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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Growing up, one of the biggest points your mother ever stressed was to stay away from sweets because they rot your teeth. Anything from candy corns at Halloween to a Big Gulp of soda from 7-Eleven were pretty much out of the question or were only allowed as a...
It is with great anticipation that we have awaited the Super Bowl. For those of us who consider themselves avid Football fans it's about a championship match between divisions that has taken 17 weeks and umpteen weeks of training camp prior to this one last game. Yet...
While Google and its ilk have tried to capitalize (for better or for worse) on streaming video as a powerful tool for user-generated content, ITV/Media Bazaar is upping the ante with its peculiarly-named 'multiplex' platform called MyGoCowGo. It's an interesting move for the ITV troupe, a network that's broadcasted Bollywood...
Do you ever wonder what influences the buying choices you make online? Shopping online has become the choice purchasing vehicle for many people regardless of what they are buying. Next time you are shopping for the latest tech gadget or fashion trend, take some time to notice how your...
Step aside, TV Traditionally, the television commercial has been the benchmark for effective advertising that creates an emotional response from the recipient and generates the most awareness for a product, brand or service. TV commercials are what most people discuss around the water cooler the day after the SuperBowl. Commercials have...
This analysis is exclusive to ADOTAS, courtesy of Blueliner, an interactive/SEO agency based in New York. While advertisers spent a record $2.5 million for 30-second spots during Super Bowl XL to reach over 130 million viewers, many dropped the ball when it came to post-game integration with their web...

Tucows.com

What they do: Founded in 1993, Tucows.com was one of the first sites on the internet to offer freeware and shareware downloads. It remains one of the internet's premier software download sites, serving 3.5 million unique visitors per month. Their current archive of more than 40,000 software titles is...
I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc...
Viral advertising has become a discipline of understanding consumer media habits. Viral advertising is not just about creating a funny or shocking film clip, or making a whacky branded game and expecting it to just go viral. The ads themselves are important components of something that runs much deeper;...
404 pages...yeah, you've seen them every once and awhile when surfing around the net. You've probably seen one when visiting a web page that really didn't exist. Heck, I'm willing to bet my life savings that even your website has a 404 error page. If you don't know about...