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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Is your budget an afterthought or a well constructed recommendation? In the scheme of traditional media, online budgets are increasing tremendously, but how much is enough? When a client asks you how much they should spend online it sometimes feels like a shady exchange with a redneck...
Brands radiate emotion. Well at least the good ones do. They spark an emotion which serves as the catalyst to the beginning of a relationship and the ultimate action, the purchase.  Some brands, like PRADA, make you feel decadent so when you purchase a PRADA bag it’s your way...
On June 22nd, at the trendy Anu bar in San Francisco, digg.com founder and architect Kevin Rose revealed digg version 3. I've been a digg user for about a year now, and I know a lot of you out there aren't. So to give you a little background, digg...
Most forward thinking marketers are talking about engaging their customers in a collaborative process, but few have actually taken real action toward doing so. It's time that marketers stop viewing the customer as merely a "target," but as an integral part of the process, with the end-goal of transforming meaningful...
Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn't it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can...
Technology is constantly shaping the marketing and advertising world. Not surprisingly, the sports sector consistently proves to be fertile ground for its growth and advancement. In a marketplace where gaining the fan dollar is the end game, one platform, digital advertising displays, is emerging in arenas and...
As the goal of maintaining site aesthetics and branding while effectively monetizing site traffic through advertising becomes more difficult for web publishers, using only traditional banners and pop ups is becoming a thing of the past. These formats have given way to alternative ad methods, namely Pay Per Click...
DIGITAS - Should marketers reciprocate the lack of interest the platform has shown them? Not necessarily. Twitter and Facebook also launched without any developed outreach to marketers. Marketers do need to tread carefully, as emerging platforms are tricky and often less forgiving of missteps. This is an excerpt from a...

Evite.com

What they do: Owned and operated by IAC/InterActiveCorp, Evite is a free event planning website that allows users to send others email invitations and ecards. The site also features local information and event listings. Launched in 1998, the site makes it easy to plan social events with friends. Who Should...

IFILM.com

What they do: IFILM is a leading online video network that serves user-uploaded and professional content to millions of viewers. Its extensive video library includes movie clips, music videos, short films, TV clips, video game trailers, action sports, and a "viral videos" collection. In October 2005, IFILM was acquired...