Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

For several decades now, professional sports teams have employed scouts to watch and report on the activities of their opponents. The scouts help a coach and players to understand their opponents' strengths and weaknesses, which players pose the largest threat, and where the weakest links exist. Armed with this...
Online advertising spending is quickly growing to reach over $13 billion in 2006 and will soon surpass radio advertising as it chases the beloved television dollars. In my humble opinion online advertising is growing so rapidly because it's relevant, has massive reach and is measurable. Unfortunately it lacks one...
Just a week after Adotas reported political group Moveon.org's assault on AOL's certified email service that would get around spam filters and deliver messages directly to subscribers, Senator Ron Wyden (D-Oregon) introduced the Internet Non-Discrimination Act of 2006 on March 2. The purpose of the Act is "to ensure...
"The sky is falling, the sky is falling." It seems that since a nascent article cropped up last week about one firm's decline in Search spending, many people are jumping to conclusions that the Search sky is falling, when this is any where remotely close to the case. Let's...
To look at gender marketing in the online space is to look at a bomb with no fuse. We have all the interactivity and media at our disposal, but it's rarely used to its full capacity in a marketing sense. Sure there's cool animation and flashy graphics, but that's...

CNN.com

What they do: In addition to being the online front-end for CNN, CNN.com is a popular and well-respected online news source in its own right. Based out of CNN's headquarters in Georgia, the site is updated around the clock with news stories, video, and audio content. CNN.com also offers...
In part two of our ongoing series of interactive advertising surveys, ADOTAS has shifted gears from the worldview of top ad networks to the internal HR strategies of the companies' themselves. Cued by the enormous amount of feedback received from our first survey, ADOTAS chose to dig deeper and get...
In the past, Microsoft has run some fantastic viral campaigns. The ilovebees campaign and alternate reality game for the release of Halo 2 had gamers and Halo fans on pins and needles for months before the game was finally released. And the hype they built up around the launch...
If you need proof that the music industry has taken a headfirst plunge into the digital space, visit your nearest record store. The aisles are empty. The pop, rock, and rap sections have collapsed into two aisles of mish-mash under the heading "Popular Music" to make room for a...
The birth of technology has given rise to so much information, and, in its natural life cycle, its marriage to creativity has created opportunities in marketing that couldn't be conceived 10 years ago. A good example of this marriage of technology and creativity is Affiliate Marketing. It is not...