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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Until recently, search advertising was king of the online hill. But there is a huge shift in the market triggered by Google's acquisition of Youtube in October 2006, and the realization that the $1.6 billion dollar purchase price was mainly going to be paid for by selling display ads. It's...
A survey conducted by JWT, an ad agency produced surprising results about online behaviors and measured the addiction of most Americans to the Internet. The survey was given to 1, 011 U.S. adults, and asked them how long they would feel “Okay” about going without the Internet. Approximately 15% said...

NationalGeographic.com

What they do: The web presence for the award-winning producer of educational magazines, television, radio, books, branded products, and research grants, NationalGeographic.com is a center of learning for people of all ages, races, and interests. The site is dedicated to cutting edge interactive features in Adventure & Exploration, Travel,...
ADOTAS -- Somewhere along the way data took a back seat to creativity – marketing became less about how much product was sold and more about what creative accolades were achieved. Data was thought to stifle creativity – emotional, brand building impact couldn’t possibly be measured by a single statistic....

TheOnion.com

What they do: TheOnion.com is the number one internet source for humorous, outlandishly fake news articles and opinions, as well as real reviews and interviews. Covering traditional topics such as local and international news, politics, science, business, entertainment, and sports from a deadpan satirical perspective, The Onion forever changes...

DrudgeReport.com

What they do: Founded in 1994 by Matt Drudge as an email weekly, DrudgeReport.com, a member of The Intermarkets News Channel, is now a world-renowned news source providing several, daily-updated links to breaking news stories. The Drudge Report focuses on hard-hitting stories that often go overlooked by traditional...
As marketers, we tend to scrutinize commercial email more than the regular consumer. We are quick to mock bad creative and compliance issues, and we may even forward bad email examples to our friends or laugh about them over drinks. Sometimes proofreaders and spell checkers do not...
While the horrors of 9/11 will be forever etched in our memories, the idea of rebuilding and renewing the depleted World Trade Center plaza has been a priority for many in the ensuing years. Today, the online space joins the effort as Agency.com has been elected to help drive all...
PricewaterhouseCoopers recently published a report entitled "Global Entertainment and Media Outlook: 2007-2011." It anticipates the growth rate annually to be 6.4% resulting in $2 trillion dollars to be spent in 2011. Internet advertising dollars are projected to surpass spending on newspaper publishing by 2009. PwC expects Internet ad spending to...
ValueClick (VCLK) stock has climbed nearly 20% over the last two days of trading. Stock prices are reflective of the heavy speculation most in the industry have about thelast independentonline ad network. ValueClick remains the last major online ad company outside the control of the Microsoft, Yahoo, and Google. Rumors...