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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

The Morning News.org

What They Do: The Morning News is an online weekday magazine that has been published since 1999. It began as an email newsletter for coworkers and friends, but developed into a news-oriented weblog/zine "with a New York flourish." In 2002, The Morning News was relaunched as a daily-published online magazine...

NBC Loves iTunes

Does selling content through iTunes work? If you ask NBC, the answer is a resounding, "Yes." Desperately scrambling to resuscitate the idea of "Must See TV" around a new line-up that includes "My Name is Earl" and "The Office," last year the home of the Peacock signed a deal with...

Superpages.com

What they do: Verizon's Superpages.com complements the company's printed Yellow Pages by offering users one online destination to find contact information for businesses and services. As the company explains it, "Superpages.com is the #1 business search directory with an extensive distribution network and targeting advertising solutions to help you...
When I was asked to join ADOTAS as a contributing editor, to write and comment on the topic of viral advertising, my first move was to ask my editor in chief what she expected from my inaugural article. Her advice was to offer a primer of sorts: write about...
If you're a brand advertiser, how do you know that huge advertising budget you just sank into online ads will generate revenue? How do you determine an accurate ROI on winning price wars for online search terms? Analysis of this year's advertising trends claim it's a sellers'...

For Better or For Worse?

For as much as the performance marketing industry has changed over the past decade, some things have not changed all that much. We still use the pixel in order to track conversions. Email marketing still plays a large role in the overall revenue picture, and publishers still rely on...

Evite.com

What they do: Owned and operated by IAC/InterActiveCorp, Evite is a free event planning website that allows users to send others email invitations and ecards. The site also features local information and event listings. Launched in 1998, the site makes it easy to plan social events with friends. Who Should...

A History of Lead Generation

It used to be that a publisher would not touch a lead generation campaign with a ten-foot pole. They felt they were giving away free advertising and there was money to be made only with CPM (cost-per-impression) and CPC (cost-per-click) campaigns. Then something happened, a few publishers realized they...
As a follow up to the recent article written by Kiran Aditham entitled, "Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression," it is interesting to note that CPA is also gaining ground in other advertising mediums such as television. While...
Just how sinister click fraud really is has been a topic of conversation that, up until now, has been a dialog between advertisers, search engines marketing firms, auditing firms, and of course, the courts. Who we have not heard from in any real detail have been the search engines...