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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they’d also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data. This was a surprise to many in the...
Is it me, or is dealing with online content a lot like a conversation with a certain memory-challenged blue tang? Sure, individual sites remember me from time to time, but the Web as a whole is constantly asking the same questions, starting from zero with every new site, making me...

eCommerce: Flattening the Fold

ADOTAS - Way back in 1994, when the Internet was oh-so-young, “the king of usability,” Dr. Jakob Nielsen, stated that people allocated much less attention to information not visible in the first screen view of a website—termed “below the fold.” Although Nielsen recanted his original position in 1997, the...
Alright, so I’m an account executive (AE). Yes, I’m the person who hunts you down, Mr. or Ms. Media. To build relationships and make money together, that is – which is all fine and good, unless you say, “No.” “No” to me? No big deal – let’s keep in...
DM CONFIDENTIAL - There is a particular author that we have long been a fan. While not a household name, for those who have read his work, it has in many cases profoundly changed the way they approach their business. He’s not a popularist like Seth Godin or an...
Brands’ interest in mobile advertising is increasing dramatically, but a mobile phone is far from the only connected device that a consumer encounters throughout his day. As the list of potential ad delivery mechanisms grows, brands are trying to figure out whether they should focus strictly on smartphones and...
John Koetsier, Mobile Economist at TUNE, has written very revealing report: Mobile Ad Fraud--What 24 Billion Clicks on 700 Ad Networks Reveal. "There is still a tremendous amount of fraud in the mobile advertising ecosystem in spite of massive ongoing efforts by multiple companies to eliminate it," says Koetsier...
DM Confidential - I think we have all heard the expression the customer is always right. It's a saying that somehow the majority of American consumers have internalized, acting with a growing sense of entitlement. As consumers, we don't mind such coddling, but when on the other side of...
“In lines that stretched around schools and churches; in small towns and big cities; you came together as Democrats, Republicans and Independents to stand up and say that we are one nation; we are one people; and our time for change has come.”  Barack Obama No matter what your politics,...
ADOTAS -- Every minute, about 10 hours of video is uploaded to YouTube, the number one site for uploading and viewing videos online. In fact, hundreds of millions of videos are watched each day on YouTube. Most quietly fade away. At Big Fuel, we've been working with advertisers to effectively...