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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Alright, so I’m an account executive (AE). Yes, I’m the person who hunts you down, Mr. or Ms. Media. To build relationships and make money together, that is – which is all fine and good, unless you say, “No.” “No” to me? No big deal – let’s keep in...
After angst-ridden grunge rock practically eradicated the hair metal movement in the early 90s, we thought we'd seen the last of those frivolous, spandex-clad, Aquanet-abusing shenanigans. Not so, says The Darkness. Sure, the genre has been somewhat resurrected (and lampooned) by VH1 specials, but the aforementioned UK act has taken it...
ADOTAS EXCLUSIVE – Among the many passing industry trends, “verticalization” remains a key term in the online advertising industry. Whether it’s the promotion of vertical networks, vertical pay-per-click campaigns, or generally speaking -- the verticalization of search -- the terms’ use is ubiquitous. However, one key area in which we...
While the horrors of 9/11 will be forever etched in our memories, the idea of rebuilding and renewing the depleted World Trade Center plaza has been a priority for many in the ensuing years. Today, the online space joins the effort as Agency.com has been elected to help drive all...

Suck Less

DM Confidential -- A little more than a year ago, while attending a real estate related conference in New York City, we listened to an enigmatic and none too optimistic professor of economics tell a room full of real estate agents that they should start looking for other work,...
For months now Hollywood studios have been stocking up inventory in anticipation of the writers' strike. The big question being asked at this time is if this strike could inadvertently give a leg up to the web. As many shows are going to reruns, users are generating more content and...
Local Online Content: Have you noticed the recent surge in stories, opinion pieces, conferences and acquisitions that focus on that term? In the past year, there's been much debate over the future of this particular space, with some analysts projecting rapid growth and others suggesting that advertisers may not...
I’m one of those crazy people who get up at o’ dark hundred the day after Thanksgiving to officially start my holiday shopping season.  I’m in the stores by 5am with the goal of crossing everyone off my gift giving list by noon.  It’s an annual tradition.  But, this...

Evite.com

What they do: Owned and operated by IAC/InterActiveCorp, Evite is a free event planning website that allows users to send others email invitations and ecards. The site also features local information and event listings. Launched in 1998, the site makes it easy to plan social events with friends. Who Should...
In the agency world, responding to requests for proposals (RFPs) is a bit like repeatedly going on blind dates. It's always tenuous that you'll get a call back and often the morning after is spent dissecting what went well and any faux pas that may have been committed. The...