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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - Social media is a two-way street: We hear a lot about how it can allow brands and organizations to steer the conversations around their messages, but fans and followers can grab the steering wheel, too, and exert influence on their peers. This can create a really interesting...
By Direct Agents SEO Analyst Alex Levin, and Junior Analyst Brendan Strauss As mobile internet usage is growing by 61% annually, virtually all smartphone users are now using their devices for search, and the once PC-based SEO has had to evolve into the mobile world (Cisco). Mobile SEO is gaining...
ADOTAS - How is the summer of 2010 going, everyone? It’s been a strange year -- the “Aints” won the Super Bowl, “Billy the Bass” became a singing sensation pushing fast-food fried boneless fish sandwiches, Japanese cars became the “wrong” ones to buy, the U.S. was temporarily interested in...

Yahoo! Acquires BlueLithium

The word is out. BlueLithium which is the fifth largest online advertising network has officially been acquired by Yahoo for a hefty $300 million. This acquisition is aimed at assisting Yahoo in attracting direct response marketers. Senior vice president of Yahoo publisher network, Todd Teresi was quoted in Advertising Age...

Del.icio.us Marketing

Anyone who's anyone in the techno-savvy world has heard of social bookmarking service del.icio.us. It's a spartan but full-featured link-sharing service that lets you save your favorite links, categorize them by tags, access them from any computer connected to the Internet, and share them with the world. And in...
Today, EyeWonder, Inc. announced that it will lead a research syndicate of online advertisers, publishers and agencies through the EyeWonder In-Stream 2.0 research initiative. Working in close partnership with the syndicate, it will deploy, test, track and analyze consumer behavior and attitudes tied to new digital video and video-based...

Semantics Go Mainstream

ADOTAS - Many of the world’s leading online players are struggling with ad-funded business models. Social networks are still suffering from low ad yields, while paid content is dominating internal newspaper discussions following recent pay wall announcements by The New York Times and Le Figaro. The issue here is relevance....

Affiliate Summit West 2008

We love Affiliate Summit. And, if this were the movie "Summer School" we'd simply fill the rest of this page with a bunch of "very, very, very,...much" to reach our normal word limit. Intrepid readers shouldn't let its 5.9 rating out of 10 dissuade you from watching "Summer School."...
After sprucing up Ask.com earlier last summer, parent company IAC began spending $100 million  this year on marketing to raise awareness of the Ask brand. I don’t know about you, but I’ve been seeing a lot of Ask.com ads on TV lately. (And I pretty much only watch TiVo,...
ADOTAS – Google Hangouts are becoming an essential tool for the modern marketer. Haven't used it yet? No worries. Jason Miller, Social Media Strategist & Content Marketing Evangelist at Marketo, has scoured the web and condensed all the pertinent how-to info into a blog post. "I have hosted many a...