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The Adotas Internet Advertising Features Section provides in-depth industry inspired stories from over 65 leaders of the Internet advertising marketplace. Internet advertising features encompasses everything from strategic analysis to gossip mongering related to the happenings of Internet advertising. Adotas is proud to provide multiple features weekly that cover the Internet advertising marketplace so you can remain informed and competitive.

Frankly, this is an article I had to write. After all the hours spent watching World Cup soccer matches, I must justify it with at least some business learnings. If you, too, find yourself searching for ways to write off those pints and hours, this article will hold a...
ADOTAS EXCLUSIVE -- The recent release of the 3G iPhone, and similar devices such as the BlackBerry Bold, come at a time when the interest in mobile advertising is at an all time high. At a recent Mobile Ad Degree educational seminar in Los Angeles, Stephanie Bauer Marshall, manager...
Three weeks ago, I wrote an article questioning the merits of Senator Ron Wyden's Internet Non-Discrimination Act and Net neutrality. On Monday, March 27, Texas Republican Representative Joe Barton introduced a network neutrality bill that addresses neutrality issues specifically for broadband providers, which can be read at this PDF...

Suck Less

DM Confidential -- A little more than a year ago, while attending a real estate related conference in New York City, we listened to an enigmatic and none too optimistic professor of economics tell a room full of real estate agents that they should start looking for other work,...
Drama. Suspense. And lots and lots of comedy. No, this isn't a cable network programming schedule. This is your story. Every company—whether based online or offline—has a story to tell. If you tell your story effectively, you'll win customers. And there's no better story-telling advertising...
ADOTAS - As this year's industry events cycle draws to a close, I've been reflecting on the recurring and all-too-familiar funeral rights that many have administered to pre-roll (or in-stream, if you will) as a viable ad format for monetizing video content. For years I've listened to the debate (a...
ADOTAS - You may remember in the early days of “Saturday Night Live,” the comedy classic spoofed a real commercial showing two cast members arguing over whether the canned product they were holding was a floor wax or a dessert topping. After about 10 seconds of animosity, a chuckling...
Read any magazine or website today about email marketing, and you'll read a lot of articles about list building and acquisition, subject lines and promotional offers, frequency of emails sent, demographic segmentation, deliverability issues and solutions, clickthrough rates, conversions, etc. It's a left-brain person's paradise. But there's something...
ADVERTISING on mobile phones is a tiny business. Last year spending on mobile ads was $871m worldwide according to Informa Telecoms & Media, a research firm, compared with $24 billion spent on internet advertising and $450 billion spent on all advertising. But marketing wizards are beginning to talk about...

NationalGeographic.com

What they do: The web presence for the award-winning producer of educational magazines, television, radio, books, branded products, and research grants, NationalGeographic.com is a center of learning for people of all ages, races, and interests. The site is dedicated to cutting edge interactive features in Adventure & Exploration, Travel,...