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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

"The Godfather" has undoubtedly served as a rite of passage for filmgoers and placed itself on a pedestal as arguably the greatest film of all time. Now, thirty-five years after they first graced the big screen, Don Corleone and his crime family are wielding their Mafioso vengeance to a whole...

Bride of Flogenstein

DM CONFIDENTIAL -- Some what out of necessity, the fake blogs have started to grow-up. While still a confusing mess, two types of players seem strongest - those attempting to buy on slightly more premium inventory, i.e. non-self service, and the duck and weave arb boxers. The latter continues to...
At the Search Engine Strategies 2005 conference this past August in San Jose, CA, search advertisers pleaded with Google to reveal more demographic and geographic information about the people using their search engine. While the company acknowledged advertisers' desire for such data, their representative denied the request, suggesting that...
With the newest releases of two popular email clients used mainly by consumers, Yahoo! Mail Beta and Microsoft's Window Live Mail Beta, preview panes—and the challenges they pose to email marketers—have made their way from the corporate environment to the inboxes of the consumer. But don't panic—hope, and...
In an era in which the meaning of "traditional advertiser" continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies...
In the evolving world of children's toys, MGA Entertainment has launched a perfectly pink interactive world to support its line of Soda Pop Girl dolls. Enlighten, who also created the site for MGA's Rescue Pets, is the agency behind this online candy land, which markets the dolls as the...
ADOTAS EXCLUSIVE -- In these rocky economic times, marketers need to get the most out of every penny spent on search advertising. One way to do that is to make sure “negative keywords” aren’t sabotaging your marketing ROI. Negative keywords are the unrelated search terms that mistakenly trigger your ad....
So you want to be a famous pop star? A dancer? A comedian? Reality television shows have been cashing in for some time now on the country's average Joes who have been flying under the radar with their secret talents. The formula remains relatively the same, if not redundant. The...

Gawker Invades Job Market

As if their blunt, scathing wit and incomparable snarkiness was too big for the blogosphere, Gawker is now encroaching into MediaBistro/Craigslist turf with its new Gawker Jobs. The classifieds venture, which was developed in partnership with job search engine Indeed, scours all the top job boards to deliver an...
DM CONFIDENTIAL -- For those not following the collapse of the American car industry, three companies once reigned supreme, with all three being U.S. based businesses - General Motors, Ford, and Chrysler. Much has been written about Ford Motor Company and its founder Henry Ford when he made the automobile...