even get to the article that promised to drop my handicap by five strokes, I was struck by the true profundity...