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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- In marketing, an approach that has staying power must tap into essential truths already defined in the consumer landscape. The latest essential truth is that consumers demand – and respond to – marketing message relevance. The disconnect between consumer demand for relevance and the ability of the marketer...
Are you still measuring and optimizing your mobile app marketing campaigns around achieving the best cost per install (CPI)? In a free-to-play world, savvy mobile app developers are now focusing on moving away from using quantity of installs and CPI as the ultimate measures of success. Achieving the lowest...
ADOTAS -- The holidays have arrived! There’s that crisp chill in the air, the fresh smell of Christmas trees, the burning candles of the menorah, and of course the snowmen and hot cocoa. Even in a recession, the holidays are something that Americans can count on, though it will...
ADOTAS - When late last year Bing announced its partnership with Facebook, the news sent the SEO world ablaze with questions and predictions on how this would affect SEO and rankings. While interested in the direct correlation, we felt that that the larger story was really the potential of Facebook...
In July 2003, I founded my current company Broadwick with partner Aaron Houghton. I had just finished my freshman year of college at UNC-Chapel Hill. Aaron was 21 and had just graduated with a Computer Science degree from UNC. It was just the two of us that summer, working...
ADOTAS -- For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before. Keep Your Water Clean According to...
It’s that time of year . . . the Major League Baseball playoffs are here and the Fall Classic is just around the corner. The hype and speculation are done. A new World Series champion will soon emerge. Fan attention is at its peak and once again television will be...
ADOTAS - HBO’s famous tagline, “It’s not TV, it’s HBO,” can easily be adopted by any number of video content producers and distributors today. Substitute “HBO” for Hulu, YouTube, Netflix, VEVO or simply “video” and you can pretty easily summarize the shift happening today. Sure, TV is still the...
ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is...
“Don’t fence me in” is the mindset of most marketers and creative members of your team. The last thing we typically want is to have boundaries on our time, creativity and choices. Boundaries, however, are what keep you and I focused on the business of marketing and others focused...