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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
Alright, so I’m an account executive (AE). Yes, I’m the person who hunts you down, Mr. or Ms. Media. To build relationships and make money together, that is – which is all fine and good, unless you say, “No.” “No” to me? No big deal – let’s keep in...
Newspapers and magazines are finally beginning to use online processes to sell advertising in the print version of their publications. For Adotas readers immersed in the digital world, this may not seem like a big step. But for the print industry, which has traditionally had difficulty adapting online technology to...
For some time, video has been a popular tool for internal corporate communications. However, the use of online video for integrated marketing campaigns is still a relatively new trend. Global 2000 marketing executives are beginning to realize the ROI benefits of using webcasting for creative purposes to deliver consistent...
ADOTAS - While the development of CRM (customer relationship management) systems signaled a transition to customer orientation in businesses, these early systems tended to try to put the focus on the "M" in CRM, aiming to help businesses better manage their customers. With the emergence of customer power through...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...

Suck Less

DM Confidential -- A little more than a year ago, while attending a real estate related conference in New York City, we listened to an enigmatic and none too optimistic professor of economics tell a room full of real estate agents that they should start looking for other work,...
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive...

DrudgeReport.com

What they do: Founded in 1994 by Matt Drudge as an email weekly, DrudgeReport.com, a member of The Intermarkets News Channel, is now a world-renowned news source providing several, daily-updated links to breaking news stories. The Drudge Report focuses on hard-hitting stories that often go overlooked by traditional...
ADOTAS -- There are times when you take a deep bite of the apple and notice something that makes you want to spit it out. At other times - especially recommended while chewing on the thought of an “L-shaped” recovery and the economic equivalent of permanent flat-lining – you might...