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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

To better understand the dynamics of the online advertising business, in 2002 my firm decided to staple together a "network" of online publishers. To capitalize on the Hispanic "craze", the core of the network consisted of independent publishers with very niche audiences; at its peak, this network reached over...
In the past decade, the term "outsourcing" has gained enormous currency—a fact that is due as much to the growth of the digital marketplace as to anything else. It's a phrase that's become synonymous with employing workers in foreign countries at great savings to businesses here at home; for...
After angst-ridden grunge rock practically eradicated the hair metal movement in the early 90s, we thought we'd seen the last of those frivolous, spandex-clad, Aquanet-abusing shenanigans. Not so, says The Darkness. Sure, the genre has been somewhat resurrected (and lampooned) by VH1 specials, but the aforementioned UK act has taken it...
I was perusing the latest headlines from my company's RSS feeds today and noticed that Google appeared in over 28 articles. Yahoo had 11 mentions, MSN only two. (Must have been a slow day...maybe they're working on adCenter?) If you're like me, you've taken to blissfully glazing over every Google...
It's the second week after the holidays and admit it: you're still playing catch up. Between recovering from the New Year's shenanigans, returning calls from frantic clients and trying to sort out your boss's requests, it's been impossible to find the time to restock those much needed office supplies,...

Adware Kills People

There's new news in the struggle against spyware: The TRUSTe organization recently announced a new initiative directed at adware, called the Trusted Download Certification Program. By partnering with Yahoo!, AOL and others, TRUSTe aims to stamp out abusive adware practices, particularly the secretive installation of adware programs on users'...

DrudgeReport.com

What they do: Founded in 1994 by Matt Drudge as an email weekly, DrudgeReport.com, a member of The Intermarkets News Channel, is now a world-renowned news source providing several, daily-updated links to breaking news stories. The Drudge Report focuses on hard-hitting stories that often go overlooked by traditional...

About.com

What they do: Founded in 1997 (as The Mining Company) by Scott Kurnit and a dedicated group of entrepreneurs. In 2001, About, Inc. was acquired by PRIMEDIA Inc. and in 2005 About, Inc. was acquired by The New York Times Company. Their Guides, which are nationally respected, have...
The searing touch of a needle—followed by an exquisite rush of adrenaline—is the sensation tattoo enthusiasts dream of. But for those of you less inclined to step into the hot seat and walk out permanently inked, a clever new banner (above) promoting Needled.com lets you play artist, offering up...

AskMen.com

What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men's lifestyle destination. AskMen.com runs the gamut of men's topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice...