Home Features

Features

The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

ADOTAS -- Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones – the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a...
ADOTAS EXCLUSIVE -- The recent release of the 3G iPhone, and similar devices such as the BlackBerry Bold, come at a time when the interest in mobile advertising is at an all time high. At a recent Mobile Ad Degree educational seminar in Los Angeles, Stephanie Bauer Marshall, manager...
Drama. Suspense. And lots and lots of comedy. No, this isn't a cable network programming schedule. This is your story. Every company—whether based online or offline—has a story to tell. If you tell your story effectively, you'll win customers. And there's no better story-telling advertising...
ADOTAS -- As affiliates are increasingly mesmerized by today's hottest campaigns, some fail to realize that the success of those campaigns will inevitably lead to market saturation. Competing for placement within the top markets can often be time consuming and expensive, leaving a number of affiliates disappointed with their results....
It was in the headline all over the world: "EU declares bird flu a global threat". It's not the first time animals have served as a medium for an epidemic, though - mad cow disease, for example. But this time is worse, an Italian friend explained, "cows don't fly". Behind...
Consider the physical community in which you live. Why did you decide to move there, work there, raise your family there? Isn't it because your community is filled with things you enjoy and people you like? Physical communities are designed to satisfy your wants and needs so you can...
Miami has all the characteristics of a good convention town. It has an incredible amount of hotels, multiple convention centers, top notch dining, international accessibility, and generally good weather. It also has plenty of nightlife - clubs, bars, and those other types of bars so popular with conference going...

Fandango.com

What they do: Rated one of the web's top movie destinations by Nielsen//Net Ratings, users can read movie reviews, view trailers, select a film, plan where to see it, and purchase movie tickets up to 45 days in advance all on one website. VP of Sales & Advertising Dan...
ADOTAS EXCLUSIVE -- Whole Food’s CEO John Mackey has returned to blogging after a long hiatus following the exposure of his anonymous posting about a rival company that Whole Foods later acquired. Over a period of years, Mackey posted on Yahoo finance boards under a pseudonym, at times discrediting...
By The Editor at DM Confidential(www.dmconfidential.com) During last week's exuberance over the sales of 24/7 Real Media and aQuantive, one of the survivors in the online advertising space disclosed that the FTC has begun a formal inquiry into their lead generation practices. "Specifically, the FTC is investigating certain ValueClick Web...