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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The In-Game Envelope

When an 18-34 year old comes home after work, it's primetime. But these days, instead of flipping on the TV like they would've done a decade ago, they're firing up their next-gen gaming console or supercharged gaming PC, and fragging wise guys into the wee hours of the night. Given...
A number of Internet search engines, including all the big ones, have recently been named defendants in class action suits, now pending in California and Arkansas, alleging that the search companies are profiting from "click-fraud." With thousands of plaintiffs potentially involved in these suits, the search engines could now...
I was at the inaugural Internet Retailer conference in Chicago earlier this month and spoke with many people, most of whom were interested in talking shop on Search Marketing. It appears that the majority of major internet retailers are still in the "consideration phase" of outsourcing their Search efforts....
As I left NYC last week after another exuberant AD:TECH show, I couldn't help but ponder the future of Search and just where this industry is headed. More importantly, I thought about the plethora of companies at the show that claimed that they were either, a) dedicated Search-only firms,...
It's funny which memories stick as time goes on: Once, back in high school, my English teacher, Ms. Gold, asked us to write ourselves a letter on the first day of school. At the year's end, she promised, she would send those letters back to us so we could...

Much Love for AOL

Is it just me or is everyone all of a sudden fawning over AOL? Frequently written off, AOL has recently crept out of the woodworks to become a courted partner in Google/Comcast and MSN's battle for Search dominance. The Search stakes have risen, and a Google/AOL merger would put Google...

What Comes After Search?

Now that search has become a successfully measurable marketing tactic, it's inevitable that professionals are looking ahead and asking "what's next?" on the search engine marketing (SEM) landscape. Yet most companies today are still significantly under-leveraging search as a means of capturing interested customers and driving maximum financial returns. For...
T-minus one month and counting until MSN unveils their eagerly anticipated Paid Search platform, MSN Keywords. There's been a buzz in the industry for the past few months over just what this will mean to the Search industry, and how this will impact the budgets and the strategies implemented...
Local market advertisers will spend $3.9 billion in 2005 courting customers online, a 46 percent increase from last year. And according to Borrell Associates, a Portsmouth, Va.-based media research and consulting firm, forty percent of that total - $1.25 billion - will be spent on newspaper Web sites. Online advertising...
Sounds and looks familiar, huh? It seems these days you can't get through a day without reading about an upgrade or launch of a new Paid Search Program from the likes of Google, MSN or Ask (Yahoo, where are you?). As an advertiser, especially in interactive, change has become...