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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

About.com

What they do: Founded in 1997 (as The Mining Company) by Scott Kurnit and a dedicated group of entrepreneurs. In 2001, About, Inc. was acquired by PRIMEDIA Inc. and in 2005 About, Inc. was acquired by The New York Times Company. Their Guides, which are nationally respected, have...
2002 was the year people left the American Association of Advertising Agencies Creative Conference proclaiming that online advertising creative sucked. And they were right. As a web marketer it was easy to feel pretty low about things back then. In 2002, online advertising experienced 3 consecutive quarters of diminishing budgets and...

DineSite.com

What they do: DineSite, a brand of DineCore, Inc., has been a presence online for nearly six years. It has transitioned from a consulting demo to one of the most popular and comprehensive restaurant guides on the Internet today. Along with descriptions, photos, and menus of restaurants, it features...

King of Traffix

If you attend Affiliate Summit, you should have come across a company called Hot Rocket Marketing and their affiliate network RocketProfit.com. Then again, given their low key demeanor, you might not have. At Affiliate Summit they had a booth and helped sponsor the blockbuster party, but they did that,...
ADOTAS -- For the last two years, social media pundits have been warning us to make sure that no one uploads and tags photos of ourselves in a drunken stupor, so as not to hurt our chances of landing that coveted job. But in the last few months, two leading...

NationalGeographic.com

What they do: The web presence for the award-winning producer of educational magazines, television, radio, books, branded products, and research grants, NationalGeographic.com is a center of learning for people of all ages, races, and interests. The site is dedicated to cutting edge interactive features in Adventure & Exploration, Travel,...

Beautyriot.com

What they do: Beautyriot.com is a website dedicated to women between the ages of 18-34 years and their constantly changing hairstyles. Any woman looking for a great, trendy new do can go to beautyriot.com and see what is hot right now and also take a look at the...
Three weeks ago, I wrote an article questioning the merits of Senator Ron Wyden's Internet Non-Discrimination Act and Net neutrality. On Monday, March 27, Texas Republican Representative Joe Barton introduced a network neutrality bill that addresses neutrality issues specifically for broadband providers, which can be read at this PDF...
DM CONFIDENTIAL -- Walking down the street today, I couldn't help but notice a sign from the Gap advertising buy one get one free on shirts, tee-shirts, and sweaters. It's a pretty compelling proposition to have you stop in the store, and the economic implications are pretty interesting as well....
After kicking off the offline portion of its massive $500 million re-branding campaign through TV and outdoor display ads last week, the newly merged AT&T/SBC Communications is now getting their online component underway. This is the second half of an ambitious promotion—based around the company's new tagline, "Your World....