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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

All too often I get asked as a Sales mentor and one who should have all the answers, "why can't you just teach them to close...to make more cold calls...to just work consistently every day". It is usually followed with "we pay them enough, in fact when I was...
There was -- and to a certain extent still is -- a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers...
Insights from Elliot Hirsch, CEO and Founder AdYapper When I meet with people who work for brands, particularly media buyers and brand managers, they often assure me that they have viewability covered because they have mandated to their agency to maximize viewable impressions. They may have even set a threshold,...
So where is at, and what's new in viral over the past say 6 months? Well, I know one thing, everyone seem to have got a whole lot busier, and every agency we see wants to add a viral WOM, buzz-dongle angle on to their campaigns. From what started out...
Mobile technology is perpetually re-inventing itself. Beginning with smartphones, it scaled upward to encompass tablets and is now exploring form factors that include the best features of laptops and desktops. Wearable technology is yet another mostly unexplored niche, and Android Wear is set to bridge the gap between today's...
ADOTAS - It’s good that the FCC has put forward the nation’s first real broadband plan. Having a good plan is an essential first step in bringing high-speed Internet access to all Americans -- and that is an essential first step in achieving the recommendations of the Knight Commission...
In a letter to his rival and fellow scientist Robert Hooke, Sir Isaac Newton famously wrote, “If I have seen further, it is by standing on the shoulders of giants.” Newton would have loved the Internet. Like all great scientists, he thrived on discovery, even when that discovery led to...
ADOTAS EXCLUSIVE -- A look at the rate cards shows that CPM rates for social media sites vary widely: $15-20 for TripAdvisor, $15-45 for LinkedIn, and less than $1 for Facebook and MySpace. Why do advertisers value these sites so differently, even though they are all “social media”? I...
ADOTAS -- With 2013 in our rear-view mirror, it is interesting to reflect on how much technology and customer behavior has shifted over the year and how these changes will further accelerate industry transformation in 2014. Running in tandem with technology and customer...
GRAPHICMAIL - Let’s face it -- an email newsletter subscription is not a lifetime commitment. Sometimes people sign up to your group emails for a while, only to decide later that what you’re offering is not really for them. At this point they’ll hit the unsubscribe button, and depending on how...