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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS - David Mihm started an interesting conversation about the pros and cons of using call measurement numbers on an advertiser's website, ultimately suggesting that maybe the advantages aren't worth the risk of jeopardizing the advertiser's organic search rankings. This is a valid concern, but a properly-constructed dynamic website tracking...
ADOTAS - There's been a lot of talk lately around ads that “stalk” users around the internet. Retargeting, a service that focuses on letting a brand stay in front of its audience regardless of their unique browsing habits, is the technology in question. It's a great technology on...
Want to see the ugliest viral on the web? Even better, what to turn your best pal into a hideous beast and then pass their picture around to your friends? Helping to make this beautiful concept an ugly reality Universal Pictures has teamed up with the UK's leading digital...
ADOTAS - Ever dreamed about becoming mayor one day? Just join Foursquare, and watch that dream come to fruition. If you’re unfamiliar with Foursquare, that probably sounds ridiculous. But being unfamiliar with Foursquare might actually be more ridiculous. With sky-rocketing usage numbers, lots of industry buzz and some very...
Google’s latest Flash pause tool lets users pause plugin content that is peripheral to the main page. Q: What does this mean? Essentially, Google Chrome detects and pauses flash plugin content that’s independent of the main content. So, a flash banner ad would be paused, but a flash video game would...
The Federal Trade Commission recently released their first assessment of the CAN-SPAM Act of 2003. The 2-year-old effort has given legitimate email marketers a set of guidelines to live by, detailing what should not be done when sending commercial email, such as using false header information, using open relays...
Bryan Melmed, vice president, Exponential, explores how to achieve true engagement. For decades, the ad industry has used the term “engagement” without understanding what it truly means or why it truly matters. It is a concept that everyone agrees is important, but without a clear definition, no one can explain...
ADOTAS — Steve Jobs famously declared that mobile advertising sucks, and three years later, I submit we might have an answer that would please him. In “Zen and the Art of Motorcycle Maintenance,” novelist Robert M. Pirsig’s thesis is that to truly experience “quality,” one must both embrace and apply...
ADOTAS - Technology innovation can be a tricky thing. It generally moves along slowly, reaching incremental advances that make our jobs easier or our lives more enjoyable. Occasionally, it takes a noticeable leap forward; making a significant impact that paves the way for a new market to emerge. You may...
Marketers are in a race to the top – or the bottom. The choice is theirs. To make it they’re going to need to pull their heads out of the sand and wrap them around the reality of mobile marketing. They need to face the facts of what...