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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

In an era in which the meaning of "traditional advertiser" continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies...
This past Friday the 13th (an inauspicious day if ever there was one), Subaru UK Ltd. launched its first ever microsite—timed to coincide with the unveiling of the brand's 2006 Impreza model at last weekend's Autosport International Show in Birmingham, England. The microsite - which is part of a larger...
It's official, people. The PlayStation is bad for your well-being. It was hard to mask a sinister laugh after reading this headline: Doctor Bans Boy From PlayStation To Stop Head Twitching. Fortunately for the Wicked Witch in all of us—but unfortunately for one little boy—this story isn't from the Enquirer. According...
Talk to almost any established online media executive about their background nowadays, and they're bound to tell you that they got their start in the print world. But not Tony Quin (left). The London-born, Atlanta-based advertising vet earned his stripes in television, producing pilots for the likes of NBC...
February is on its way--the time when Ferrero Rocher chocolates start their ascent to the top of sales charts and pink teddy bears embroidered with the words "I Luv You" fill Duane Reade shelves near and far. Of course, not everyone likes the holiday. The Valentine's Day Scrooges of the...

Contagious Creations

The advertising industry has caught an infectious bug. It's considered highly contagious and shouldn't be ignored. They're calling it viral marketing and ever since Crispin Porter + Bogusky created the now-famous Subservient Chicken, every marketer worth their salt has promised to include a viral component as part of a...
Local Online Content: Have you noticed the recent surge in stories, opinion pieces, conferences and acquisitions that focus on that term? In the past year, there's been much debate over the future of this particular space, with some analysts projecting rapid growth and others suggesting that advertisers may not...
When I was asked to join ADOTAS as a contributing editor, to write and comment on the topic of viral advertising, my first move was to ask my editor in chief what she expected from my inaugural article. Her advice was to offer a primer of sorts: write about...
To coincide with last summer's introduction of its brand new, espresso-laced Turbo Ice coffee, Dunkin Donuts underwent a much-needed marketing overhaul. By hiring New York interactive agency BrandGames, the stalwart brand not only took its first major steps in developing an online marketing presence, but also in reaching out...

Go Away, Pixel Pages!

By far, one of the strangest fads in internet advertising in 2005 has been the advent of the pixel advertising web site. It started as an idea by British student Alex Tew who decided to raise $1 million to pay for school. The novelty of the site, The Million...